{"id":71865,"date":"2023-06-26T12:08:23","date_gmt":"2023-06-26T16:08:23","guid":{"rendered":"http:\/\/ideascale.com\/%e3%83%96%e3%83%ad%e3%82%b0\/%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b-2\/"},"modified":"2025-05-13T07:30:20","modified_gmt":"2025-05-13T11:30:20","slug":"%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b-2","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b-2\/","title":{"rendered":"\u9867\u5ba2\u8abf\u67fb\u3068\u306f\u4f55\u304b\uff1f \u5b9a\u7fa9\u3001\u7a2e\u985e\u3001\u4f8b\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u6b21<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u9867\u5ba2\u8abf\u67fb\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u8abf\u67fb\u3068\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3001\u30cb\u30fc\u30ba\u3001\u55dc\u597d\u3001\u7d4c\u9a13\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u5206\u6790\u3059\u308b\u4f53\u7cfb\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3068\u5b9a\u7fa9\u3055\u308c\u308b\u3002 \u3053\u308c\u306f\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u9867\u5ba2\u306e\u7d4c\u9a13\u3084<\/a>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u671f\u5f85\u306b\u5fdc\u3048\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306b\u3001\u5bfe\u8c61\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-market-research\/\">\u5b9a\u6027\u7684<\/a>\u304a\u3088\u3073<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-market-research\/\">\u5b9a\u91cf\u7684\u306a<\/a>\u8abf\u67fb\u3092\u542b\u3080\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30ea\u30b5\u30fc\u30c1\u306e\u76ee\u7684\u306f\u3001\u9867\u5ba2\u306e\u52d5\u6a5f\u3001\u8cfc\u8cb7\u884c\u52d5\u3001\u6e80\u8db3\u5ea6\u3001\u75db\u70b9\u306a\u3069\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u69d8\u3005\u306a\u5074\u9762\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u7d44\u7e54\u304c\u9867\u5ba2\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u9867\u5ba2\u306e\u671f\u5f85\u306b\u3088\u308a\u3088\u304f\u5fdc\u3048\u3089\u308c\u308b\u3088\u3046\u3001\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002<\/span><\/p>\n<p><strong><b>\u9867\u5ba2\u8abf\u67fb\u306e\u4e3b\u8981\u306a\u69cb\u6210\u8981\u7d20\u306b\u306f\u3001\u901a\u5e38\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\uff1a<\/b><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u7814\u7a76\u76ee\u7684\uff1a<\/strong>\u7814\u7a76\u306e\u76ee\u7684\u3068\u76ee\u6a19\u3092\u660e\u78ba\u306b\u5b9a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u7d44\u7e54\u304c\u9867\u5ba2\u8abf\u67fb\u304b\u3089\u3069\u306e\u3088\u3046\u306a\u5177\u4f53\u7684\u306a\u60c5\u5831\u3084\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002 \u8abf\u67fb\u76ee\u7684\u306f\u3001\u8abf\u67fb\u30d7\u30ed\u30bb\u30b9\u3092\u5c0e\u304d\u3001\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u304c\u9069\u5207\u3067\u3001\u7d44\u7e54\u306e\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5b9a\u7fa9\uff1a<\/strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3084\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7279\u5b9a\u306f\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u8abf\u67fb\u306e\u5bfe\u8c61\u3068\u306a\u308b\u7279\u5b9a\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3084\u6f5c\u5728\u9867\u5ba2\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002 \u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u3001\u7d44\u7e54\u306e\u9867\u5ba2\u30d9\u30fc\u30b9\u3001\u3042\u308b\u3044\u306f\u610f\u56f3\u3059\u308b\u5e02\u5834\u3092\u4ee3\u8868\u3059\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u7814\u7a76\u65b9\u6cd5\u8ad6\uff1a<\/strong>\u9069\u5207\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u8abf\u67fb\u65b9\u6cd5\u3068\u624b\u6cd5\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002 \u305d\u306e\u65b9\u6cd5\u8ad6\u306b\u306f\u3001\u8abf\u67fb\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/a>\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-observation\/\">\u91cf\u7684<\/a>\u304a\u3088\u3073<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u8cea\u7684\u89b3\u5bdf<\/a>\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u542b\u307e\u308c\u308b\u3002 \u9078\u629e\u3055\u308c\u305f\u65b9\u6cd5\u306f\u3001\u7814\u7a76\u76ee\u7684\u306b\u5408\u81f4\u3057\u3001\u671b\u307e\u3057\u3044\u6d1e\u5bdf\u306e\u6df1\u3055\u3068\u5e83\u3055\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u30c7\u30fc\u30bf\u53ce\u96c6<\/strong>\u30c7\u30fc\u30bf\u53ce\u96c6\u6d3b\u52d5\u306e\u5b9f\u65bd\u306f\u3001\u9867\u5ba2\u8abf\u67fb\u306e\u4e2d\u6838\u3092\u306a\u3059\u8981\u7d20\u3067\u3042\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u5bfe\u8c61\u8005\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u3001\u9078\u629e\u3057\u305f\u8abf\u67fb\u65b9\u6cd5\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002 \u8abf\u67fb\u7968\u306e\u914d\u5e03\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u306e<\/a>\u5b9f\u65bd\u3001\u9867\u5ba2\u884c\u52d5\u306e\u89b3\u5bdf\u3001\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u30fb\u30bd\u30fc\u30b9\u306e\u5206\u6790\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002 \u9069\u5207\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u6280\u8853\u306f\u3001\u53ce\u96c6\u3057\u305f\u60c5\u5831\u306e\u6b63\u78ba\u6027\u3068\u4fe1\u983c\u6027\u3092\u4fdd\u8a3c\u3059\u308b\u3002<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u30c7\u30fc\u30bf\u5206\u6790\uff1a<\/strong>\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u3089\u3001\u610f\u5473\u306e\u3042\u308b\u6d1e\u5bdf\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306b\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002 \u30c7\u30fc\u30bf\u5206\u6790\u3067\u306f\u3001\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3001\u5206\u985e\u3001\u89e3\u91c8\u3059\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u8a18\u8ff0\u7d71\u8a08\u3084\u56de\u5e30\u5206\u6790\u306a\u3069\u306e\u7d71\u8a08\u7684\u624b\u6cd5\u3092\u7528\u3044\u305f<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u91cf\u7684\u8abf\u67fb\u3084<\/a>\u3001\u30c7\u30fc\u30bf\u306e\u30d1\u30bf\u30fc\u30f3\u3001\u30c6\u30fc\u30de\u3001\u50be\u5411\u306e\u7279\u5b9a\u3092\u542b\u3080<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u8cea\u7684<\/a>\u8abf\u67fb\u304c\u542b\u307e\u308c\u308b\u3002 \u76ee\u6a19\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u5f79\u7acb\u3064\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u767a\u898b\u3068\u6d1e\u5bdf\uff1a<\/strong>\u7814\u7a76\u7d50\u679c\u3068\u6d1e\u5bdf\u3092\u4f1d\u3048\u308b\u3053\u3068\u306f\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u7d50\u679c\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u3001\u63d0\u793a\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002 \u8abf\u67fb\u7d50\u679c\u306f\u3001\u8abf\u67fb\u76ee\u7684\u306b\u5bfe\u5fdc\u3057\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3001\u55dc\u597d\u3001\u30cb\u30fc\u30ba\u3001\u307e\u305f\u306f\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 \u60c5\u5831\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u305f\u3081\u306b\u3001\u8996\u899a\u5316\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u307e\u305f\u306f\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u63d0\u8a00<\/strong>\u8abf\u67fb\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3084\u884c\u52d5\u306e\u6307\u91dd\u3068\u306a\u308b\u63d0\u8a00\u3092\u884c\u3046\u3002 \u63d0\u8a00\u306f\u3001\u5b9f\u7528\u7684\u3067\u3001\u5b9f\u884c\u53ef\u80fd\u3067\u3001\u7d44\u7e54\u306e\u76ee\u6a19\u306b\u6cbf\u3063\u305f\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 \u88fd\u54c1\u306e\u6539\u5584\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3001\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u307e\u305f\u306f\u305d\u306e\u4ed6\u306e\u95a2\u9023\u5206\u91ce\u306b\u3064\u3044\u3066\u306e\u63d0\u6848\u304c\u542b\u307e\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u53cd\u5fa9\u3068\u7d99\u7d9a\u7684\u6539\u5584\uff1a<\/strong>\u9867\u5ba2\u8abf\u67fb\u306f\u53cd\u5fa9\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002 \u7d44\u7e54\u306f\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092<\/a>\u7d99\u7d9a\u7684\u306b\u53ce\u96c6\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u55dc\u597d\u306b\u95a2\u3059\u308b\u7406\u89e3\u3092\u66f4\u65b0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002 \u8abf\u67fb\u304b\u3089\u5f97\u3089\u308c\u305f\u6d1e\u5bdf\u306f\u3001\u4e8b\u696d\u6226\u7565\u3084\u5b9f\u52d9\u306b\u5b9a\u671f\u7684\u306b\u53d6\u308a\u5165\u308c\u3089\u308c\u308b\u3079\u304d\u3067\u3042\u308b\u3002 \u3053\u306e\u53cd\u5fa9\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u7d44\u7e54\u306f\u9867\u5ba2\u306e\u671f\u5f85\u3084\u5e02\u5834\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u9867\u5ba2\u8abf\u67fb\u306e\u7a2e\u985e<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58644 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1-600x491.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1-600x491.jpg\" alt=\"\u9867\u5ba2\u8abf\u67fb\u306e\u7a2e\u985e\" width=\"600\" height=\"491\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27491%27%20viewBox%3D%270%200%20600%20491%27%3E%3Crect%20width%3D%27600%27%20height%3D%27491%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1-200x164.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1-300x245.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1-400x327.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1-600x491.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7d44\u7e54\u304c<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u9867\u5ba2\u306e\u7d4c\u9a13<\/a>\u3001\u884c\u52d5\u3001\u55dc\u597d\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u5b9f\u65bd\u3067\u304d\u308b\u9867\u5ba2\u8abf\u67fb\u306b\u306f\u3001\u69d8\u3005\u306a\u7a2e\u985e\u304c\u3042\u308b\u3002 \u4e00\u822c\u7684\u306a\u9867\u5ba2\u8abf\u67fb\u306e\u7a2e\u985e\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb<\/strong><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u306f\u3001\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u307e\u305f\u306f\u5168\u4f53\u7684\u306a\u7d4c\u9a13\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u3002 \u9867\u5ba2\u306e\u610f\u898b\u3084\u8a8d\u8b58\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002 \u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u306f\u3001\u7d44\u7e54\u304c\u6539\u5584\u3059\u3079\u304d\u5206\u91ce\u3092\u7279\u5b9a\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6e2c\u5b9a\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u7d4c\u6642\u7684\u5909\u5316\u3092\u8ffd\u8de1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u9867\u5ba2\u30cb\u30fc\u30ba\u3068\u55dc\u597d\u306e\u8abf\u67fb<\/strong><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u3053\u306e\u7a2e\u306e\u8abf\u67fb\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3001\u55dc\u597d\u3001\u671f\u5f85\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u3002 \u3053\u308c\u306f\u3001\u9867\u5ba2\u304c\u4f55\u3092\u91cd\u8996\u3057\u3001\u4f55\u304c\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u4fc3\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3069\u306e\u3088\u3046\u306a\u7279\u5fb4\u3084\u5c5e\u6027\u3092\u671b\u3093\u3067\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002 \u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u306e\u8abf\u67fb\u306b\u306f\u3001\u8abf\u67fb\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/a>\u3001\u3042\u308b\u3044\u306f\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\uff08\u6c11\u65cf\u8a8c\uff09\u7684\u306a\u8abf\u67fb\u65b9\u6cd5\u304c\u3042\u308b\u3002<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08CX\uff09\u30ea\u30b5\u30fc\u30c1<\/strong><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">CX\u30ea\u30b5\u30fc\u30c1\u306f<\/a>\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30b5\u30fc\u30d3\u30b9\u3068\u3069\u306e\u3088\u3046\u306b\u63a5\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u3002 \u3053\u308c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3001\u614b\u5ea6\u3001\u304a\u3088\u3073\u8a8d\u8b58\u3092\u89b3\u5bdf\u304a\u3088\u3073\u5206\u6790\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u554f\u984c\u70b9\u3001\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3001\u304a\u3088\u3073\u6539\u5584\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u3082\u306e\u3067\u3059\u3002 CX\u8abf\u67fb\u304b\u3089\u5f97\u3089\u308c\u308b\u6d1e\u5bdf\u306f\u3001\u7d44\u7e54\u304c<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092<\/a>\u5411\u4e0a\u3055\u305b\u3001\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u8abf\u67fb<\/strong><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u8abf\u67fb\u306f\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u305d\u306e\u8a55\u5224\u3092\u5e02\u5834\u3067\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3057\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u3002 \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30a4\u30e1\u30fc\u30b8\u3001\u30d6\u30e9\u30f3\u30c9\u9023\u60f3\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u95a2\u3059\u308b<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092<\/a>\u53ce\u96c6\u3059\u308b\u3002 \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u8abf\u67fb\u306f\u3001\u4f01\u696d\u304c\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u306e\u6709\u52b9\u6027\u3092\u8a55\u4fa1\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u7279\u5b9a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30ea\u30b5\u30fc\u30c1<\/strong><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u8abf\u67fb\u3067\u306f\u3001\u5171\u901a\u306e\u7279\u5fb4\u3001\u884c\u52d5\u3001\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u3044\u3066\u3001\u9867\u5ba2\u3092\u660e\u78ba\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u3002 \u3053\u308c\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u7406\u89e3\u3057\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8abf\u6574\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002 \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30ea\u30b5\u30fc\u30c1\u3067\u306f\u3001\u610f\u5473\u306e\u3042\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3001\u8abf\u67fb\u3001\u307e\u305f\u306f\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u6280\u8853\u3092\u7528\u3044\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u7af6\u5408\u8abf\u67fb<\/strong><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7af6\u5408\u4ed6\u793e\u8abf\u67fb\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u6226\u7565\u3001\u88fd\u54c1\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u9867\u5ba2\u4f53\u9a13\u306e<\/a>\u5206\u6790\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3002 \u305d\u306e\u72d9\u3044\u306f\u3001\u7af6\u4e89\u74b0\u5883\u3092\u6d1e\u5bdf\u3057\u3001\u5dee\u5225\u5316\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u3002 \u7af6\u5408\u8abf\u67fb\u306b\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5206\u6790\u3001\u30df\u30b9\u30c6\u30ea\u30fc\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u5b9f\u65bd\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3084\u4e8c\u6b21\u8abf\u67fb\u306b\u3088\u308b\u60c5\u5831\u53ce\u96c6\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u3067\u306f\u3001\u4f01\u696d\u3068\u306e\u69d8\u3005\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u30a8\u30f3\u30c9\u30c4\u30fc\u30a8\u30f3\u30c9\u306e<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u9867\u5ba2\u4f53\u9a13\u3092<\/a>\u53ef\u8996\u5316\u3057\u3001\u7406\u89e3\u3059\u308b\u3002 \u3053\u308c\u306f\u3001\u7d44\u7e54\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u6bb5\u968e\u306b\u304a\u3051\u308b\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3001\u30ae\u30e3\u30c3\u30d7\u3001\u6539\u5584\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002 \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/a>\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u5b9a\u6027\u8abf\u67fb\u306e\u624b\u6cd5\u3092<\/a>\u7d44\u307f\u5408\u308f\u305b\u3066\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306f\u3001\u7d44\u7e54\u304c\u5b9f\u65bd\u3067\u304d\u308b\u9867\u5ba2\u8abf\u67fb\u306e\u7a2e\u985e\u306e\u307b\u3093\u306e\u4e00\u4f8b\u306b\u904e\u304e\u306a\u3044\u3002 \u3069\u306e\u8abf\u67fb\u30bf\u30a4\u30d7\u3092\u9078\u629e\u3059\u308b\u304b\u306f\u3001\u5177\u4f53\u7684\u306a\u8abf\u67fb\u76ee\u7684\u3001\u696d\u754c\u3084\u5e02\u5834\u306e\u6027\u8cea\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5fc5\u8981\u306a\u60c5\u5831\u306b\u3088\u3063\u3066\u6c7a\u307e\u308b\u3002<\/span><\/p>\n<p><strong><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u306f\uff1f<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u9867\u5ba2\u8abf\u67fb\u306e\u5b9f\u65bd\u65b9\u6cd5\uff1a10\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7<\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u8abf\u67fb\u306e\u5b9f\u65bd\u306b\u306f\u3001\u9867\u5ba2\u3068\u305d\u306e\u55dc\u597d\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e\u4f53\u7cfb\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u542b\u307e\u308c\u308b\u3002 \u3053\u3053\u3067\u306f\u3001\u9867\u5ba2\u8abf\u67fb\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u305f\u3081\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3059\u308b\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>1.\u8abf\u67fb\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/strong>\u9867\u5ba2\u8abf\u67fb\u306e\u5177\u4f53\u7684\u306a\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002 \u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3084\u6d1e\u5bdf\u3092\u53ce\u96c6\u3057\u3001\u8abf\u67fb\u7d50\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u8abf\u67fb\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u304c\u5c0e\u304b\u308c\u3001\u76ee\u6a19\u306b\u7126\u70b9\u3092\u5408\u308f\u305b\u3001\u305d\u308c\u306b\u6cbf\u3063\u305f\u3082\u306e\u3068\u306a\u308b\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>2.\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7279\u5b9a\u3059\u308b\uff1a<\/strong>\u8abf\u67fb\u3057\u305f\u3044\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3084\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3002 \u4eba\u53e3\u7d71\u8a08\u3001\u6240\u5728\u5730\u3001\u884c\u52d5\u3001\u305d\u306e\u4ed6\u95a2\u9023\u3059\u308b\u57fa\u6e96\u306a\u3069\u306e\u8981\u7d20\u3092\u8003\u616e\u3059\u308b\u3002 \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u3001\u3042\u306a\u305f\u306e\u9867\u5ba2\u5c64\u3084\u3042\u306a\u305f\u304c\u7406\u89e3\u3057\u305f\u3044\u5e02\u5834\u3092\u4ee3\u8868\u3059\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>3.\u30ea\u30b5\u30fc\u30c1\u65b9\u6cd5\u3092\u9078\u629e\u3059\u308b\uff1a<\/strong>\u5bfe\u8c61\u8005\u304b\u3089\u5fc5\u8981\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u3001\u9069\u5207\u306a\u8abf\u67fb\u65b9\u6cd5\uff08<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u5b9a\u91cf<\/a> <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u8abf\u67fb<\/a>\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u8abf\u67fb\u306a\u3069<\/a>\uff09\u3084\u624b\u6cd5\u3092\u9078\u629e\u3059\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u8abf\u67fb\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/a>\u3001\u89b3\u5bdf\u8abf\u67fb\uff08<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-observation\/\">\u5b9a\u91cf\u7684<\/a> <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u89b3\u5bdf\u3001\u5b9a\u6027\u7684\u89b3\u5bdf\u306a\u3069<\/a>\uff09\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3001\u307e\u305f\u306f\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u542b\u307e\u308c\u308b\u3002 \u305d\u308c\u305e\u308c\u306e\u65b9\u6cd5\u306e\u5229\u70b9\u3001\u9650\u754c\u3001\u5fc5\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u691c\u8a0e\u3059\u308b\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>4.\u7814\u7a76\u624b\u6bb5\u3092\u958b\u767a\u3059\u308b\uff1a<\/strong>\u8abf\u67fb\u76ee\u7684\u306b\u57fa\u3065\u3044\u3066\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u7968\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u30ac\u30a4\u30c9\u3001\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u30d7\u30ed\u30c8\u30b3\u30fc\u30eb\u306a\u3069\u3001\u8abf\u67fb\u624b\u6bb5\u3092\u8a2d\u8a08\u3059\u308b\u3002 \u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u3001\u660e\u78ba\u3067\u7c21\u6f54\u306a\u69cb\u6210\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002 \u691c\u8a3c\u6e08\u307f\u306e\u5c3a\u5ea6\u3084\u8cea\u554f\u304c\u3042\u308c\u3070\u305d\u308c\u3092\u4f7f\u7528\u3057\u3001\u554f\u984c\u70b9\u3084\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u30d1\u30a4\u30ed\u30c3\u30c8\u30c6\u30b9\u30c8\u3092\u884c\u3046\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>5.\u53c2\u52a0\u8005\u306e\u52df\u96c6<\/strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6761\u4ef6\u306b\u5408\u81f4\u3057\u3001\u8abf\u67fb\u306b\u53c2\u52a0\u3059\u308b\u610f\u601d\u306e\u3042\u308b\u53c2\u52a0\u8005\u3092\u52df\u96c6\u3059\u308b\u3002 \u9078\u629e\u3057\u305f\u8abf\u67fb\u65b9\u6cd5\u306b\u3082\u3088\u308b\u304c\u3001\u52df\u96c6\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30d1\u30cd\u30eb\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u7814\u7a76\u306e\u76ee\u7684\u3068\u5229\u70b9\u3092\u660e\u78ba\u306b\u4f1d\u3048\u3001\u53c2\u52a0\u3092\u4fc3\u3059\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>6.\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u5b9f\u65bd<\/strong>\u9078\u629e\u3057\u305f\u8abf\u67fb\u65b9\u6cd5\u3092\u5b9f\u65bd\u3057\u3001\u53c2\u52a0\u8005\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002 \u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u5b9f\u65bd\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e<\/a>\u5b9f\u65bd\u3001\u9867\u5ba2\u884c\u52d5\u306e\u89b3\u5bdf\u3001\u307e\u305f\u306f\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u5206\u6790\u3002 \u30c7\u30fc\u30bf\u53ce\u96c6\u30d7\u30ed\u30bb\u30b9\u304c\u502b\u7406\u7684\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5f93\u3044\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u304c\u5c0a\u91cd\u3055\u308c\u3001\u30c7\u30fc\u30bf\u306e\u6a5f\u5bc6\u6027\u304c\u7dad\u6301\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>7.\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\uff1a<\/strong>\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u3089\u3001\u305d\u308c\u3092\u5206\u6790\u3057\u3066\u610f\u5473\u306e\u3042\u308b\u6d1e\u5bdf\u3092\u5c0e\u304d\u51fa\u3059\u3002 \u30c7\u30fc\u30bf\u306e\u6027\u8cea\u3068\u7814\u7a76\u76ee\u7684\u306b\u57fa\u3065\u304d\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u5206\u6790\u6280\u6cd5\u3092\u7528\u3044\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u7d71\u8a08\u7684\u624b\u6cd5\u3092\u7528\u3044\u305f<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u91cf\u7684\u8abf\u67fb<\/a>\u30fb\u5206\u6790\u3001\u4e3b\u984c\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u3084\u5185\u5bb9\u5206\u6790\u3092\u7528\u3044\u305f<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u8cea\u7684\u8abf\u67fb<\/a>\u30fb\u5206\u6790\u3001\u3042\u308b\u3044\u306f\u305d\u306e\u4e21\u65b9\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u542b\u307e\u308c\u308b\u3002 \u30c7\u30fc\u30bf\u5206\u6790\u304c\u53b3\u5bc6\u304b\u3064\u4f53\u7cfb\u7684\u3067\u3001\u7814\u7a76\u76ee\u7684\u306b\u6cbf\u3063\u305f\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>8.\u8abf\u67fb\u7d50\u679c\u3092\u89e3\u91c8\u3059\u308b\uff1a<\/strong>\u8abf\u67fb\u7d50\u679c\u3092\u89e3\u91c8\u3057\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3001\u55dc\u597d\u3001\u30cb\u30fc\u30ba\u3001\u8a8d\u8b58\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u5f97\u308b\u3002 \u30c7\u30fc\u30bf\u306e\u30d1\u30bf\u30fc\u30f3\u3001\u50be\u5411\u3001\u95a2\u4fc2\u3092\u5206\u6790\u3057\u3001\u7814\u7a76\u76ee\u7684\u3068\u95a2\u9023\u4ed8\u3051\u308b\u3002 \u91cd\u8981\u306a\u30c6\u30fc\u30de\u3001\u5916\u308c\u5024\u3001\u307e\u305f\u306f\u610f\u601d\u6c7a\u5b9a\u306b\u5f79\u7acb\u3064\u91cd\u8981\u306a\u767a\u898b\u3092\u63a2\u3059\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>9.\u7d50\u679c\u3092\u4f1d\u3048\u308b\uff1a<\/strong>\u7814\u7a76\u7d50\u679c\u3092\u660e\u78ba\u304b\u3064\u7c21\u6f54\u306b\u767a\u8868\u3059\u308b\u3002 \u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u30ec\u30dd\u30fc\u30c8\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3002 \u5bfe\u8c61\u8005\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u306b\u5408\u308f\u305b\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u5f62\u5f0f\u3092\u8abf\u6574\u3057\u3001\u8abf\u67fb\u7d50\u679c\u304c\u7406\u89e3\u3057\u3084\u3059\u304f\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u3082\u306e\u306b\u306a\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>10.\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3059\u308b\uff1a<\/strong>\u9867\u5ba2\u8abf\u67fb\u304b\u3089\u5f97\u305f\u6d1e\u5bdf\u3092\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3084\u6226\u7565\u306b\u5f79\u7acb\u3066\u308b\u3002 \u8abf\u67fb\u7d50\u679c\u306f\u3001\u88fd\u54c1\u958b\u767a\u306e\u5f37\u5316\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6539\u5584\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u9867\u5ba2\u4f53\u9a13\u306e<\/a>\u5411\u4e0a\u3001\u7279\u5b9a\u306e\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3078\u306e\u5bfe\u5fdc\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002 \u8abf\u67fb\u7d50\u679c\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u7d99\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6163\u884c\u306b\u53d6\u308a\u5165\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u8abf\u67fb\u306f\u53cd\u5fa9\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u306a\u3089\u306a\u3044\u3002 \u5f97\u3089\u308c\u305f\u6d1e\u5bdf\u3092\u5b9f\u884c\u306b\u79fb\u3057\u306a\u304c\u3089\u3001\u305d\u306e\u6210\u679c\u3092\u30e2\u30cb\u30bf\u30fc\u3057\u3001\u5f71\u97ff\u3092\u8a55\u4fa1\u3057\u3001\u3055\u3089\u306a\u308b\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e\u8ffd\u8de1\u8abf\u67fb\u306e\u5b9f\u65bd\u3092\u691c\u8a0e\u3059\u308b\u3002 \u7d99\u7d9a\u7684\u306a\u9867\u5ba2\u8abf\u67fb\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9032\u5316\u3059\u308b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u3092\u5e38\u306b\u628a\u63e1\u3057\u3001\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u3001\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u3092\u8cab\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><strong><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-market-research\/\">\u5b9a\u91cf\u7684\u5e02\u5834\u8abf\u67fb\u3068\u306f\uff1f<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u9867\u5ba2\u8abf\u67fb\u306e\u8cea\u554f\u4f8b<\/h2>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306f\u3001\u4f01\u696d\u304c\u884c\u3046\u9867\u5ba2\u8abf\u67fb\u306e\u8cea\u554f\u306e\u4f8b\u3067\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f53\u793e\u306e\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u6c7a\u5b9a\u3057\u305f\u8981\u56e0\u306f\u4f55\u3067\u3059\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f53\u793e\u3092\u77e5\u3063\u305f\u304d\u3063\u304b\u3051\u306f\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f53\u793e\u306e\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u306e\u3069\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3084\u5074\u9762\u306b\u6700\u3082\u4fa1\u5024\u3092\u611f\u3058\u307e\u3059\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f53\u793e\u306e\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3044\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u6539\u5584\u3084\u6539\u826f\u3092\u3054\u5e0c\u671b\u3067\u3059\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f53\u793e\u306e\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u306e\u4eba\u306b\u52e7\u3081\u308b\u53ef\u80fd\u6027\u306f\uff1f \u306a\u305c\u3067\u3059\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f53\u793e\u306e\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u969b\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u969c\u5bb3\u3084\u8ab2\u984c\u306b\u76f4\u9762\u3057\u307e\u3057\u305f\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f53\u793e\u306e\u88fd\u54c1\uff0f\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u5e02\u5834\u306e\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u3079\u3066\u3069\u3046\u306a\u306e\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u53d7\u3051\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u30ec\u30d9\u30eb\u306b\u3069\u306e\u7a0b\u5ea6\u6e80\u8db3\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f53\u793e\u306e\u88fd\u54c1\uff0f\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u4fa1\u683c\u3068\u4fa1\u5024\u306b\u3064\u3044\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u671f\u5f85\u3092\u304a\u6301\u3061\u3067\u3059\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f53\u793e\u306e\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u76ee\u7684\u3067\u304a\u4f7f\u3044\u3067\u3059\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u8cea\u554f\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u306e\u55dc\u597d\u3001\u6e80\u8db3\u5ea6\u3001\u8cfc\u8cb7\u884c\u52d5\u3001\u6539\u5584\u3059\u3079\u304d\u70b9\u306a\u3069\u3092\u6d1e\u5bdf\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002 \u6700\u3082\u9069\u5207\u306a\u60c5\u5831\u3092\u96c6\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u8abf\u67fb\u5bfe\u8c61\u306e\u7279\u5b9a\u306e\u696d\u754c\u3001\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u5408\u308f\u305b\u305f\u8cea\u554f\u3092\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u9867\u5ba2\u8abf\u67fb\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9 \u30c8\u30c3\u30d710<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58645 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2-600x422.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2-600x422.jpg\" alt=\"\u9867\u5ba2\u8abf\u67fb\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\" width=\"600\" height=\"422\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27422%27%20viewBox%3D%270%200%20600%20422%27%3E%3Crect%20width%3D%27600%27%20height%3D%27422%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2-200x141.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2-300x211.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2-400x281.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2-600x422.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u8abf\u67fb\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u6b63\u78ba\u3067\u4fa1\u5024\u306e\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3046\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002 \u9867\u5ba2\u8abf\u67fb\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u3088\u3046\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>1.\u7814\u7a76\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u8abf\u67fb\u306e\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3068\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002 \u7814\u7a76\u3092\u901a\u3058\u3066\u4f55\u3092\u5b66\u3073\u305f\u3044\u306e\u304b\u3001\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u306e\u304b\u3002 \u3053\u308c\u306f\u3001\u7814\u7a76\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u6307\u91dd\u3068\u306a\u308a\u3001\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u8cea\u554f\u3068\u8abf\u67fb\u5206\u91ce\u306b\u7126\u70b9\u3092\u7d5e\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>2.\u8cea\u7684\u65b9\u6cd5\u3068\u91cf\u7684\u65b9\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3059\u308b\u3002<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027<\/a>\u8abf\u67fb\u3068<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u5b9a\u91cf\u8abf\u67fb\u306e<\/a>\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3092\u5305\u62ec\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  \u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u306a\u3069\u306e<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u5b9a\u6027\u7684\u624b\u6cd5\u306f<\/a>\u3001\u6df1\u3044\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306e\u52d5\u6a5f\u3084\u7d4c\u9a13\u3092\u63a2\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  \u8abf\u67fb\u3084\u30c7\u30fc\u30bf\u5206\u6790\u306e\u3088\u3046\u306a<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#Methodology\">\u5b9a\u91cf\u7684\u624b\u6cd5\u306f<\/a>\u3001\u7d71\u8a08\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3001\u30d1\u30bf\u30fc\u30f3\u3084\u50be\u5411\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>3.\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5fb4\u3068\u5c5e\u6027\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u3002 \u3053\u308c\u306f\u3001\u8abf\u67fb\u306b\u9069\u5207\u306a\u53c2\u52a0\u8005\u3092\u9078\u3073\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c<\/a>\u8cb4\u793e\u306e\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u6b63\u78ba\u306b\u8868\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>4.\u516c\u5e73\u3067\u4e2d\u7acb\u7684\u306a\u8cea\u554f\u3092\u4f5c\u6210\u3059\u308b<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u53c2\u52a0\u8005\u306e\u56de\u7b54\u306b\u8a98\u5c0e\u3084\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u3044\u3088\u3046\u3001\u660e\u78ba\u3067\u504f\u308a\u306e\u306a\u3044\u4e2d\u7acb\u7684\u306a\u8cea\u554f\u3092\u3059\u308b\u3002 \u81ea\u7531\u5f62\u5f0f\u306e\u8cea\u554f\u3092\u7528\u3044\u3066\u3001\u53c2\u52a0\u8005\u304c\u8a73\u7d30\u304b\u3064\u7387\u76f4\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u4fc3\u3059\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>5.\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u3092\u7528\u3044\u308b<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u3092\u691c\u8a0e\u3059\u308b\u3002 \u8abf\u67fb\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/a>\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30ea\u30b9\u30cb\u30f3\u30b0\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/a>\u30d5\u30a9\u30fc\u30e0\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u306a\u3069\u3067\u3059\u3002 \u8907\u6570\u306e\u65b9\u6cd5\uff08<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#Methodology\">\u5b9a\u91cf\u7684\u8abf\u67fb\u65b9\u6cd5<\/a>\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u5b9a\u6027\u7684\u8abf\u67fb\u65b9\u6cd5\u306a\u3069<\/a>\uff09\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u610f\u898b\u3084\u884c\u52d5\u3092\u3088\u308a\u5305\u62ec\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>6.\u3055\u307e\u3056\u307e\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u9867\u5ba2\u3068\u95a2\u308f\u308b<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u307e\u3067\u306e\u9593\u3001\u9867\u5ba2\u3068\u4ea4\u6d41\u3057\u307e\u3057\u3087\u3046\u3002 \u3053\u308c\u306b\u306f\u3001\u8cfc\u5165\u524d\u3001\u8cfc\u5165\u3001\u8cfc\u5165\u5f8c\u306e\u6bb5\u968e\u304c\u542b\u307e\u308c\u308b\u3002 \u3055\u307e\u3056\u307e\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/a>\u5168\u4f53\u3092\u628a\u63e1\u3057\u3001\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3059\u308b\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>7.\u6a5f\u5bc6\u6027\u3068\u533f\u540d\u6027\u306e\u4fdd\u6301<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u53c2\u52a0\u8005\u306b\u306f\u3001\u56de\u7b54\u306e\u79d8\u5bc6\u306f\u5b88\u3089\u308c\u3001\u533f\u540d\u3067\u3042\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3059\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u6b63\u76f4\u3067\u504f\u308a\u306e\u306a\u3044\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u4fc3\u3055\u308c\u308b\u3002 \u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u4fdd\u7ba1\u3059\u308b\u969b\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u304a\u3088\u3073\u30c7\u30fc\u30bf\u4fdd\u8b77\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u5c0a\u91cd\u3059\u308b\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>8.\u30c7\u30fc\u30bf\u3092\u7cfb\u7d71\u7684\u306b\u5206\u6790\u3057\u3001\u89e3\u91c8\u3059\u308b<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u3089\u3001\u4f53\u7cfb\u7684\u306b\u5206\u6790\u3059\u308b\u3002 \u30d1\u30bf\u30fc\u30f3\u3001\u50be\u5411\u3001\u5171\u901a\u306e\u30c6\u30fc\u30de\u3092\u63a2\u3059\u3002 \u91cd\u8981\u306a\u6d1e\u5bdf\u3092\u7279\u5b9a\u3057\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u5f79\u7acb\u3066\u308b\u3002 \u8abf\u67fb\u7d50\u679c\u3092\u660e\u78ba\u304b\u3064\u7c21\u6f54\u306b\u63d0\u793a\u3059\u308b\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u53ef\u8996\u5316\u6280\u8853\u306e\u5229\u7528\u3092\u691c\u8a0e\u3059\u308b\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>9.\u7d99\u7d9a\u7684\u306a\u53cd\u5fa9\u3068\u6539\u5584<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u8abf\u67fb\u306f\u7d99\u7d9a\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3079\u304d\u3060\u3002 \u8abf\u67fb\u76ee\u7684\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u5909\u5316\u3059\u308b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u3092\u53cd\u6620\u3055\u305b\u308b\u305f\u3081\u306b\u8abf\u67fb\u65b9\u6cd5\u3092\u66f4\u65b0\u3059\u308b\u3002 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092<\/a>\u7d99\u7d9a\u7684\u306b\u53ce\u96c6\u3057\u3001\u9867\u5ba2\u306e\u6d1e\u5bdf\u306b\u57fa\u3065\u3044\u3066\u6539\u5584\u3092\u884c\u3046\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>10.\u8abf\u67fb\u7d50\u679c\u3092\u4f1d\u3048\u3001\u884c\u52d5\u3092\u8d77\u3053\u3059<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u8abf\u67fb\u306e\u7d50\u679c\u3092\u7d44\u7e54\u5185\u306e\u95a2\u4fc2\u8005\u3068\u5171\u6709\u3059\u308b\u3002 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href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u8cea\u7684\u8abf\u67fb\u3068\u306f\u4f55\u304b\uff1f<\/a><\/b><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":71866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3457],"tags":[],"contributor":[3519],"class_list":["post-71865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3457","contributor-3519"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u9867\u5ba2\u8abf\u67fb\u3068\u306f\u4f55\u304b\uff1f \u5b9a\u7fa9\u3001\u7a2e\u985e\u3001\u4f8b\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9 - IdeaScale<\/title>\n<meta name=\"description\" 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