{"id":71913,"date":"2023-09-08T07:57:24","date_gmt":"2023-09-08T11:57:24","guid":{"rendered":"http:\/\/ideascale.com\/%e3%83%96%e3%83%ad%e3%82%b0\/%e9%a1%a7%e5%ae%a2%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/"},"modified":"2024-02-02T05:52:11","modified_gmt":"2024-02-02T09:52:11","slug":"%e9%a1%a7%e5%ae%a2%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e9%a1%a7%e5%ae%a2%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/","title":{"rendered":"\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\uff1f \u5b9a\u7fa9\u3001\u30e2\u30c7\u30eb\u3001\u5206\u6790\u3001\u6226\u7565\u3001\u4e8b\u4f8b"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u6b21<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Customer_Segmentation\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Customer_Segmentation_Models\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30eb<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Customer_Segmentation_Analysis\">\u30c8\u30c3\u30d713 \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Customer_Segmentation_Strategy\">13 \u30d9\u30b9\u30c8\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Customer_Segmentation_Examples\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u4f8b\u30c8\u30c3\u30d76<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Customer_Segmentation\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u4f01\u696d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u7279\u5b9a\u306e\u57fa\u6e96\u3084\u7279\u6027\u306b\u57fa\u3065\u3044\u3066\u660e\u78ba\u306a\u30b0\u30eb\u30fc\u30d7\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u5b9a\u7fa9\u3055\u308c\u308b\u3002 \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u7684\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306e\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3048\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u3053\u308c\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3001\u5168\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>\u4ee5\u4e0b\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u4f7f\u7528\u3055\u308c\u308b\u4e00\u822c\u7684\u306a\u57fa\u6e96\u3084\u7279\u6027\u3067\u3042\u308b\uff1a<\/b><\/p>\n<ul>\n<li><b>\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a<\/b><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u53ce\u5165\u3001\u5b66\u6b74\u3001\u914d\u5076\u8005\u306e\u6709\u7121\u3001\u8077\u696d\u306a\u3069\u306e\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u8981\u56e0\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5730\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a<\/b><span style=\"font-weight: 400;\"> \u9867\u5ba2\u306f\u3001\u56fd\u3001\u5730\u57df\u3001\u90fd\u5e02\u3001\u90f5\u4fbf\u756a\u53f7\u306a\u3069\u306e\u5834\u6240\u306b\u3088\u3063\u3066\u30b0\u30eb\u30fc\u30d7\u5316\u3055\u308c\u308b\u3002 \u5730\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u7279\u5b9a\u306e\u5834\u6240\u306b\u7279\u5316\u3057\u305f\u5546\u54c1\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6301\u3064\u4f01\u696d\u306b\u3068\u3063\u3066\u7279\u306b\u6709\u7528\u3067\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3  <\/b><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\u3001\u4fe1\u5ff5\u3001\u614b\u5ea6\u3001\u8208\u5473\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u3082\u306e\u3067\u3042\u308b\u3002 \u8cfc\u8cb7\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5fc3\u7406\u7684\u5074\u9762\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a<\/b><span style=\"font-weight: 400;\"> \u9867\u5ba2\u306f\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u88fd\u54c1\u4f7f\u7528\u72b6\u6cc1\u3001\u8cfc\u5165\u983b\u5ea6\u306a\u3069\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u5206\u985e\u3055\u308c\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3055\u307e\u3056\u307e\u306a\u6bb5\u968e\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u793e\u4f1a\u7d4c\u6e08\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a  <\/b><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u793e\u4f1a\u968e\u7d1a\u3001\u793e\u4f1a\u7684\u5730\u4f4d\u3001\u6587\u5316\u7684\u80cc\u666f\u306a\u3069\u306e\u8981\u7d20\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u3092\u542b\u3080\u3002 \u7279\u306b\u3001\u9ad8\u7d1a\u54c1\u3084\u6587\u5316\u7684\u306b\u7279\u6b8a\u306a\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u306f\u9069\u3057\u3066\u3044\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a  <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6c42\u3081\u308b\u7279\u5b9a\u306e\u5229\u76ca\u3084\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u57fa\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u5316\u3055\u308c\u308b\u3002 \u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4f5c\u6210\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u30b9\u30c6\u30fc\u30b8\uff1a<\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3001\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u3001\u89e3\u7d04\u9867\u5ba2\u306a\u3069\u3001\u4f01\u696d\u3068\u306e\u95a2\u4fc2\u304c\u3069\u306e\u6bb5\u968e\u306b\u3042\u308b\u304b\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5229\u7528\u30d1\u30bf\u30fc\u30f3\uff1a<\/b><span style=\"font-weight: 400;\">\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u983b\u5ea6\u3084\u5229\u7528\u65b9\u6cd5\u306b\u3088\u3063\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6226\u7565\u3084\u30a2\u30c3\u30d7\u30bb\u30ea\u30f3\u30b0\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8cfc\u5165\u306e\u610f\u56f3  <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u306f\u3001\u8fd1\u3044\u5c06\u6765\u306b\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u306b\u57fa\u3065\u3044\u3066\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u308c\u306f\u3001\u30ea\u30fc\u30c9\u30fb\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3044\u3063\u305f\u3093\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u7279\u5b9a\u3055\u308c\u308c\u3070\u3001\u4f01\u696d\u306f\u305d\u308c\u305e\u308c\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u88fd\u54c1\u63d0\u4f9b\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u53ef\u80fd\u306b\u3057\u3001\u6700\u7d42\u7684\u306b\u306f\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u306e\u55dc\u597d\u3084\u884c\u52d5\u304c\u6642\u9593\u3068\u3068\u3082\u306b\u5909\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u7d99\u7d9a\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002 \u5b9a\u671f\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5206\u6790\u3057\u3001\u66f4\u65b0\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9032\u5316\u3059\u308b\u5e02\u5834\u529b\u5b66\u306b\u5bfe\u5fdc\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<h2 id=\"toc_Customer_Segmentation_Models\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30eb<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58672 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-600x739.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-600x739.jpg\" alt=\"\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30eb\" width=\"600\" height=\"739\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27739%27%20viewBox%3D%270%200%20600%20739%27%3E%3Crect%20width%3D%27600%27%20height%3D%27739%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-200x246.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-243x300.jpg 243w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-400x493.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-600x739.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u304c\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u610f\u5473\u306e\u3042\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u985e\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u308b\u3001\u3044\u304f\u3064\u304b\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3084\u30c6\u30af\u30cb\u30c3\u30af\u304c\u3042\u308b\u3002 \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30eb\u306e\u9078\u629e\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3001\u696d\u754c\u3001\u5229\u7528\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u6c7a\u307e\u308b\u3002 \u3053\u3053\u3067\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u4e00\u822c\u7684\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u7d39\u4ecb\u3059\u308b\uff1a<\/span><\/p>\n<p><b>1.\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a  <\/b><span style=\"font-weight: 400;\">\u5e74\u9f62\u3001\u6027\u5225\u3001\u53ce\u5165\u3001\u5b66\u6b74\u3001\u914d\u5076\u8005\u306e\u6709\u7121\u3001\u8077\u696d\u306a\u3069\u306e\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u7279\u6027\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u5206\u3051\u308b\u3002 \u3053\u306e\u30e2\u30c7\u30eb\u306f\u6bd4\u8f03\u7684\u30b7\u30f3\u30d7\u30eb\u3067\u3001\u5e45\u5e83\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5e83\u304f\u4f7f\u308f\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><b>2.\u5730\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a  <\/b><span style=\"font-weight: 400;\">\u56fd\u3001\u5730\u57df\u3001\u90fd\u5e02\u3001\u6c17\u5019\u5e2f\u306a\u3069\u3001\u5730\u7406\u7684\u306a\u5834\u6240\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3002 \u3053\u308c\u306f\u3001\u305d\u306e\u5834\u6240\u306b\u7279\u5316\u3057\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u7279\u306b\u4fa1\u5024\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><b>3.\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a  <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\u3001\u4fe1\u5ff5\u3001\u614b\u5ea6\u3001\u8208\u5473\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3002 \u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5fc3\u7406\u7684\u5074\u9762\u306e\u7406\u89e3\u306b\u5f79\u7acb\u3064\u3002 \u3053\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u6027\u683c\u8a3a\u65ad\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>4.\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a  <\/b><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u5c65\u6b74\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u88fd\u54c1\u306e\u4f7f\u7528\u72b6\u6cc1\u3001\u4f01\u696d\u3068\u306e\u4ea4\u6d41\u983b\u5ea6\u306a\u3069\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u884c\u70ba\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u3002 \u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6226\u7565\u306b\u3088\u304f\u4f7f\u308f\u308c\u308b\u3002<\/span><\/p>\n<p><b>5.RFM\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> Recency\u3001Frequency\u3001Monetary Value\u3092\u8868\u3059\u3002 \u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u6700\u8fd1\u8cfc\u5165\u3057\u305f\u304b\u3001\u8cfc\u5165\u983b\u5ea6\u3001\u8cfc\u5165\u91d1\u984d\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3002 E\u30b3\u30de\u30fc\u30b9\u4e8b\u696d\u306b\u306f\u7279\u306b\u6709\u52b9\u3060\u3002<\/span><\/p>\n<p><b>6.\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u30fb\u30b9\u30c6\u30fc\u30b8\uff1a  <\/b><span style=\"font-weight: 400;\">\u65b0\u898f\u9867\u5ba2\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3001\u4f11\u7720\u9867\u5ba2\u3001\u89e3\u7d04\u9867\u5ba2\u306a\u3069\u3001\u4f01\u696d\u3068\u9867\u5ba2\u306e\u95a2\u4fc2\u6027\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u6bb5\u968e\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>7.\u4fa1\u5024\u30d9\u30fc\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a<\/b><span style=\"font-weight: 400;\"> \u9867\u5ba2\u3092\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u307e\u305f\u306f\u5c06\u6765\u306e\u6f5c\u5728\u4fa1\u5024\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u308b\u3002 \u9ad8\u4ed8\u52a0\u4fa1\u5024\u9867\u5ba2\u306f\u3001\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3084\u500b\u5225\u5bfe\u5fdc\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>8.\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3  <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6c42\u3081\u308b\u7279\u5b9a\u306e\u5229\u70b9\u3084\u89e3\u6c7a\u7b56\u3092\u4e2d\u5fc3\u306b\u636e\u3048\u308b\u3002 \u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u5f37\u8abf\u3059\u308b\u3001\u7684\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4f5c\u6210\u306b\u5f79\u7acb\u3064\u3002<\/span><\/p>\n<p><b>9.\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u884c\u52d5\u3001\u55dc\u597d\u3001\u305d\u306e\u4ed6\u306e\u95a2\u9023\u5909\u6570\u306e\u985e\u4f3c\u6027\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u305f\u3081\u306b\u7d71\u8a08\u7684\u624b\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u3002 \u3053\u308c\u306f\u6559\u5e2b\u306a\u3057\u5b66\u7fd2\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3001\u30c7\u30fc\u30bf\u5185\u306e\u81ea\u7136\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u767a\u898b\u3059\u308b\u3002<\/span><\/p>\n<p><b>10.\u6a5f\u68b0\u5b66\u7fd2\u3068\u4e88\u6e2c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a  <\/b><span style=\"font-weight: 400;\">\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3066\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u884c\u52d5\u306e\u96a0\u308c\u305f\u30d1\u30bf\u30fc\u30f3\u3084\u50be\u5411\u3092\u7279\u5b9a\u3059\u308b\u3002 \u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u3088\u308a\u8907\u96d1\u3067\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>11.\u9867\u5ba2\u30da\u30eb\u30bd\u30ca<\/b><span style=\"font-weight: 400;\"> \u3055\u307e\u3056\u307e\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u304a\u3051\u308b\u5178\u578b\u7684\u306a\u9867\u5ba2\u3092\u67b6\u7a7a\u306e\u5f62\u3067\u8868\u73fe\u3059\u308b\u3002 \u30da\u30eb\u30bd\u30ca\u306f\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306b\u3068\u3063\u3066\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4eba\u9593\u7684\u306b\u53ef\u8996\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/p>\n<p><b>12.\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a<\/b><span style=\"font-weight: 400;\"> \u8907\u6570\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u9867\u5ba2\u30d3\u30e5\u30fc\u3092\u4f5c\u6210\u3059\u308b\u3002 \u4f8b\u3048\u3070\u3001\u4eba\u53e3\u7d71\u8a08\u30c7\u30fc\u30bf\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3001\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u9ad8\u5ea6\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3055\u308c\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30eb\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u95a2\u9023\u30c7\u30fc\u30bf\u3092\u52b9\u679c\u7684\u306b\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002 \u3055\u3089\u306b\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3057\u3001\u6d17\u7df4\u3055\u305b\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u306e\u55dc\u597d\u3084\u884c\u52d5\u304c\u6642\u3068\u3068\u3082\u306b\u5909\u5316\u3059\u308b\u4e2d\u3067\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u7d99\u7d9a\u7684\u306a\u59a5\u5f53\u6027\u3068\u6b63\u78ba\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Customer Feedback Analysis?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/'}\uee10{'1':47}\"><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\" rel=\"noopener\">\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u5206\u6790\u3068\u306f\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Customer_Segmentation_Analysis\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u30c8\u30c3\u30d713 \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u5185\u306e\u7570\u306a\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7279\u6027\u3001\u884c\u52d5\u3001\u55dc\u597d\u3092\u8abf\u67fb\u3057\u3001\u7406\u89e3\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002 \u3053\u306e\u5206\u6790\u306e\u76ee\u7684\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u88fd\u54c1\u958b\u767a\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u8853\u306b\u5f79\u7acb\u3064\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u3053\u3053\u3067\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u30d0\u30a4\u30b9\u30c6\u30c3\u30d7\u306e\u30ac\u30a4\u30c9\u3092\u7d39\u4ecb\u3059\u308b\uff1a<\/span><\/p>\n<p><b>1.\u76ee\u7684\u306e\u5b9a\u7fa9<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e\u76ee\u6a19\u3092\u660e\u78ba\u306b\u793a\u3059\u3002 \u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3084\u7406\u89e3\u3092\u5f97\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\uff1f \u58f2\u4e0a\u306e\u5897\u52a0\u3001\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u52b9\u679c\u7684\u306a\u8abf\u6574\u306a\u3069\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/span><\/p>\n<p><b>2.\u30c7\u30fc\u30bf\u53ce\u96c6<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u306b\u95a2\u3059\u308b\u95a2\u9023\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002 \u3053\u306e\u30c7\u30fc\u30bf\u306f\u3001\u9867\u5ba2\u8abf\u67fb\u3001\u53d6\u5f15\u8a18\u9332\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30a4\u30f3\u30b5\u30a4\u30c8\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3068\u306e\u3084\u308a\u53d6\u308a\u306a\u3069\u3001\u69d8\u3005\u306a\u30bd\u30fc\u30b9\u304b\u3089\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u305d\u306e\u30c7\u30fc\u30bf\u306b\u306f\u3001\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u60c5\u5831\u3068\u884c\u52d5\u5b66\u7684\u60c5\u5831\u306e\u4e21\u65b9\u304c\u542b\u307e\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/span><\/p>\n<p><b>3.\u30c7\u30fc\u30bf\u306e\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3068\u524d\u51e6\u7406<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u3092\u304d\u308c\u3044\u306b\u3057\u3001\u5206\u6790\u306e\u6e96\u5099\u3092\u3059\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u91cd\u8907\u306e\u9664\u53bb\u3001\u6b20\u640d\u5024\u306e\u51e6\u7406\u3001\u30c7\u30fc\u30bf\u5f62\u5f0f\u306e\u6a19\u6e96\u5316\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002 \u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u3068\u4e00\u8cab\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3002<\/span><\/p>\n<p><b>4.\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5909\u6570\u306e\u9078\u629e<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u4f7f\u7528\u3059\u308b\u5909\u6570\u3092\u6c7a\u3081\u308b\u3002 \u4e00\u822c\u7684\u306a\u5909\u6570\u306b\u306f\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u6240\u5728\u5730\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306e\u884c\u52d5\u3001\u9867\u5ba2\u306e\u597d\u307f\u306a\u3069\u304c\u3042\u308b\u3002 \u3053\u308c\u3089\u306e\u5909\u6570\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u7684\u3068\u4e00\u81f4\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><b>5.\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u3059\u308b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u3084\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u9078\u629e\u3059\u308b\u3002 \u4e00\u822c\u7684\u306a\u624b\u6cd5\u306b\u306f\u3001k-means\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3001\u968e\u5c64\u7684\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3001\u6c7a\u5b9a\u6728\u3084\u30cb\u30e5\u30fc\u30e9\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u3088\u3046\u306a\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306a\u3069\u304c\u3042\u308b\u3002 \u305d\u306e\u9078\u629e\u306f\u3001\u30c7\u30fc\u30bf\u306e\u8907\u96d1\u3055\u3068\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7c92\u5ea6\u306b\u4f9d\u5b58\u3059\u308b\u3002<\/span><\/p>\n<p><b>6.\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30bb\u30b9<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9078\u629e\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u3092\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306b\u9069\u7528\u3057\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u3002 \u5404\u9867\u5ba2\u306f\u3001\u9078\u629e\u3055\u308c\u305f\u5909\u6570\u306b\u57fa\u3065\u3044\u3066\u30011\u3064\u306e\u4e3b\u8981\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5c5e\u3059\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>7.\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u30bb\u30b0\u30e1\u30f3\u30c8<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5b9a\u7fa9\u3057\u305f\u3089\u3001\u305d\u306e\u4e3b\u8981\u306a\u7279\u5fb4\u3068\u884c\u52d5\u3092\u8abf\u3079\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u3059\u308b\u3002 \u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u3001\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\u3092\u4eba\u9593\u5316\u3057\u3066\u53ef\u8996\u5316\u3059\u308b\u3002<\/span><\/p>\n<p><b>8.\u7d71\u8a08\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7d71\u8a08\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u9593\u306e\u6709\u610f\u5dee\u3092\u7279\u5b9a\u3059\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u4eee\u8aac\u691c\u8a3c\u3001\u56de\u5e30\u5206\u6790\u3001\u305d\u306e\u4ed6\u306e\u7d71\u8a08\u7684\u691c\u5b9a\u304c\u542b\u307e\u308c\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u5185\u3067\u3069\u306e\u8981\u56e0\u304c\u6700\u3082\u5f71\u97ff\u529b\u304c\u3042\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>9.\u30bb\u30b0\u30e1\u30f3\u30c8\u691c\u8a3c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u691c\u8a3c\u3057\u3001\u610f\u5473\u304c\u3042\u308a\u3001\u5b9f\u884c\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002 \u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u304b\u3001\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/span><\/p>\n<p><b>10.\u6226\u7565\u958b\u767a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u305f\u6d1e\u5bdf\u306b\u57fa\u3065\u304d\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u5546\u54c1\u63d0\u4f9b\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7b56\u5b9a\u3059\u308b\u3002 \u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3068\u3063\u3066\u3069\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6700\u3082\u9b45\u529b\u7684\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u3059\u308c\u3070\u52b9\u679c\u7684\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u3002<\/span><\/p>\n<p><b>11.\u5b9f\u65bd\u65b9\u6cd5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u88fd\u54c1\u6a5f\u80fd\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u6226\u7565\u3092\u5b9f\u884c\u306b\u79fb\u3057\u307e\u3057\u3087\u3046\u3002 \u3053\u308c\u3089\u306e\u52aa\u529b\u306e\u6210\u679c\u3092\u6ce8\u610f\u6df1\u304f\u76e3\u8996\u3059\u308b\u3002<\/span><\/p>\n<p><b>12.\u8a55\u4fa1\u3068\u53cd\u5fa9<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u52b9\u679c\u3092\u7d99\u7d9a\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3002 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3001\u53ce\u76ca\u306a\u3069\u306e\u4e3b\u8981\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3078\u306e\u5f71\u97ff\u3092\u5206\u6790\u3059\u308b\u3002 \u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3084\u6539\u826f\u3092\u52a0\u3048\u308b\u3002<\/span><\/p>\n<p><b>13.\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fdd\u8b77\u3059\u308b\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u306e\u6163\u884c\u304cGDPR\u3084CCPA\u306a\u3069\u306e\u95a2\u9023\u3059\u308b\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u884c\u52d5\u3084\u55dc\u597d\u306f\u6642\u9593\u3068\u3068\u3082\u306b\u5909\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306f\u7d99\u7d9a\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002 \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u6709\u52b9\u6027\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u3084\u5e02\u5834\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306b\u57fa\u3065\u3044\u3066\u5b9a\u671f\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u66f4\u65b0\u3057\u3001\u6539\u826f\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Customer Feedback?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-customer-feedback\/'}\uee10{'1':38}\"><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u306f\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Customer_Segmentation_Strategy\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">13 \u30d9\u30b9\u30c8\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58673 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-600x406.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-600x406.jpg\" alt=\"\u6700\u9ad8\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\" width=\"600\" height=\"406\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27406%27%20viewBox%3D%270%200%20600%20406%27%3E%3Crect%20width%3D%27600%27%20height%3D%27406%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-200x135.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-300x203.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-400x271.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-600x406.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u7b56\u5b9a\u306f\u3001\u9867\u5ba2\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u679c\u7684\u306b\u8abf\u6574\u3057\u3088\u3046\u3068\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002 \u3053\u3053\u3067\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u30fb\u30d0\u30a4\u30fb\u30b9\u30c6\u30c3\u30d7\u30fb\u30ac\u30a4\u30c9\u3092\u7d39\u4ecb\u3059\u308b\uff1a<\/span><\/p>\n<ul>\n<li><b>\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u76ee\u6a19\u3068\u76ee\u7684\u3092\u660e\u78ba\u306b\u793a\u3059\u3002 \u58f2\u4e0a\u306e\u5897\u52a0\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3001\u88fd\u54c1\u958b\u767a\u306e\u5f37\u5316\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6700\u9069\u5316\u3092\u304a\u8003\u3048\u3067\u3059\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u4eba\u53e3\u7d71\u8a08\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306e\u884c\u52d5\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u4ea4\u6d41\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u6e90\u304b\u3089\u95a2\u9023\u3059\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002 <\/span> <span style=\"font-weight: 400;\">\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30d1\u30bf\u30fc\u30f3\u3001\u50be\u5411\u3001\u6d1e\u5bdf\u3092\u7279\u5b9a\u3059\u308b\u3002 \u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u3084\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4f7f\u3063\u3066\u3001\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5909\u6570\u306e\u9078\u629e\uff1a  <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u4f7f\u7528\u3059\u308b\u5909\u6570\u3084\u57fa\u6e96\u3092\u9078\u629e\u3057\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u5909\u6570\u306b\u306f\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5e74\u9f62\u3001\u6027\u5225\u3001\u6240\u5728\u5730\uff09\u3001\u884c\u52d5\uff08\u8cfc\u5165\u5c65\u6b74\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\uff09\u3001\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\uff09\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002  <\/span><span style=\"font-weight: 400;\">\u9078\u629e\u3057\u305f\u5909\u6570\u304c\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u5408\u81f4\u3057\u3001\u5b9f\u884c\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u65b9\u6cd5\uff1a  <\/b><span style=\"font-weight: 400;\">\u4f7f\u7528\u3059\u308b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u3084\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6c7a\u3081\u308b\u3002 \u4e00\u822c\u7684\u306a\u624b\u6cd5\u306b\u306f\u3001\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u6280\u8853\uff08k-means\u3001\u968e\u5c64\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u306a\u3069\uff09\u3084\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\uff08\u6c7a\u5b9a\u6728\u3001\u30e9\u30f3\u30c0\u30e0\u30d5\u30a9\u30ec\u30b9\u30c8\u3001\u30cb\u30e5\u30fc\u30e9\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306a\u3069\uff09\u304c\u3042\u308b\u3002  <\/span><span style=\"font-weight: 400;\">\u3069\u306e\u65b9\u6cd5\u3092\u9078\u629e\u3059\u308b\u304b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u8907\u96d1\u3055\u3068\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5e0c\u671b\u3059\u308b\u7c92\u5ea6\u306b\u57fa\u3065\u304f\u3079\u304d\u3067\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30d7\u30ed\u30bb\u30b9\uff1a  <\/b><span style=\"font-weight: 400;\">\u9078\u629e\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u3092\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u9069\u7528\u3057\u3001\u9867\u5ba2\u3092\u660e\u78ba\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u985e\u3059\u308b\u3002 \u5404\u9867\u5ba2\u306f1\u3064\u306e\u4e3b\u8981\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5c5e\u3059\u308b\u3079\u304d\u3067\u3042\u308b\u3002  <\/span><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30d7\u30ed\u30bb\u30b9\u304c\u7e70\u308a\u8fd4\u3057\u53ef\u80fd\u3067\u3001\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u304c\u5165\u624b\u53ef\u80fd\u306b\u306a\u3063\u305f\u3068\u304d\u306b\u66f4\u65b0\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30bb\u30b0\u30e1\u30f3\u30c8\u30fb\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\uff1a  <\/b><span style=\"font-weight: 400;\">\u5404\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4e3b\u306a\u7279\u5fb4\u3001\u884c\u52d5\u3001\u55dc\u597d\u3092\u8abf\u67fb\u3057\u3001\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u3092\u884c\u3046\u3002 \u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u8a73\u7d30\u306a\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u3001\u53ef\u8996\u5316\u30fb\u4eba\u9593\u5316\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u691c\u8a3c\uff1a  <\/b><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u691c\u8a3c\u3057\u3001\u610f\u5473\u304c\u3042\u308a\u3001\u5b9f\u884c\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002 \u4e8b\u696d\u76ee\u7684\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u304b\u3001\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3002  <\/span><span style=\"font-weight: 400;\">\u7d71\u8a08\u5206\u6790\u3092\u7528\u3044\u3066\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u9593\u306e\u5dee\u306e\u6709\u610f\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6226\u7565\u958b\u767a\uff1a  <\/b><span style=\"font-weight: 400;\">\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u5546\u54c1\u63d0\u4f9b\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306e\u7b56\u5b9a\u3002 \u5404\u30b0\u30eb\u30fc\u30d7\u306b\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6c7a\u5b9a\u3059\u308b\u3002  <\/span><span style=\"font-weight: 400;\">\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u72ec\u81ea\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u306b\u97ff\u304f\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5b9f\u65bd\uff1a <\/b><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u5e83\u544a\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6d3b\u52d5\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u5b9f\u884c\u306b\u79fb\u3057\u307e\u3059\u3002 <\/span><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30e2\u30cb\u30bf\u30fc\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8abf\u6574\u3092\u884c\u3046\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8a55\u4fa1\u3068\u53cd\u5fa9\uff1a <\/b><span style=\"font-weight: 400;\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3001\u53ce\u76ca\u306a\u3069\u306e\u4e3b\u8981\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u6709\u52b9\u6027\u3092\u7d99\u7d9a\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3002 <\/span><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u55dc\u597d\u3084\u5e02\u5834\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u6226\u7565\u3092\u53cd\u5fa9\u3057\u3001\u6539\u826f\u3059\u308b\u6e96\u5099\u3092\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9 <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fdd\u8b77\u3059\u308b\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u6163\u884c\u304c\u3001\u95a2\u9023\u3059\u308b\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u90e8\u9580\u3092\u8d85\u3048\u305f\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\uff1a <\/b><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u55b6\u696d\u3001\u5546\u54c1\u958b\u767a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u3001\u7d44\u7e54\u5185\u306e\u3055\u307e\u3056\u307e\u306a\u30c1\u30fc\u30e0\u306b\u53c2\u52a0\u3057\u3066\u3082\u3089\u3044\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u306b\u7d71\u5408\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5b9a\u671f\u7684\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff1a <\/b><span style=\"font-weight: 400;\">\u5b9a\u671f\u7684\u306b\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u9069\u5fdc\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5e38\u306b\u6700\u65b0\u304b\u3064\u9069\u5207\u306a\u72b6\u614b\u306b\u4fdd\u3061\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u3046\u307e\u304f\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3001\u58f2\u4e0a\u306e\u5897\u52a0\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u306b\u3064\u306a\u304c\u308b\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Customer Satisfaction Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-customer-satisfaction-research\/'}\uee10{'1':51}\"><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e9%a1%a7%e5%ae%a2%e6%ba%80%e8%b6%b3%e5%ba%a6%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f\/\" rel=\"noopener\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3068\u306f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Customer_Segmentation_Examples\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u4f8b\u30c8\u30c3\u30d76<\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u696d\u754c\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3001\u5229\u7528\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u69d8\u3005\u306a\u5f62\u3092\u3068\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u4ee5\u4e0b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u306b\u304a\u3051\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u4f8b\u3067\u3042\u308b\uff1a<\/span><\/p>\n<p><b>1.\u5c0f\u58f2<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u3042\u308b\u8863\u6599\u54c1\u5c0f\u58f2\u696d\u8005\u306f\u3001\u5e74\u9f62\u3084\u6027\u5225\u306b\u3088\u3063\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u3001\u30c6\u30a3\u30fc\u30f3\u30a8\u30a4\u30b8\u30e3\u30fc\u3001\u30e4\u30f3\u30b0\u30a2\u30c0\u30eb\u30c8\u3001\u5e74\u914d\u306e\u9867\u5ba2\u306b\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u5546\u54c1\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u306f\u3001\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u983b\u7e41\u306b\u8cb7\u3044\u7269\u3092\u3059\u308b\u4eba\u3001\u6642\u3005\u8cb7\u3044\u7269\u3092\u3059\u308b\u4eba\u3001\u3057\u3070\u3089\u304f\u8cb7\u3044\u7269\u3092\u3057\u306a\u3044\u4eba\u306a\u3069\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5730\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u306e\u30c1\u30a7\u30fc\u30f3\u306f\u3001\u90fd\u5e02\u90e8\u3001\u90ca\u5916\u3001\u5730\u65b9\u3092\u8abf\u6574\u3057\u3001\u5e97\u8217\u306e\u7acb\u5730\u306b\u57fa\u3065\u3044\u3066\u5546\u54c1\u306e\u63d0\u4f9b\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><b>2.\u96fb\u5b50\u5546\u53d6\u5f15<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">RFM\u5206\u6790\uff1aE\u30b3\u30de\u30fc\u30b9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001Recency\uff08\u6700\u8fd1\u8cfc\u5165\u3057\u305f\u304b\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary Value\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u308c\u306f\u3001\u4e00\u5ea6\u3060\u3051\u306e\u8cb7\u3044\u7269\u5ba2\u3068\u306f\u7570\u306a\u308b\u3001\u9ad8\u4fa1\u5024\u306e\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u597d\u307f\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306f\u3001\u96fb\u5b50\u6a5f\u5668\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u30a4\u30f3\u30c6\u30ea\u30a2\u306a\u3069\u3001\u983b\u7e41\u306b\u95b2\u89a7\u307e\u305f\u306f\u8cfc\u5165\u3059\u308b\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/li>\n<\/ul>\n<p><b>3.\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5730\u7406\u7684\u304a\u3088\u3073\u4eba\u53e3\u7d71\u8a08\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u30db\u30c6\u30eb\u30c1\u30a7\u30fc\u30f3\u306f\u3001\u5834\u6240\u3084\u5c5e\u6027\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u5bb6\u65cf\u3001\u30d3\u30b8\u30cd\u30b9\u65c5\u884c\u8005\u3001\u30ab\u30c3\u30d7\u30eb\u5411\u3051\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e88\u7d04\u884c\u52d5\uff1a\u76f4\u524d\u4e88\u7d04\u3001\u4e8b\u524d\u4e88\u7d04\u3001\u9031\u672b\u65c5\u884c\u306a\u3069\u306e\u4e88\u7d04\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><b>4.\u91d1\u878d\u30b5\u30fc\u30d3\u30b9<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u53ce\u5165\u3068\u6295\u8cc7\u7fd2\u6163\uff1a\u5bcc\u88d5\u5c64\u3001\u4e2d\u9593\u6240\u5f97\u5c64\u3001\u5b9a\u5e74\u9000\u8077\u8005\u5411\u3051\u306b\u7570\u306a\u308b\u30bf\u30a4\u30d7\u306e\u91d1\u878d\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30e9\u30a4\u30d5\u30b9\u30c6\u30fc\u30b8\uff1a\u5927\u5b66\u751f\u3001\u82e5\u3044\u793e\u4f1a\u4eba\u3001\u5b9a\u5e74\u9000\u8077\u8005\u306a\u3069\u3001\u30e9\u30a4\u30d5\u30b9\u30c6\u30fc\u30b8\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u91d1\u878d\u6a5f\u95a2\u304c\u666e\u901a\u9810\u91d1\u53e3\u5ea7\u3001\u30ed\u30fc\u30f3\u3001\u9000\u8077\u8a08\u753b\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u8abf\u6574\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<p><b>5.\u30d8\u30eb\u30b9\u30b1\u30a2<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5065\u5eb7\u72b6\u614b\uff1a\u533b\u7642\u63d0\u4f9b\u8005\u306f\u3001\u5065\u5eb7\u72b6\u614b\u306b\u57fa\u3065\u3044\u3066\u60a3\u8005\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u4f8b\u3048\u3070\u3001\u6162\u6027\u75be\u60a3\u3092\u6301\u3064\u60a3\u8005\u306e\u305f\u3081\u306e\u500b\u5225\u5316\u3055\u308c\u305f\u6cbb\u7642\u8a08\u753b\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5e74\u9f62\u3068\u4e88\u9632\u533b\u7642\uff1a\u5e74\u9f62\u30d9\u30fc\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5c0f\u5150\u533b\u7642\u3001\u6210\u4eba\u306e\u5065\u5eb7\u3001\u307e\u305f\u306f\u9ad8\u9f62\u8005\u306e\u5065\u5eb7\u306e\u305f\u3081\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5065\u5eb7\u8a3a\u65ad\u306e\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3084\u6559\u6750\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><b>6.\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4f7f\u7528\u30d1\u30bf\u30fc\u30f3\uff1a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f1a\u793e\u306f\u3001\u88fd\u54c1\u306e\u4f7f\u7528\u65b9\u6cd5\u306b\u57fa\u3065\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u30d1\u30ef\u30fc\u30e6\u30fc\u30b6\u30fc\u3001\u81e8\u6642\u30e6\u30fc\u30b6\u30fc\u3001\u521d\u5fc3\u8005\u5411\u3051\u306b\u7570\u306a\u308b\u6a5f\u80fd\u3084\u30b5\u30dd\u30fc\u30c8\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u306e\u6e96\u5099\uff1a\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u88fd\u54c1\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3084\u8ffd\u52a0\u30b5\u30fc\u30d3\u30b9\u306e\u6e96\u5099\u304c\u6574\u3063\u3066\u3044\u308b\u9867\u5ba2\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u307b\u3093\u306e\u4e00\u4f8b\u306b\u904e\u304e\u306a\u3044\u3002 \u5b9f\u969b\u306b\u306f\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u3053\u308c\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3057\u3001\u9867\u5ba2\u30d9\u30fc\u30b9\u306e\u5305\u62ec\u7684\u306a\u30d3\u30e5\u30fc\u3092\u4f5c\u6210\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u3002 \u91cd\u8981\u306a\u306e\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u3068\u6574\u5408\u3055\u305b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5546\u54c1\u958b\u767a\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Customer Engagement?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-customer-engagement\/'}\uee10{'1':40}\"><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%83%bb%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/\" 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