What is customer relations software?
Customer relations software is technology that helps nurture the connection between you and your network of customers. Software that utilizes the principles of crowdsourcing and open innovation does this, specifically, by inviting those customers to share their ideas that might improve a company, product, or process. This process has many touch-points for customers – they can share ideas, they can vote on the ideas of others, they can comment and develop ideas within the community, sometimes they can even volunteer to be part of the new solution. All of this activity translates into data that organizations can use to better serve their customers.
What can you do with IdeaScale?
IdeaScale is designed to engage the network, gather their ideas, and allow them to vote on the ideas of others. While this activity has many benefits to the organization in the way of improving brand sentiment or improving employee morale, it is also possible to stand long-standing problems or find new opportunities through the wisdom of the crowd. IdeaScale has been used by organizations to find cost-savings ideas, new policy suggestions, new product feature sets, new markets, new ways to connect people to one another, and even ways to improve the world.
The reason that customer relations software works is that as companies listen to their customers, they not only show that they care about their opinions and are working in partnership with them, customers begin to see that they can help to drive the future of companies that they care about. They begin to see their suggestions in action in the form of a new feature that they love or a new product line that they hadn’t seen before and because they requested these changes, they are evangelized to purchase them before they were even offered, which also helps organizations utilize this crowdsourcing software as a potential communications platform.