{"id":71856,"date":"2023-07-07T06:45:29","date_gmt":"2023-07-07T10:45:29","guid":{"rendered":"http:\/\/ideascale.com\/%e3%83%96%e3%83%ad%e3%82%b0\/%e8%b3%aa%e7%9a%84%e7%a0%94%e7%a9%b6%e3%83%87%e3%82%b6%e3%82%a4%e3%83%b3\/"},"modified":"2024-02-02T05:28:31","modified_gmt":"2024-02-02T09:28:31","slug":"%e8%b3%aa%e7%9a%84%e7%a0%94%e7%a9%b6%e3%83%87%e3%82%b6%e3%82%a4%e3%83%b3","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e8%b3%aa%e7%9a%84%e7%a0%94%e7%a9%b6%e3%83%87%e3%82%b6%e3%82%a4%e3%83%b3\/","title":{"rendered":"\u8cea\u7684\u7814\u7a76\u30c7\u30b6\u30a4\u30f3\u3068\u306f\u4f55\u304b\uff1f \u5b9a\u7fa9\u3001\u7a2e\u985e\u3001\u65b9\u6cd5\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" 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fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u6b21<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc\">\u8cea\u7684\u7814\u7a76\u30c7\u30b6\u30a4\u30f3\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__1\">\u8cea\u7684\u8abf\u67fb\u30c7\u30b6\u30a4\u30f3\u306e\u7a2e\u985e<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__2\">\u8cea\u7684\u7814\u7a76\u30c7\u30b6\u30a4\u30f3\u6cd5<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_9\">\u8cea\u7684\u7814\u7a76\u306e\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\uff1a9\u3064\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_12\">\u8cea\u7684\u8abf\u67fb\u30c7\u30b6\u30a4\u30f3\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9 \u30c8\u30c3\u30d712<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u8cea\u7684\u7814\u7a76\u30c7\u30b6\u30a4\u30f3\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u8cea\u7684\u7814\u7a76\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u8907\u96d1\u306a\u73fe\u8c61\u3068\u3001\u500b\u4eba\u3084\u96c6\u56e3\u304c\u305d\u308c\u3089\u306b\u5e30\u3059\u308b\u610f\u5473\u3092\u63a2\u6c42\u3057\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u7814\u7a76\u65b9\u6cd5\u8ad6\u306e\u4e00\u7a2e\u3068\u5b9a\u7fa9\u3055\u308c\u308b\u3002 \u793e\u4f1a\u79d1\u5b66\u3001\u5fc3\u7406\u5b66\u3001\u4eba\u985e\u5b66\u306a\u3069\u3001\u4e3b\u89b3\u7684\u306a\u7d4c\u9a13\u3084\u89e3\u91c8\u304c\u91cd\u8996\u3055\u308c\u308b\u5206\u91ce\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u8cea\u7684\u8abf\u67fb\u306f<\/a>\u3001\u4eba\u9593\u306e\u7d4c\u9a13\u3001\u4fe1\u5ff5\u3001\u614b\u5ea6\u3001\u884c\u52d5\u306e\u8c4a\u304b\u3055\u3068\u6df1\u3055\u3092\u6349\u3048\u308b\u3053\u3068\u306b\u95a2\u5fc3\u304c\u3042\u308b\u3002 \u5358\u7d14\u306a\u7d71\u8a08\u5206\u6790\u306b\u3068\u3069\u307e\u3089\u305a\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u5b9a\u91cf<\/a>\u8abf\u67fb\u3067\u306f\u6349\u3048\u3089\u308c\u306a\u3044\u3088\u3046\u306a\u6d1e\u5bdf\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8cea\u7684\u8abf\u67fb\u306e\u30c7\u30b6\u30a4\u30f3\u3067\u306f\u3001\u901a\u5e38\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u89b3\u5bdf\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/a>\u3001\u6587\u66f8\u3084\u6210\u679c\u7269\u306e\u5206\u6790\u3068\u3044\u3063\u305f\u624b\u6cd5\u3067\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002 \u3053\u308c\u3089\u306e\u65b9\u6cd5\u306b\u3088\u3063\u3066\u3001\u7814\u7a76\u8005\u306f\u53c2\u52a0\u8005\u306e\u8996\u70b9\u3001\u7d4c\u9a13\u3001\u6587\u8108\u306b\u95a2\u3059\u308b\u8a73\u7d30\u3067\u8a18\u8ff0\u7684\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>\u8cea\u7684\u7814\u7a76\u30c7\u30b6\u30a4\u30f3\u306e\u4e3b\u306a\u7279\u5fb4\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3042\u308b\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u63a2\u7d22\u7684\u6027\u8cea\uff1a <\/b><a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u8cea\u7684\u8abf\u67fb<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u65b0\u305f\u306a\u6d1e\u5bdf\u3084\u30d1\u30bf\u30fc\u30f3\u306e\u767a\u898b\u3092\u53ef\u80fd\u306b\u3059\u308b\u305f\u3081\u3001\u30aa\u30fc\u30d7\u30f3\u30a8\u30f3\u30c9\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6587\u8108\u306e\u7406\u89e3\uff1a <\/b><span style=\"font-weight: 400;\">\u793e\u4f1a\u7684\u3001\u6587\u5316\u7684\u3001\u6b74\u53f2\u7684\u306a\u6587\u8108\u306e\u4e2d\u3067\u73fe\u8c61\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u91cd\u8996\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e3b\u89b3\u6027\u3068\u53cd\u7701\u6027\uff1a <\/b><span style=\"font-weight: 400;\">\u8cea\u7684\u7814\u7a76\u8005\u306f\u3001\u81ea\u5206\u81ea\u8eab\u306e\u8996\u70b9\u3084\u30d0\u30a4\u30a2\u30b9\u306e\u5f71\u97ff\u3092\u8a8d\u3081\u3001\u7814\u7a76\u30d7\u30ed\u30bb\u30b9\u3084\u7d50\u679c\u3092\u5f62\u6210\u3059\u308b\u4e0a\u3067\u81ea\u5206\u304c\u679c\u305f\u3057\u305f\u5f79\u5272\u3092\u6279\u5224\u7684\u306b\u691c\u8a0e\u3059\u308b\u305f\u3081\u306b\u3001\u3057\u3070\u3057\u3070\u53cd\u7701\u7684\u306a\u614b\u5ea6\u3092\u3068\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5c11\u4eba\u6570\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3068\u76ee\u7684\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\uff1a<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u8cea\u7684\u7814\u7a76\u3067\u306f<\/a>\u3001\u5927\u898f\u6a21\u306a\u4ee3\u8868\u30b5\u30f3\u30d7\u30eb\u3092\u76ee\u6307\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u7814\u7a76\u8ab2\u984c\u306b\u95a2\u9023\u3059\u308b\u8c4a\u5bcc\u3067\u591a\u69d8\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u308b\u53c2\u52a0\u8005\u3092\u9078\u3076\u3053\u3068\u304c\u591a\u3044\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7dbf\u5bc6\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\uff1a <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u8005\u306f\u53c2\u52a0\u8005\u3068\u3068\u3082\u306b\u304b\u306a\u308a\u306e\u6642\u9593\u3092\u8cbb\u3084\u3057\u3001\u8a73\u7d30\u3067\u30cb\u30e5\u30a2\u30f3\u30b9\u306e\u7570\u306a\u308b\u30c7\u30fc\u30bf\u3092\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u81ea\u7531\u5f62\u5f0f\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u89b3\u5bdf\u3001\u30c6\u30ad\u30b9\u30c8\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u53ce\u96c6\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53cd\u5fa9\u30c7\u30fc\u30bf\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u8cea\u7684\u5206\u6790\u3067\u306f\u3001\u30d1\u30bf\u30fc\u30f3\u3001\u30c6\u30fc\u30de\u3001\u95a2\u4fc2\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u3092\u30b3\u30fc\u30c9\u5316\u3001\u5206\u985e\u3001\u89e3\u91c8\u3059\u308b\u3002 \u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3057\u3070\u3057\u3070\u53cd\u5fa9\u7684\u3067\u3042\u308a\u3001\u7814\u7a76\u8005\u306f\u65b0\u305f\u306a\u6d1e\u5bdf\u304c\u73fe\u308c\u308b\u305f\u3073\u306b\u5206\u6790\u3092\u898b\u76f4\u3057\u3001\u6d17\u7df4\u3055\u305b\u3066\u3044\u304f\u3002<\/span><\/li>\n<\/ul>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u8cea\u7684\u8abf\u67fb\u30c7\u30b6\u30a4\u30f3\u306e\u7a2e\u985e<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58651 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-2-600x372.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-2-600x372.jpg\" alt=\"\u8cea\u7684\u8abf\u67fb\u30c7\u30b6\u30a4\u30f3\u306e\u7a2e\u985e\" width=\"600\" height=\"372\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27372%27%20viewBox%3D%270%200%20600%20372%27%3E%3Crect%20width%3D%27600%27%20height%3D%27372%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-2-200x124.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-2-300x186.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-2-400x248.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-2-600x372.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8cea\u7684\u8abf\u67fb\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u7a2e\u985e\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u306b\u56fa\u6709\u306e\u7279\u5fb4\u3068\u76ee\u7684\u304c\u3042\u308b\u3002 \u4e00\u822c\u7684\u306a\u30bf\u30a4\u30d7\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u3088\u3046\uff1a<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u73fe\u8c61\u5b66\u7684\u7814\u7a76<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u7279\u5b9a\u306e\u73fe\u8c61\u306b\u95a2\u9023\u3059\u308b\u4eba\u9593\u306e\u7d4c\u9a13\u306e\u672c\u8cea\u3068\u610f\u5473\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u3002 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href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/a>\u3001\u30c6\u30ad\u30b9\u30c8\u5206\u6790\u3092\u7528\u3044\u3066\u3001\u3042\u308b\u73fe\u8c61\u306b\u8d77\u56e0\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u610f\u5473\u3084\u8996\u70b9\u3092\u63a2\u6c42\u3059\u308b\u3002<\/span><\/p>\n<p><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-market-research\/\">\u5b9a\u6027\u5e02\u5834\u8abf\u67fb\u3068\u306f\uff1f<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u8cea\u7684\u7814\u7a76\u30c7\u30b6\u30a4\u30f3\u6cd5<\/h2>\n<p><span style=\"font-weight: 400;\">\u8cea\u7684\u8abf\u67fb\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u6d1e\u5bdf\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b\u69d8\u3005\u306a\u65b9\u6cd5\u3092\u7528\u3044\u308b\u3002 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href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u8cea\u7684\u89b3\u5bdf\u306a\u3069\u306e<\/a>\u89b3\u5bdf\u6cd5\u3067\u306f\u3001\u81ea\u7136\u74b0\u5883\u307e\u305f\u306f\u7ba1\u7406\u3055\u308c\u305f\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u53c2\u52a0\u8005\u306e\u884c\u52d5\u3092\u7cfb\u7d71\u7684\u306b\u89b3\u5bdf\u3057\u3001\u8a18\u9332\u3059\u308b\u3002 \u7814\u7a76\u8005\u306f\u3001\u7814\u7a76\u5bfe\u8c61\u306e\u74b0\u5883\u306b\u7a4d\u6975\u7684\u306b\u53c2\u52a0\u3059\u308b\u53c2\u52a0\u578b\u89b3\u5bdf\u3068\u3001\u89b3\u5bdf\u8005\u306b\u3068\u3069\u307e\u308b\u975e\u53c2\u52a0\u578b\u89b3\u5bdf\u304c\u3042\u308b\u3002 \u89b3\u5bdf\u306b\u3088\u3063\u3066\u3001\u793e\u4f1a\u7684\u76f8\u4e92\u4f5c\u7528\u3001\u884c\u52d5\u3001\u6587\u8108\u7684\u8981\u56e0\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6587\u66f8\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u8005\u306f\u3001\u65e5\u8a18\u3001\u624b\u7d19\u3001\u516c\u5f0f\u8a18\u9332\u3001\u7d44\u7e54\u6587\u66f8\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u6587\u66f8\u3092\u5206\u6790\u3057\u3001\u6587\u5316\u7684\u6163\u7fd2\u3001\u6b74\u53f2\u7684\u51fa\u6765\u4e8b\u3001\u793e\u4f1a\u73fe\u8c61\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u5f97\u308b\u3002 \u6587\u66f8\u5206\u6790\u306f\u3001\u7814\u7a76\u8005\u304c\u500b\u4eba\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u80cc\u666f\u3001\u4fe1\u5ff5\u3001\u4fa1\u5024\u89b3\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\uff1a<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u306f<\/a>\u3001\u5c11\u4eba\u6570\u306e\u53c2\u52a0\u8005\u3092\u96c6\u3081\u3001\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u3084\u7814\u7a76\u4e0a\u306e\u7591\u554f\u306b\u3064\u3044\u3066\u8a71\u3057\u5408\u3046\u3002 \u53f8\u4f1a\u8005\u304c\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u8a98\u5c0e\u3057\u3001\u53c2\u52a0\u8005\u306f\u30b0\u30eb\u30fc\u30d7\u5185\u3067\u610f\u898b\u3001\u7d4c\u9a13\u3001\u8a8d\u8b58\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u96c6\u56e3\u306e\u529b\u5b66\u3084\u96c6\u56e3\u306e\u8996\u70b9\u3092\u63a2\u308a\u3001\u53cc\u65b9\u5411\u7684\u306a\u8b70\u8ad6\u3092\u751f\u307f\u51fa\u3059\u306e\u306b\u6709\u7528\u3067\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff1a<\/b><span style=\"font-weight: 400;\"> \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u306f\u3001\u500b\u4eba\u3001\u30b0\u30eb\u30fc\u30d7\u3001\u7d44\u7e54\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306a\u3069\u3001\u3072\u3068\u3064\u306e\u30b1\u30fc\u30b9\u3092\u5fb9\u5e95\u7684\u306b\u8abf\u67fb\u3059\u308b\u3002 \u7814\u7a76\u8005\u306f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u89b3\u5bdf\u3001\u6587\u66f8\u5206\u6790\u306a\u3069\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u53ce\u96c6\u3057\u3001\u30b1\u30fc\u30b9\u3092\u5305\u62ec\u7684\u306b\u7406\u89e3\u3059\u308b\u3002 \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306f\u3001\u8907\u96d1\u3067\u30e6\u30cb\u30fc\u30af\u306a\u73fe\u8c61\u3092\u3001\u73fe\u5b9f\u4e16\u754c\u306e\u6587\u8108\u306e\u4e2d\u3067\u7814\u7a76\u3059\u308b\u306e\u306b\u7279\u306b\u6709\u7528\u3067\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\uff1a<\/b><span style=\"font-weight: 400;\"> \u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u306e\u624b\u6cd5\u3067\u306f\u3001\u53c2\u52a0\u8005\u306e\u6587\u5316\u3001\u6163\u7fd2\u3001\u793e\u4f1a\u7684\u76f8\u4e92\u4f5c\u7528\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u53c2\u52a0\u8005\u306e\u81ea\u7136\u74b0\u5883\u306b\u8eab\u3092\u7f6e\u304f\u3053\u3068\u306b\u306a\u308b\u3002 \u7814\u7a76\u8005\u306f\u3001\u53c2\u52a0\u8005\u306e\u4f53\u9a13\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u3068\u3089\u3048\u308b\u305f\u3081\u306b\u3001\u53c2\u52a0\u8005\u89b3\u5bdf\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u30ce\u30fc\u30c8\u306e\u53ce\u96c6\u306b\u304b\u306a\u308a\u306e\u6642\u9593\u3092\u8cbb\u3084\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30d3\u30b8\u30e5\u30a2\u30eb\u30fb\u30e1\u30bd\u30c3\u30c9\uff1a<\/b><span style=\"font-weight: 400;\"> \u5199\u771f\u3001\u30d3\u30c7\u30aa\u9332\u753b\u3001\u30c9\u30ed\u30fc\u30a4\u30f3\u30b0\u306a\u3069\u306e\u8996\u899a\u7684\u624b\u6cd5\u306f\u3001\u4ed6\u306e<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u8cea\u7684\u8abf\u67fb\u624b\u6cd5\u3092<\/a>\u88dc\u5b8c\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u30d3\u30b8\u30e5\u30a2\u30eb\u30fb\u30c7\u30fc\u30bf\u306f\u3001\u53c2\u52a0\u8005\u306e\u7d4c\u9a13\u3084\u74b0\u5883\u306b\u3064\u3044\u3066\u3001\u3055\u3089\u306a\u308b\u6d1e\u5bdf\u3001\u8996\u70b9\u3001\u8a18\u9332\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30c6\u30ad\u30b9\u30c8\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u30c6\u30ad\u30b9\u30c8\u5206\u6790\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u306e<\/a>\u8a18\u9332\u3001\u6587\u66f8\u306a\u3069\u3001\u66f8\u9762\u307e\u305f\u306f\u53e3\u982d\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u3001\u30c6\u30fc\u30de\u3001\u30d1\u30bf\u30fc\u30f3\u3001\u610f\u5473\u3092\u7279\u5b9a\u3059\u308b\u3002 \u7814\u7a76\u8005\u306f\u3001\u30c7\u30fc\u30bf\u3092\u5206\u985e\u30fb\u89e3\u91c8\u3057\u3001\u30c6\u30ad\u30b9\u30c8\u304b\u3089\u6d1e\u5bdf\u3092\u5c0e\u304d\u51fa\u3059\u305f\u3081\u306b\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u6280\u6cd5\u3092\u7528\u3044\u308b\u3002<\/span><\/li>\n<\/ul>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u8cea\u7684\u7814\u7a76\u306e\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\uff1a9\u3064\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58650 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1-600x859.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1-600x859.jpg\" alt=\"\u8cea\u7684\u7814\u7a76\u306e\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\uff1a9\u3064\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\" width=\"600\" height=\"859\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27859%27%20viewBox%3D%270%200%20600%20859%27%3E%3Crect%20width%3D%27600%27%20height%3D%27859%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1-200x286.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1-209x300.jpg 209w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1-400x573.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1-600x859.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8cea\u7684\u8abf\u67fb\u306e\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u3001\u901a\u5e38\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u304c\u3042\u308a\u307e\u3059\u3002 \u5177\u4f53\u7684\u306a\u5185\u5bb9\u306f\u7814\u7a76\u306e\u80cc\u666f\u3084\u65b9\u6cd5\u8ad6\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u3053\u3053\u3067\u306f\u305d\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u4e00\u822c\u7684\u306a\u6982\u8981\u3092\u8aac\u660e\u3059\u308b\uff1a<\/span><\/p>\n<p><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\"><b>1.  <\/b><\/span><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">\u7814\u7a76\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u3001\u7814\u7a76\u4e0a\u306e\u7591\u554f\u3084\u76ee\u7684\u3092\u7c21\u6f54\u304b\u3064\u660e\u78ba\u306b\u8ff0\u3079\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u8cea\u7684\u8abf\u67fb\u3092\u901a\u3058\u3066<\/a>\u4f55\u3092\u63a2\u6c42\u3057\u3001\u4f55\u3092\u7406\u89e3\u3057\u305f\u3044\u306e\u304b\uff1f \u8cea\u554f\u304c\u5177\u4f53\u7684\u3067\u3001\u7126\u70b9\u304c\u7d5e\u3089\u308c\u3066\u304a\u308a\u3001\u3042\u306a\u305f\u306e\u7814\u7a76\u5206\u91ce\u306b\u95a2\u9023\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/span><\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">2.\u7814\u7a76\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u6c7a\u5b9a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30ea\u30b5\u30fc\u30c1\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u3068\u76ee\u7684\u306b\u57fa\u3065\u3044\u3066\u3001\u6700\u3082\u9069\u5207\u306a<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u8cea\u7684\u8abf\u67fb\u306e<\/a>\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u30c7\u30b6\u30a4\u30f3\u3092\u9078\u629e\u3059\u308b\u3002 \u3055\u307e\u3056\u307e\u306a\u30bf\u30a4\u30d7\u306e\u8cea\u7684\u7814\u7a76\u30c7\u30b6\u30a4\u30f3\uff08\u73fe\u8c61\u5b66\u3001\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u3001\u30b0\u30e9\u30a6\u30f3\u30c7\u30c3\u30c9\u30fb\u30bb\u30aa\u30ea\u30fc\u306a\u3069\uff09\u3092\u691c\u8a0e\u3057\u3001\u7814\u7a76\u76ee\u6a19\u306b\u6cbf\u3063\u305f\u3082\u306e\u3092\u9078\u629e\u3059\u308b\u3002<\/span><\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">3.\u7814\u7a76\u8a08\u753b\u3092\u7acb\u3066\u308b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7814\u7a76\u306e\u30b9\u30c6\u30c3\u30d7\u3001\u624b\u9806\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u307e\u3068\u3081\u305f\u7814\u7a76\u8a08\u753b\u3092\u4f5c\u6210\u3059\u308b\u3002 \u5bfe\u8c61\u96c6\u56e3\u307e\u305f\u306f\u53c2\u52a0\u8005\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u3001\u4f7f\u7528\u3059\u308b\u4e88\u5b9a\u306e\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u3092\u7279\u5b9a\u3059\u308b\u3002<\/span><\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">4.\u53c2\u52a0\u8005\u306e\u9078\u629e<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30ea\u30b5\u30fc\u30c1\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u306b\u95a2\u9023\u3057\u305f\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u53c2\u52a0\u8005\u3092\u9078\u3076\u57fa\u6e96\u3092\u6c7a\u3081\u308b\u3002 \u4eba\u53e3\u7d71\u8a08\u3001\u5c02\u9580\u77e5\u8b58\u3001\u7d4c\u9a13\u3001\u307e\u305f\u306f\u7814\u7a76\u306b\u95a2\u9023\u3059\u308b\u7279\u5b9a\u306e\u7279\u6027\u306a\u3069\u306e\u8981\u7d20\u3092\u8003\u616e\u3059\u308b\u3002 \u53c2\u52a0\u8005\u3092\u52df\u96c6\u3059\u308b\u305f\u3081\u306e\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u65b9\u6cd5\uff08\u4f8b\u3048\u3070\u3001\u76ee\u7684\u5225\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3001\u96ea\u3060\u308b\u307e\u5f0f\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\uff09\u3092\u9078\u629e\u3059\u308b\u3002<\/span><\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">5.\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9078\u629e\u3057\u305f<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u8cea\u7684\u65b9\u6cd5\u3092<\/a>\u7528\u3044\u3066\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u884c\u3046\u3002 \u3053\u308c\u306b\u306f\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u89b3\u5bdf\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/a>\u3001\u6587\u66f8\u5206\u6790\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002 \u502b\u7406\u7684\u57fa\u6e96\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u502b\u7406\u7684\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u9075\u5b88\u3057\u3001\u53c2\u52a0\u8005\u306e\u30a4\u30f3\u30d5\u30a9\u30fc\u30e0\u30c9\u30fb\u30b3\u30f3\u30bb\u30f3\u30c8\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002 \u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u53d6\u5f97\u3092\u78ba\u5b9f\u306b\u3059\u308b\u305f\u3081\u3001\u97f3\u58f0\u307e\u305f\u306f\u30d3\u30c7\u30aa\u9332\u753b\u3092\u691c\u8a0e\u3059\u308b\u3002<\/span><\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">6.\u30c7\u30fc\u30bf\u306e\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u304b\u3089\u30d1\u30bf\u30fc\u30f3\u3001\u30c6\u30fc\u30de\u3001\u6d1e\u5bdf\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u3002 \u3053\u308c\u306b\u306f\u3001\u8cea\u7684\u5206\u6790\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3084\u624b\u52d5\u306e\u6280\u6cd5\u3092\u7528\u3044\u3066\u3001\u30c7\u30fc\u30bf\u3092\u30b3\u30fc\u30c9\u5316\u3001\u5206\u985e\u3001\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002 \u53cd\u5fa9\u7684\u304b\u3064\u53cd\u7701\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u7528\u3044\u3066\u3001\u5206\u6790\u3092\u6d17\u7df4\u3055\u305b\u3001\u6df1\u3081\u308b\u3002<\/span><\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">7.\u8abf\u67fb\u7d50\u679c\u306e\u89e3\u91c8<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306b\u57fa\u3065\u304d\u3001\u8abf\u67fb\u7d50\u679c\u3092\u89e3\u91c8\u3059\u308b\u3002 \u30c7\u30fc\u30bf\u304b\u3089\u6d6e\u304b\u3073\u4e0a\u304c\u3063\u305f\u30c6\u30fc\u30de\u3001\u95a2\u4fc2\u3001\u610f\u5473\u3092\u63a2\u308b\u3002 \u8abf\u67fb\u7d50\u679c\u304c\u3001\u3042\u306a\u305f\u306e\u30ea\u30b5\u30fc\u30c1\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u3084\u3042\u306a\u305f\u306e\u5206\u91ce\u306e\u65e2\u5b58\u6587\u732e\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u304b\u3092\u691c\u8a0e\u3059\u308b\u3002<\/span><\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">8.\u7d50\u8ad6\u3092\u5c0e\u304d\u3001\u6d1e\u5bdf\u3092\u5f97\u308b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7814\u7a76\u306e\u4e3b\u306a\u767a\u898b\u3092\u8981\u7d04\u3057\u3001\u30c7\u30fc\u30bf\u306e\u89e3\u91c8\u306b\u57fa\u3065\u3044\u3066\u7d50\u8ad6\u3092\u5c0e\u304d\u51fa\u3059\u3002 \u7814\u7a76\u7d50\u679c\u304c\u7406\u8ad6\u3001\u5b9f\u8df5\u3001\u307e\u305f\u306f\u5c06\u6765\u306e\u7814\u7a76\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3068\u610f\u7fa9\u306b\u3064\u3044\u3066\u8003\u5bdf\u3059\u308b\u3002 \u7814\u7a76\u306e\u9650\u754c\u3084\u6f5c\u5728\u7684\u306a\u30d0\u30a4\u30a2\u30b9\u3092\u7279\u5b9a\u3059\u308b\u3002<\/span><\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">9.\u7d50\u679c\u3092\u4f1d\u3048\u308b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7814\u7a76\u6210\u679c\u3092\u4f1d\u3048\u308b\u305f\u3081\u306e\u5831\u544a\u66f8\u307e\u305f\u306f\u539f\u7a3f\u3092\u4f5c\u6210\u3059\u308b\u3002 \u8cea\u7684\u30c7\u30fc\u30bf\u3001\u5206\u6790\u3001\u89e3\u91c8\u3001\u7d50\u8ad6\u3092\u660e\u78ba\u304b\u3064\u6574\u7406\u3057\u3066\u767a\u8868\u3059\u308b\u3002 \u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u51fa\u7248\u7269\u3001\u305d\u306e\u4ed6\u306e\u9069\u5207\u306a\u666e\u53ca\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u3001\u7814\u7a76\u6210\u679c\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3059\u308b\u3002<\/span><\/p>\n<p><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-market-research\/\">\u5b9a\u91cf\u7684\u5e02\u5834\u8abf\u67fb\u3068\u306f\uff1f <\/a> <\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u8cea\u7684\u8abf\u67fb\u30c7\u30b6\u30a4\u30f3\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9 \u30c8\u30c3\u30d712<\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u8cea\u7684\u7814\u7a76\u3092<\/a>\u5b9f\u65bd\u3059\u308b\u969b\u306b\u306f\u3001\u7814\u7a76\u306e\u53b3\u5bc6\u6027\u3001\u59a5\u5f53\u6027\u3001\u4fe1\u983c\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u8cea\u7684\u8abf\u67fb\u8a2d\u8a08\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff1a<\/span><\/p>\n<p><b>1.\u30ea\u30b5\u30fc\u30c1\u30fb\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u30ea\u30b5\u30fc\u30c1\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u3084\u76ee\u7684\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002 \u5177\u4f53\u7684\u3067\u7126\u70b9\u3092\u7d5e\u3063\u305f\u3001\u7814\u7a76\u306e\u76ee\u7684\u306b\u6cbf\u3063\u305f\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002 \u30ea\u30b5\u30fc\u30c1\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u306f\u3001\u30ea\u30b5\u30fc\u30c1\u30c7\u30b6\u30a4\u30f3\u5168\u4f53\u306e\u6307\u91dd\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><b>2.\u7406\u8ad6\u7684\u67a0\u7d44\u307f\u3092\u4f7f\u3046\uff1a<\/b><span style=\"font-weight: 400;\"> \u81ea\u5206\u306e\u7814\u7a76\u3092\u3001\u95a2\u9023\u3059\u308b\u7406\u8ad6\u7684\u67a0\u7d44\u307f\u3084\u65e2\u5b58\u306e\u6587\u732e\u306e\u4e2d\u306b\u4f4d\u7f6e\u3065\u3051\u308b\u3002 \u3053\u308c\u306f\u3001\u6587\u8108\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u57fa\u790e\u3068\u306a\u308a\u3001\u7406\u8ad6\u306e\u767a\u5c55\u3084\u6539\u826f\u306b\u8ca2\u732e\u3059\u308b\u6d1e\u5bdf\u3092\u751f\u307f\u51fa\u3059\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/p>\n<p><b>3.\u9069\u5207\u306a\u7814\u7a76\u30c7\u30b6\u30a4\u30f3\u3092\u9078\u629e\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u306e\u8cea\u554f\u3068\u76ee\u7684\u306b\u6700\u3082\u9069\u3057\u305f\u8cea\u7684\u8abf\u67fb\u30c7\u30b6\u30a4\u30f3\u3092\u9078\u629e\u3059\u308b\u3002 \u73fe\u8c61\u5b66\u3001\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u3001\u30b0\u30e9\u30a6\u30f3\u30c7\u30c3\u30c9\u30fb\u30bb\u30aa\u30ea\u30fc\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30a2 \u30d7\u30ed\u30fc\u30c1\u3092\u691c\u8a0e\u3057\u3001\u81ea\u5206\u306e\u7814\u7a76\u76ee\u6a19\u306b\u5408\u3046\u3082\u306e\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><b>4.\u53b3\u5bc6\u306a\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u6280\u8853\u3092\u4f7f\u7528\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u53b3\u5bc6\u306a\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u624b\u6cd5\u3092\u7528\u3044\u3066\u3001\u53c2\u52a0\u8005\u307e\u305f\u306f\u75c7\u4f8b\u3092\u9078\u629e\u3059\u308b\u3002 \u7814\u7a76\u8ab2\u984c\u306b\u95a2\u9023\u3059\u308b\u7279\u5b9a\u306e\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u53c2\u52a0\u8005\u3092\u9078\u3076\u3001\u76ee\u7684\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3092\u691c\u8a0e\u3059\u308b\u3002 \u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u5197\u9577\u306b\u306a\u308a\u3001\u305d\u308c\u4ee5\u4e0a\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u884c\u3063\u3066\u3082\u91cd\u8981\u306a\u65b0\u3057\u3044\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u306a\u3044\u3088\u3046\u306a\u3001\u591a\u69d8\u6027\u3092\u76ee\u6307\u3057\u3001\u98fd\u548c\u3092\u6c42\u3081\u308b\u3002<\/span><\/p>\n<p><b>5.\u4fe1\u983c\u3068\u4fe1\u7528\u3092\u78ba\u7acb\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u53c2\u52a0\u8005\u304c\u3042\u306a\u305f\u306e\u89e3\u91c8\u3092\u78ba\u8a8d\u3057\u691c\u8a3c\u3059\u308b\u30e1\u30f3\u30d0\u30fc\u30c1\u30a7\u30c3\u30af\u3084\u3001\u540c\u50da\u304c\u3042\u306a\u305f\u306e\u5206\u6790\u3084\u89e3\u91c8\u306b\u3064\u3044\u3066\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3059\u308b\u30d4\u30a2\u30c7\u30d6\u30ea\u30fc\u30d5\u30a3\u30f3\u30b0\u306a\u3069\u306e\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7814\u7a76\u7d50\u679c\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3002 \u4e09\u89d2\u6e2c\u91cf\u3001\u3064\u307e\u308a\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3084\u65b9\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u8abf\u67fb\u7d50\u679c\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>6.\u53cd\u5c04\u6027\u3092\u7dad\u6301\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u81ea\u5206\u81ea\u8eab\u306e\u504f\u898b\u3001\u601d\u3044\u8fbc\u307f\u3001\u5148\u5165\u89b3\u3092\u610f\u8b58\u3059\u308b\u3002 \u81ea\u5206\u306e\u8996\u70b9\u304c\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3001\u5206\u6790\u3001\u89e3\u91c8\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u304b\u3092\u5b9a\u671f\u7684\u306b\u632f\u308a\u8fd4\u308a\u3001\u5185\u7701\u306b\u53d6\u308a\u7d44\u3080\u3002 \u7814\u7a76\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u3042\u306a\u305f\u81ea\u8eab\u306e\u5f79\u5272\u3068\u6f5c\u5728\u7684\u306a\u5f71\u97ff\u3092\u8a18\u9332\u3057\u3001\u8a8d\u8b58\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n<p><b>7.\u502b\u7406\u7684\u306a\u7814\u7a76\u3092\u8a08\u753b\u3057\u3001\u5b9f\u65bd\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u502b\u7406\u6307\u91dd\u3092\u9075\u5b88\u3057\u3001\u53c2\u52a0\u8005\u304b\u3089\u30a4\u30f3\u30d5\u30a9\u30fc\u30e0\u30c9\u30fb\u30b3\u30f3\u30bb\u30f3\u30c8\u3092\u5f97\u308b\u3002 \u53c2\u52a0\u8005\u306e\u6a5f\u5bc6\u6027\u3001\u533f\u540d\u6027\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u78ba\u4fdd\u3059\u308b\u3002 \u95a2\u9023\u6a5f\u95a2\u306e\u5be9\u67fb\u59d4\u54e1\u4f1a\u307e\u305f\u306f\u502b\u7406\u59d4\u54e1\u4f1a\u304b\u3089\u502b\u7406\u627f\u8a8d\u3092\u5f97\u308b\u3002<\/span><\/p>\n<p><b>8.\u660e\u78ba\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u3092\u4f7f\u7528\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u89b3\u5bdf\u3001\u6587\u66f8\u5206\u6790\u306a\u3069\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u78ba\u7acb\u3055\u308c\u305f\u30d7\u30ed\u30c8\u30b3\u30eb\u3084\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5f93\u3046\u3002 \u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u30ac\u30a4\u30c9\u3084\u89b3\u5bdf\u30d7\u30ed\u30c8\u30b3\u30eb\u3092\u4f5c\u6210\u3057\u3001\u53c2\u52a0\u8005\u3084\u30b1\u30fc\u30b9\u9593\u306e\u4e00\u8cab\u6027\u3068\u6a19\u6e96\u5316\u3092\u78ba\u4fdd\u3059\u308b\u3002<\/span><\/p>\n<p><b>9.\u8a73\u7d30\u306a\u6587\u66f8\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\uff1a  <\/b><span style=\"font-weight: 400;\">\u30d5\u30a3\u30fc\u30eb\u30c9\u30ce\u30fc\u30c8\u3001\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30d7\u30c8\u3001\u5206\u6790\u30e1\u30e2\u306a\u3069\u3001\u8abf\u67fb\u30d7\u30ed\u30bb\u30b9\u306e\u5305\u62ec\u7684\u306a\u8a18\u9332\u3092\u6b8b\u3059\u3002 \u5fb9\u5e95\u3057\u305f\u6587\u66f8\u5316\u306b\u3088\u308a\u3001\u900f\u660e\u6027\u3001\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u3001\u72ec\u7acb\u3057\u305f\u76e3\u67fb\u3084\u8a66\u9a13\u306e\u518d\u73fe\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><b>10.\u53cd\u5fa9\u7684\u30c7\u30fc\u30bf\u5206\u6790\u306b\u53d6\u308a\u7d44\u3080\uff1a  <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u53cd\u5fa9\u7684\u306b\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u3002 \u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u6280\u6cd5\u3001\u4e3b\u984c\u5206\u6790\u3001\u305d\u306e\u4ed6\u306e\u9069\u5207\u306a<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u8cea\u7684\u7814\u7a76\u65b9\u6cd5\u3092<\/a>\u7528\u3044\u3066\u3001\u30c7\u30fc\u30bf\u306e\u30d1\u30bf\u30fc\u30f3\u3001\u30c6\u30fc\u30de\u3001\u95a2\u4fc2\u3092\u7279\u5b9a\u3059\u308b\u3002 \u4fee\u6b63\u3001\u6539\u826f\u3001\u65b0\u305f\u306a\u6d1e\u5bdf\u306e\u3055\u3089\u306a\u308b\u63a2\u6c42\u3092\u8a31\u53ef\u3059\u308b\u3002<\/span><\/p>\n<p><b>11.\u7814\u7a76\u8005\u306e\u72ec\u7acb\u6027\u3068\u5ba2\u89b3\u6027\u306e\u78ba\u4fdd\uff1a<\/b><span style=\"font-weight: 400;\"> \u81ea\u5206\u306e\u30d0\u30a4\u30a2\u30b9\u306b\u7559\u610f\u3057\u3001\u7814\u7a76\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u7814\u7a76\u8005\u306e\u72ec\u7acb\u6027\u3092\u7dad\u6301\u3059\u308b\u3002 \u81ea\u5206\u306e\u89e3\u91c8\u3092\u6279\u5224\u7684\u306b\u691c\u8a0e\u3057\u3001\u4ee3\u66ff\u8aac\u660e\u3092\u6c42\u3081\u3001\u540c\u50da\u306b\u3088\u308b\u5831\u544a\u3084\u5916\u90e8\u30ec\u30d3\u30e5\u30fc\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u5ba2\u89b3\u6027\u3092\u4fdd\u3064\u3088\u3046\u52aa\u3081\u308b\u3002<\/span><\/p>\n<p><b>12.\u8abf\u67fb\u7d50\u679c\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u65b9\u6cd5\u8ad6\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3001\u89e3\u91c8\u3001\u9650\u754c\u3092\u542b\u3081\u3001\u7814\u7a76\u7d50\u679c\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b\u3002 \u8ad6\u65e8\u3068\u7d50\u8ad6\u3092\u652f\u3048\u308b\u305f\u3081\u306b\u3001\u8c4a\u304b\u3067\u8a73\u7d30\u306a\u8a18\u8ff0\u3092\u3059\u308b\u3053\u3068\u3002 \u5b66\u8853\u7814\u7a76\u8005\u3067\u3042\u308c\u3001\u5b9f\u52d9\u5bb6\u3067\u3042\u308c\u3001\u653f\u7b56\u7acb\u6848\u8005\u3067\u3042\u308c\u3001\u610f\u56f3\u3059\u308b\u8aad\u8005\u306b\u97ff\u304f\u3088\u3046\u306a\u65b9\u6cd5\u3067\u8abf\u67fb\u7d50\u679c\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3059\u308b\u3002<\/span><\/p>\n<p><strong><b>\u3055\u3089\u306b\u8a73\u3057\u304f<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u8cea\u7684\u89b3\u5bdf\u3068\u306f\u4f55\u304b\uff1f<\/a><\/b><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":71857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3457],"tags":[],"contributor":[3519],"class_list":["post-71856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3457","contributor-3519"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u8cea\u7684\u7814\u7a76\u30c7\u30b6\u30a4\u30f3\u3068\u306f\u4f55\u304b\uff1f \u5b9a\u7fa9\u3001\u7a2e\u985e\u3001\u65b9\u6cd5\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/title>\n<meta name=\"description\" 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