{"id":71836,"date":"2023-09-08T02:43:30","date_gmt":"2023-09-08T06:43:30","guid":{"rendered":"http:\/\/ideascale.com\/%e3%83%96%e3%83%ad%e3%82%b0\/%e3%83%97%e3%83%a9%e3%82%a4%e3%83%9e%e3%83%aa%e3%83%bc%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f\/"},"modified":"2024-02-02T05:22:49","modified_gmt":"2024-02-02T09:22:49","slug":"%e3%83%97%e3%83%a9%e3%82%a4%e3%83%9e%e3%83%aa%e3%83%bc%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e3%83%97%e3%83%a9%e3%82%a4%e3%83%9e%e3%83%aa%e3%83%bc%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f\/","title":{"rendered":"\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u304b\uff1f \u5b9a\u7fa9\u3001\u65b9\u6cd5\u3001\u4f8b\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u6b21<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Primary_Market_Research\">\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Primary_vs_Secondary_Market_Research\">\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u3068\u4e8c\u6b21\u5e02\u5834\u8abf\u67fb<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_12_Primary_Market_Research_Methods\">12 \u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u306e\u65b9\u6cd5<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Top_10_Primary_Market_Research_Examples\">\u7b2c\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u306e\u4e8b\u4f8b\u30c8\u30c3\u30d710<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_15_Best_Practices_of_Primary_Market_Research\">\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u306e15\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Primary_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u3068\u306f\u3001\u7279\u5b9a\u306e\u5e02\u5834\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3001\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3084\u60c5\u5831\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u60c5\u5831\u6e90\u304b\u3089\u76f4\u63a5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u5206\u6790\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3068\u5b9a\u7fa9\u3055\u308c\u308b\u3002 \u3053\u306e\u7a2e\u306e\u8abf\u67fb\u306b\u306f\u3001\u516c\u8868\u3055\u308c\u305f\u5831\u544a\u66f8\u3001\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3001\u6587\u732e\u306a\u3069\u3001\u65e2\u5b58\u306e\u60c5\u5831\u6e90\u3067\u306f\u5bb9\u6613\u306b\u5165\u624b\u3067\u304d\u306a\u3044\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002<\/span><\/p>\n<p><b>\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u306e\u7279\u5fb4  <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u306f\u3001\u4e8c\u6b21\u8abf\u67fb\u3068\u306f\u7570\u306a\u308b\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u7279\u5fb4\u304c\u3042\u308a\u3001\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u95a2\u9023\u306e\u7591\u554f\u3084\u554f\u984c\u306b\u5bfe\u3059\u308b\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\uff1a<\/span><\/p>\n<ul>\n<li><b>\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\uff1a  <\/b><span style=\"font-weight: 400;\">\u4e00\u6b21\u8abf\u67fb\u306f\u3001\u60c5\u5831\u6e90\u304b\u3089\u76f4\u63a5\u30aa\u30ea\u30b8\u30ca\u30eb\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002 \u7814\u7a76\u8005\u306f\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u76f4\u63a5\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5177\u4f53\u7684\u306a\u7814\u7a76\u76ee\u7684  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href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#toc_Qualitative_Research_Methods_The_Top_4_Techniques\">\u8cea\u7684\u8abf\u67fb\u624b\u6cd5\u3084<\/a>\u30c7\u30fc\u30bf\u53ce\u96c6\u624b\u6bb5\uff08\u8abf\u67fb\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\uff09\u306a\u3069\u3001\u7814\u7a76\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u72ec\u81ea\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u8abf\u67fb\u65b9\u6cd5\u3092\u67d4\u8edf\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30c7\u30fc\u30bf\u54c1\u8cea\u306e\u7ba1\u7406\uff1a<\/b><span style=\"font-weight: 400;\"> \u30c7\u30fc\u30bf\u306f\u76f4\u63a5\u53ce\u96c6\u3055\u308c\u308b\u305f\u3081\u3001\u7814\u7a76\u8005\u306f\u30c7\u30fc\u30bf\u306e\u8cea\u3068\u6b63\u78ba\u3055\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u304c\u7814\u7a76\u76ee\u7684\u306b\u6cbf\u3063\u305f\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6df1\u307f\u3068\u30c7\u30a3\u30c6\u30fc\u30eb\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e00\u6b21\u8abf\u67fb\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u7814\u7a76\u5bfe\u8c61\u306b\u3064\u3044\u3066\u6df1\u3044\u6d1e\u5bdf\u3092\u4e0e\u3048\u3066\u304f\u308c\u308b\u3002 \u7814\u7a76\u8005\u306f\u30c8\u30d4\u30c3\u30af\u3092\u5305\u62ec\u7684\u306b\u8abf\u67fb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u4e8c\u6b21\u8cc7\u6599\u3067\u306f\u306a\u304b\u306a\u304b\u5f97\u3089\u308c\u306a\u3044\u30cb\u30e5\u30a2\u30f3\u30b9\u3084\u8a73\u7d30\u3092\u767a\u898b\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u65b0\u9bae\u3067\u6700\u65b0\u306e\u60c5\u5831\uff1a  <\/b><span style=\"font-weight: 400;\">\u4e00\u6b21\u8abf\u67fb\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u307e\u305f\u306f\u7279\u5b9a\u306e\u6642\u9593\u67a0\u5185\u3067\u5b9f\u65bd\u3055\u308c\u308b\u305f\u3081\u3001\u6700\u65b0\u306e\u60c5\u5831\u304c\u5f97\u3089\u308c\u308b\u3002 \u3053\u308c\u306f\u3001\u6025\u901f\u306b\u9032\u5316\u3059\u308b\u696d\u754c\u3084\u5e02\u5834\u306b\u3068\u3063\u3066\u7279\u306b\u4fa1\u5024\u304c\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u306e\u67d4\u8edf\u6027\uff1a <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u8005\u306f\u3001\u8abf\u67fb\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/a>\u3001\u89b3\u5bdf\u3001\u5b9f\u9a13\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u304b\u3089\u3001\u7814\u7a76\u76ee\u7684\u306b\u6700\u3082\u9069\u3057\u305f\u3082\u306e\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5bfe\u8c61\u3068\u3059\u308b\u89b3\u5ba2\u307e\u305f\u306f\u30b5\u30f3\u30d7\u30eb  <\/b><span style=\"font-weight: 400;\">\u4e00\u6b21\u8abf\u67fb\u3067\u306f\u3001\u7814\u7a76\u76ee\u7684\u306b\u5bc6\u63a5\u306b\u5408\u81f4\u3057\u305f\u7279\u5b9a\u306e\u5bfe\u8c61\u8005\u3084\u30b5\u30f3\u30d7\u30eb\u30b0\u30eb\u30fc\u30d7\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u304c\u7814\u7a76\u306b\u95a2\u9023\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5b88\u79d8\u7fa9\u52d9\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\uff1a <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u8005\u306f\u3001\u53c2\u52a0\u8005\u306e\u6a5f\u5bc6\u6027\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3053\u308c\u306f\u3001\u6a5f\u5bc6\u60c5\u5831\u3084\u5c02\u6709\u60c5\u5831\u304c\u95a2\u4e0e\u3059\u308b\u5834\u5408\u306b\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30b3\u30b9\u30c8\u3068\u6642\u9593\u306e\u6295\u8cc7\uff1a <\/b><span style=\"font-weight: 400;\">\u4e00\u6b21\u8abf\u67fb\u306f\u3001\u30bc\u30ed\u304b\u3089\u8abf\u67fb\u6d3b\u52d5\u3092\u8a2d\u8a08\u3057\u3001\u5b9f\u65bd\u3057\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u305f\u3081\u3001\u4e8c\u6b21\u8abf\u67fb\u306b\u6bd4\u3079\u3001\u6642\u9593\u3068\u30b3\u30b9\u30c8\u306e\u9762\u3067\u3088\u308a\u591a\u304f\u306e\u8cc7\u6e90\u3092\u5fc5\u8981\u3068\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30d0\u30a4\u30a2\u30b9\u306e\u53ef\u80fd\u6027<\/b><span style=\"font-weight: 400;\"> \u4e00\u6b21\u8abf\u67fb\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u53cd\u9762\u3001\u7814\u7a76\u8005\u306e\u30d0\u30a4\u30a2\u30b9\u3084\u53c2\u52a0\u8005\u306e\u30d0\u30a4\u30a2\u30b9\u306b\u5f71\u97ff\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u3002 \u7814\u7a76\u8005\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u30d0\u30a4\u30a2\u30b9\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u305f\u3081\u306e\u63aa\u7f6e\u3092\u8b1b\u3058\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30b5\u30f3\u30d7\u30eb\u6570\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e00\u6b21\u8abf\u67fb\u306b\u304a\u3051\u308b\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u306f\u3001\u8abf\u67fb\u76ee\u7684\u3084\u30ea\u30bd\u30fc\u30b9\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002 \u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u304c\u5927\u304d\u3051\u308c\u3070\u3001\u8abf\u67fb\u7d50\u679c\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u53cd\u5fa9\u30d7\u30ed\u30bb\u30b9\uff1a<\/b><span style=\"font-weight: 400;\">\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u4e00\u6b21\u8abf\u67fb\u306b\u306f\u53cd\u5fa9\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u304c\u542b\u307e\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u3001\u6700\u521d\u306e\u767a\u898b\u304c\u3055\u3089\u306a\u308b\u8abf\u67fb\u3084\u8abf\u67fb\u624b\u6cd5\u306e\u8abf\u6574\u306b\u53cd\u6620\u3055\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5168\u4f53\u3068\u3057\u3066\u3001\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3001\u696d\u754c\u3001\u307e\u305f\u306f\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3057\u3088\u3046\u3068\u3059\u308b\u7d44\u7e54\u306b\u3068\u3063\u3066\u3001\u8cb4\u91cd\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002 \u305d\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027\u3001\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u6027\u3001\u65b0\u9bae\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3053\u3068\u3067\u3001\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u3084\u5e02\u5834\u5206\u6790\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<h2 id=\"toc_Primary_vs_Secondary_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u3068\u4e8c\u6b21\u5e02\u5834\u8abf\u67fb<\/h2>\n<p><span style=\"font-weight: 400;\">\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u3068\u4e8c\u6b21\u5e02\u5834\u8abf\u67fb\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u7684\u306e\u60c5\u5831\u3084\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e2\u3064\u306e\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308b\u3002 \u3053\u306e2\u3064\u3092\u6bd4\u8f03\u3057\u3066\u307f\u3088\u3046\uff1a<\/span><\/p>\n<p><b>1.\u30c7\u30fc\u30bf\u306e\u6027\u8cea<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e00\u6b21\u8abf\u67fb\uff1a\u500b\u4eba\u3001\u30b0\u30eb\u30fc\u30d7\u3001\u60c5\u5831\u6e90\u304b\u3089\u76f4\u63a5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3002 \u3053\u306e\u30c7\u30fc\u30bf\u306f\u7814\u7a76\u76ee\u7684\u306b\u7279\u5316\u3057\u305f\u3082\u306e\u3067\u3001\u3053\u308c\u307e\u3067\u5165\u624b\u3067\u304d\u306a\u304b\u3063\u305f\u3082\u306e\u3067\u3042\u308b\u3002 \u4f8b\u3048\u3070\u3001\u8abf\u67fb\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u89b3\u5bdf\u306a\u3069\u3067\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8abf\u67fb\uff1a\u3055\u307e\u3056\u307e\u306a\u76ee\u7684\u306e\u305f\u3081\u306b\u3001\u3059\u3067\u306b\u4ed6\u8005\u306b\u3088\u3063\u3066\u53ce\u96c6\u3055\u308c\u305f\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u3084\u60c5\u5831\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3002 \u3053\u306e\u30c7\u30fc\u30bf\u306f\u5bb9\u6613\u306b\u5165\u624b\u53ef\u80fd\u3067\u3042\u308a\u3001\u5831\u544a\u66f8\u3001\u8ad6\u6587\u3001\u696d\u754c\u7814\u7a76\u3001\u516c\u7684\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306a\u3069\u306e\u60c5\u5831\u6e90\u304c\u542b\u307e\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><b>2.\u30b3\u30b9\u30c8\u3068\u6642\u9593<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e00\u6b21\u8abf\u67fb\uff1a\u30c7\u30fc\u30bf\u53ce\u96c6\u3001\u5206\u6790\u3001\u89e3\u91c8\u3092\u542b\u3080\u8abf\u67fb\u6d3b\u52d5\u3092\u30bc\u30ed\u304b\u3089\u8a2d\u8a08\u3057\u5b9f\u65bd\u3059\u308b\u305f\u3081\u3001\u4e00\u822c\u7684\u306b\u6642\u9593\u3068\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8abf\u67fb\uff1a\u3059\u3067\u306b\u5165\u624b\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u306b\u4f9d\u5b58\u3059\u308b\u305f\u3081\u3001\u4e00\u822c\u7684\u306b\u8fc5\u901f\u3067\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3002 \u305f\u3060\u3057\u3001\u7279\u5b9a\u306e\u5c02\u6709\u7684\u307e\u305f\u306f\u5c02\u9580\u7684\u306a\u60c5\u5831\u6e90\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u5834\u5408\u306b\u306f\u3001\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><b>3.\u5ba2\u89b3\u6027<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e00\u6b21\u8abf\u67fb\uff1a\u8abf\u67fb\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7279\u5b9a\u306e\u8abf\u67fb\u76ee\u7684\u306b\u5f93\u3063\u3066\u78ba\u5b9f\u306b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3057\u304b\u3057\u3001\u7814\u7a76\u8005\u3084\u53c2\u52a0\u8005\u306e\u30d0\u30a4\u30a2\u30b9\u306b\u5f71\u97ff\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8abf\u67fb\uff1a\u30c7\u30fc\u30bf\u306f\u901a\u5e38\u3001\u7b2c\u4e09\u8005\u306b\u3088\u3063\u3066\u53ce\u96c6\u3055\u308c\u308b\u305f\u3081\u3001\u3088\u308a\u5ba2\u89b3\u7684\u3067\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u8abf\u67fb\u3092<\/a>\u5b9f\u65bd\u3059\u308b\u7d44\u7e54\u306e\u30d0\u30a4\u30a2\u30b9\u306b\u5f71\u97ff\u3055\u308c\u306b\u304f\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><b>4.\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e00\u6b21\u8abf\u67fb\uff1a\u7279\u5b9a\u306e\u30ea\u30b5\u30fc\u30c1\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u3084\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u30ea\u30b5\u30fc\u30c1\u624b\u6bb5\u3084\u65b9\u6cd5\u8ad6\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8abf\u67fb\uff1a\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u304c\u3001\u5fc5\u305a\u3057\u3082\u7814\u7a76\u76ee\u7684\u3068\u5b8c\u5168\u306b\u4e00\u81f4\u3059\u308b\u3068\u306f\u9650\u3089\u305a\u3001\u7ffb\u6848\u3084\u88dc\u8db3\u304c\u5fc5\u8981\u306a\u5834\u5408\u3082\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><b>5.\u6d1e\u5bdf\u306e\u6df1\u3055<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e00\u6b21\u8abf\u67fb\uff1a\u7279\u5b9a\u306e\u554f\u984c\u3084\u7591\u554f\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3001\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8abf\u67fb\uff1a\u5e02\u5834\u3084\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u3088\u308a\u5e83\u7bc4\u306a\u6982\u89b3\u3092\u63d0\u4f9b\u3059\u308b\u304c\u3001\u4e00\u6b21\u8abf\u67fb\u307b\u3069\u306e\u8a73\u7d30\u3055\u3084\u7c92\u5ea6\u306f\u5f97\u3089\u308c\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/li>\n<\/ul>\n<p><b>6.\u30bf\u30a4\u30df\u30f3\u30b0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e00\u6b21\u8abf\u67fb\uff1a\u8a08\u753b\u3001\u5b9f\u884c\u3001\u5206\u6790\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u4e00\u523b\u3092\u4e89\u3046\u610f\u601d\u6c7a\u5b9a\u306b\u306f\u9069\u3055\u306a\u3044\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8abf\u67fb\uff1a\u8fc5\u901f\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u305f\u3081\u3001\u4e00\u523b\u3092\u4e89\u3046\u610f\u601d\u6c7a\u5b9a\u306b\u9069\u3057\u3066\u3044\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><b>7.\u30ea\u30b9\u30af<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e00\u6b21\u8abf\u67fb\uff1a\u671b\u3080\u7d50\u679c\u3084\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u8abf\u67fb\u6d3b\u52d5\u306b\u8cc7\u6e90\u3092\u6295\u5165\u3059\u308b\u30ea\u30b9\u30af\u3092\u4f34\u3046\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8abf\u67fb\uff1a\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u306b\u4f9d\u5b58\u3059\u308b\u305f\u3081\u30ea\u30b9\u30af\u306f\u5c11\u306a\u3044\u304c\u3001\u30c7\u30fc\u30bf\u306e\u95a2\u9023\u6027\u3084\u8cea\u306e\u70b9\u3067\u9650\u754c\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5b9f\u969b\u306b\u306f\u3001\u4f01\u696d\u306f\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u4e00\u6b21\u8abf\u67fb\u3068\u4e8c\u6b21\u8abf\u67fb\u306e\u4e21\u65b9\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002 \u30bb\u30ab\u30f3\u30c0\u30ea\u30fc\u30fb\u30ea\u30b5\u30fc\u30c1\u306f\u3001\u5e02\u5834\u3084\u696d\u754c\u306b\u3064\u3044\u3066\u306e\u57fa\u790e\u7684\u306a\u7406\u89e3\u3092\u63d0\u4f9b\u3057\u3001\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u30fb\u30ea\u30b5\u30fc\u30c1\u306f\u3001\u56fa\u6709\u306e\u30d3\u30b8\u30cd\u30b9\u30fb\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306e\u3001\u5177\u4f53\u7684\u3067\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u4e00\u6b21\u8abf\u67fb\u3068\u4e8c\u6b21\u8abf\u67fb\u306e\u3069\u3061\u3089\u3092\u9078\u3076\u304b\u306f\u3001\u8abf\u67fb\u76ee\u7684\u3001\u4e88\u7b97\u3001\u6642\u9593\u7684\u5236\u7d04\u3001\u5fc5\u8981\u306a\u60c5\u5831\u306e\u6df1\u3055\u306a\u3069\u306e\u8981\u56e0\u306b\u3088\u3063\u3066\u6c7a\u307e\u308b\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-customer-research\/\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30ea\u30b5\u30fc\u30c1\u3068\u306f\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_12_Primary_Market_Research_Methods\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">12 \u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u306e\u65b9\u6cd5<\/h2>\n<p><span style=\"font-weight: 400;\">\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u306b\u306f\u3001\u7279\u5b9a\u306e\u30ea\u30b5\u30fc\u30c1\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u306b\u7b54\u3048\u305f\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u305f\u308a\u3059\u308b\u305f\u3081\u306b\u3001\u60c5\u5831\u6e90\u304b\u3089\u76f4\u63a5\u30aa\u30ea\u30b8\u30ca\u30eb\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u304c\u542b\u307e\u308c\u308b\u3002 \u3053\u3053\u3067\u306f\u3001\u4e00\u822c\u7684\u306a\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u306e\u65b9\u6cd5\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3059\u308b\uff1a<\/span><\/p>\n<p><b>1.\u8abf\u67fb\uff1a<\/b><span style=\"font-weight: 400;\"> \u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u3001\u69cb\u9020\u5316\u3055\u308c\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30d5\u30a9\u30fc\u30e0\u3092\u4f5c\u6210\u3057\u3001\u9078\u629e\u3055\u308c\u305f\u56de\u7b54\u8005\u30b0\u30eb\u30fc\u30d7\u306b\u914d\u5e03\u3059\u308b\u3002 \u96fb\u8a71\u3001E\u30e1\u30fc\u30eb\u3001\u5bfe\u9762\u9762\u63a5\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u6c4e\u7528\u6027\u304c\u9ad8\u304f\u3001\u9867\u5ba2\u306e\u55dc\u597d\u3001\u610f\u898b\u3001\u884c\u52d5\u306b\u95a2\u3059\u308b\u5b9a\u91cf\u7684\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>2.\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\uff1a<\/b><span style=\"font-weight: 400;\"> \u500b\u4eba\u307e\u305f\u306f\u5229\u5bb3\u95a2\u4fc2\u8005\u30681\u5bfe1\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6df1\u3044\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u308b\u3002 \u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306b\u306f\u3001\u69cb\u9020\u5316\u3055\u308c\u305f\u3082\u306e\uff08\u3042\u3089\u304b\u3058\u3081\u6c7a\u3081\u3089\u308c\u305f\u8cea\u554f\u30bb\u30c3\u30c8\u3092\u4f7f\u7528\u3059\u308b\uff09\u3068\u3001\u975e\u69cb\u9020\u5316\u3055\u308c\u305f\u3082\u306e\uff08\u81ea\u7531\u306a\u8a0e\u8ad6\u3092\u53ef\u80fd\u306b\u3059\u308b\uff09\u304c\u3042\u308b\u3002 \u7279\u306b\u3001\u8907\u96d1\u306a\u30c6\u30fc\u30de\u3092\u63a2\u6c42\u3057\u305f\u308a\u3001\u8cea\u7684\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u308a\u3059\u308b\u306e\u306b\u6709\u52b9\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>3.\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\uff1a  <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u306f<\/a>\u3001\u53c2\u52a0\u8005\u306e\u5c0f\u30b0\u30eb\u30fc\u30d7\u3067\u69cb\u6210\u3055\u308c\u3001\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u304c\u4e3b\u5c0e\u3059\u308b\u69cb\u9020\u5316\u3055\u308c\u305f\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306b\u53c2\u52a0\u3059\u308b\u3002 \u3053\u306e\u65b9\u6cd5\u306f\u3001\u30b0\u30eb\u30fc\u30d7\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u63a2\u308a\u3001\u5171\u6709\u3055\u308c\u3066\u3044\u308b\u610f\u898b\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u53c2\u52a0\u8005\u306e\u8996\u70b9\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u6709\u52b9\u3067\u3042\u308b\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u3002<\/span><\/p>\n<p><b>4.\u89b3\u5bdf\u7814\u7a76\uff1a  <\/b><span style=\"font-weight: 400;\">\u3053\u306e\u65b9\u6cd5\u306f\u3001\u5b9f\u4e16\u754c\u3067\u306e\u884c\u52d5\u3001\u76f8\u4e92\u4f5c\u7528\u3001\u51fa\u6765\u4e8b\u3092\u7cfb\u7d71\u7684\u306b\u89b3\u5bdf\u3057\u3001\u8a18\u9332\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u8cea\u7684\u89b3\u5bdf\u306a\u3069\u306e<\/a>\u89b3\u5bdf\u8abf\u67fb\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3001\u88fd\u54c1\u306e\u4f7f\u7528\u30d1\u30bf\u30fc\u30f3\u3001\u7269\u7406\u7684\u74b0\u5883\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>5.\u5b9f\u9a13\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b9f\u9a13\u306b\u3088\u3063\u3066\u3001\u7814\u7a76\u8005\u306f\u5909\u6570\u3092\u64cd\u4f5c\u3057\u3001\u7d50\u679c\u306b\u5bfe\u3059\u308b\u5f71\u97ff\u3092\u89b3\u5bdf\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u4eee\u8aac\u3092\u691c\u8a3c\u3057\u3001\u56e0\u679c\u95a2\u4fc2\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002 \u4f8b\u3048\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bA\/B\u30c6\u30b9\u30c8\u3067\u306f\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3084E\u30e1\u30fc\u30eb\u30922\u3064\u306e\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u5b9f\u9a13\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u51fa\u3059\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/span><\/p>\n<p><b>6.\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30ea\u30b5\u30fc\u30c1\uff1a  <\/b><span style=\"font-weight: 400;\">\u30ea\u30b5\u30fc\u30c1\u76ee\u7684\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u304f\u3001\u52b9\u7387\u7684\u3067\u3042\u308b\u3002 \u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u624b\u6cd5\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30ea\u30b9\u30cb\u30f3\u30b0\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u3001\u30c7\u30fc\u30bf\u30de\u30a4\u30cb\u30f3\u30b0\u306a\u3069\u304c\u3042\u308b\u3002 \u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u5927\u898f\u6a21\u3067\u591a\u69d8\u306a\u8074\u8846\u304b\u3089\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><b>7.\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\uff1a  <\/b><span style=\"font-weight: 400;\">\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u3067\u306f\u3001\u81ea\u7136\u74b0\u5883\u3084\u95a2\u5fc3\u306e\u3042\u308b\u5834\u6240\u304b\u3089\u76f4\u63a5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002 \u73fe\u5730\u8996\u5bdf\u3001\u74b0\u5883\u8abf\u67fb\u3001\u73fe\u5834\u89b3\u5bdf\u306a\u3069\u306e\u6d3b\u52d5\u304c\u542b\u307e\u308c\u308b\u3002 \u73fe\u5730\u8abf\u67fb\u306f\u5730\u7406\u5b66\u3001\u751f\u614b\u5b66\u3001\u793e\u4f1a\u79d1\u5b66\u3067\u306f\u4e00\u822c\u7684\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>8.\u88fd\u54c1\u30c6\u30b9\u30c8\uff1a  <\/b><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u3001\u88fd\u54c1\u306e\u4f7f\u3044\u3084\u3059\u3055\u3001\u6a5f\u80fd\u6027\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u4f7f\u3063\u305f\u88fd\u54c1\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3002 \u7279\u306b\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30fb\u30c6\u30b9\u30c8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u554f\u984c\u3092\u7279\u5b9a\u3057\u3001\u88fd\u54c1\u30c7\u30b6\u30a4\u30f3\u3092\u6539\u826f\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><b>9.\u30df\u30b9\u30c6\u30ea\u30fc\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0  <\/b><span style=\"font-weight: 400;\">\u30df\u30b9\u30c6\u30ea\u30fc\u30b7\u30e7\u30c3\u30d1\u30fc\u3068\u306f\u3001\u4e00\u822c\u5ba2\u3092\u88c5\u3044\u3001\u5c0f\u58f2\u5e97\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u3001\u30b5\u30fc\u30d3\u30b9\u30fb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3067\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u3084\u9867\u5ba2\u4f53\u9a13\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u96c7\u308f\u308c\u305f\u500b\u4eba\u3067\u3042\u308b\u3002 \u3053\u306e\u65b9\u6cd5\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u8a55\u4fa1\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u3002<\/span><\/p>\n<p><b>10.\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30ea\u30b5\u30fc\u30c1  <\/b><span style=\"font-weight: 400;\">\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u306f\u3001\u8abf\u67fb\u5bfe\u8c61\u8005\u306e\u884c\u52d5\u3001\u7fd2\u6163\u3001\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u8abf\u67fb\u5bfe\u8c61\u8005\u306e\u6587\u5316\u3084\u74b0\u5883\u306b\u8eab\u3092\u7f6e\u304f\u3053\u3068\u3092\u542b\u3080\u3002 \u4eba\u985e\u5b66\u3084\u6d88\u8cbb\u8005\u8abf\u67fb\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u3002<\/span><\/p>\n<p><b>11.\u5185\u5bb9\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u5206\u6790\u3067\u306f\u3001\u6587\u66f8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u7a3f\u3001\u5e83\u544a\u306a\u3069\u3001\u6587\u7ae0\u3084\u6620\u50cf\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f53\u7cfb\u7684\u306b\u5206\u6790\u3057\u3001\u610f\u5473\u306e\u3042\u308b\u6d1e\u5bdf\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u62bd\u51fa\u3059\u308b\u3002 \u30e1\u30c7\u30a3\u30a2\u7814\u7a76\u3084\u793e\u4f1a\u79d1\u5b66\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u3002<\/span><\/p>\n<p><b>12.\u65e5\u8a18\u3068\u65e5\u8a8c\uff1a <\/b><span style=\"font-weight: 400;\">\u53c2\u52a0\u8005\u306f\u65e5\u8a18\u3084\u65e5\u8a8c\u3092\u3064\u3051\u3066\u3001\u4e00\u5b9a\u671f\u9593\u306e\u7d4c\u9a13\u3084\u8003\u3048\u3001\u884c\u52d5\u3092\u8a18\u9332\u3059\u308b\u3002 \u3053\u306e\u65b9\u6cd5\u306f\u3001\u8cb4\u91cd\u306a\u7e26\u65ad\u7684\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u6b21\u8abf\u67fb\u306e\u65b9\u6cd5\u306e\u9078\u629e\u306f\u3001\u8abf\u67fb\u76ee\u7684\u3001\u5fc5\u8981\u3068\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306e\u6027\u8cea\u3001\u5bfe\u8c61\u8005\u3001\u5229\u7528\u53ef\u80fd\u306a\u30ea\u30bd\u30fc\u30b9\u3001\u5fc5\u8981\u3068\u3055\u308c\u308b\u6d1e\u5bdf\u306e\u6df1\u3055\u306b\u3088\u3063\u3066\u6c7a\u307e\u308b\u3002 \u7814\u7a76\u8005\u306f\u3057\u3070\u3057\u3070\u3001\u8abf\u67fb\u7d50\u679c\u3092\u4e09\u89d2\u6e2c\u91cf\u3057\u3001\u8abf\u67fb\u7d50\u679c\u306e\u59a5\u5f53\u6027\u3068\u4fe1\u983c\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001\u8907\u6570\u306e\u65b9\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u7528\u3044\u308b\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"{'2':1071745,'3':,'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u3082\u3063\u3068\u8a73\u3057\u304f<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e7%a0%94%e7%a9%b6%e7%9b%ae%e7%9a%84%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/\" rel=\"noopener\">\u7814\u7a76\u76ee\u7684\u3068\u306f\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Top_10_Primary_Market_Research_Examples\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u7b2c\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u306e\u4e8b\u4f8b\u30c8\u30c3\u30d710<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58660 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-600x621.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-600x621.jpg\" alt=\"\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u306e\u4f8b\" width=\"600\" height=\"621\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27621%27%20viewBox%3D%270%200%20600%20621%27%3E%3Crect%20width%3D%27600%27%20height%3D%27621%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-200x207.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-290x300.jpg 290w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-400x414.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-600x621.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u3068\u306f\u3001\u7279\u5b9a\u306e\u8abf\u67fb\u76ee\u7684\u3084\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u7591\u554f\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u3001\u500b\u4eba\u3001\u30b0\u30eb\u30fc\u30d7\u3001\u60c5\u5831\u6e90\u304b\u3089\u76f4\u63a5\u30aa\u30ea\u30b8\u30ca\u30eb\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u3053\u3053\u3067\u306f\u3001\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u306e\u624b\u6cd5\u3068\u305d\u306e\u9069\u7528\u65b9\u6cd5\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3059\u308b\uff1a<\/span><\/p>\n<p><b>1.\u8abf\u67fb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8abf\u67fb\u306f\u4e00\u6b21\u8abf\u67fb\u306e\u4e00\u822c\u7684\u306a\u65b9\u6cd5\u3067\u3042\u308b\u3002 \u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3001\u5bfe\u8c61\u8005\u306b\u914d\u5e03\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u4f8b\u3048\u3070\u3001\u3053\u3046\u3060\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65b0\u88fd\u54c1\u3092\u767a\u58f2\u3059\u308b\u4f01\u696d\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u304b\u3089\u88fd\u54c1\u306e\u7279\u5fb4\u3001\u4fa1\u683c\u3001\u597d\u307f\u306b\u95a2\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><b>2.\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u500b\u4eba\u30681\u5bfe1\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6df1\u3044\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u308b\u3002 \u4f8b\u3092\u6319\u3052\u3088\u3046\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6559\u80b2\u6a5f\u95a2\u304c\u3001\u5352\u696d\u751f\u306e\u30ad\u30e3\u30ea\u30a2\u76ee\u6a19\u3092\u7406\u89e3\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u3001\u65b0\u5352\u8005\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3046\u3053\u3068\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u533b\u7642\u63d0\u4f9b\u8005\u304c\u60a3\u8005\u3068\u9762\u8ac7\u3057\u3001\u6e80\u8db3\u5ea6\u3092\u6e2c\u5b9a\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u306e\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><b>3.\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u306f<\/a>\u3001\u7279\u5b9a\u306e\u7279\u5fb4\u3084\u95a2\u5fc3\u3092\u5171\u6709\u3059\u308b\u53c2\u52a0\u8005\u3092\u9078\u3073\u3001\u5c11\u4eba\u6570\u3067\u69cb\u9020\u5316\u3055\u308c\u305f\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3002 \u3053\u308c\u3089\u306f\u4ee5\u4e0b\u306e\u7528\u9014\u306b\u4f7f\u7528\u3067\u304d\u308b\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u306f\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3084\u30a4\u30e1\u30fc\u30b8\u306b\u95a2\u3059\u308b\u610f\u898b\u3092\u96c6\u3081\u308b\u305f\u3081\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u3092\u7d44\u7e54\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><b>4.\u89b3\u5bdf<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u89b3\u5bdf\u7814\u7a76\u3067\u306f\u3001\u5b9f\u4e16\u754c\u3067\u306e\u884c\u52d5\u3001\u76f8\u4e92\u4f5c\u7528\u3001\u6d3b\u52d5\u3092\u76f4\u63a5\u89b3\u5bdf\u3057\u3001\u8a18\u9332\u3059\u308b\u3002 \u4f8b\u3048\u3070\u3001\u3053\u3046\u3060\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5c0f\u58f2\u5e97\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u5e97\u8217\u30ec\u30a4\u30a2\u30a6\u30c8\u3084\u5546\u54c1\u914d\u7f6e\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u306e\u901a\u884c\u30d1\u30bf\u30fc\u30f3\u3084\u8cb7\u3044\u7269\u884c\u52d5\u3092\u89b3\u5bdf\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><b>4.\u5b9f\u9a13<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5bfe\u7167\u5b9f\u9a13\u3067\u306f\u3001\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306b\u5909\u6570\u3092\u64cd\u4f5c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u4f8b\u3092\u6319\u3052\u3088\u3046\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u3042\u308b\u98df\u54c1\u30e1\u30fc\u30ab\u30fc\u304c\u3001\u65b0\u3057\u3044\u30b9\u30ca\u30c3\u30af\u83d3\u5b50\u306e\u597d\u307f\u306e\u5473\u3092\u6c7a\u3081\u308b\u305f\u3081\u306b\u3001\u5473\u899a\u30c6\u30b9\u30c8\u3092\u884c\u3063\u305f\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u3042\u308be\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3078\u306e\u5f71\u97ff\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c7\u30b6\u30a4\u30f3\u3092\u30c6\u30b9\u30c8\u3057\u3066\u3044\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><b>6.\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u6b21\u8abf\u67fb\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3002 \u3053\u308c\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u308b\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u30c7\u30fc\u30bf\u3084\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5206\u6790\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308be\u30b3\u30de\u30fc\u30b9\u4e8b\u696d\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u3042\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u597d\u307f\u3092\u7406\u89e3\u3057\u3001\u65b0\u6a5f\u80fd\u306b\u95a2\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u96c6\u3081\u308b\u305f\u3081\u306b\u3001\u81ea\u793e\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><b>7.\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30d5\u30a3\u30fc\u30eb\u30c9\u30ea\u30b5\u30fc\u30c1\u3067\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u5b9f\u4e16\u754c\u306e\u74b0\u5883\u3067\u3001\u73fe\u5834\u304b\u3089\u76f4\u63a5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002 \u4f8b\u3092\u6319\u3052\u3088\u3046\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5730\u57df\u306e\u751f\u614b\u7cfb\u306b\u5bfe\u3059\u308b\u6c5a\u67d3\u306e\u5f71\u97ff\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u73fe\u5730\u8abf\u67fb\u3092\u884c\u3063\u3066\u3044\u308b\u74b0\u5883\u56e3\u4f53\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4eba\u6c17\u306e\u65c5\u884c\u5148\u3067\u73fe\u5730\u8abf\u67fb\u3092\u884c\u3044\u3001\u89b3\u5149\u5ba2\u306e\u884c\u52d5\u3084\u55dc\u597d\u3092\u7814\u7a76\u3057\u3066\u3044\u308b\u65c5\u884c\u4f1a\u793e\u3002<\/span><\/li>\n<\/ul>\n<p><b>8.\u88fd\u54c1\u30c6\u30b9\u30c8<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u3001\u65b0\u88fd\u54c1\u3084\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3092\u30c6\u30b9\u30c8\u3059\u308b\u305f\u3081\u306b\u4e00\u6b21\u8abf\u67fb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u4f8b\u3048\u3070\u3001\u3053\u3046\u3060\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u96fb\u5b50\u6a5f\u5668\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u88fd\u54c1\u8a2d\u8a08\u306e\u6b20\u9665\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306b\u3001\u6f5c\u5728\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u5bfe\u8c61\u306b\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30fb\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><b>9.\u30df\u30b9\u30c6\u30ea\u30fc\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30df\u30b9\u30c6\u30ea\u30fc\u30b7\u30e7\u30c3\u30d1\u30fc\u306f\u3001\u5c0f\u58f2\u5e97\u3084\u30ec\u30b9\u30c8\u30e9\u30f3\u3001\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u8005\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u3084\u9867\u5ba2\u4f53\u9a13\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u3001\u4e00\u822c\u306e\u9867\u5ba2\u3092\u88c5\u3044\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><b>10.\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30ea\u30b5\u30fc\u30c1<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u3053\u308c\u306b\u306f\u3001\u7814\u7a76\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u74b0\u5883\u306b\u6d78\u3089\u305b\u3001\u5f7c\u3089\u306e\u6587\u5316\u3001\u884c\u52d5\u3001\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002 \u4eba\u985e\u5b66\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7814\u7a76\u3059\u308b\u969b\u306b\u3088\u304f\u4f7f\u308f\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306f\u3001\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u624b\u6cd5\u306e\u307b\u3093\u306e\u4e00\u4f8b\u306b\u904e\u304e\u306a\u3044\u3002 \u8abf\u67fb\u65b9\u6cd5\u306e\u9078\u629e\u306f\u3001\u8abf\u67fb\u76ee\u7684\u3001\u5bfe\u8c61\u8005\u3001\u5229\u7528\u53ef\u80fd\u306a\u30ea\u30bd\u30fc\u30b9\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5fc5\u8981\u306a\u6d1e\u5bdf\u306e\u6df1\u3055\u306b\u3088\u3063\u3066\u6c7a\u307e\u308b\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u3082\u3063\u3068\u8a73\u3057\u304f<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-focus-group-research\/\" rel=\"noopener\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u30fb\u30ea\u30b5\u30fc\u30c1\u3068\u306f\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_15_Best_Practices_of_Primary_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u306e15\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n<p><span style=\"font-weight: 400;\">\u52b9\u679c\u7684\u306a\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3063\u3066\u3001\u8abf\u67fb\u3092\u7dbf\u5bc6\u306b\u8a08\u753b\u3001\u5b9f\u884c\u3057\u3001\u4fa1\u5024\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u5e02\u5834\u8abf\u67fb\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u3088\u3046\uff1a<\/span><\/p>\n<p><b>1.\u76ee\u7684\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u3067\u660e\u78ba\u306a\u7814\u7a76\u76ee\u7684\u3092\u5b9a\u3081\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002 \u3069\u3093\u306a\u8cea\u554f\u306b\u7b54\u3048\u305f\u3044\uff1f \u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\uff1f \u660e\u78ba\u306a\u76ee\u7684\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u7814\u7a76\u6d3b\u52d5\u306e\u65b9\u5411\u6027\u304c\u5b9a\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><b>2.\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7279\u5b9a\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u30b0\u30eb\u30fc\u30d7\u307e\u305f\u306f\u500b\u4eba\u3092\u6c7a\u5b9a\u3059\u308b\u3002 \u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u6b63\u78ba\u306b\u8868\u3059\u30b5\u30f3\u30d7\u30eb\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u5f7c\u3089\u306e\u5c5e\u6027\u3001\u55dc\u597d\u3001\u884c\u52d5\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><b>3.\u9069\u5207\u306a\u8abf\u67fb\u65b9\u6cd5\u3092\u9078\u629e\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u76ee\u7684\u3068\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306b\u5408\u3063\u305f\u8abf\u67fb\u65b9\u6cd5\u3092\u9078\u629e\u3059\u308b\u3002 \u4e88\u7b97\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3001\u5fc5\u8981\u306a\u6d1e\u5bdf\u306e\u6df1\u3055\u3068\u3044\u3063\u305f\u8981\u7d20\u3092\u8003\u616e\u3059\u308b\u3002<\/span><\/p>\n<p><b>4.\u7814\u7a76\u8a08\u753b\u3092\u7acb\u3066\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u8abf\u67fb\u65b9\u6cd5\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u30d7\u30ed\u30bb\u30b9\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3001\u4e88\u7b97\u3092\u6982\u8aac\u3057\u305f\u8a73\u7d30\u306a\u8abf\u67fb\u8a08\u753b\u3092\u4f5c\u6210\u3059\u308b\u3002 \u304d\u3061\u3093\u3068\u3057\u305f\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u6574\u7406\u3055\u308c\u305f\u96c6\u4e2d\u529b\u3092\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>5.\u52b9\u679c\u7684\u306a\u8abf\u67fb\u624b\u6bb5\u3092\u8a2d\u8a08\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u8abf\u67fb\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u539f\u7a3f\u3092\u4f7f\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u5341\u5206\u306b\u7df4\u3089\u308c\u305f\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002 \u660e\u78ba\u3067\u504f\u308a\u306e\u306a\u3044\u3001\u66d6\u6627\u3055\u306e\u306a\u3044\u8a00\u8449\u3092\u4f7f\u3046\u3053\u3068\u3002 \u672c\u683c\u7684\u306a\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u3001\u8a66\u9a13\u7684\u306a\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001\u554f\u984c\u70b9\u3092\u6d17\u3044\u51fa\u3057\u3001\u5bfe\u51e6\u3059\u308b\u3002<\/span><\/p>\n<p><b>6.\u4ee3\u8868\u30b5\u30f3\u30d7\u30eb\u3092\u52df\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u30b5\u30f3\u30d7\u30eb\u30b0\u30eb\u30fc\u30d7\u3092\u542b\u3080\u8abf\u67fb\u306e\u5834\u5408\u306f\u3001\u5bfe\u8c61\u8005\u3092\u6b63\u78ba\u306b\u8868\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002 \u30e9\u30f3\u30c0\u30e0\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3084\u5c64\u5225\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u306f\u3001\u30d0\u30a4\u30a2\u30b9\u3092\u6e1b\u3089\u3059\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/p>\n<p><b>7.\u30c7\u30fc\u30bf\u306e\u54c1\u8cea\u3092\u78ba\u4fdd\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u6b63\u78ba\u3067\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u78ba\u5b9f\u306b\u3059\u308b\u305f\u3081\u3001\u54c1\u8cea\u7ba1\u7406\u5bfe\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3002 \u30a4\u30f3\u30bf\u30d3\u30e5\u30a2\u30fc\u307e\u305f\u306f\u8abf\u67fb\u7ba1\u7406\u8005\u3092\u8a13\u7df4\u3057\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u30d7\u30ed\u30bb\u30b9\u3092\u76e3\u8996\u3057\u3001\u53ef\u80fd\u3067\u3042\u308c\u3070\u56de\u7b54\u3092\u691c\u8a3c\u3059\u308b\u3002<\/span><\/p>\n<p><b>8.\u502b\u7406\u7684\u5b9f\u8df5\u3092\u7dad\u6301\u3059\u308b\uff1a <\/b><span style=\"font-weight: 400;\">\u53c2\u52a0\u8005\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u5c0a\u91cd\u3057\u3001\u30a4\u30f3\u30d5\u30a9\u30fc\u30e0\u30c9\u30fb\u30b3\u30f3\u30bb\u30f3\u30c8\u3092\u53d6\u5f97\u3057\u3001\u7279\u306b\u30c7\u30ea\u30b1\u30fc\u30c8\u306a\u8a71\u984c\u3084\u500b\u4eba\u30c7\u30fc\u30bf\u3092\u6271\u3046\u5834\u5408\u306f\u3001\u502b\u7406\u7684\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3084\u898f\u5236\u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/span><\/p>\n<p><b>9.\u30d0\u30a4\u30a2\u30b9\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9\u3084\u8abf\u67fb\u306b\u304a\u3051\u308b\u8a98\u5c0e\u8cea\u554f\u306a\u3069\u3001\u8abf\u67fb\u306b\u304a\u3051\u308b\u30d0\u30a4\u30a2\u30b9\u306e\u6f5c\u5728\u7684\u306a\u539f\u56e0\u306b\u6ce8\u610f\u3059\u308b\u3002 \u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u306b\u304a\u3044\u3066\u3001\u3053\u3046\u3057\u305f\u30d0\u30a4\u30a2\u30b9\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u305f\u3081\u306e\u63aa\u7f6e\u3092\u8b1b\u3058\u308b\u3002<\/span><\/p>\n<p><b>10.\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u53ef\u80fd\u306a\u9650\u308a\u3001\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3084\u8abf\u67fb\u65b9\u6cd5\u3092\u7528\u3044\u3066\u3001\u8abf\u67fb\u7d50\u679c\u3092\u4e09\u89d2\u6e2c\u91cf\u3059\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u7d50\u679c\u306e\u59a5\u5f53\u6027\u3068\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>11.\u30c7\u30fc\u30bf\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3001\u4fdd\u7ba1\u3001\u4fdd\u8b77\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u8a08\u753b\u3092\u5b9f\u65bd\u3059\u308b\u3002 \u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3001\u4fdd\u5b58\u3001\u5206\u6790\u306b\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3068\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u4f7f\u7528\u3059\u308b\u3002<\/span><\/p>\n<p><b>12.\u30c7\u30fc\u30bf\u3092\u5fb9\u5e95\u7684\u306b\u5206\u6790\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u30c7\u30fc\u30bf\u3092\u3057\u3063\u304b\u308a\u3068\u5206\u6790\u3057\u3001\u610f\u5473\u306e\u3042\u308b\u6d1e\u5bdf\u3092\u5c0e\u304d\u51fa\u3059\u3002 \u7814\u7a76\u306e\u30bf\u30a4\u30d7\u306b\u5fdc\u3058\u3066\u3001\u9069\u5207\u306a\u7d71\u8a08\u7684\u624b\u6cd5\u3001\u8996\u899a\u5316\u30c4\u30fc\u30eb\u3001\u307e\u305f\u306f<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#toc_Qualitative_Research_Methods_The_Top_4_Techniques\">\u8cea\u7684\u8abf\u67fb<\/a>\u65b9\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u3002<\/span><\/p>\n<p><b>13.\u8abf\u67fb\u7d50\u679c\u3092\u660e\u78ba\u306b\u5831\u544a\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u6210\u679c\u3092\u660e\u78ba\u304b\u3064\u7c21\u6f54\u306b\u767a\u8868\u3059\u308b\u3002 \u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u8aac\u660e\u3059\u308b\u305f\u3081\u306b\u3001\u56f3\u8868\u3084\u30b0\u30e9\u30d5\u306a\u3069\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u4f7f\u3046\u3002 \u8abf\u67fb\u7d50\u679c\u306b\u57fa\u3065\u304f\u63a8\u5968\u4e8b\u9805\u3092\u63d0\u793a\u3059\u308b\u3002<\/span><\/p>\n<p><b>14.\u53cd\u5fa9\u3068\u6539\u5584\uff1a  <\/b><span style=\"font-weight: 400;\">\u8abf\u67fb\u3092\u7d42\u3048\u305f\u3089\u3001\u305d\u306e\u904e\u7a0b\u3068\u7d50\u679c\u3092\u8a55\u4fa1\u3059\u308b\u3002 \u4eca\u5f8c\u306e\u7814\u7a76\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u305f\u3081\u306b\u3001\u3046\u307e\u304f\u3044\u3063\u305f\u70b9\u3068\u6539\u5584\u3067\u304d\u308b\u70b9\u3092\u691c\u8a0e\u3059\u308b\u3002<\/span><\/p>\n<p><b>15.\u6d1e\u5bdf\u306b\u57fa\u3065\u3044\u3066\u884c\u52d5\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u30ea\u30b5\u30fc\u30c1\u3067\u5f97\u305f\u6d1e\u5bdf\u3092\u3001\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5f79\u7acb\u3066\u307e\u3057\u3087\u3046\u3002 \u3042\u306a\u305f\u306e\u7814\u7a76\u306f\u3001\u7d44\u7e54\u306e\u6226\u7565\u3001\u88fd\u54c1\u958b\u767a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u305d\u306e\u4ed6\u306e\u5206\u91ce\u306b\u5b9f\u969b\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3046\u3053\u3068\u3067\u3001\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u304c\u5341\u5206\u306b\u5b9f\u65bd\u3055\u308c\u3001\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u3001\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u4e0a\u3067\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3055\u3089\u306b\u3001\u4e00\u6b21\u8abf\u67fb\u304c\u521d\u3081\u3066\u306e\u5834\u5408\u306f\u3001\u7d4c\u9a13\u8c4a\u5bcc\u306a\u7814\u7a76\u8005\u306b\u6307\u5c0e\u3092\u6c42\u3081\u305f\u308a\u3001\u8abf\u67fb\u65b9\u6cd5\u306e\u5c02\u9580\u5bb6\u306b\u76f8\u8ac7\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"{'2':1071745,'3':,'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u3055\u3089\u306b\u8a73\u3057\u304f<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-research-design\/\" rel=\"noopener\">\u30ea\u30b5\u30fc\u30c1\u30c7\u30b6\u30a4\u30f3\u3068\u306f\uff1f<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":71837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3457],"tags":[],"contributor":[3519],"class_list":["post-71836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3457","contributor-3519"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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