The benefits of gathering customer feedback

Customer feedback is one of the most important things for your business. It helps improve product development, marketing, operations, and so much more. Many companies fail because they do not listen to their customers (or their employees, even) enough. These are the people that spend the most amount of real-world time with a product or service. Listening to customers and applying those insights is the best way to propel a business forward. With the use of IdeaScale, anyone can build a community for your customers or you internal employees quickly and easily. But to make that job easier for companies, those ideas are prioritized and sortable in order to evaluate which make the most sense for implementation. Start listening to them today.


What is customer feedback software?

Customer feedback software is used to collect ideas, suggestions, or even problems from your customers online or within your current software application. But rather than simply amassing a list of problems, IdeaScale begins to build a community of ideas that can be harvested for future iterations of the product. It also allows other members to weigh in on those ideas so that they can build on them, share them, get excited about them. It’s more than feedback, it’s building a community. IdeaScale’s cloud-hosted software solution is optimized for all mobile devices with a web browser so that organizations and companies can engage with their network at any time, anywhere.