{"id":74330,"date":"2023-11-03T09:15:14","date_gmt":"2023-11-03T13:15:14","guid":{"rendered":"http:\/\/ideascale.com\/blogues\/cadre-de-reflexion-sur-la-conception\/"},"modified":"2023-11-03T09:15:14","modified_gmt":"2023-11-03T13:15:14","slug":"cadre-de-reflexion-sur-la-conception","status":"publish","type":"post","link":"https:\/\/ideascale.com\/fr\/blogues\/cadre-de-reflexion-sur-la-conception\/","title":{"rendered":"Cadre de r\u00e9flexion sur la conception : 7 M\u00e9thodologie"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La pens\u00e9e design est une m\u00e9thodologie de r\u00e9solution de probl\u00e8mes et d&rsquo;innovation qui se caract\u00e9rise par une approche centr\u00e9e sur l&rsquo;humain, it\u00e9rative et collaborative. Il encourage l&rsquo;exploration cr\u00e9ative d&rsquo;id\u00e9es et le d\u00e9veloppement de solutions innovantes. Bien qu&rsquo;il puisse y avoir des variations dans la mani\u00e8re dont le design thinking est appliqu\u00e9, la m\u00e9thodologie suit g\u00e9n\u00e9ralement ces principes et \u00e9tapes cl\u00e9s :<\/span><\/p>\n<h2>7 M\u00e9thodologie du cadre de r\u00e9flexion sur la conception (Design Thinking)<\/h2>\n<p><b>1. Faire preuve d&#8217;empathie :  <\/b><span style=\"font-weight: 400;\">Cette \u00e9tape consiste \u00e0 comprendre le probl\u00e8me ou le d\u00e9fi du point de vue des utilisateurs finaux ou des parties prenantes. Les principales activit\u00e9s sont les suivantes<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mener des entretiens avec les utilisateurs afin de recueillir des informations et de comprendre leurs besoins et leurs difficult\u00e9s.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Observer les utilisateurs dans leur environnement pour mieux comprendre leurs comportements et leur contexte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faire preuve d&#8217;empathie \u00e0 l&rsquo;\u00e9gard des personnes pour lesquelles vous concevez des produits.<\/span><\/li>\n<\/ul>\n<p><b>2. D\u00e9finir :<\/b><span style=\"font-weight: 400;\">  Au cours de cette \u00e9tape, vous synth\u00e9tisez les informations recueillies au cours de l&rsquo;\u00e9tape d&#8217;empathie et d\u00e9finissez un \u00e9nonc\u00e9 de probl\u00e8me clair et sp\u00e9cifique. Les principales activit\u00e9s sont les suivantes<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifier des mod\u00e8les et des th\u00e8mes \u00e0 partir de la recherche sur les utilisateurs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er un \u00e9nonc\u00e9 de probl\u00e8me centr\u00e9 sur l&rsquo;utilisateur qui se concentre sur les besoins et les points douloureux des utilisateurs.<\/span><\/li>\n<\/ul>\n<p><b>3. Id\u00e9e : <\/b>T<span style=\"font-weight: 400;\">e stade consiste \u00e0 g\u00e9n\u00e9rer un large \u00e9ventail d&rsquo;id\u00e9es cr\u00e9atives et de solutions potentielles au probl\u00e8me d\u00e9fini. Les principales activit\u00e9s sont les suivantes<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des sessions de brainstorming pour encourager la libre pens\u00e9e et la cr\u00e9ativit\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliser des techniques telles que la cartographie mentale, l&rsquo;esquisse ou les exercices de remue-m\u00e9ninges pour g\u00e9n\u00e9rer des concepts innovants.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9viter l&rsquo;\u00e9valuation imm\u00e9diate des id\u00e9es pour favoriser le flux de cr\u00e9ativit\u00e9.<\/span><\/li>\n<\/ul>\n<p><b>4. Prototype :  <\/b><span style=\"font-weight: 400;\">Au cours de cette \u00e9tape, vous cr\u00e9ez des prototypes ou des repr\u00e9sentations basse-fid\u00e9lit\u00e9 de vos id\u00e9es. Ces prototypes peuvent \u00eatre physiques ou num\u00e9riques et servent \u00e0 visualiser et \u00e0 tester vos concepts. Les principales activit\u00e9s sont les suivantes<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9velopper des prototypes rapides et peu co\u00fbteux qui peuvent transmettre l&rsquo;essence de vos id\u00e9es.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am\u00e9liorer ces prototypes sur la base du retour d&rsquo;information et des enseignements tir\u00e9s.<\/span><\/li>\n<\/ul>\n<p><b>5. Test :  <\/b><span style=\"font-weight: 400;\">Cette \u00e9tape consiste \u00e0 pr\u00e9senter vos prototypes \u00e0 des utilisateurs r\u00e9els afin de recueillir leurs commentaires et leurs id\u00e9es. Les principales activit\u00e9s sont les suivantes<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9aliser des tests de convivialit\u00e9 pour observer comment les utilisateurs interagissent avec vos prototypes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recueillir les commentaires des utilisateurs pour comprendre ce qui fonctionne et ce qui doit \u00eatre am\u00e9lior\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliser le retour d&rsquo;information pour affiner et r\u00e9p\u00e9ter la solution.<\/span><\/li>\n<\/ul>\n<p><b>6. Mettre en \u0153uvre :  <\/b><span style=\"font-weight: 400;\">Une fois qu&rsquo;une solution affin\u00e9e et test\u00e9e a \u00e9t\u00e9 identifi\u00e9e gr\u00e2ce au processus de \u00ab\u00a0design thinking\u00a0\u00bb, il est temps de la mettre en \u0153uvre. La mise en \u0153uvre peut comprendre l&rsquo;extension de la solution, son lancement aupr\u00e8s d&rsquo;un public plus large ou son int\u00e9gration dans des syst\u00e8mes ou des processus existants.<\/span><\/p>\n<p><b>7. \u00c9valuer :  <\/b><span style=\"font-weight: 400;\">Une fois la solution mise en \u0153uvre, il est essentiel d&rsquo;\u00e9valuer en permanence son efficacit\u00e9 dans le monde r\u00e9el. Recueillir les donn\u00e9es et les commentaires des utilisateurs, apporter les am\u00e9liorations n\u00e9cessaires et faire \u00e9voluer la solution pour s&rsquo;assurer qu&rsquo;elle r\u00e9pond aux besoins des utilisateurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La pens\u00e9e design est une m\u00e9thodologie flexible et it\u00e9rative qui encourage la collaboration et la r\u00e9solution de probl\u00e8mes centr\u00e9e sur l&rsquo;utilisateur. Elle peut \u00eatre appliqu\u00e9e \u00e0 un large \u00e9ventail de d\u00e9fis, de la conception de produits \u00e0 l&rsquo;am\u00e9lioration des processus, et elle est largement utilis\u00e9e dans diverses industries pour favoriser l&rsquo;innovation et la satisfaction des clients.<\/span><\/p>\n<p><b>En savoir plus : <a href=\"https:\/\/ideascale.com\/blog\/design-thinking-definition\/\">Qu&rsquo;est-ce que le Design Thinking ?<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pens\u00e9e design est une m\u00e9thodologie de r\u00e9solution de probl\u00e8mes et d&rsquo;innovation qui se caract\u00e9rise par une approche centr\u00e9e sur l&rsquo;humain, it\u00e9rative et collaborative. Il encourage l&rsquo;exploration cr\u00e9ative d&rsquo;id\u00e9es et <a href=\"https:\/\/ideascale.com\/fr\/blogues\/cadre-de-reflexion-sur-la-conception\/\"> <\/a><\/p>\n","protected":false},"author":72,"featured_media":74316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3036],"tags":[],"contributor":[3120],"class_list":["post-74330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogues","contributor-paul-vanzandt-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cadre de r\u00e9flexion sur la conception : 7 M\u00e9thodologie<\/title>\n<meta name=\"description\" content=\"Le cadre de la pens\u00e9e design, une approche de r\u00e9solution de probl\u00e8mes centr\u00e9e sur l&#039;homme. Faire preuve d&#039;empathie, d\u00e9finir, concevoir, prototyper et tester des solutions innovantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/fr\/blogues\/cadre-de-reflexion-sur-la-conception\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadre de r\u00e9flexion sur la conception : 7 M\u00e9thodologie\" \/>\n<meta property=\"og:description\" content=\"Le cadre de la pens\u00e9e design, une approche de r\u00e9solution de probl\u00e8mes centr\u00e9e sur l&#039;homme. 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