{"id":71825,"date":"2023-09-08T06:48:34","date_gmt":"2023-09-08T10:48:34","guid":{"rendered":"http:\/\/ideascale.com\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95%e7%a0%94%e7%a9%b6%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f\/"},"modified":"2024-02-02T05:18:03","modified_gmt":"2024-02-02T09:18:03","slug":"%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95%e7%a0%94%e7%a9%b6%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95%e7%a0%94%e7%a9%b6%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f\/","title":{"rendered":"\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u3068\u306f\u4f55\u304b\uff1f \u5b9a\u7fa9\u3001\u4f8b\u3001\u65b9\u6cd5\u3001\u8cea\u554f"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u6b21<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Consumer_Behavior_Research\">\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Consumer_Behavior_Research_Examples\">\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u306e\u4e8b\u4f8b\u30c8\u30c3\u30d712<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Consumer_Behavior_Research_Methods\">\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u6cd5<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Consumer_Behavior_Research_Questions\">\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u95a2\u3059\u308b12\u306e\u7814\u7a76\u8ab2\u984c<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Consumer_Behavior_Research\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u3068\u306f\u3001\u500b\u4eba\u3084\u96c6\u56e3\u304c\u3069\u306e\u3088\u3046\u306b\u3001\u305d\u3057\u3066\u306a\u305c\u3001\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u30a2\u30a4\u30c7\u30a2\u3001\u7d4c\u9a13\u306a\u3069\u306e\u53d6\u5f97\u3001\u4f7f\u7528\u3001\u5ec3\u68c4\u306b\u95a2\u3059\u308b\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u7814\u7a76\u5206\u91ce\u3068\u5b9a\u7fa9\u3055\u308c\u308b\u3002 \u3053\u306e\u7814\u7a76\u306f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u306e\u9078\u629e\u3001\u55dc\u597d\u3001\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u6839\u672c\u7684\u306a\u8981\u56e0\u3084\u30d7\u30ed\u30bb\u30b9\u3092\u660e\u3089\u304b\u306b\u3057\u3088\u3046\u3068\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u306e\u4e3b\u8981\u306a\u5074\u9762\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\uff1a<\/b><\/p>\n<ul>\n<li><b>\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u8005\u305f\u3061\u306f\u3001\u6d88\u8cbb\u8005\u304c\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u3059\u308b\u969b\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8abf\u67fb\u3057\u3066\u3044\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u30cb\u30fc\u30ba\u3092\u7279\u5b9a\u3057\u3001\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u9078\u629e\u80a2\u3092\u8a55\u4fa1\u3057\u3001\u6700\u7d42\u7684\u306b\u9078\u629e\u3059\u308b\u304b\u3092\u7814\u7a76\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5fc3\u7406\u7684\u8981\u56e0\uff1a  <\/b><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5fc3\u7406\u7684\u5074\u9762\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u52d5\u6a5f\u3065\u3051\u3001\u77e5\u899a\u3001\u5b66\u7fd2\u3001\u8a18\u61b6\u3001\u614b\u5ea6\u3068\u3044\u3063\u305f\u6982\u5ff5\u3092\u63a2\u6c42\u3057\u3001\u305d\u308c\u3089\u304c\u6d88\u8cbb\u8005\u306e\u9078\u629e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u3082\u542b\u307e\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u793e\u4f1a\u7684\u30fb\u6587\u5316\u7684\u5f71\u97ff\uff1a<\/b><span style=\"font-weight: 400;\"> \u6d88\u8cbb\u8005\u884c\u52d5\u306f\u3001\u793e\u4f1a\u7684\u30fb\u6587\u5316\u7684\u8981\u56e0\u306b\u5927\u304d\u304f\u5f71\u97ff\u3055\u308c\u308b\u3002 \u7814\u7a76\u8005\u305f\u3061\u306f\u3001\u793e\u4f1a\u7684\u30b0\u30eb\u30fc\u30d7\u3001\u5bb6\u65cf\u3001\u53cb\u4eba\u3001\u6587\u5316\u7684\u898f\u7bc4\u304c\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u8abf\u3079\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7d4c\u6e08\u7684\u8981\u56e0\uff1a <\/b><span style=\"font-weight: 400;\">\u6240\u5f97\u3001\u4fa1\u683c\u611f\u5fdc\u5ea6\u3001\u4e88\u7b97\u5236\u7d04\u306a\u3069\u306e\u8981\u56e0\u304c\u6d88\u8cbb\u8005\u306e\u9078\u629e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u3001\u7d4c\u6e08\u7406\u8ad6\u3084\u7d4c\u6e08\u30e2\u30c7\u30eb\u304c\u7528\u3044\u3089\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5e83\u544a\u52b9\u679c\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u8005\u305f\u3061\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u7814\u7a76\u3057\u3066\u3044\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u6709\u52b9\u6027\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3082\u542b\u307e\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u884c\u52d5<\/b><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u53d6\u5f15\u3068\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u74b0\u5883\u3067\u3069\u306e\u3088\u3046\u306b\u884c\u52d5\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3002\u3053\u306e\u5206\u91ce\u306e<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76\u306f<\/a>\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u884c\u52d5\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u4f7f\u3044\u3084\u3059\u3055\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5f71\u97ff\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6d88\u8cbb\u8005\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a<\/b><span style=\"font-weight: 400;\"> \u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u8005\u306f\u3001\u4eba\u53e3\u7d71\u8a08\u5b66\u3001\u5fc3\u7406\u7d71\u8a08\u5b66\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u7570\u306a\u308b\u6d88\u8cbb\u8005\u30b0\u30eb\u30fc\u30d7\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u5e02\u5834\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002 \u3053\u308c\u306f\u3001\u4f01\u696d\u304c\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u5411\u3051\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6d88\u8cbb\u8005\u306e\u6e80\u8db3\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u8005\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306a\u3069\u3001\u8cfc\u5165\u5f8c\u306e\u884c\u52d5\u3092\u7814\u7a76\u3057\u3066\u3044\u308b\u3002 \u5f7c\u3089\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u8981\u56e0\u304c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u3064\u306a\u304c\u308b\u304b\u3092\u691c\u8a3c\u3057\u3066\u3044\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u502b\u7406\u7684\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u6d88\u8cbb\uff1a  <\/b><span style=\"font-weight: 400;\">\u8fd1\u5e74\u3001\u502b\u7406\u7684\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u914d\u616e\u304c\u6d88\u8cbb\u8005\u306e\u9078\u629e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002 \u7814\u7a76\u8005\u305f\u3061\u306f\u3001\u74b0\u5883\u306b\u914d\u616e\u3057\u3001\u793e\u4f1a\u7684\u8cac\u4efb\u3092\u679c\u305f\u3059\u305f\u3081\u306e\u6d88\u8cbb\u3092\u4fc3\u9032\u3059\u308b\u8981\u56e0\u3092\u8abf\u67fb\u3057\u3066\u3044\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7570\u6587\u5316\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u5e02\u5834\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u3092\u8003\u3048\u308c\u3070\u3001\u7570\u306a\u308b\u6587\u5316\u7684\u80cc\u666f\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002 \u7814\u7a76\u8005\u306f\u3001\u6587\u5316\u7684\u4fa1\u5024\u89b3\u3084\u898f\u7bc4\u304c\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u8abf\u67fb\u306f\u3001\u4f01\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u88fd\u54c1\u8a2d\u8a08\u3001\u4fa1\u683c\u6226\u7565\u3001\u305d\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u97ff\u304f\u9867\u5ba2\u4f53\u9a13\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u3082\u306e\u3067\u3042\u308b\u3002 \u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u6d1e\u5bdf\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3092\u3088\u308a\u3088\u304f\u6e80\u305f\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<h2 id=\"toc_Consumer_Behavior_Research_Examples\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u306e\u4e8b\u4f8b\u30c8\u30c3\u30d712<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58667 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1-600x634.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1-600x634.jpg\" alt=\"\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u306e\u4f8b\" width=\"600\" height=\"634\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27634%27%20viewBox%3D%270%200%20600%20634%27%3E%3Crect%20width%3D%27600%27%20height%3D%27634%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1-200x211.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1-284x300.jpg 284w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1-400x422.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1-600x634.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u306f\u3001\u5e45\u5e83\u3044\u30c6\u30fc\u30de\u3068\u65b9\u6cd5\u8ad6\u3092\u5305\u542b\u3057\u3066\u3044\u308b\u3002 \u3053\u3053\u3067\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u306e\u4f8b\u3068\u30c8\u30d4\u30c3\u30af\u3092\u7d39\u4ecb\u3059\u308b\uff1a<\/span><\/p>\n<p><b>1.\u5546\u54c1\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u3068\u8a8d\u77e5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7814\u7a76\u8005\u306f\u3001\u88fd\u54c1\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u7f8e\u89b3\u304c\u6d88\u8cbb\u8005\u306e\u8a8d\u8b58\u3084\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u7814\u7a76\u3092\u884c\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u3002 \u4f8b\u3048\u3070\u3001\u8272\u3001\u5f62\u3001\u30e9\u30d9\u30eb\u304c\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3084\u4fa1\u5024\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u8a8d\u8b58\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>2.\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u884c\u52d5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">e\u30b3\u30de\u30fc\u30b9\u306e\u767a\u5c55\u306b\u4f34\u3044\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u884c\u52d5\u306e\u69d8\u3005\u306a\u5074\u9762\u3092\u63a2\u308b<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76\u304c<\/a>\u3057\u3070\u3057\u3070\u884c\u308f\u308c\u3066\u3044\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u306e\u653e\u68c4\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c7\u30b6\u30a4\u30f3\u304c\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3001\u8cfc\u5165\u6c7a\u5b9a\u306b\u304a\u3051\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u3084\u8a55\u4fa1\u306e\u5f79\u5272\u306b\u95a2\u3059\u308b\u7814\u7a76\u304c\u542b\u307e\u308c\u308b\u3002<\/span><\/p>\n<p><b>3.\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u9867\u5ba2\u7dad\u6301<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u3057\u3070\u3057\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3084\u9867\u5ba2\u7dad\u6301\u306b\u5bc4\u4e0e\u3059\u308b\u8981\u56e0\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u8abf\u67fb\u3092<\/a>\u884c\u3046\u3002 \u3053\u308c\u306b\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u5206\u6790<\/a>\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u52b9\u679c\u8abf\u67fb\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002<\/span><\/p>\n<p><b>4.\u5e83\u544a\u52b9\u679c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7814\u7a76\u8005\u306f\u3001\u30c6\u30ec\u30d3CM\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d0\u30ca\u30fc\u5e83\u544a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30bf\u30a4\u30d7\u306e\u5e83\u544a\u304c\u6d88\u8cbb\u8005\u306e\u614b\u5ea6\u3084\u8cfc\u8cb7\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u7814\u7a76\u3057\u3066\u3044\u308b\u3002 \u6d88\u8cbb\u8005\u304c\u5e83\u544a\u306e\u3069\u3053\u306b\u6ce8\u76ee\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u3001\u8996\u7dda\u8ffd\u8de1\u306e\u3088\u3046\u306a\u6280\u8853\u3092\u4f7f\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><b>5.\u4fa1\u683c\u611f\u5fdc\u5ea6\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u5206\u91ce\u306e<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76\u306f<\/a>\u3001\u4fa1\u683c\u6226\u7565\u3001\u5272\u5f15\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u53cd\u5fdc\u3059\u308b\u304b\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u3002 \u4fa1\u683c\u5909\u66f4\u304c\u58f2\u4e0a\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u8a55\u4fa1\u3059\u308b\u5b9f\u9a13\u3084\u3001\u6d88\u8cbb\u8005\u306e\u4fa1\u683c\u611f\u5fdc\u5ea6\u306b\u95a2\u3059\u308b\u8abf\u67fb\u3092\u884c\u3046\u3053\u3068\u3082\u3042\u308b\u3002<\/span><\/p>\n<p><b>6.\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u3059\u308b\u7814\u7a76\u306f\u3001\u6d88\u8cbb\u8005\u304c\u8cfc\u8cb7\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306b\u53d6\u308b\u30b9\u30c6\u30c3\u30d7\u3092\u6398\u308a\u4e0b\u3052\u3066\u3044\u308b\u3002 \u7814\u7a76\u8005\u306f\u3001\u6d88\u8cbb\u8005\u306e\u9078\u629e\u306e\u80cc\u5f8c\u306b\u3042\u308b\u601d\u8003\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u3088\u3046\u306a\u5b9a\u6027\u7684\u306a\u65b9\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><b>7.\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u5f71\u97ff\u529b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306e\u751f\u6d3b\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6d78\u900f\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u7814\u7a76\u8005\u306f\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u3001\u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u3001TikTok\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u8abf\u3079\u3066\u3044\u308b\u3002 \u5546\u54c1\u767a\u898b\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u95a2\u308f\u308a\u3001\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u304a\u3051\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5f79\u5272\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u3002<\/span><\/p>\n<p><b>8.\u7570\u6587\u5316\u9593\u306e\u6d88\u8cbb\u8005\u884c\u52d5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u5206\u91ce\u306e<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76\u306f<\/a>\u3001\u6587\u5316\u306e\u9055\u3044\u304c\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3084\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u63a2\u308b\u3082\u306e\u3067\u3042\u308b\u3002 \u4f8b\u3048\u3070\u3001\u6587\u5316\u7684\u4fa1\u5024\u89b3\u304c\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u3084\u7279\u5b9a\u306e\u5546\u54c1\u306e\u53d7\u5bb9\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u8abf\u67fb\u3059\u308b\u3088\u3046\u306a\u7814\u7a76\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>9.\u74b0\u5883\u3068\u6301\u7d9a\u53ef\u80fd\u6027\u3078\u306e\u61f8\u5ff5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7814\u7a76\u8005\u305f\u3061\u306f\u3001\u6d88\u8cbb\u8005\u306e\u74b0\u5883\u3084\u6301\u7d9a\u53ef\u80fd\u6027\u306b\u5bfe\u3059\u308b\u4fa1\u5024\u89b3\u304c\u3001\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u7814\u7a76\u3057\u3066\u3044\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u74b0\u5883\u306b\u3084\u3055\u3057\u3044\u88fd\u54c1\u306b\u3088\u308a\u9ad8\u3044\u91d1\u984d\u3092\u652f\u6255\u3046\u610f\u6b32\u3084\u3001\u30a8\u30b3\u30e9\u30d9\u30eb\u306e\u5f71\u97ff\u529b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u8abf\u67fb\u3082\u542b\u307e\u308c\u308b\u3002<\/span><\/p>\n<p><b>10.\u6d88\u8cbb\u8005\u306e\u6e80\u8db3\u5ea6\u3068\u82e6\u60c5\u884c\u52d5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u3057\u3070\u3057\u3070\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u8a55\u4fa1\u3057\u3001\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u4e0d\u6e80\u3084\u82e6\u60c5\u3092\u8868\u660e\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u8abf\u67fb\u3092\u884c\u3046\u3002 \u3053\u306e<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76\u306f<\/a>\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3068\u88fd\u54c1\u54c1\u8cea\u306e\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u3002<\/span><\/p>\n<p><b>11.\u885d\u52d5\u8cb7\u3044\u884c\u52d5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u885d\u52d5\u8cb7\u3044\u306e\u304d\u3063\u304b\u3051\u3084\u8981\u56e0\u3001\u4f8b\u3048\u3070\u5e97\u982d\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3084\u671f\u9593\u9650\u5b9a\u5546\u54c1\u3001\u5e97\u5185\u306e\u5546\u54c1\u914d\u7f6e\u306a\u3069\u306b\u7740\u76ee\u3057\u305f\u7814\u7a76\u3082\u3042\u308b\u3002<\/span><\/p>\n<p><b>12.\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u65b0\u5206\u91ce\u306f\u3001\u8133\u753b\u50cf\u3084\u8996\u7dda\u8ffd\u8de1\u306a\u3069\u306e\u795e\u7d4c\u79d1\u5b66\u6280\u8853\u3092\u7528\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u523a\u6fc0\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u3092\u7814\u7a76\u3057\u3001\u5e83\u544a\u3084\u88fd\u54c1\u30c7\u30b6\u30a4\u30f3\u306b\u5bfe\u3059\u308b\u6f5c\u5728\u610f\u8b58\u306e\u53cd\u5fdc\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306f\u3001\u591a\u69d8\u306a\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u306e\u30c6\u30fc\u30de\u306e\u307b\u3093\u306e\u4e00\u4f8b\u306b\u904e\u304e\u306a\u3044\u3002 \u7814\u7a76\u8005\u306f\u3001\u8abf\u67fb\u3001\u5b9f\u9a13\u3001\u89b3\u5bdf\u7814\u7a76\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7814\u7a76\u624b\u6cd5\u3092\u99c6\u4f7f\u3057\u3066\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u6d1e\u5bdf\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5f79\u7acb\u3066\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-consumer-research\/\" rel=\"noopener\">\u6d88\u8cbb\u8005\u8abf\u67fb\u3068\u306f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Consumer_Behavior_Research_Methods\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u6cd5<\/h2>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u306f\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u55dc\u597d\u3092\u5f62\u6210\u3057\u3001\u5e02\u5834\u3067\u884c\u52d5\u3059\u308b\u304b\u3092\u7406\u89e3\u3057\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u3001\u69d8\u3005\u306a\u624b\u6cd5\u3084\u6280\u6cd5\u3092\u7528\u3044\u3066\u3044\u308b\u3002 \u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u7814\u7a76\u8005\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u88fd\u54c1\u958b\u767a\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u6d3b\u7528\u3067\u304d\u308b\u30c7\u30fc\u30bf\u3084\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002 \u4e00\u822c\u7684\u306a\u6d88\u8cbb\u8005\u884c\u52d5\u8abf\u67fb\u306e\u65b9\u6cd5\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u3088\u3046\uff1a<\/span><\/p>\n<ul>\n<li><b>\u8abf\u67fb\u3068\u30a2\u30f3\u30b1\u30fc\u30c8\uff1a  <\/b><span style=\"font-weight: 400;\">\u8abf\u67fb\u306f\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3001\u614b\u5ea6\u3001\u884c\u52d5\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e\u4e00\u822c\u7684\u306a\u65b9\u6cd5\u3067\u3042\u308b\u3002 \u7814\u7a76\u8005\u306f\u69cb\u9020\u5316\u3055\u308c\u305f\u8cea\u554f\u7968\u3092\u4f5c\u6210\u3057\u3001\u5bfe\u9762\u3001\u90f5\u9001\u3001\u96fb\u8a71\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u3044\u305a\u308c\u304b\u3067\u56de\u7b54\u8005\u306e\u30b5\u30f3\u30d7\u30eb\u306b\u914d\u5e03\u3059\u308b\u3002 \u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u56de\u7b54\u306f\u3001\u50be\u5411\u3068\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u5206\u6790\u3055\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u89b3\u5bdf\u7814\u7a76\uff1a  <\/b><span style=\"font-weight: 400;\">\u89b3\u5bdf\u7814\u7a76\u3067\u306f\u3001\u81ea\u7136\u307e\u305f\u306f\u7ba1\u7406\u3055\u308c\u305f\u74b0\u5883\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u7cfb\u7d71\u7684\u306b\u89b3\u5bdf\u3059\u308b\u3002 \u7814\u7a76\u8005\u306f\u3001\u30d3\u30c7\u30aa\u9332\u753b\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u30ce\u30fc\u30c8\u3001\u30df\u30b9\u30c6\u30ea\u30fc\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306a\u3069\u306e\u624b\u6cd5\u3092\u7528\u3044\u3066\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u5546\u54c1\u3068\u63a5\u3057\u3001\u8cfc\u5165\u3092\u6c7a\u5b9a\u3057\u3001\u5c0f\u58f2\u74b0\u5883\u3092\u30ca\u30d3\u30b2\u30fc\u30c8\u3059\u308b\u304b\u3092\u89b3\u5bdf\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5b9f\u9a13\uff1a  <\/b><span style=\"font-weight: 400;\">\u5b9f\u9a13\u7814\u7a76\u306f\u3001\u7814\u7a76\u8005\u304c\u5909\u6570\u3092\u64cd\u4f5c\u3057\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3078\u306e\u5f71\u97ff\u3092\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002 \u5bfe\u7167\u5b9f\u9a13\u306f\u5b9f\u9a13\u5ba4\u3067\u884c\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u304c\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u5b9f\u9a13\u306f\u5b9f\u4e16\u754c\u306e\u72b6\u6cc1\u3067\u884c\u308f\u308c\u308b\u3002 \u7814\u7a76\u8005\u306f\u3001\u4fa1\u683c\u5909\u66f4\u3001\u5e83\u544a\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u88fd\u54c1\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u8981\u56e0\u306e\u5f71\u97ff\u3092\u7814\u7a76\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\uff1a<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\"> \u30d5\u30a9\u30fc\u30ab\u30b9\u30fb<\/a>\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u5c11\u4eba\u6570\u306e\u53c2\u52a0\u8005\u3092\u96c6\u3081\u3001\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u3084\u88fd\u54c1\u306b\u3064\u3044\u3066\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3002 \u3053\u306e\u3088\u3046\u306a\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306f\u901a\u5e38\u3001\u53f8\u4f1a\u8005\u304c\u8cea\u554f\u3092\u6295\u3052\u304b\u3051\u3001\u4f1a\u8a71\u3092\u4fc3\u9032\u3059\u308b\u3002 \u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8a8d\u8b58\u3084\u610f\u898b\u306b\u95a2\u3059\u308b\u8cea\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7dbf\u5bc6\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc  <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u8005\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8003\u3048\u3001\u52d5\u6a5f\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u6d88\u8cbb\u8005\u30681\u5bfe1\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3046\u3002 \u7dbf\u5bc6\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u67d4\u8edf\u6027\u304c\u3042\u308a\u3001\u7814\u7a76\u8005\u306f\u7279\u5b9a\u306e\u95a2\u5fc3\u5206\u91ce\u3092\u63a2\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30ea\u30b5\u30fc\u30c1\uff1a  <\/b><span style=\"font-weight: 400;\">\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u306f\u3001\u7814\u7a76\u8005\u3092\u6d88\u8cbb\u8005\u306e\u751f\u6d3b\u306b\u6ca1\u5165\u3055\u305b\u3001\u5f7c\u3089\u306e\u81ea\u7136\u74b0\u5883\u306e\u4e2d\u3067\u306e\u884c\u52d5\u3092\u7814\u7a76\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002 \u3053\u306e\u65b9\u6cd5\u306f\u7279\u306b\u3001\u6587\u5316\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u80cc\u666f\u3092\u6d1e\u5bdf\u3059\u308b\u306e\u306b\u6709\u52b9\u3067\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30aa\u30f3\u30e9\u30a4\u30f3\u884c\u52d5\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u53d6\u5f15\u3068\u30c7\u30b8\u30bf\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u767a\u5c55\u306b\u3088\u308a\u3001\u7814\u7a76\u8005\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30bd\u30fc\u30b9\u304b\u3089\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002 \u3053\u308c\u306b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30ec\u30d3\u30e5\u30fc\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u4ea4\u6d41\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u6d88\u8cbb\u8005\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3069\u306e\u3088\u3046\u306b\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u3068\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u795e\u7d4c\u79d1\u5b66\u3068\u8996\u7dda\u8ffd\u8de1\uff1a <\/b><span style=\"font-weight: 400;\">\u6a5f\u80fd\u7684\u78c1\u6c17\u5171\u9cf4\u753b\u50cf\u6cd5\uff08fMRI\uff09\u3001\u8133\u6ce2\u8a08\uff08EEG\uff09\u3001\u8996\u7dda\u8ffd\u8de1\u306a\u3069\u306e\u795e\u7d4c\u79d1\u5b66\u7684\u6280\u8853\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u523a\u6fc0\u306b\u3055\u3089\u3055\u308c\u305f\u3068\u304d\u306e\u6d88\u8cbb\u8005\u306e\u795e\u7d4c\u5b66\u7684\u53cd\u5fdc\u3084\u773c\u7403\u904b\u52d5\u3092\u7814\u7a76\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6f5c\u5728\u610f\u8b58\u306e\u53cd\u5fdc\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e8c\u6b21\u30c7\u30fc\u30bf\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u8005\u306f\u3001\u5e02\u5834\u30ec\u30dd\u30fc\u30c8\u3001\u653f\u5e9c\u7d71\u8a08\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306a\u3069\u306e\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u5206\u6790\u3057\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u306e\u65b9\u6cd5\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u304f\u3001\u50be\u5411\u5206\u6790\u306b\u3088\u304f\u4f7f\u308f\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u3084\u308a\u3068\u308a\u3084\u53d6\u5f15\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u53ce\u96c6\u3057\u305f\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6d88\u8cbb\u8005\u306e\u30d1\u30bf\u30fc\u30f3\u3084\u50be\u5411\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5fc3\u7406\u5b66\u7684\u5b9f\u9a13\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u8005\u306f\u3001\u8a8d\u77e5\u30d7\u30ed\u30bb\u30b9\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30af\u30b9\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30d0\u30a4\u30a2\u30b9\u3092\u7814\u7a76\u3059\u308b\u305f\u3081\u306b\u5fc3\u7406\u5b66\u7684\u5b9f\u9a13\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u308c\u306b\u306f\u3001\u8a18\u61b6\u3001\u77e5\u899a\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u5b9f\u9a13\u304c\u542b\u307e\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7e26\u65ad\u7684\u7814\u7a76\uff1a<\/b><span style=\"font-weight: 400;\">\u7e26\u65ad\u7684\u7814\u7a76\u3067\u306f\u3001\u540c\u3058\u6d88\u8cbb\u8005\u30b0\u30eb\u30fc\u30d7\u3092\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u8ffd\u8de1\u3057\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u55dc\u597d\u3001\u614b\u5ea6\u304c\u6642\u9593\u3068\u3068\u3082\u306b\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/#toc_Types_of_Research_Methods\">\u7814\u7a76\u65b9\u6cd5\u306e<\/a>\u9078\u629e\u306f\u3001\u7814\u7a76\u76ee\u7684\u3001\u5229\u7528\u53ef\u80fd\u306a\u8cc7\u6e90\u3001\u7814\u7a76\u5bfe\u8c61\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5177\u4f53\u7684\u5074\u9762\u306b\u3088\u3063\u3066\u6c7a\u307e\u308b\u3002 \u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5305\u62ec\u7684\u306a\u7406\u89e3\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u3044\u304f\u3064\u304b\u306e\u65b9\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u7528\u3044\u308b\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"{'2':1065473,'3':,'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-customer-research\/\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30ea\u30b5\u30fc\u30c1\u3068\u306f\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Consumer_Behavior_Research_Questions\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u95a2\u3059\u308b12\u306e\u7814\u7a76\u8ab2\u984c<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58668 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2-600x422.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2-600x422.jpg\" alt=\"\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u7814\u7a76\u8ab2\u984c\" width=\"600\" height=\"422\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27422%27%20viewBox%3D%270%200%20600%20422%27%3E%3Crect%20width%3D%27600%27%20height%3D%27422%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2-200x141.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2-300x211.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2-400x281.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2-600x422.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u7814\u7a76\u306e\u6307\u91dd\u3068\u306a\u308a\u3001\u7814\u7a76\u8005\u304c\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u7279\u5b9a\u306e\u5074\u9762\u3092\u63a2\u308b\u52a9\u3051\u3068\u306a\u308b\u30ea\u30b5\u30fc\u30c1\u30fb\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u306e\u7b56\u5b9a\u304b\u3089\u59cb\u307e\u308b\u3002 \u30ea\u30b5\u30fc\u30c1\u30fb\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u306e\u9078\u629e\u306f\u3001\u7814\u7a76\u306e\u76ee\u7684\u3068\u95a2\u5fc3\u306e\u3042\u308b\u5206\u91ce\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3002 \u3053\u3053\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u9818\u57df\u306b\u308f\u305f\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u30ea\u30b5\u30fc\u30c1\u30fb\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3059\u308b\uff1a<\/span><\/p>\n<p><b>1.\u88fd\u54c1\u306e\u597d\u307f<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306e\u30a8\u30b3\u5546\u54c1\u9078\u597d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u306f\u4f55\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u7af6\u4e89\u5e02\u5834\u306b\u304a\u3044\u3066\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3092\u9078\u629e\u3059\u308b\u969b\u3001\u4fa1\u683c\u3068\u54c1\u8cea\u306e\u3069\u3061\u3089\u3092\u512a\u5148\u3059\u308b\u306e\u304b\u3002<\/span><\/li>\n<\/ul>\n<p><b>2.\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u884c\u52d5<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30ab\u30fc\u30c8\u3092\u653e\u68c4\u3059\u308b\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u4e3b\u306a\u8981\u56e0\u306f\u4f55\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">E\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30ec\u30a4\u30a2\u30a6\u30c8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><b>3.\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u69cb\u7bc9\u3057\u3001\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3060\u308d\u3046\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u611f\u60c5\u7684\u306a\u611b\u7740\u306f\u3001\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><b>4.\u5e83\u544a\u52b9\u679c<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u7570\u306a\u308b\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\uff08\u30c6\u30ec\u30d3\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001E\u30e1\u30fc\u30eb\u306a\u3069\uff09\u306f\u3001\u6d88\u8cbb\u8005\u306e\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u3084\u8cfc\u8cb7\u610f\u6b32\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5e83\u544a\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u306b\u304a\u3044\u3066\u3001\u611f\u60c5\u306f\u3069\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><b>5.\u4fa1\u683c\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u822a\u7a7a\u696d\u754c\u306b\u304a\u3051\u308b\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30fb\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u6226\u7565\u306b\u6d88\u8cbb\u8005\u306f\u3069\u3046\u53cd\u5fdc\u3059\u308b\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30db\u30ea\u30c7\u30fc\u5546\u6226\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><b>6.\u7570\u6587\u5316\u9593\u306e\u6d88\u8cbb\u8005\u884c\u52d5<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30b9\u30bf\u30a4\u30eb\u306e\u6587\u5316\u7684\u306a\u9055\u3044\u306f\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5730\u57df\u306b\u3088\u3063\u3066\u3001\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u8a8d\u8b58\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u6587\u5316\u7684\u8981\u56e0\u304c\u5f71\u97ff\u3057\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><b>7.\u6301\u7d9a\u53ef\u80fd\u6027\u3068\u502b\u7406\u7684\u6d88\u8cbb<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u304c\u8cfc\u8cb7\u884c\u52d5\u306b\u304a\u3044\u3066\u6301\u7d9a\u53ef\u80fd\u3067\u74b0\u5883\u306b\u512a\u3057\u3044\u9078\u629e\u3092\u3059\u308b\u52d5\u6a5f\u306f\u4f55\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u88fd\u54c1\u8abf\u9054\u3068\u88fd\u9020\u306b\u304a\u3051\u308b\u900f\u660e\u6027\u306f\u3001\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3068\u8cfc\u8cb7\u610f\u6b32\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><b>8.\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u5f71\u97ff\u529b<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u63a8\u85a6\u3084\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u306b\u3069\u306e\u7a0b\u5ea6\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u7570\u306a\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u767a\u898b\u3084\u8a55\u4fa1\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><b>9.\u9867\u5ba2\u6e80\u8db3\u3068\u82e6\u60c5\u884c\u52d5<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u696d\u754c\u306b\u304a\u3051\u308b\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u8981\u56e0\u306f\u4f55\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u4e0d\u6e80\u3092\u8868\u660e\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u307e\u305f\u3001\u4f01\u696d\u306f\u3069\u306e\u3088\u3046\u306b\u3059\u308c\u3070\u3053\u3046\u3057\u305f\u61f8\u5ff5\u306b\u52b9\u679c\u7684\u306b\u5bfe\u51e6\u3067\u304d\u308b\u306e\u304b\u3002<\/span><\/li>\n<\/ul>\n<p><b>10.\u885d\u52d5\u8cb7\u3044\u884c\u52d5<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5b9f\u5e97\u8217\u3067\u306e\u885d\u52d5\u8cb7\u3044\u3092\u8a98\u767a\u3059\u308b\u72b6\u6cc1\u7684\u8981\u56e0\u3068\u306f\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u671f\u9593\u9650\u5b9a\u306e\u30aa\u30d5\u30a1\u30fc\u3084\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u885d\u52d5\u8cb7\u3044\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><b>11.\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d1e\u5bdf<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u304c\u611f\u60c5\u306b\u8a34\u3048\u308b\u5e83\u544a\u3092\u898b\u305f\u3068\u304d\u3001\u3069\u306e\u3088\u3046\u306a\u8133\u9818\u57df\u304c\u6d3b\u6027\u5316\u3055\u308c\u308b\u306e\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5e83\u544a\u306b\u304a\u3051\u308b\u4e3b\u8981\u306a\u8996\u899a\u7684\u8981\u7d20\u306e\u914d\u7f6e\u306f\u3001\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u3084\u60f3\u8d77\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><b>12.\u4e16\u4ee3\u306e\u9055\u3044<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Z\u4e16\u4ee3\u306e\u8cb7\u3044\u7269\u884c\u52d5\u3084\u55dc\u597d\u306f\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068\u3069\u3046\u9055\u3046\u306e\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30d9\u30d3\u30fc\u30d6\u30fc\u30de\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u9ad8\u7d1a\u54c1\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u6709\u52b9\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u30ea\u30b5\u30fc\u30c1\u30fb\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u69d8\u3005\u306a\u5074\u9762\u3092\u8abf\u67fb\u3059\u308b\u305f\u3081\u306e\u51fa\u767a\u70b9\u3068\u306a\u308b\u3002 \u7814\u7a76\u8005\u306f\u3001\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3084\u55dc\u597d\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u7279\u5b9a\u306e\u696d\u754c\u3001\u88fd\u54c1\u3001\u307e\u305f\u306f\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u554f\u3044\u5408\u308f\u305b\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\" rel=\"noopener\">\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u5206\u6790\u3068\u306f\uff1f<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":71826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3457],"tags":[],"contributor":[3519],"class_list":["post-71825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3457","contributor-3519"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u6d88\u8cbb\u8005\u884c\u52d5\u7814\u7a76\u3068\u306f\u4f55\u304b\uff1f \u5b9a\u7fa9\u3001\u4f8b\u3001\u65b9\u6cd5\u3001\u8cea\u554f<\/title>\n<meta name=\"description\" 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