{"id":71873,"date":"2023-06-21T12:19:11","date_gmt":"2023-06-21T16:19:11","guid":{"rendered":"http:\/\/ideascale.com\/%e3%83%96%e3%83%ad%e3%82%b0\/%e5%ae%9a%e9%87%8f%e7%9a%84%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f\/"},"modified":"2024-02-02T05:37:50","modified_gmt":"2024-02-02T09:37:50","slug":"%e5%ae%9a%e9%87%8f%e7%9a%84%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e5%ae%9a%e9%87%8f%e7%9a%84%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f\/","title":{"rendered":"\u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u304b\uff1f \u5b9a\u7fa9\u3001\u65b9\u6cd5\u3001\u4f8b\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u6b21<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc\">\u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__1\">\u8cea\u7684\u5e02\u5834\u8abf\u67fb\u6cd5\u306e\u7a2e\u985e<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__2\">\u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u306e\u5229\u70b9\u3068\u9650\u754c<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__3\">\u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u8cea\u7684\u5e02\u5834\u8abf\u67fb\u3068\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u77e5\u899a\u3001\u55dc\u597d\u3001\u52d5\u6a5f\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u3001\u4f53\u7cfb\u7684\u3067\u30aa\u30fc\u30d7\u30f3\u30a8\u30f3\u30c9\u306a\u5e02\u5834\u8abf\u67fb\u624b\u6cd5\u3068\u5b9a\u7fa9\u3055\u308c\u308b\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u3001<a href=\"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e5%ae%9a%e9%87%8f%e7%9a%84%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f\/\">\u5b9a\u91cf\u7684\u306a\u5e02\u5834\u8abf\u67fb<\/a>\u624b\u6cd5\u3067\u306f\u6349\u3048\u3089\u308c\u306a\u3044\u3088\u3046\u306a\u8c4a\u304b\u306a\u6d1e\u5bdf\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u8abf\u67fb\u5bfe\u8c61\u8005\u304b\u3089\u975e\u6570\u5024\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002 \u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u306f\u3001\u6d88\u8cbb\u8005\u306e\u4f53\u9a13\u3092\u3088\u308a\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u304c\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/\">\u5e02\u5834\u8abf\u67fb\u306f<\/a>\u3001\u6d88\u8cbb\u8005\u3001\u5e02\u5834\u52d5\u5411\u3001\u7af6\u5408\u72b6\u6cc1\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002 <a href=\"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e5%ae%9a%e9%87%8f%e7%9a%84%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f\/\">\u5b9a\u91cf\u7684\u5e02\u5834\u8abf\u67fb\u304c<\/a>\u6570\u5024\u30c7\u30fc\u30bf\u3068\u7d71\u8a08\u5206\u6790\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u306e\u306b\u5bfe\u3057\u3001\u5b9a\u6027\u7684\u5e02\u5834\u8abf\u67fb\u306f\u6d88\u8cbb\u8005\u306e\u614b\u5ea6\u3001\u52d5\u6a5f\u3001\u884c\u52d5\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u306e\u5b9a\u7fa9\u3001\u7a2e\u985e\u3001\u65b9\u6cd5\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u3064\u3044\u3066\u63a2\u3063\u3066\u3044\u304d\u307e\u3059\u3002 \u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u306e\u57fa\u672c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>\u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u306e\u4e3b\u306a\u69cb\u6210\u8981\u7d20  <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8cea\u7684\u5e02\u5834\u8abf\u67fb\u306f\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u306b\u3044\u304f\u3064\u304b\u306e\u65b9\u6cd5\u3092\u7528\u3044\u308b\u3002 \u3053\u308c\u3089\u306e\u65b9\u6cd5\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u308b\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u30fb\u30ac\u30a4\u30c9  <\/b><span style=\"font-weight: 400;\">\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u30fb\u30ac\u30a4\u30c9\u306f\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u3084<\/a>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u67a0\u7d44\u307f\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3002 \u3053\u308c\u3089\u306e\u8cea\u554f\u306b\u306f\u3001\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u3084\u95a2\u5fc3\u5206\u91ce\u3092\u63a2\u308b\u305f\u3081\u306e\u4e00\u9023\u306e\u81ea\u7531\u5f62\u5f0f\u306e\u8cea\u554f\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e2d\u5eb8\u306e\u30c6\u30af\u30cb\u30c3\u30af\uff1a<\/b><span style=\"font-weight: 400;\"> \u8cea\u7684\u5e02\u5834\u8abf\u67fb\u306b\u304a\u3044\u3066\u3001\u52b9\u679c\u7684\u306a\u30e2\u30c7\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002 \u719f\u7df4\u3057\u305f\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u306f\u3001\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u3001\u53c2\u52a0\u3092\u4fc3\u3057\u3001\u30b0\u30eb\u30fc\u30d7\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u7ba1\u7406\u3057\u3001\u53c2\u52a0\u8005\u5168\u54e1\u304c\u610f\u898b\u3092\u8ff0\u3079\u308b\u6a5f\u4f1a\u3092\u78ba\u4fdd\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u89b3\u5bdf\u30c6\u30af\u30cb\u30c3\u30af\uff1a<\/b><span style=\"font-weight: 400;\"> \u89b3\u5bdf\u6280\u8853\u3068\u306f\u3001\u7814\u7a76\u8005\u304c\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u76f8\u4e92\u4f5c\u7528\u3001\u74b0\u5883\u3092\u89b3\u5bdf\u3057\u3001\u8a18\u9332\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u3053\u306e\u65b9\u6cd5\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3001\u5c0f\u58f2\u30b9\u30da\u30fc\u30b9\u306b\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8ee2\u5199\u3068\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\uff1a<\/b><span style=\"font-weight: 400;\"> \u30c7\u30fc\u30bf\u53ce\u96c6\u5f8c\u3001\u7814\u7a76\u8005\u306f\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30b0\u30eb\u30fc\u30d7\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u9010\u8a9e\u7684\u306b\u66f8\u304d\u8d77\u3053\u3059\u3002 \u305d\u306e\u5f8c\u3001\u30c6\u30fc\u30d7\u8d77\u3053\u3057\u3092\u30b3\u30fc\u30c9\u5316\u3057\u3001\u30c7\u30fc\u30bf\u3092\u30c6\u30fc\u30de\u3084\u6982\u5ff5\u306b\u5206\u985e\u3057\u3066\u3001\u30d1\u30bf\u30fc\u30f3\u3084\u50be\u5411\u3001\u91cd\u8981\u306a\u767a\u898b\u3092\u7279\u5b9a\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30c7\u30fc\u30bf\u306e\u89e3\u91c8<\/b><span style=\"font-weight: 400;\"> \u30c7\u30fc\u30bf\u89e3\u91c8\u306b\u306f\u3001\u8cea\u7684\u30c7\u30fc\u30bf\u3092\u5206\u6790\u30fb\u7d71\u5408\u3057\u3001\u610f\u5473\u306e\u3042\u308b\u7d50\u8ad6\u3068\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002 \u7814\u7a76\u8005\u306f\u65b0\u305f\u306a\u30c6\u30fc\u30de\u3092\u7279\u5b9a\u3057\u3001\u95a2\u9023\u6027\u3092\u63a2\u308a\u3001\u6d88\u8cbb\u8005\u306e\u614b\u5ea6\u3084\u884c\u52d5\u3092\u7dcf\u5408\u7684\u306b\u7406\u89e3\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><b>\u3055\u3089\u306b\u8a73\u3057\u304f<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u8cea\u7684\u89b3\u5bdf\u3068\u306f\u4f55\u304b\uff1f<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u8cea\u7684\u5e02\u5834\u8abf\u67fb\u6cd5\u306e\u7a2e\u985e<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58691 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1-600x366.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1-600x366.jpg\" alt=\"\u8cea\u7684\u5e02\u5834\u8abf\u67fb\u6cd5\u306e\u7a2e\u985e\" width=\"600\" height=\"366\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27366%27%20viewBox%3D%270%200%20600%20366%27%3E%3Crect%20width%3D%27600%27%20height%3D%27366%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1-200x122.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1-300x183.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1-400x244.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1-600x366.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8cea\u7684\u5e02\u5834\u8abf\u67fb\u306b\u306f\u69d8\u3005\u306a\u7a2e\u985e\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u6d88\u8cbb\u8005\u3084\u5e02\u5834\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u76ee\u7684\u304c\u7570\u306a\u308b\u3002 \u8cea\u7684\u5e02\u5834\u8abf\u67fb\u306e\u4e00\u822c\u7684\u306a\u30bf\u30a4\u30d7\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\uff1a<\/span><\/p>\n<ul>\n<li><b>\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u306f<\/a>\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u307e\u305f\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u3064\u3044\u3066\u8a71\u3057\u5408\u3046\u305f\u3081\u306b\u96c6\u3081\u3089\u308c\u305f\u5c11\u4eba\u6570\u306e\u30b0\u30eb\u30fc\u30d7\uff08\u901a\u5e38\u306f6\uff5e10\u4eba\u306e\u53c2\u52a0\u8005\uff09\u3092\u5bfe\u8c61\u3068\u3059\u308b\u3002 \u719f\u7df4\u3057\u305f\u53f8\u4f1a\u8005\u304c\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u8a98\u5c0e\u3057\u3001\u53c2\u52a0\u8005\u306f\u81ea\u5206\u306e\u8003\u3048\u3001\u610f\u898b\u3001\u7d4c\u9a13\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u7814\u7a76\u8005\u304c\u3055\u307e\u3056\u307e\u306a\u8996\u70b9\u3092\u63a2\u308a\u3001\u6839\u5e95\u306b\u3042\u308b\u52d5\u6a5f\u3084\u614b\u5ea6\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002 \u65b0\u88fd\u54c1\u306e\u30a2\u30a4\u30c7\u30a2\u306e\u30c6\u30b9\u30c8\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a55\u4fa1\u3001\u65e2\u5b58\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6\u306a\u3069\u306b\u3088\u304f\u4f7f\u308f\u308c\u308b\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u653f\u6cbb\u7684\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u7279\u5b9a\u306e\u9078\u6319\u5730\u57df\u304b\u30895\u4eba\u306e\u30b5\u30f3\u30d7\u30eb\u3092\u9078\u3073\u3001\u9078\u6319\u554f\u984c\u306b\u5bfe\u3059\u308b\u5f7c\u3089\u306e\u55dc\u597d\u3084\u53cd\u5fdc\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u3053\u3067\u306e\u76ee\u6a19\u306f\u901a\u5e38\u3001\u6709\u6a29\u8005\u304c\u7279\u5b9a\u306e\u653f\u515a\u306b\u6295\u7968\u3057\u305f\u3044\u3068\u601d\u3046\u307b\u3069\u3001\u3069\u306e\u554f\u984c\u304c\u6700\u3082\u5927\u304d\u306a\u58f0\u3067\u97ff\u304f\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<ul>\n<li><b>\u7dbf\u5bc6\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30c7\u30d7\u30b9\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3068\u306f\u3001\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc\u3068\u53c2\u52a0\u8005\u3068\u306e1\u5bfe1\u306e\u4f1a\u8a71\u3067\u3042\u308b\u3002 \u3053\u306e\u65b9\u6cd5\u306b\u3088\u3063\u3066\u3001\u500b\u4eba\u306e\u601d\u8003\u3001\u611f\u60c5\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u6df1\u304f\u63a2\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u7814\u7a76\u8005\u306f\u3001\u7a81\u3063\u8fbc\u3093\u3060\u8cea\u554f\u3092\u3057\u305f\u308a\u3001\u95a2\u5fc3\u306e\u3042\u308b\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u3092\u6398\u308a\u4e0b\u3052\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u7dbf\u5bc6\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u3001\u8907\u96d1\u306a\u8cfc\u8cb7\u6c7a\u5b9a\u3092\u7406\u89e3\u3057\u305f\u308a\u3001\u9867\u5ba2\u306e\u7d4c\u9a13\u3092\u63a2\u3063\u305f\u308a\u3001\u6839\u672c\u7684\u306a\u52d5\u6a5f\u3084\u55dc\u597d\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u308a\u3059\u308b\u306e\u306b\u7279\u306b\u6709\u52b9\u3067\u3042\u308b\u3002<\/span><\/p>\n<ul>\n<li><b>\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u3068\u89b3\u5bdf\u8abf\u67fb<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u8abf\u67fb\u3084\u89b3\u5bdf\u8abf\u67fb\u3067\u306f<\/a>\u3001\u6d88\u8cbb\u8005\u3092\u81ea\u5b85\u3084\u8077\u5834\u3001\u5e97\u8217\u306a\u3069\u81ea\u7136\u74b0\u5883\u3067\u89b3\u5bdf\u3059\u308b\u3002 \u7814\u7a76\u8005\u306f\u6d88\u8cbb\u8005\u306e\u6587\u8108\u306b\u8eab\u3092\u7f6e\u304d\u3001\u884c\u52d5\u3001\u76f8\u4e92\u4f5c\u7528\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u89b3\u5bdf\u3059\u308b\u3002 \u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u88fd\u54c1\u3092\u4f7f\u7528\u3057\u3001\u5c0f\u58f2\u30b9\u30da\u30fc\u30b9\u3092\u30ca\u30d3\u30b2\u30fc\u30c8\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u95a2\u308f\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3002 \u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30ea\u30b5\u30fc\u30c1\u306f\u3001\u96a0\u308c\u305f\u30cb\u30fc\u30ba\u3001\u5c0e\u5165\u306e\u969c\u58c1\u3001\u6539\u5584\u306e\u6a5f\u4f1a\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<ul>\n<li><b>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u30d5\u30a9\u30fc\u30e9\u30e0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3084\u30d5\u30a9\u30fc\u30e9\u30e0\u306f\u3001\u30d0\u30fc\u30c1\u30e3\u30eb\u306a\u74b0\u5883\u3067\u9867\u5ba2\u3068\u95a2\u308f\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3059\u308b\u3002 \u7814\u7a76\u8005\u306f\u3001\u53c2\u52a0\u8005\u304c\u610f\u898b\u3092\u5171\u6709\u3057\u305f\u308a\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u8b70\u8ad6\u306b\u53c2\u52a0\u3067\u304d\u308b\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u306e\u65b9\u6cd5\u306b\u3088\u3063\u3066\u3001\u7d99\u7d9a\u7684\u306a\u4ea4\u6d41\u3001\u975e\u540c\u671f\u306e\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3001\u3055\u307e\u3056\u307e\u306a\u30c8\u30d4\u30c3\u30af\u306e\u63a2\u6c42\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002 \u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u9867\u5ba2\u306e\u4f53\u9a13\u306b\u95a2\u3059\u308b<\/a>\u6d1e\u5bdf\u3092\u96c6\u3081\u305f\u308a\u3001\u88fd\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u30c6\u30b9\u30c8\u3057\u305f\u308a\u3001\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3092\u751f\u307f\u51fa\u3057\u305f\u308a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001<a href=\"https:\/\/ideascale.com\/ja\/\">Ideascale\u306e<\/a>\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3001\u88fd\u54c1\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u9867\u5ba2\u3092\u53c2\u52a0\u3055\u305b\u3001\u88fd\u54c1\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u6e80\u8db3\u5ea6\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3059\u308b\u4f01\u696d\u304c\u3042\u308b\u3002 \u3053\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3067\u3042\u308c\u3070\u3001\u56de\u7b54\u8005\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30dd\u30fc\u30bf\u30eb\u304b\u3089\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u614b\u5ea6\u306b\u3064\u3044\u3066\u3001\u62e1\u5927\u304b\u3064\u8a73\u7d30\u306b\u8abf\u67fb\u3059\u308b\u4f59\u5730\u304c\u3042\u308b\u3002  <\/span><\/p>\n<ul>\n<li><b>\u30aa\u30f3\u30e9\u30a4\u30f3\u81ea\u7531\u5f62\u5f0f\u30a2\u30f3\u30b1\u30fc\u30c8<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3068\u3044\u3046\u3068<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u5b9a\u91cf\u7684\u306a\u8abf\u67fb<\/a>\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u304c\u5f37\u3044\u304c\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u81ea\u7531\u5f62\u5f0f\u306e\u8cea\u554f\u3067\u306f\u5b9a\u6027\u7684\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u56de\u7b54\u8005\u306b\u81ea\u5206\u306e\u8a00\u8449\u3067\u8003\u3048\u3092\u8ff0\u3079\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u7814\u7a76\u8005\u306f\u8a73\u7d30\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3001\u610f\u898b\u3001\u63d0\u6848\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 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400;\">\u30df\u30b9\u30c6\u30ea\u30fc\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u306f\u3001\u8abf\u67fb\u54e1\uff08\u30df\u30b9\u30c6\u30ea\u30fc\u30fb\u30b7\u30e7\u30c3\u30d1\u30fc\u3068\u547c\u3070\u308c\u308b\uff09\u3092\u9867\u5ba2\u306e\u3075\u308a\u3092\u3057\u3066\u6d3e\u9063\u3057\u3001\u5c0f\u58f2\u5e97\u3084\u30b5\u30fc\u30d3\u30b9\u30fb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u3067\u306e<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u9867\u5ba2<\/a>\u4f53\u9a13\u3092\u8a55\u4fa1\u3059\u308b\u3002 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400;\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30ea\u30b9\u30cb\u30f3\u30b0\u3067\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u4f1a\u8a71\u3001\u8a00\u53ca\u3001\u30c8\u30ec\u30f3\u30c9\u3092\u76e3\u8996\u30fb\u5206\u6790\u3059\u308b\u3002 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u8abf\u67fb\u306e<\/a>\u5b9f\u65bd \u7814\u7a76\u8005\u306f\u3001\u30b3\u30e1\u30f3\u30c8\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u6295\u7a3f\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 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400;\">\u8cea\u7684\u5e02\u5834\u8abf\u67fb\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u5229\u70b9\u3068\u9650\u754c\u304c\u3042\u308a\u3001\u7814\u7a76\u8005\u3084\u4f01\u696d\u306f\u8abf\u67fb\u7814\u7a76\u3092\u8a08\u753b\u3059\u308b\u969b\u306b\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002 \u3053\u308c\u3089\u306e\u5229\u70b9\u3068\u9650\u754c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u8cea\u7684\u8abf\u67fb\u624b\u6cd5\u3092\u3044\u3064\u3001\u3069\u306e\u3088\u3046\u306b\u7528\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u5341\u5206\u306a\u60c5\u5831\u3092\u5f97\u305f\u4e0a\u3067\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002 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aria-level=\"1\"><b>\u6587\u8108\u7684\u6d1e\u5bdf\uff1a<\/b><span style=\"font-weight: 400;\"> \u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u3084<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u89b3\u5bdf\u8abf\u67fb\u3068\u3044\u3063\u305f<\/a><a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u8cea\u7684\u8abf\u67fb<\/a>\u65b9\u6cd5\u306f\u3001\u6d88\u8cbb\u8005\u3092\u81ea\u7136\u74b0\u5883\u306e\u4e2d\u3067\u8abf\u67fb\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3059\u308b\u3002 \u3053\u306e\u3088\u3046\u306b\u6587\u8108\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u7814\u7a76\u8005\u306f\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u5f62\u6210\u3059\u308b\u6587\u8108\u7684\u8981\u56e0\u3001\u793e\u4f1a\u7684\u529b\u5b66\u3001\u74b0\u5883\u7684\u5f71\u97ff\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 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\u7814\u7a76\u8005\u306f\u3001\u65b0\u305f\u306a\u767a\u898b\u306b\u57fa\u3065\u3044\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9069\u5fdc\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u53cd\u5fa9\u7684\u3067\u63a2\u7d22\u7684\u306a\u7814\u7a76\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u8cea\u7684\u7814\u7a76\u306e<\/a>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u6027\u8cea\u306b\u3088\u308a\u3001\u7814\u7a76\u8005\u306f\u65b0\u305f\u306a\u30c6\u30fc\u30de\u3092\u3088\u308a\u6df1\u304f\u6398\u308a\u4e0b\u3052\u305f\u308a\u3001\u7814\u7a76\u4e2d\u306b\u751f\u3058\u305f\u65b0\u305f\u306a\u30ea\u30b5\u30fc\u30c1\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u3092\u63a2\u6c42\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3088\u308a\u69cb\u9020\u5316\u3055\u308c\u305f\u91cf\u7684\u7814\u7a76\u624b\u6cd5\u3068\u6bd4\u8f03\u3057\u3066\u3001\u3088\u308a\u5927\u304d\u306a\u67d4\u8edf\u6027\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53c2\u52a0\u8005\u306e\u95a2\u4e0e\uff1a<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u3084<\/a>\u7dbf\u5bc6\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3068\u3044\u3063\u305f\u8cea\u7684\u8abf\u67fb\u306e\u624b\u6cd5\u306f\u3001\u53c2\u52a0\u8005\u3068\u306e\u76f4\u63a5\u7684\u306a\u95a2\u308f\u308a\u3092\u4fc3\u9032\u3059\u308b\u3002 \u3053\u306e\u53c2\u52a0\u306f\u3001\u53c2\u52a0\u610f\u8b58\u3092\u80b2\u307f\u3001\u53c2\u52a0\u8005\u304c\u81ea\u5206\u306e\u610f\u898b\u3001\u8996\u70b9\u3001\u7d4c\u9a13\u3092\u8868\u73fe\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u8cea\u7684\u8abf\u67fb\u624b\u6cd5\u306e<\/a>\u53cc\u65b9\u5411\u6027\u306f\u3001\u8c4a\u304b\u3067\u591a\u69d8\u306a\u30c7\u30fc\u30bf\u3092\u751f\u307f\u51fa\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u8996\u70b9\u3084\u6d1e\u5bdf\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5168\u4f53\u50cf\uff1a<\/b><span style=\"font-weight: 400;\"> \u8cea\u7684\u5e02\u5834\u8abf\u67fb\u306b\u3088\u3063\u3066\u3001\u7814\u7a76\u8005\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5305\u62ec\u7684\u306b\u7814\u7a76\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u8cfc\u5165\u524d\u306e\u884c\u52d5\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3001\u8cfc\u5165\u5f8c\u306e\u4f53\u9a13\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027<\/a>\u8abf\u67fb\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u306e\u7406\u89e3\u306f\u3001\u4f01\u696d\u304c<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/a>\u5168\u4f53\u3092\u901a\u3057\u3066\u3001\u75db\u70b9\u3001\u559c\u3073\u306e\u77ac\u9593\u3001\u6539\u5584\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<p><b>\u8cea\u7684\u5e02\u5834\u8abf\u67fb\u306e\u9650\u754c\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9650\u5b9a\u7684\u306a\u4e00\u822c\u5316\u53ef\u80fd\u6027\uff1a<\/b><span style=\"font-weight: 400;\"> \u8cea\u7684\u8abf\u67fb\u3067\u306f\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#Methodology\">\u91cf\u7684\u8abf\u67fb\u624b\u6cd5\u306b\u6bd4\u3079\u3066<\/a>\u30b5\u30f3\u30d7\u30eb\u6570\u304c\u5c11\u306a\u3044\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002 \u8cea\u7684\u7814\u7a76\u306f\u6df1\u3044\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u304c\u3001\u305d\u306e\u8abf\u67fb\u7d50\u679c\u306f\u7d71\u8a08\u7684\u306b\u6bcd\u96c6\u56e3\u3092\u4ee3\u8868\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3002 \u6df1\u3055\u3068\u6587\u8108\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u305f\u3081\u3001\u8abf\u67fb\u7d50\u679c\u3092\u3088\u308a\u5e83\u7bc4\u306a\u5e02\u5834\u306b\u4e00\u822c\u5316\u3059\u308b\u80fd\u529b\u306b\u9650\u754c\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002 \u3057\u304b\u3057\u3001\u5b9a\u6027\u8abf\u67fb\u306f\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e3b\u89b3\u3068\u504f\u898b\uff1a<\/b><span style=\"font-weight: 400;\"> \u8cea\u7684\u5e02\u5834\u8abf\u67fb\u306f\u3001\u7814\u7a76\u8005\u3068\u53c2\u52a0\u8005\u306e\u89e3\u91c8\u3068\u5224\u65ad\u306b\u4f9d\u5b58\u3057\u3066\u304a\u308a\u3001\u4e3b\u89b3\u6027\u3068\u30d0\u30a4\u30a2\u30b9\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002 \u7814\u7a76\u8005\u306e\u500b\u4eba\u7684\u306a\u504f\u898b\u3001\u5148\u5165\u89b3\u3001\u89e3\u91c8\u304c\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3001\u5206\u6790\u3001\u5831\u544a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002 \u3055\u3089\u306b\u3001\u53c2\u52a0\u8005\u306e\u56de\u7b54\u306f\u3001\u793e\u4f1a\u7684\u671b\u307e\u3057\u3055\u30d0\u30a4\u30a2\u30b9\u3084\u3001\u7279\u5b9a\u306e\u610f\u898b\u3084\u7d4c\u9a13\u3092\u5171\u6709\u3059\u308b\u610f\u6b32\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305d\u306e\u4ed6\u306e\u8981\u56e0\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6642\u9593\u3068\u8cc7\u6e90\u306e\u96c6\u4e2d\uff1a<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u8cea\u7684\u8abf\u67fb\u65b9\u6cd5\u306f<\/a>\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#Methodology\">\u91cf\u7684\u8abf\u67fb\u65b9\u6cd5\u3068<\/a>\u6bd4\u8f03\u3057\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u6642\u9593\u3068\u8cc7\u6e90\u3092\u5fc5\u8981\u3068\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002 \u7279\u306b\u7dbf\u5bc6\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3046\u5834\u5408\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308b\u3002<\/span><\/li>\n<\/ul>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58692 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2-600x406.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2-600x406.jpg\" alt=\"\u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\" width=\"600\" height=\"406\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27406%27%20viewBox%3D%270%200%20600%20406%27%3E%3Crect%20width%3D%27600%27%20height%3D%27406%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2-200x135.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2-300x203.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2-400x271.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2-600x406.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8cea\u7684\u5e02\u5834\u8abf\u67fb\u306e\u4fe1\u983c\u6027\u3068\u59a5\u5f53\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3046\u3079\u304d\u3067\u3042\u308b\uff1a<\/span><\/p>\n<p><b>1.\u7814\u7a76\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u306e\u76ee\u7684\u3068\u3001\u7814\u7a76\u306e\u6307\u91dd\u3068\u306a\u308b\u8cea\u554f\u3092\u660e\u78ba\u306b\u3059\u308b\u3002 \u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u96c6\u4e2d\u529b\u3092\u7dad\u6301\u3057\u3001\u30ea\u30b5\u30fc\u30c1\u304c\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8ab2\u984c\u306b\u78ba\u5b9f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><b>2.\u30b5\u30f3\u30d7\u30eb\u306e\u9078\u629e\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b9a\u6027\u7684\u306a\u5e02\u5834\u8abf\u67fb\u3067\u306f\u3001\u601d\u616e\u6df1\u304f\u4ee3\u8868\u7684\u306a\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002 \u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5e02\u5834\u3084\u8074\u8846\u3092\u4ee3\u8868\u3059\u308b\u53c2\u52a0\u8005\u3092\u614e\u91cd\u306b\u9078\u3073\u307e\u3057\u3087\u3046\u3002 \u6d88\u8cbb\u8005\u30d9\u30fc\u30b9\u306e\u5305\u62ec\u7684\u306a\u7406\u89e3\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u884c\u52d5\u3001\u614b\u5ea6\u306e\u9762\u3067\u591a\u69d8\u6027\u3092\u76ee\u6307\u3059\u3002<\/span><\/p>\n<p><b>3.\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u30ac\u30a4\u30c9\u3092\u4f5c\u6210\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u53c2\u52a0\u8005\u304c\u81ea\u5206\u306e\u8003\u3048\u3001\u610f\u898b\u3001\u7d4c\u9a13\u3092\u5171\u6709\u3067\u304d\u308b\u3088\u3046\u3001\u81ea\u7531\u5f62\u5f0f\u306e\u8cea\u554f\u3092\u542b\u3080\u3001\u3088\u304f\u69cb\u6210\u3055\u308c\u305f\u8a0e\u8ad6\u30ac\u30a4\u30c9\u3092\u6e96\u5099\u3059\u308b\u3002 \u5305\u62ec\u7684\u306a\u30ac\u30a4\u30c9\u304c\u3042\u308c\u3070\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u306e<\/a>\u4e00\u8cab\u6027\u304c\u4fdd\u305f\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><b>4.\u719f\u7df4\u3057\u305f\u30e2\u30c7\u30ec\u30fc\u30b7\u30e7\u30f3\uff1a<\/b><span style=\"font-weight: 400;\"> \u5f37\u529b\u306a\u30d5\u30a1\u30b7\u30ea\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30b9\u30ad\u30eb\u3092\u6301\u3064\u3001\u7d4c\u9a13\u8c4a\u5bcc\u306a\u53f8\u4f1a\u8005\u3092\u9078\u3076\u3002 \u719f\u7df4\u3057\u305f\u53f8\u4f1a\u8005\u306f\u3001\u5305\u62ec\u7684\u3067\u5feb\u9069\u306a\u74b0\u5883\u3092\u4f5c\u308a\u51fa\u3057\u3001\u53c2\u52a0\u3092\u4fc3\u3057\u3001\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306b\u30b0\u30eb\u30fc\u30d7\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3059\u308b\u3002<\/span><\/p>\n<p><b>5.\u504f\u3089\u306a\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7dad\u6301\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u8abf\u67fb\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u5ba2\u89b3\u7684\u304b\u3064\u4e2d\u7acb\u7684\u306a\u7acb\u5834\u3092\u7dad\u6301\u3059\u308b\u3002 \u7814\u7a76\u8005\u306f\u3001\u53c2\u52a0\u8005\u306e\u56de\u7b54\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u8abf\u67fb\u7d50\u679c\u3092\u6b6a\u3081\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u8a98\u5c0e\u7684\u306a\u8cea\u554f\u3001\u500b\u4eba\u7684\u306a\u504f\u898b\u3001\u307e\u305f\u306f\u601d\u3044\u8fbc\u307f\u3092\u907f\u3051\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>6.\u7a4d\u6975\u7684\u306b\u8074\u304f\uff1a<\/b><span style=\"font-weight: 400;\"> \u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb<\/a>\u30b0\u30eb\u30fc\u30d7\u3067\u7a4d\u6975\u7684\u306a\u50be\u8074\u3092\u5b9f\u8df5\u3059\u308b\u3002 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href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u89b3\u5bdf<\/a>\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6587\u66f8\u5206\u6790\u306a\u3069\u306e\u624b\u6cd5\u3092\u6d3b\u7528\u3057\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u5305\u62ec\u7684\u306b\u7406\u89e3\u3059\u308b\u3002<\/span><\/p>\n<p><b>10.\u5b9f\u884c\u53ef\u80fd\u306a\u63d0\u6848\u3092\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u8abf\u67fb\u7d50\u679c\u3092\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u305f\u3081\u306e\u5b9f\u884c\u53ef\u80fd\u306a\u63d0\u6848\u306b\u5909\u63db\u3057\u307e\u3059\u3002 \u91cd\u8981\u306a\u6d1e\u5bdf\u3092\u660e\u78ba\u304b\u3064\u7c21\u6f54\u306b\u63d0\u793a\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3084\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u76f4\u7d50\u3055\u305b\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3046\u3053\u3068\u3067\u3001\u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u54e1\u306f\u6d1e\u5bdf\u306b\u6e80\u3061\u305f\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3068\u6210\u529f\u306e\u305f\u3081\u306e\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-market-research\/\">\u5b9a\u91cf\u7684\u5e02\u5834\u8abf\u67fb\u3068\u306f\uff1f<\/a><\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":74,"featured_media":71874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3457],"tags":[],"contributor":[3519],"class_list":["post-71873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3457","contributor-3519"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u304b\uff1f \u5b9a\u7fa9\u3001\u65b9\u6cd5\u3001\u4f8b\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9 - IdeaScale<\/title>\n<meta name=\"description\" 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