When participation from your crowd is critical to your innovation program, you’ve got to have a multi-channel engagement strategy that works. Almost everyone uses email to get in contact with their end users, but there are plenty of other channels that are valuable for sharing your message including social media (or your internal messaging system for your business), SMS communication, posters or flyers if you’re soliciting ideas from a particular location, press releases, partner communications and many more.
But it’s often truly inspiring and easier to understand if you invite your crowd to participate in your program if you share a video that demonstrates your program and its value, which is why we wanted to highlight some examples from some leading innovators.
Wolters Kluwer empowers employees to think of themselves as innovative thinkers (like Einstein), while also accessibly demonstrating the front end experience of the IdeaScale platform so that the crow knows what to expect when they get there.
Amway’s video clearly demonstrates the value of participating in Amway’s crowdsourced innovation community – not only does it make a company better, it helps employees build their careers.
The CEC’s challenge video highlights past winners so that future participants know what they can expect if they move forward in the challenge, because the challenge runners are truly listening.
Calgary’s video features top leaders from the city (in this case, the Mayor) so the public knows that the program has high visibility and would probably have sincere resources applied to it. It also includes some guidance on criteria – ideas should help the city be more entrepreneurial, creative or innovative.
The JUMP program outlines the process that ideas go through in order to be implemented. The process is demonstrated clearly and succinctly (they even built it into the acronym for their program name).
What are some of the great qualities in these videos. Well, almost all of them are less than two minutes, some include a demonstration of the platform, but all include a clear call to action and the URL where an employee, citizen, or customer can take action.
Have you ever used videos as part of your engagement strategy?