Whatever you think of them, whichever one is your favorite, the power of emojis is undeniable.
As was reported in a recent article, “there are 3.2 billion internet users worldwide and according to one source, 92 percent of them regularly use emojis.” They use them for a variety of purposes: to get you to open their emails, to get you to feel an emotion, or to offer some visual cues or context for a statement. But whatever their purpose, the authorities agree that using emojis has a true impact on the reader. One article even stated that “scientists have discovered that when we look at a smiley face online, the same parts of the brain are activated as when we look at a real human face.” In fact, emojis and emoticons are processed as noverbal information (meaning we read them as actual emotional communication)
That’s one of the reasons that IdeaScale thought it was important to include emoji functionality in the platform – because the creative and collaborative process of gathering, developing, and delivering on ideas has a lot of emotional touch points. It can help to encourage someone, it can be used to celebrate with someone, to show personality and empathy. So instead of just voting an idea, you can the applause👏👏👏👏 emoji. Or maybe instead of just marking an idea as implemented you can add a few party poppers 🎉 🎉 🎉 🎉. You can also get more creative and translate an idea into emoji or just get people excited about the next new campaign.
But the real value will be in humanizing your communication and approach. It might help you connect and an engaged community is the real way that you can get to continuous innovation.
If for some reason you don’t have the type of culture that would allow you to use emojis in your IdeaScale community, fear not! It is possible to disable emojis.