{"id":71811,"date":"2023-09-11T04:57:01","date_gmt":"2023-09-11T08:57:01","guid":{"rendered":"http:\/\/ideascale.com\/%e3%83%96%e3%83%ad%e3%82%b0\/%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/"},"modified":"2024-02-02T05:12:47","modified_gmt":"2024-02-02T09:12:47","slug":"%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/","title":{"rendered":"\u9867\u5ba2\u306e\u58f0\uff08VoC\uff09\u8abf\u67fb\u3068\u306f\uff1f \u5b9a\u7fa9\u3001\u65b9\u6cd5\u8ad6\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u6b21<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Voice_of_Customer_VoC_Research\">\u9867\u5ba2\u306e\u58f0\uff08VoC\uff09\u8abf\u67fb\u3068\u306f\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Voice_of_Customer_Research_Methodology\">12 \u9867\u5ba2\u306e\u58f0\u8abf\u67fb\u306e\u65b9\u6cd5\u8ad6<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Voice_of_Customer_Research_Best_Practice\">\u9867\u5ba2\u306e\u58f0\u8abf\u67fb\u306e15\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Voice_of_Customer_VoC_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u9867\u5ba2\u306e\u58f0\uff08VoC\uff09\u8abf\u67fb\u3068\u306f\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u58f0\uff08VoC\uff09\u8abf\u67fb\u3068\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3001\u671f\u5f85\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u7dcf\u5408\u7684\u306a\u6e80\u8db3\u5ea6\u3092\u6d1e\u5bdf\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3001\u610f\u898b\u3001\u55dc\u597d\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u4f53\u7cfb\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3068\u5b9a\u7fa9\u3055\u308c\u308b\u3002 VoC\u8abf\u67fb\u306e\u4e3b\u306a\u76ee\u7684\u306f\u3001\u9867\u5ba2\u306e\u8996\u70b9\u3092\u7406\u89e3\u3057\u3001\u305d\u306e\u60c5\u5831\u3092\u4f7f\u3063\u3066\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>\u3053\u3053\u3067\u306f\u3001\u300c\u9867\u5ba2\u306e\u58f0\uff08VOICE OF CUSTOMER\uff09\u300d\u8abf\u67fb\u306e\u4e3b\u306a\u69cb\u6210\u8981\u7d20\u3068\u624b\u9806\u3092\u7d39\u4ecb\u3059\u308b\uff1a<\/b><\/p>\n<ul>\n<li><b>\u30c7\u30fc\u30bf\u53ce\u96c6\uff1a  <\/b><span style=\"font-weight: 400;\">VoC\u8abf\u67fb\u306b\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/a>\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30ec\u30d3\u30e5\u30fc\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30b5\u30dd\u30fc\u30c8\u3068\u306e\u3084\u308a\u53d6\u308a\u306a\u3069\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u9867\u5ba2\u306e\u58f0\u3092<\/a>\u53ce\u96c6\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u304c\u542b\u307e\u308c\u308b\u3002 \u3053\u308c\u3089\u306e\u65b9\u6cd5\u306b\u306f\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u5b9a\u91cf\u7684\u306a<\/a>\u3082\u306e\uff08\u6570\u5024\u30c7\u30fc\u30bf\uff09\u3068<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u7684\u306a<\/a>\u3082\u306e\uff08\u30c6\u30ad\u30b9\u30c8\u30c7\u30fc\u30bf\u3084\u7269\u8a9e\u30c7\u30fc\u30bf\uff09\u304c\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5206\u6790\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u3055\u308c\u308b\u3068\u3001\u30d1\u30bf\u30fc\u30f3\u3001\u50be\u5411\u3001\u30c6\u30fc\u30de\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u5206\u6790\u3055\u308c\u308b\u3002 \u3053\u306e\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304b\u3089\u610f\u5473\u306e\u3042\u308b\u6d1e\u5bdf\u3092\u5f15\u304d\u51fa\u3059\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\uff1a  <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u306f\u3001VoC\u8abf\u67fb\u306e\u4e00\u822c\u7684\u306a\u6210\u679c\u3067\u3042\u308b\u3002 \u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7279\u5fb4\u3001\u30cb\u30fc\u30ba\u3001\u55dc\u597d\u306b\u57fa\u3065\u3044\u305f\u67b6\u7a7a\u306e\u8868\u73fe\u3067\u3059\u3002 \u3053\u308c\u3089\u306e\u30da\u30eb\u30bd\u30ca\u306f\u3001\u7d44\u7e54\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u306e\u7279\u5b9a<\/b><span style=\"font-weight: 400;\"> VoC\u30ea\u30b5\u30fc\u30c1\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u63a5\u3059\u308b\u969b\u306b\u76f4\u9762\u3059\u308b\u7279\u5b9a\u306e\u75db\u307f\u3084\u554f\u984c\u3092\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002 \u3053\u306e\u60c5\u5831\u306f\u6539\u5584\u52aa\u529b\u306e\u6307\u91dd\u3068\u306a\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6539\u5584\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\uff1a <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u30cb\u30fc\u30ba\u3068\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u305f\u5f8c\u3001\u7d44\u7e54\u306f\u3001\u554f\u984c\u306e\u6df1\u523b\u5ea6\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6\u3078\u306e\u5f71\u97ff\u306b\u57fa\u3065\u3044\u3066\u3001\u3069\u306e\u6539\u5584\u3084\u5909\u66f4\u3092\u884c\u3046\u3079\u304d\u304b\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u5b9a\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30fb\u30eb\u30fc\u30d7\uff1a <\/b><span style=\"font-weight: 400;\">VoC\u30ea\u30b5\u30fc\u30c1\u3067\u306f\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092<\/a>\u7d99\u7d9a\u7684\u306b\u53ce\u96c6\u3057\u3001\u7d99\u7d9a\u7684\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u5316\u306b\u6d3b\u7528\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30fb\u30eb\u30fc\u30d7\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u90e8\u9580\u3092\u8d85\u3048\u305f\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\uff1a <\/b><span style=\"font-weight: 400;\">VoC\u30ea\u30b5\u30fc\u30c1\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5546\u54c1\u958b\u767a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u55b6\u696d\u306a\u3069\u3001\u7d44\u7e54\u5185\u306e\u3055\u307e\u3056\u307e\u306a\u90e8\u9580\u304c\u5354\u529b\u3057\u3066\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u52b9\u679c\u7684\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7d99\u7d9a\u7684\u306a\u6539\u5584\uff1a  <\/b><span style=\"font-weight: 400;\">VoC\u30ea\u30b5\u30fc\u30c1\u306f\u4e00\u904e\u6027\u306e\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002 \u7d44\u7e54\u306f\u3001\u5909\u5316\u3059\u308b\u9867\u5ba2\u306e\u55dc\u597d\u3084\u5e02\u5834\u529b\u5b66\u306b\u5bfe\u5fdc\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b\u3001\u5b9a\u671f\u7684\u306b\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u3079\u304d\u3067\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><b>\u30dc\u30a4\u30b9\u30fb\u30aa\u30d6\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30ea\u30b5\u30fc\u30c1\u306e\u5229\u70b9\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3042\u308b\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u306e\u5411\u4e0a\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u3088\u308a\u7684\u78ba\u306a\u5546\u54c1\u958b\u767a\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e02\u5834\u306b\u304a\u3051\u308b\u7af6\u4e89\u529b\u306e\u5411\u4e0a\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u96e2\u308c\u304c\u6e1b\u5c11\u3057\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u304c\u5411\u4e0a\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u307e\u3068\u3081\u308b\u3068\u3001\u9867\u5ba2\u306e\u58f0\u8abf\u67fb\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u306b\u3064\u3044\u3066\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u306e\u77e5\u8b58\u3092\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u9867\u5ba2\u4f53\u9a13\u5168\u4f53\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Research Design?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-research-design\/'}\uee10{'1':36}\"><b>\u3055\u3089\u306b\u8a73\u3057\u304f<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-research-design\/\" rel=\"noopener\">\u30ea\u30b5\u30fc\u30c1\u30c7\u30b6\u30a4\u30f3\u3068\u306f\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Voice_of_Customer_Research_Methodology\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">12 \u9867\u5ba2\u306e\u58f0\u8abf\u67fb\u306e\u65b9\u6cd5\u8ad6<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58678 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-600x665.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-600x665.jpg\" alt=\"\u9867\u5ba2\u306e\u58f0\u8abf\u67fb\u624b\u6cd5\" width=\"600\" height=\"665\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27665%27%20viewBox%3D%270%200%20600%20665%27%3E%3Crect%20width%3D%27600%27%20height%3D%27665%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-200x222.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-271x300.jpg 271w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-400x443.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-600x665.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u58f0\uff08VoC\uff09\u8abf\u67fb\u306f\u3001\u69d8\u3005\u306a\u65b9\u6cd5\u8ad6\u3092\u4f7f\u3063\u3066<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084<\/a>\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u53ce\u96c6\u30fb<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\u5206\u6790<\/a>\u3059\u308b\u3002 \u65b9\u6cd5\u8ad6\u306e\u9078\u629e\u306f\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3001\u30ea\u30bd\u30fc\u30b9\u3001\u4e8b\u696d\u306e\u6027\u8cea\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3002 \u4e00\u822c\u7684\u306aVoC\u8abf\u67fb\u306e\u65b9\u6cd5\u8ad6\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u3088\u3046\uff1a<\/span><\/p>\n<p><b>1.\u8abf\u67fb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30a2\u30f3\u30b1\u30fc\u30c8\uff1aSurveyMonkey\u3084Google Forms\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3001E\u30e1\u30fc\u30eb\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u9867\u5ba2\u30d9\u30fc\u30b9\u306b\u914d\u4fe1\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u96fb\u8a71\u8abf\u67fb\uff1a\u96fb\u8a71\u3067\u9867\u5ba2\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3044\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3059\u308b\u3002 \u3053\u306e\u65b9\u6cd5\u306f\u3001\u3088\u308a\u500b\u4eba\u7684\u306a\u3082\u306e\u3068\u306a\u308a\u3046\u308b\u304c\u3001\u3088\u308a\u591a\u304f\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u5fc5\u8981\u3068\u3059\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><b>2.\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\uff1a\u9867\u5ba2\u30681\u5bfe1\u3067\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3044\u3001\u9867\u5ba2\u306e\u7d4c\u9a13\u3001\u30cb\u30fc\u30ba\u3001\u55dc\u597d\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3002 \u3053\u308c\u3089\u306e\u9762\u63a5\u306f\u3001\u5bfe\u9762\u3001\u96fb\u8a71\u3001\u307e\u305f\u306f\u30d3\u30c7\u30aa\u4f1a\u8b70\u3092\u901a\u3058\u3066\u884c\u308f\u308c\u308b\u3002<\/span><\/p>\n<p><b>3.\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u3068\u306e\u5c0f\u898f\u6a21\u306a<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/a>\u30fb\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u958b\u50ac\u3057\u3001\u30aa\u30fc\u30d7\u30f3\u306a\u4f1a\u8a71\u3092\u4fc3\u9032\u3057\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u7684\u306a<\/a>\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u3002 \u3053\u306e\u65b9\u6cd5\u306f\u3001\u7279\u306b\u8a8d\u8b58\u3084\u614b\u5ea6\u3092\u63a2\u308b\u306e\u306b\u6709\u52b9\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><b>4.\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30d5\u30a9\u30fc\u30e0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u7d44\u307f\u8fbc\u307e\u308c\u305f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30d5\u30a9\u30fc\u30e0\u3067\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u96c6\u3081\u307e\u3057\u3087\u3046\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u81ea\u5206\u306e\u7d4c\u9a13\u306e\u6587\u8108\u306e\u4e2d\u3067\u76f4\u63a5\u610f\u898b\u3092\u8ff0\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><b>5.\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30ec\u30d3\u30e5\u30fc\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Yelp\u3001Amazon\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u3092\u5206\u6790\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u306b\u95a2\u3059\u308b\u9867\u5ba2\u306e\u610f\u898b\u3084\u611f\u60c5\u3092\u53ce\u96c6\u3059\u308b\u3002<\/span><\/p>\n<p><b>6.\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3068\u306e\u3084\u308a\u53d6\u308a\uff08E\u30e1\u30fc\u30eb\u3001\u30c1\u30e3\u30c3\u30c8\u8a18\u9332\u3001\u96fb\u8a71\u5fdc\u5bfe\u8a18\u9332\u306a\u3069\uff09\u3092\u30ec\u30d3\u30e5\u30fc\u3057\u3001\u9867\u5ba2\u304b\u3089\u5bc4\u305b\u3089\u308c\u308b\u4e00\u822c\u7684\u306a\u554f\u984c\u3084\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3002<\/span><\/p>\n<p><b>7.\u89b3\u5bdf<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u884c\u52d5\u3084\u3084\u308a\u53d6\u308a\u3092\u89b3\u5bdf\u3059\u308b\u3002 \u3053\u308c\u306f\u3001\u7269\u7406\u7684\u306a\u74b0\u5883\u3067\u3082\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3082\u53ef\u80fd\u3060\u3002<\/span><\/p>\n<p><b>8.\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\uff08NPS\uff09\u8abf\u67fb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u6e80\u8db3\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306bNPS\u8abf\u67fb\u3092\u6d3b\u7528\u3059\u308b\u3002 \u9867\u5ba2\u306f\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u306e\u4eba\u306b\u85a6\u3081\u308b\u53ef\u80fd\u6027\u30920\u304b\u308910\u6bb5\u968e\u3067\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><b>9.\u30c6\u30ad\u30b9\u30c8\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09\u3068\u30c6\u30ad\u30b9\u30c8\u5206\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u81ea\u7531\u5f62\u5f0f\u306e\u56de\u7b54\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30b3\u30e1\u30f3\u30c8\u3092\u5206\u6790\u3057\u3001\u30d1\u30bf\u30fc\u30f3\u3068\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u6790\u3092\u884c\u3046\u3002<\/span><\/p>\n<p><b>10.\u7af6\u5408\u4ed6\u793e\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30ec\u30d3\u30e5\u30fc\u3001\u8a55\u4fa1\u3001\u5e02\u5834\u306e\u985e\u4f3c\u88fd\u54c1\u306b\u95a2\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u8cb4\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><b>11.\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u30de\u30c3\u30d7\u5316\u3057\u3001\u6700\u521d\u306e\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u306b\u81f3\u308b\u307e\u3067\u3001\u9867\u5ba2\u3068\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u5168\u4f53\u3092\u901a\u3057\u3066\u3001\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3002<\/span><\/p>\n<p><b>12.\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30ea\u30b5\u30fc\u30c1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u884c\u52d5\u3001\u30cb\u30fc\u30ba\u3001\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u7814\u7a76\u8005\u3092\u9867\u5ba2\u306e\u74b0\u5883\u306b\u6ca1\u5165\u3055\u305b\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VoC\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u306f\u3001\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u304c\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u4ee3\u8868\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3001\u9867\u5ba2\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30c7\u30fc\u30bf\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u3055\u3089\u306b\u3001\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5fb9\u5e95\u7684\u306b\u5206\u6790\u3057\u3001\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u5c0e\u304d\u51fa\u3057\u3001\u3053\u308c\u3089\u306e\u6d1e\u5bdf\u3092\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002 VoC\u30ea\u30b5\u30fc\u30c1\u306f\u3001\u5909\u5316\u3059\u308b\u9867\u5ba2\u306e\u55dc\u597d\u3084\u5e02\u5834\u74b0\u5883\u306b\u9069\u5fdc\u3059\u308b\u305f\u3081\u306e\u7d99\u7d9a\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3079\u304d\u3060\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Consumer Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-consumer-research\/'}\uee10{'1':38}\"><b>\u8a73\u7d30\u306f\u3053\u3061\u3089<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-consumer-research\/\" rel=\"noopener\">\u6d88\u8cbb\u8005\u8abf\u67fb\u3068\u306f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Voice_of_Customer_Research_Best_Practice\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u9867\u5ba2\u306e\u58f0\u8abf\u67fb\u306e15\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u58f0\uff08VoC\uff09\u8abf\u67fb\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u9867\u5ba2\u4f53\u9a13\u5168\u4f53\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002 VoC\u8abf\u67fb\u306e\u52b9\u679c\u3092\u78ba\u5b9f\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\uff1a<\/span><\/p>\n<ul>\n<li><b>\u76ee\u7684\u3092\u660e\u78ba\u306b\u5b9a\u3081\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u660e\u78ba\u3067\u5177\u4f53\u7684\u306a<a href=\"https:\/\/ideascale.com\/blog\/what-is-research-objective\/\">\u7814\u7a76\u76ee\u7684\u3092<\/a>\u5b9a\u3081\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002 \u9867\u5ba2\u304b\u3089\u53ce\u96c6\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u5177\u4f53\u7684\u306a\u6d1e\u5bdf\u3084\u60c5\u5831\u306f\u4f55\u304b\uff1f \u3069\u3093\u306a\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\uff1f \u660e\u78ba\u306a\u76ee\u6a19\u3092\u6301\u3064\u3053\u3068\u306f\u3001\u7814\u7a76\u6d3b\u52d5\u306e\u6307\u91dd\u3068\u306a\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u9069\u5207\u306a\u65b9\u6cd5\u8ad6\u3092\u9078\u629e\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u76ee\u7684\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u6cbf\u3063\u305f<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/#toc_Types_of_Research_Methods\">\u8abf\u67fb\u65b9\u6cd5\u3092<\/a>\u9078\u629e\u3059\u308b\u3002 <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#toc_Methodology\">\u5b9a\u91cf\u7684<\/a> <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#toc_Qualitative_Research_Methods_The_Top_4_Techniques\">\u624b\u6cd5\u3068\u5b9a\u6027\u7684\u624b\u6cd5\u306e<\/a>\u4e21\u65b9\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u5408\u308f\u305b\u305f\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3046\u3002 \u7570\u306a\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u306f\u72ec\u81ea\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u304c\u3042\u308a\u3001\u3053\u3046\u3057\u305f\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u3068\u9078\u629e\uff1a  <\/b><span style=\"font-weight: 400;\">\u610f\u5473\u306e\u3042\u308b\u7d50\u8ad6\u3092\u5c0e\u304d\u51fa\u3059\u305f\u3081\u306b\u3001\u30b5\u30f3\u30d7\u30eb\u306e\u30b5\u30a4\u30ba\u304c\u7d71\u8a08\u7684\u306b\u6709\u610f\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002 \u30c7\u30fc\u30bf\u306e\u504f\u308a\u3092\u907f\u3051\u308b\u305f\u3081\u3001\u53c2\u52a0\u8005\u306f\u7121\u4f5c\u70ba\u306b\u9078\u3076\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u52b9\u679c\u7684\u306a\u8abf\u67fb\u3068\u8cea\u554f\u3092\u8a2d\u8a08\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u8cea\u554f\u306f\u614e\u91cd\u306b\u4f5c\u6210\u3059\u308b\u3002 \u660e\u78ba\u3067\u7c21\u6f54\u306a\u8a00\u8449\u3092\u4f7f\u3044\u3001\u8a98\u5c0e\u7684\u306a\u8cea\u554f\u306f\u907f\u3051\u3001\u30af\u30ed\u30fc\u30ba\u30c9\u30a8\u30f3\u30c9<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\uff08\u91cf\u7684<\/a>\u8cea\u554f\uff09\u3068\u30aa\u30fc\u30d7\u30f3\u30a8\u30f3\u30c9<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\uff08\u8cea\u7684<\/a>\u8cea\u554f\uff09\u3092\u6df7\u5728\u3055\u305b\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u628a\u63e1\u3059\u308b  <\/b><span style=\"font-weight: 400;\">\u6700\u521d\u306e\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u307e\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u901a\u3058\u3066\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3059\u308b\u3002 \u3053\u308c\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5305\u62ec\u7684\u306a\u8996\u70b9\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u9867\u5ba2\u3068\u7a4d\u6975\u7684\u306b\u95a2\u308f\u308b\uff1a  <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/#toc_Research_Process_How_To_Conduct_Research\">\u30ea\u30b5\u30fc\u30c1\u306e<\/a>\u904e\u7a0b\u3067\u9867\u5ba2\u3068\u95a2\u308f\u308a\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3002 \u3053\u308c\u306f\u3001\u3088\u308a\u7387\u76f4\u3067\u8cb4\u91cd\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u3064\u306a\u304c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7\u30fb\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165  <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u3068\u306e\u30eb\u30fc\u30d7\u3092\u9589\u3058\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u78ba\u7acb\u3059\u308b\u3002\u3064\u307e\u308a\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u8a8d\u3081\u3001\u305d\u306e\u61f8\u5ff5\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306e\u884c\u52d5\u3092\u4f1d\u3048\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u7bc9\u304b\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u30c7\u30fc\u30bf\u3092\u5fb9\u5e95\u7684\u306b\u5206\u6790\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u3084\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4f7f\u7528\u3057\u3066\u3001\u30d1\u30bf\u30fc\u30f3\u3001\u30c8\u30ec\u30f3\u30c9\u3001\u6d1e\u5bdf\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3002 \u5305\u62ec\u7684\u306a\u7406\u89e3\u306e\u305f\u3081\u306b\u3001\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3068\u5b9a\u6027\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u4e21\u65b9\u306b\u6ce8\u610f\u3092\u6255\u3046\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6d1e\u5bdf\u306b\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3001\u884c\u52d5\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">VoC\u8abf\u67fb\u3092\u901a\u3058\u3066\u7279\u5b9a\u3055\u308c\u305f\u6700\u3082\u91cd\u8981\u306a\u554f\u984c\u3068\u6a5f\u4f1a\u3092\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3059\u308b\u3002 \u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u4f5c\u6210\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u914d\u5206\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u5206\u91ce\u306b\u8fc5\u901f\u306b\u5bfe\u51e6\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7d44\u7e54\u5168\u4f53\u3067\u767a\u898b\u3092\u5171\u6709\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">VoC\u8abf\u67fb\u304b\u3089\u5f97\u3089\u308c\u305f\u6d1e\u5bdf\u3092\u3001\u7d44\u7e54\u5185\u306e\u95a2\u9023\u30c1\u30fc\u30e0\u3084\u90e8\u7f72\u3068\u78ba\u5b9f\u306b\u5171\u6709\u3059\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u90e8\u9580\u3092\u8d85\u3048\u305f\u5354\u529b\u3068\u9023\u643a\u304c\u4fc3\u9032\u3055\u308c\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u53cd\u5fa9\u3068\u7d99\u7d9a\u7684\u6539\u5584\uff1a  <\/b><span style=\"font-weight: 400;\">VoC\u7814\u7a76\u306f\u7d99\u7d9a\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3079\u304d\u3060\u3002 \u7d99\u7d9a\u7684\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u6539\u5584\u3092\u884c\u3044\u3001\u305d\u308c\u3089\u306e\u5909\u66f4\u306e\u5f71\u97ff\u3092\u76e3\u8996\u3059\u308b\u3002 \u5909\u5316\u3059\u308b\u9867\u5ba2\u306e\u8981\u6c42\u3084\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u9867\u5ba2\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u4fdd\u8b77  <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u614e\u91cd\u306b\u53d6\u308a\u6271\u3044\u3001\u95a2\u9023\u3059\u308b\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u3092\u9075\u5b88\u3059\u308b\u3002 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style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u58f0\u8abf\u67fb\u304c\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3001\u696d\u754c\u306b\u304a\u3051\u308b\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3001\u4fa1\u5024\u3042\u308b\u7d99\u7d9a\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3068\u306a\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Primary Market Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-primary-market-research\/'}\uee10{'1':44}\"><b>\u3082\u3063\u3068\u8a73\u3057\u304f<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-primary-market-research\/\" rel=\"noopener\">\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\u3068\u306f\uff1f<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":71812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3457],"tags":[],"contributor":[3519],"class_list":["post-71811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3457","contributor-3519"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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