{"id":71869,"date":"2023-06-21T21:28:30","date_gmt":"2023-06-22T01:28:30","guid":{"rendered":"http:\/\/ideascale.com\/%e3%83%96%e3%83%ad%e3%82%b0\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/"},"modified":"2024-02-02T05:36:34","modified_gmt":"2024-02-02T09:36:34","slug":"%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/","title":{"rendered":"\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u304b\uff1f \u5b9a\u7fa9\u3001\u7a2e\u985e\u3001\u30d7\u30ed\u30bb\u30b9\u3001\u4f8b\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u6b21<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u3068\u306f\u3001\u7279\u5b9a\u306e\u5e02\u5834\u3001\u7523\u696d\u3001\u6d88\u8cbb\u8005\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306e\u4f53\u7cfb\u7684\u306a\u53ce\u96c6\u3001\u5206\u6790\u3001\u89e3\u91c8\u3068\u5b9a\u7fa9\u3055\u308c\u308b\u3002 \u9867\u5ba2\u3001\u7af6\u5408\u4ed6\u793e\u3001\u5e02\u5834\u529b\u5b66\u3092\u7814\u7a76\u3057\u3001\u6a5f\u4f1a\u3092\u7279\u5b9a\u3057\u3001\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3057\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u55dc\u597d\u3001\u5e02\u5834\u52d5\u5411\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u304c\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u65b0\u88fd\u54c1\u3092\u767a\u58f2\u3057\u3001\u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u6700\u9069\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/p>\n<p><strong><b>\u5e02\u5834\u8abf\u67fb\u306e\u4e3b\u306a\u69cb\u6210\u8981\u7d20<\/b><\/strong><\/p>\n<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-fipqf-79elbk h-full dark:bg-gray-800\">\n<div class=\"react-scroll-to-bottom--css-fipqf-1n7m0yu\">\n<div class=\"flex flex-col text-sm dark:bg-gray-800\">\n<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-&#091;#444654&#093;\">\n<div class=\"flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-&#091;38rem&#093; xl:max-w-3xl md:py-6 lg:px-0 m-auto\">\n<div class=\"relative flex w-&#091;calc(100%-50px)&#093; flex-col gap-1 md:gap-3 lg:w-&#091;calc(100%-115px)&#093;\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-&#091;20px&#093; flex flex-col items-start gap-4 whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u306b\u306f\u901a\u5e38\u3001\u5e02\u5834\u3068\u305d\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u5305\u62ec\u7684\u306b\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u8981\u7d20\u304c\u542b\u307e\u308c\u308b\u3002 \u3053\u308c\u3089\u306e\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u306b\u306f\u4ee5\u4e0b\u306e\u3082\u306e\u304c\u542b\u307e\u308c\u308b\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u5e02\u5834\u7d30\u5206\u5316\uff1a<\/strong>\u4eba\u53e3\u7d71\u8a08\u5b66\u3001\u5fc3\u7406\u7d71\u8a08\u5b66\u3001\u884c\u52d5\u5b66\u3001\u307e\u305f\u306f\u305d\u306e\u4ed6\u306e\u95a2\u9023\u3059\u308b\u7279\u6027\u306b\u57fa\u3065\u3044\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u7279\u5b9a\u3057\u3001\u660e\u78ba\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u5272\u3059\u308b\u3053\u3068\u3002 \u3053\u308c\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7279\u5b9a\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u5408\u308f\u305b\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u30c7\u30fc\u30bf\u53ce\u96c6\uff1a<\/strong>\u4e00\u6b21\u304a\u3088\u3073\u4e8c\u6b21\u60c5\u5831\u6e90\u304b\u3089\u95a2\u9023\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002 \u4e00\u6b21\u30c7\u30fc\u30bf\u3068\u306f\u3001\u8abf\u67fb\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u89b3\u5bdf\u3001\u5b9f\u9a13\u306a\u3069\u3092\u901a\u3058\u3066\u5bfe\u8c61\u5e02\u5834\u304b\u3089\u76f4\u63a5\u53ce\u96c6\u3057\u305f\u60c5\u5831\u3092\u6307\u3059\u3002 \u30bb\u30ab\u30f3\u30c0\u30ea\u30fc\u30c7\u30fc\u30bf\u306f\u3001\u65e2\u5b58\u306e\u30ea\u30b5\u30fc\u30c1\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u696d\u754c\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3001\u307e\u305f\u306f\u653f\u5e9c\u306e\u60c5\u5831\u6e90\u3092\u6d3b\u7528\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u7814\u7a76\u8a08\u753b\uff1a<\/strong>\u7814\u7a76\u3092\u5b9f\u65bd\u3059\u308b\u76ee\u7684\u3001\u65b9\u6cd5\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u6982\u8aac\u3057\u305f\u7814\u7a76\u8a08\u753b\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u3002 \u3053\u308c\u306b\u306f\u3001\u9069\u5207\u306a\u8abf\u67fb\u65b9\u6cd5\u306e\u9078\u629e\u3001\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u306e\u6c7a\u5b9a\u3001\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u624b\u6cd5\u306e\u5b9a\u7fa9\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u5b9a\u6027\u8abf\u67fb\uff1a<\/strong>\u6d88\u8cbb\u8005\u306e\u614b\u5ea6\u3001\u610f\u898b\u3001\u52d5\u6a5f\u3001\u884c\u52d5\u3092\u6df1\u304f\u6d1e\u5bdf\u3059\u308b\u305f\u3081\u306b\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/a>\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u89b3\u5bdf\u306a\u3069\u306e<\/a>\u624b\u6cd5\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3002<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u8cea\u7684\u8abf\u67fb<\/a>\u306b\u3088\u308a\u3001\u6839\u672c\u7684\u306a\u7406\u7531\u3092\u63a2\u308a\u3001\u5e02\u5834\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u5b9a\u91cf\u8abf\u67fb\uff1a<\/strong>\u8abf\u67fb\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u3092\u7528\u3044\u3066\u3001\u3088\u308a\u5927\u898f\u6a21\u306a\u6570\u5024\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3002<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u5b9a\u91cf\u8abf\u67fb\u306b\u3088\u308a<\/a>\u3001\u7d71\u8a08\u5206\u6790\u3001\u5e02\u5834\u52d5\u5411\u306e\u6e2c\u5b9a\u3001\u5b9a\u91cf\u7684\u306a\u6d1e\u5bdf\u3084\u6307\u6a19\u306e\u751f\u6210\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u7af6\u5408\u5206\u6790\uff1a<\/strong>\u7af6\u5408\u4ed6\u793e\u306e\u6226\u7565\u3001\u5f37\u307f\u3001\u5f31\u307f\u3001\u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u30aa\u30d5\u30a1\u30ea\u30f3\u30b0\u3092\u8a55\u4fa1\u3059\u308b\u3002 \u3053\u308c\u306f\u3001\u5e02\u5834\u6a5f\u4f1a\u3001\u6f5c\u5728\u7684\u8105\u5a01\u3001\u5dee\u5225\u5316\u9818\u57df\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u6d88\u8cbb\u8005\u884c\u52d5\u5206\u6790\uff1a<\/strong>\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3001\u8cfc\u8cb7\u7fd2\u6163\u3001\u55dc\u597d\u3001\u6e80\u8db3\u5ea6\u3092\u8abf\u3079\u308b\u3002 \u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u5e02\u5834\u898f\u6a21\u3068\u4e88\u6e2c\uff1a<\/strong>\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u6027\u3001\u5c06\u6765\u52d5\u5411\u306e\u4e88\u6e2c \u30de\u30fc\u30b1\u30c3\u30c8\u30b5\u30a4\u30b8\u30f3\u30b0\u306f\u3001\u5e02\u5834\u306e\u9b45\u529b\u3068\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u6f5c\u5728\u7684\u306a\u9700\u8981\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u30c7\u30fc\u30bf\u5206\u6790\uff1a<\/strong>\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u610f\u5473\u306e\u3042\u308b\u6d1e\u5bdf\u3092\u5c0e\u304d\u51fa\u3059\u305f\u3081\u306b\u7d71\u8a08\u7684\u624b\u6cd5\u3084\u30c4\u30fc\u30eb\u3092\u9069\u7528\u3059\u308b\u3053\u3068\u3002 \u3053\u308c\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3001\u76f8\u95a2\u5206\u6790\u3001\u56de\u5e30\u5206\u6790\u3001\u305d\u306e\u4ed6\u306e\u7d71\u8a08\u7684\u624b\u6cd5\u304c\u542b\u307e\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u5831\u544a\u3068\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>\u8abf\u67fb\u7d50\u679c\u3001\u6d1e\u5bdf\u3001\u63d0\u8a00\u3092\u660e\u78ba\u304b\u3064\u7c21\u6f54\u306b\u307e\u3068\u3081\u308b\u3002 \u7814\u7a76\u7d50\u679c\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u5229\u5bb3\u95a2\u4fc2\u8005\u306f\u8abf\u67fb\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u69cb\u6210\u8981\u7d20\u304c\u4e00\u4f53\u3068\u306a\u3063\u3066\u3001\u5e02\u5834\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3001\u7af6\u5408\u72b6\u6cc1\u3092\u7dcf\u5408\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5e02\u5834\u8abf\u67fb\u306e\u7a2e\u985e<\/h2>\n<p><span style=\"font-weight: 400;\"><strong>\u4e00\u6b21\u8abf\u67fb\uff1a<\/strong>\u4e00\u6b21\u8abf\u67fb\u3067\u306f\u3001\u5bfe\u8c61\u3068\u306a\u308b\u5e02\u5834\u3084\u6d88\u8cbb\u8005\u5c64\u304b\u3089\u76f4\u63a5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002 \u7279\u5b9a\u306e\u7814\u7a76\u76ee\u7684\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u3001\u8abf\u6574\u3055\u308c\u308b\u3002 \u4e00\u6b21\u8abf\u67fb\u306e\u65b9\u6cd5\u306b\u306f\u3001\u8abf\u67fb\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/a>\u3001\u89b3\u5bdf\u3001\u5b9f\u9a13\u306a\u3069\u304c\u3042\u308b\u3002 \u4e00\u6b21\u8abf\u67fb\u306f\u3001\u76f4\u63a5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u8abf\u67fb\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u4e8c\u6b21\u8abf\u67fb\uff1a<\/strong>\u4e8c\u6b21\u8abf\u67fb\u3068\u306f\u3001\u4ed6\u306e\u60c5\u5831\u6e90\u306b\u3088\u3063\u3066\u904e\u53bb\u306b\u53ce\u96c6\u3055\u308c\u305f\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u3053\u306e\u30c7\u30fc\u30bf\u306b\u306f\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u653f\u5e9c\u520a\u884c\u7269\u3001\u5b66\u8853\u7814\u7a76\u3001\u5e02\u5834\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002 \u30bb\u30ab\u30f3\u30c0\u30ea\u30fc\u30fb\u30ea\u30b5\u30fc\u30c1\u306f\u3001\u5e02\u5834\u3001\u696d\u754c\u52d5\u5411\u3001\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u306a\u3069\u3092\u3088\u308a\u5e45\u5e83\u304f\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002 \u65e2\u5b58\u306e\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u65b9\u6cd5\u3067\u3042\u308a\u3001\u3055\u3089\u306a\u308b\u4e00\u6b21\u8abf\u67fb\u306e\u57fa\u790e\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08CX\uff09\u30ea\u30b5\u30fc\u30c1\u3068\u306f\uff1f<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5e02\u5834\u8abf\u67fb\u306e\u30d7\u30ed\u30bb\u30b9<\/h2>\n<p><b>\u30b9\u30c6\u30c3\u30d71. \u7814\u7a76\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u8abf\u67fb\u76ee\u7684\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u5fc5\u8981\u3068\u3055\u308c\u308b\u5177\u4f53\u7684\u306a\u60c5\u5831\u3001\u5bfe\u8c61\u8aad\u8005\u3001\u8abf\u67fb\u306e\u671b\u307e\u3057\u3044\u6210\u679c\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002<\/span><\/p>\n<p><b>\u30b9\u30c6\u30c3\u30d72. \u30c7\u30b6\u30a4\u30f3\u7814\u7a76\u8a08\u753b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u76ee\u7684\u304c\u5b9a\u7fa9\u3055\u308c\u305f\u3089\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u65b9\u6cd5\u8ad6\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u6280\u8853\u3001\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u3001\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306e\u6982\u8981\u3092\u793a\u3059\u8abf\u67fb\u8a08\u753b\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u7814\u7a76\u8a08\u753b\u306f\u3001\u7814\u7a76\u76ee\u7684\u306b\u5bfe\u5fdc\u3057\u3001\u4fe1\u983c\u3067\u304d\u308b\u6709\u52b9\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u8abf\u6574\u3055\u308c\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>\u30b9\u30c6\u30c3\u30d73 \u30c7\u30fc\u30bf\u53ce\u96c6<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u4e00\u6b21\u8abf\u67fb\u307e\u305f\u306f\u4e8c\u6b21\u8abf\u67fb\u306e\u624b\u6cd5\u3092\u7528\u3044\u3066\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002 \u4e00\u6b21\u8abf\u67fb\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/a>\u3001\u89b3\u5bdf\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u56de\u7b54\u8005\u304b\u3089\u76f4\u63a5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002 \u30bb\u30ab\u30f3\u30c0\u30ea\u30fc\u30ea\u30b5\u30fc\u30c1\u3067\u306f\u3001\u516c\u8868\u3055\u308c\u3066\u3044\u308b\u60c5\u5831\u6e90\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306a\u3069\u304b\u3089\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002<\/span><\/p>\n<p><b>\u30b9\u30c6\u30c3\u30d74. \u5e02\u5834\u8abf\u67fb\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u3089\u3001\u30d1\u30bf\u30fc\u30f3\u3001\u50be\u5411\u3001\u6d1e\u5bdf\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u7d71\u8a08\u7684\u624b\u6cd5\u306a\u3069\u306e<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u5b9a\u91cf\u7684\u306a\u8abf\u67fb<\/a>\u30fb\u5206\u6790\u3082\u3042\u308c\u3070\u3001\u4e3b\u984c\u5225\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u3084\u5185\u5bb9\u5206\u6790\u306a\u3069\u306e<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u7684\u306a\u8abf\u67fb<\/a>\u30fb\u5206\u6790\u3082\u542b\u307e\u308c\u308b\u3002 \u76ee\u6a19\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u5f79\u7acb\u3064\u6709\u610f\u7fa9\u306a\u6d1e\u5bdf\u3092\u30c7\u30fc\u30bf\u304b\u3089\u5c0e\u304d\u51fa\u3059\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>\u30b9\u30c6\u30c3\u30d75. \u6700\u7d42\u7684\u306a\u5e02\u5834\u8abf\u67fb\u306e\u6d1e\u5bdf<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u305f\u5f8c\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u8abf\u67fb\u7d50\u679c\u3092\u89e3\u91c8\u3057\u3001\u5b9f\u7528\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u62bd\u51fa\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u7d50\u8ad6\u3092\u5c0e\u304d\u51fa\u3057\u3001\u91cd\u8981\u306a\u50be\u5411\u3092\u7279\u5b9a\u3057\u3001\u8abf\u67fb\u76ee\u7684\u306b\u95a2\u9023\u4ed8\u3051\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002 \u6d1e\u5bdf\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u88fd\u54c1\u958b\u767a\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u6307\u91dd\u3068\u306a\u308b\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/span><\/p>\n<p><b>\u30b9\u30c6\u30c3\u30d76. \u7814\u7a76\u7d50\u679c\u306e\u5831\u544a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u7814\u7a76\u7d50\u679c\u3092\u660e\u78ba\u304b\u3064\u7c21\u6f54\u306b\u767a\u8868\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u5e02\u5834\u8abf\u67fb\u5831\u544a\u66f8\u306f\u901a\u5e38\u3001\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b5\u30de\u30ea\u30fc\u3001\u65b9\u6cd5\u8ad6\u3001\u8abf\u67fb\u7d50\u679c\u3001\u6d1e\u5bdf\u3001\u63d0\u8a00\u3092\u542b\u3080\u3082\u306e\u304c\u4f5c\u6210\u3055\u308c\u308b\u3002 \u5831\u544a\u66f8\u306f\u3001\u8abf\u67fb\u7d50\u679c\u3092\u95a2\u4fc2\u8005\u306b\u52b9\u679c\u7684\u306b\u4f1d\u3048\u3001\u6d1e\u5bdf\u306b\u57fa\u3065\u304f\u5b9f\u884c\u53ef\u80fd\u306a\u63d0\u8a00\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5e02\u5834\u8abf\u67fb\u306e\u4f8b<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58636 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1-600x491.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1-600x491.jpg\" alt=\"\u5e02\u5834\u8abf\u67fb\u306e\u4f8b\" width=\"600\" height=\"491\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27491%27%20viewBox%3D%270%200%20600%20491%27%3E%3Crect%20width%3D%27600%27%20height%3D%27491%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1-200x164.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1-300x245.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1-400x327.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1-600x491.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u3088\u3046\u3002 \u3053\u308c\u3089\u306e\u4f8b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u3084\u30b7\u30ca\u30ea\u30aa\u306b\u304a\u3051\u308b\u5e02\u5834\u8abf\u67fb\u306e\u591a\u69d8\u306a\u5fdc\u7528\u4f8b\u3092\u793a\u3057\u3066\u3044\u308b\uff1a<\/span><\/p>\n<ul>\n<li><b>\u9867\u5ba2\u6e80\u8db3\u5ea6\u5e02\u5834\u8abf\u67fb<\/b><span style=\"font-weight: 400;\">:\u3042\u308b\u4f01\u696d\u304c\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092<\/a>\u96c6\u3081\u308b\u305f\u3081\u306b\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u305f\u3002 \u3053\u306e\u8abf\u67fb\u306b\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u7d4c\u9a13\u3001\u5168\u4f53\u7684\u306a\u6e80\u8db3\u5ea6\u3001\u63a8\u85a6\u3059\u308b\u53ef\u80fd\u6027\u3001\u6539\u5584\u70b9\u306a\u3069\u306b\u3064\u3044\u3066\u306e\u8cea\u554f\u304c\u542b\u307e\u308c\u308b\u3002 \u3053\u306e\u7d50\u679c\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u7406\u89e3\u3057\u3001\u6e80\u8db3\u5ea6\u306e\u4e3b\u306a\u8981\u56e0\u3092\u7279\u5b9a\u3057\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u9867\u5ba2\u4f53\u9a13\u3092<\/a>\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u63aa\u7f6e\u3092\u8b1b\u3058\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4fa1\u683c\u5e02\u5834\u8abf\u67fb\uff1a<\/b><span style=\"font-weight: 400;\"> \u3042\u308b\u4f01\u696d\u304c\u65b0\u3057\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u304a\u308a\u3001\u6700\u9069\u306a\u4fa1\u683c\u6226\u7565\u3092\u6c7a\u5b9a\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3002 \u8abf\u67fb\u3084\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790\u3092\u542b\u3080\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u306e\u4fa1\u683c\u611f\u5ea6\u3001\u652f\u6255\u3044\u610f\u6b32\u3001\u4fa1\u5024\u8a8d\u8b58\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002 \u3053\u306e\u8abf\u67fb\u306f\u3001\u9867\u5ba2\u306e\u671f\u5f85\u306b\u6cbf\u3044\u3001\u53ce\u76ca\u6027\u3092\u6700\u5927\u5316\u3059\u308b\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c\u8a2d\u5b9a\u3092\u652f\u63f4\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5e02\u5834\u52d5\u5411\u8abf\u67fb\uff1a  <\/b><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u306f\u3001\u696d\u754c\u306e\u52d5\u5411\u3092\u30e2\u30cb\u30bf\u30fc\u3057\u3001\u5e02\u5834\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3002 \u4e8c\u6b21\u8abf\u67fb\u3092\u901a\u3058\u3066\u3001\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u7387\u3001\u696d\u754c\u529b\u5b66\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3092\u8ffd\u8de1\u3059\u308b\u3002 \u3053\u306e\u5206\u6790\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u52d5\u5411\u3092\u7406\u89e3\u3057\u3001\u65b0\u305f\u306a\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u7279\u5b9a\u3057\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30b3\u30f3\u30bb\u30d7\u30c8\u30c6\u30b9\u30c8\u5e02\u5834\u8abf\u67fb\uff1a<\/b><span style=\"font-weight: 400;\"> \u3042\u308b\u4f01\u696d\u304c\u3044\u304f\u3064\u304b\u306e\u88fd\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u958b\u767a\u3057\u3001\u88fd\u54c1\u958b\u767a\u306b\u6295\u8cc7\u3059\u308b\u524d\u306b\u3001\u305d\u306e\u6210\u529f\u306e\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3002 \u5f7c\u3089\u306f\u3001\u8abf\u67fb\u3084<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u3092\u901a\u3058\u3066<\/a>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4eba\u3005\u306b\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u63d0\u793a\u3059\u308b\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u30fb\u30c6\u30b9\u30c8\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3002 \u3053\u306e\u8abf\u67fb\u306b\u3088\u3063\u3066\u3001\u5404\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306e\u8a8d\u8b58\u3001\u8cfc\u5165\u610f\u5411\u304c\u8a55\u4fa1\u3055\u308c\u3001\u540c\u793e\u306f\u6700\u3082\u6709\u671b\u306a\u3082\u306e\u3092\u9078\u629e\u3057\u3066\u3055\u3089\u306b\u8ffd\u6c42\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7af6\u5408\u4ed6\u793e\u306e\u5e02\u5834\u8abf\u67fb<\/b><span style=\"font-weight: 400;\"> \u4f01\u696d\u306f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u7af6\u5408\u4ed6\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u898b\u6975\u3081\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3002 \u7af6\u5408\u5206\u6790\u3068\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u3001\u4fa1\u683c\u3001\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u9867\u5ba2\u8a8d\u8b58\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u5f97\u3089\u308c\u305f\u6d1e\u5bdf\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3059\u308b\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3001\u7af6\u4e89\u512a\u4f4d\u5206\u91ce\u306e\u7279\u5b9a\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u5dee\u5225\u5316\u306e\u305f\u3081\u306e\u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5e83\u544a\u30c6\u30b9\u30c8\u5e02\u5834\u8abf\u67fb\uff1a<\/b><span style=\"font-weight: 400;\"> \u3042\u308b\u4f01\u696d\u304c\u65b0\u3057\u3044\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a08\u753b\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3002 \u5e83\u544a\u30c6\u30b9\u30c8\u8abf\u67fb\u306f\u3001\u30b5\u30f3\u30d7\u30eb\u306e\u8996\u8074\u8005\u306b\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5e83\u544a\u3092\u63d0\u793a\u3057\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u7406\u89e3\u5ea6\u3001\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u3001\u611f\u60c5\u7684\u53cd\u5fdc\u306b\u95a2\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3084<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092<\/a>\u53ce\u96c6\u3059\u308b\u3053\u3068\u3092\u542b\u3080\u3002 \u3053\u306e\u8abf\u67fb\u306f\u3001\u6700\u3082\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u3042\u308a\u8aac\u5f97\u529b\u306e\u3042\u308b\u8981\u7d20\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5e02\u5834\u7d30\u5206\u5316\u8abf\u67fb\uff1a<\/b><span style=\"font-weight: 400;\"> \u4f01\u696d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7279\u5b9a\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3002 \u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u8abf\u67fb\u3068\u306f\u3001\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u3001\u5fc3\u7406\u7d71\u8a08\u5b66\u7684\u3001\u884c\u52d5\u5b66\u7684\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30cb\u30fc\u30ba\u3001\u55dc\u597d\u3001\u8cfc\u8cb7\u884c\u52d5\u304c\u7570\u306a\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306f\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u88fd\u54c1\u63d0\u4f9b\u3092\u958b\u767a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<p><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u306f\uff1f<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5e02\u5834\u8abf\u67fb\u306e\u65b9\u6cd5<\/h2>\n<ul>\n<li aria-level=\"1\"><b>\u5b9a\u6027\u7684\u5e02\u5834\u8abf\u67fb\u6cd5<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-market-research\/\">\u5b9a\u6027\u7684\u306a\u5e02\u5834\u8abf\u67fb\u306e<\/a>\u65b9\u6cd5\u306f\u3001\u60c5\u5831\u53ce\u96c6\u3068\u5206\u6790\u306e\u975e\u30c7\u30fc\u30bf\u96c6\u7d04\u7684\u306a\u65b9\u6cd5\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u3002 \u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u5c11\u4eba\u6570\u306e\u56de\u7b54\u8005\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u305d\u306e\u5bfe\u8c61\u306b\u3064\u3044\u3066\u306e\u6df1\u3044\u7406\u89e3\u3092\u63a2\u308b\u3082\u306e\u3067\u3042\u308b\u3002 \u3053\u306e\u3088\u3046\u306a\u624b\u6cd5\u306e\u76ee\u7684\u306f\u3001\u81ea\u7531\u5f62\u5f0f\u306e\u8cea\u554f\u3084\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306b\u57fa\u3065\u3044\u3066\u3001\u5e02\u5834\u3068\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/a>\u30011\u5bfe1\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30b1\u30fc\u30b9\u30fb\u30b9\u30bf\u30c7\u30a3\u306a\u3069\u306f\u3001\u5e02\u5834\u8abf\u67fb\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u5b9a\u6027\u7684\u306a\u624b\u6cd5\u3067\u3042\u308b\u3002  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5b9a\u91cf\u7684\u5e02\u5834\u8abf\u67fb\u6cd5<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-market-research\/\">\u5b9a\u91cf\u7684\u5e02\u5834\u8abf\u67fb\u306f<\/a>\u3001\u5b9a\u91cf\u7684\u306b\u4e00\u62ec\u5206\u6790\u3067\u304d\u308b\u78ba\u304b\u306a\u30c7\u30fc\u30bf\u3092\u8fd4\u3059\u3001\u30c7\u30fc\u30bf\u96c6\u7d04\u7684\u306a\u624b\u6cd5\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u3002 \u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u5171\u901a\u306e\u8cea\u554f\u7968\u306b\u56de\u7b54\u3059\u308b\u56de\u7b54\u8005\u306e\u5927\u898f\u6a21\u306a\u30b5\u30f3\u30d7\u30eb\u306b\u4f9d\u5b58\u3057\u3066\u304a\u308a\u3001\u3055\u3089\u306b\u3001\u4ee5\u524d\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u56de\u7b54\u306b\u57fa\u3065\u3044\u3066\u65b0\u3057\u3044\u8cea\u554f\u306b\u5206\u5c90\u3059\u308b\u5185\u90e8\u30ed\u30b8\u30c3\u30af\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308b\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-market-research\/#Quantitative_Market_Research_Methods\">\u5b9a\u91cf\u7684\u306a\u5e02\u5834\u8abf\u67fb\u624b\u6cd5\u306e<\/a>\u4f8b\u3068\u3057\u3066\u306f\u3001\u7269\u7406\u7684\u306a\u8abf\u67fb\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u8abf\u67fb\u3001\u30c4\u30a4\u30c3\u30bf\u30fc\u6295\u7968\u3001\u88fd\u54c1\u8cfc\u5165\u5f8c\u306e\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09\u8cea\u554f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08CSAT\uff09\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u304c\u3042\u308b\u3002  <\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">2023\u5e74\u306e\u5e02\u5834\u8abf\u67fb\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58637 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2-600x740.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2-600x740.jpg\" alt=\"2023\u5e74\u306e\u5e02\u5834\u8abf\u67fb\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\" width=\"600\" height=\"740\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27740%27%20viewBox%3D%270%200%20600%20740%27%3E%3Crect%20width%3D%27600%27%20height%3D%27740%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2-200x247.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2-243x300.jpg 243w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2-400x493.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2-600x740.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u306f\u3001\u4f01\u696d\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5e02\u5834\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3001\u696d\u754c\u306e\u52d5\u5411\u3001\u7af6\u5408\u72b6\u6cc1\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002 \u95a2\u9023\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u5e02\u5834\u8abf\u67fb\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u3088\u3046\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1.\u7814\u7a76\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\uff1a<\/strong>\u7814\u7a76\u306e\u76ee\u6a19\u3068\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002 \u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3001\u5e02\u5834\u898f\u6a21\u3001\u7af6\u5408\u5206\u6790\u3001\u88fd\u54c1\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306a\u3069\u3001\u53ce\u96c6\u3059\u3079\u304d\u5177\u4f53\u7684\u306a\u60c5\u5831\u3092\u7279\u5b9a\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2.\u5bfe\u8c61\u8005\u3092\u7279\u5b9a\u3059\u308b\uff1a<\/strong>\u8abf\u67fb\u3057\u305f\u3044\u7279\u5b9a\u306e\u5c64\u3084\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6c7a\u5b9a\u3059\u308b\u3002 \u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u8abf\u67fb\u65b9\u6cd5\u3084\u8cea\u554f\u3092\u8abf\u6574\u3057\u3001\u6700\u3082\u9069\u5207\u306a\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3.\u9069\u5207\u306a\u8abf\u67fb\u65b9\u6cd5\u3092\u9078\u629e\u3059\u308b<\/strong>\u76ee\u7684\u3068\u5bfe\u8c61\u8aad\u8005\u306b\u57fa\u3065\u304d\u3001\u6700\u3082\u9069\u5207\u306a\u8abf\u67fb\u65b9\u6cd5\u3092\u9078\u629e\u3059\u308b\u3002 \u4e00\u822c\u7684\u306a\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u8abf\u67fb\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/a>\u3001\u89b3\u5bdf\u3001\u4e8c\u6b21\u8abf\u67fb\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4.\u7814\u7a76\u8a08\u753b\u3092\u7acb\u3066\u308b\uff1a<\/strong>\u8abf\u67fb\u65b9\u6cd5\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3001\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u306a\u3069\u3092\u307e\u3068\u3081\u305f\u8a73\u7d30\u306a\u8a08\u753b\u3092\u7acb\u3066\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u8abf\u67fb\u304c\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5.\u5b9a\u6027\u8abf\u67fb\u3068\u5b9a\u91cf\u8abf\u67fb\u3092\u4f75\u7528\u3059\u308b\uff1a<\/strong>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u306a\u3069\u306e<\/a> <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u5b9a\u6027\u7684\u306a\u8abf\u67fb\u624b\u6cd5\u306f<\/a>\u3001\u6df1\u3044\u6d1e\u5bdf\u3084\u610f\u898b\u3092\u63d0\u4f9b\u3057\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u306e<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#Methodology\">\u5b9a\u91cf\u7684\u306a\u624b\u6cd5\u306f<\/a>\u3001\u7d71\u8a08\u30c7\u30fc\u30bf\u3084\u6e2c\u5b9a\u53ef\u80fd\u306a\u6307\u6a19\u3092\u63d0\u4f9b\u3059\u308b\u3002 \u4e21\u65b9\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u3092\u5305\u62ec\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6.\u8907\u6570\u306e\u60c5\u5831\u6e90\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\uff1a<\/strong>\u4e00\u6b21\u30c7\u30fc\u30bf\uff08\u9867\u5ba2\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304b\u3089\u76f4\u63a5\u53ce\u96c6\uff09\u3001\u4e8c\u6b21\u30c7\u30fc\u30bf\uff08\u65e2\u5b58\u8abf\u67fb\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u653f\u5e9c\u30c7\u30fc\u30bf\uff09\u306a\u3069\u3001\u591a\u69d8\u306a\u60c5\u5831\u6e90\u304b\u3089\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3002 \u3053\u306e\u30de\u30eb\u30c1\u30bd\u30fc\u30b9\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u8abf\u67fb\u7d50\u679c\u306e\u4fe1\u983c\u6027\u3068\u6b63\u78ba\u6027\u3092\u9ad8\u3081\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7.\u30c7\u30fc\u30bf\u306e\u8cea\u3068\u5b8c\u5168\u6027\u3092\u7dad\u6301\u3059\u308b\uff1a<\/strong>\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u304c\u6b63\u78ba\u3067\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u3001\u7814\u7a76\u76ee\u7684\u306b\u95a2\u9023\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002 \u4e00\u8cab\u6027\u3092\u4fdd\u3064\u305f\u3081\u306b\u3001\u6a19\u6e96\u5316\u3055\u308c\u305f\u6e2c\u5b9a\u5c3a\u5ea6\u3068\u8abf\u67fb\u6280\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>8.\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u89e3\u91c8\u3059\u308b\uff1a<\/strong>\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u3001\u9069\u5207\u306a\u7d71\u8a08\u5206\u6790\u30c4\u30fc\u30eb\u3084\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4f7f\u7528\u3059\u308b\u3002 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