{"id":70227,"date":"2023-07-24T11:58:03","date_gmt":"2023-07-24T15:58:03","guid":{"rendered":"http:\/\/ideascale.com\/blogues\/lean-canvas-vs-modele-dentreprise-canvas\/"},"modified":"2024-01-23T06:58:34","modified_gmt":"2024-01-23T10:58:34","slug":"lean-canvas-vs-modele-dentreprise-canvas","status":"publish","type":"post","link":"https:\/\/ideascale.com\/fr\/blogues\/lean-canvas-vs-modele-dentreprise-canvas\/","title":{"rendered":"Lean Canvas vs. Business Model Canvas : Apprendre la diff\u00e9rence"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>Table des mati\u00e8res<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_a_Lean_Canvas\">Qu\u2019est-ce qu\u2019un Lean Canvas ?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Elements_of_a_Lean_Canvas\">\u00c9l\u00e9ments d\u2019un canevas all\u00e9g\u00e9<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_Is_a_Business_Model_Canvas\">Qu\u2019est-ce qu\u2019un Business Model Canvas ?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Business_Model_Canvas_Elements\">\u00c9l\u00e9ments du Business Model Canvas<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Lean_Canvas_vs_Business_Model_Canvas_Differences\">Lean Canvas vs. Business Model Canvas : Diff\u00e9rences<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Lean_Canvas_vs_Business_Model_Canvas_Which_is\">Lean Canvas vs. Business Model Canvas : Lequel est le meilleur ?<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">En g\u00e9n\u00e9ral, un mod\u00e8le d&rsquo;entreprise contient l&rsquo;approche strat\u00e9gique et financi\u00e8re d&rsquo;une entreprise vis-\u00e0-vis de son march\u00e9. Il d\u00e9crit la mani\u00e8re dont une entreprise entend vendre ses produits ou services, les co\u00fbts li\u00e9s \u00e0 la vente et, surtout, le march\u00e9 cible. A <\/span><a href=\"https:\/\/ideascale.com\/fr\/blogues\/business-model-canvas-definition\/\"><span style=\"font-weight: 400;\">canevas de mod\u00e8le d&rsquo;entreprise<\/span><\/a><span style=\"font-weight: 400;\">  fournit la structure qui permet \u00e0 une entreprise de prosp\u00e9rer. Cependant, ce n&rsquo;est pas le seul mod\u00e8le qui peut aider \u00e0 structurer un mod\u00e8le d&rsquo;entreprise.  <\/span><a href=\"https:\/\/ideascale.com\/fr\/blogues\/lean-canvas-definition\/\"><span style=\"font-weight: 400;\">Lean Canvas<\/span><\/a><span style=\"font-weight: 400;\">  est une alternative populaire qui peut contribuer \u00e0 cet effort. Un canevas de mod\u00e8le d&rsquo;entreprise contient une repr\u00e9sentation d\u00e9taill\u00e9e, sur une page, de la strat\u00e9gie d&rsquo;une entreprise, de sa vision et de ses id\u00e9es de marketing. En revanche, un Lean Canvas est une esquisse d&rsquo;une page d&rsquo;un plan d&rsquo;affaires qui se concentre sur les probl\u00e8mes de l&rsquo;entreprise. Dans cet article, nous allons comparer le lean canvas et le business model canvas et parler de leurs similitudes, de leurs diff\u00e9rences et de leurs avantages.<\/span><\/p>\n<h2 id=\"toc_What_is_a_Lean_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Qu&rsquo;est-ce qu&rsquo;un Lean Canvas ?<\/h2>\n<p><span style=\"font-weight: 400;\">Imaginez que vous tenez un livre de 50 pages et que vous avez besoin d&rsquo;informations cruciales qui se trouvent \u00e0 l&rsquo;int\u00e9rieur de ce livre. N&rsquo;appr\u00e9cieriez-vous pas un r\u00e9sum\u00e9 d&rsquo;une page de ce livre qui vous fournirait en un coup d&rsquo;\u0153il les informations dont vous avez besoin ?  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le <\/span><span style=\"font-weight: 400;\">Lean Canvas<\/span><span style=\"font-weight: 400;\">  a \u00e9t\u00e9 cr\u00e9\u00e9 dans cet esprit et se concentre sur les d\u00e9tails essentiels qui permettent \u00e0 une entreprise de d\u00e9coller. Le Lean Canvas est un r\u00e9sum\u00e9 d&rsquo;une page d&rsquo;un plan d&rsquo;affaires. Il se concentre sur sa proposition de valeur et sur les probl\u00e8mes auxquels une nouvelle entreprise pourrait \u00eatre confront\u00e9e.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les entreprises en phase de d\u00e9marrage utilisent souvent le \u00ab\u00a0lean canvas\u00a0\u00bb car elles sont nouvelles et entour\u00e9es d&rsquo;incertitudes. La survie est primordiale pour les fondateurs, ce qui implique un plan qui place les risques et les probl\u00e8mes en priorit\u00e9. Le lean canvas permet aux fondateurs d&rsquo;une start-up de rester concentr\u00e9s sur la survie et le pivotement de leur mod\u00e8le d&rsquo;entreprise au fur et \u00e0 mesure que celle-ci se d\u00e9veloppe.  <\/span><\/p>\n<h2 id=\"toc_Elements_of_a_Lean_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u00c9l\u00e9ments d&rsquo;un canevas all\u00e9g\u00e9<\/h2>\n<p><span style=\"font-weight: 400;\">Vous trouverez ci-dessous les \u00e9l\u00e9ments qui composent un <\/span><span style=\"font-weight: 400;\">Canevas all\u00e9g\u00e9<\/span><span style=\"font-weight: 400;\">. Ceux-ci seront l\u00e9g\u00e8rement diff\u00e9rents de ceux d&rsquo;un <a href=\"https:\/\/ideascale.com\/fr\/blogues\/business-model-canvas-definition\/\">mod\u00e8le d&rsquo;entreprise<\/a>, mais contribueront \u00e0 donner une image unique de votre proposition de valeur et de votre client id\u00e9al.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Probl\u00e8me :<\/strong> Comme toutes les entreprises, votre objectif est de vendre ou de fournir un service en tant que start-up. Le march\u00e9 doit avoir besoin de ce que vous voulez fournir.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Solution :<\/strong> De nombreuses jeunes entreprises se disputent le m\u00eame march\u00e9 que vous. Cela signifie que votre solution doit \u00eatre positivement diff\u00e9rente de ce qui existe d\u00e9j\u00e0.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Mesures cl\u00e9s :<\/strong> Il s&rsquo;agit des activit\u00e9s cruciales pour le consommateur, telles que les pistes g\u00e9n\u00e9r\u00e9es, les nouveaux utilisateurs ou la p\u00e9n\u00e9tration du march\u00e9.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>G\u00e9n\u00e9ration de revenus :<\/strong> Vous devez r\u00e9soudre le probl\u00e8me de la g\u00e9n\u00e9ration de revenus pour avoir une chance en tant que start-up.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Liste des d\u00e9penses :<\/strong> Dressez la liste des d\u00e9penses que vous avez effectu\u00e9es dans le cadre de la gestion de l&rsquo;entreprise.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Canaux de communication avec les clients :<\/strong> Votre \u00ab\u00a0lean canvas\u00a0\u00bb doit contenir les moyens que vous souhaitez utiliser pour que les clients remarquent votre produit ou service.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Avantage :<\/strong> Vous devez conna\u00eetre l&rsquo;avantage que vous avez sur vos concurrents.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Proposition de valeur unique :<\/strong> La proposition de valeur est un \u00e9l\u00e9ment cl\u00e9 du Lean Canvas et d\u00e9taille la valeur unique que votre entreprise peut apporter aux clients.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Base de client\u00e8le :<\/strong> Vous devez savoir d&rsquo;o\u00f9 viennent vos clients et quel est leur profil.  <\/span><\/li>\n<\/ul>\n<p><b>Pour<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Priorit\u00e9 aux probl\u00e8mes auxquels une start-up pourrait \u00eatre confront\u00e9e<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facile \u00e0 comprendre et \u00e0 partager<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise \u00e0 jour facile du contenu  <\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limite \u00e9troitement les performances de l&rsquo;entreprise<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Priorit\u00e9 \u00e0 la valeur imm\u00e9diate plut\u00f4t qu&rsquo;aux objectifs futurs<\/span><\/li>\n<\/ul>\n<p><b>En savoir plus : <a href=\"https:\/\/ideascale.com\/fr\/blogues\/lean-canvas-definition\/\">Qu&rsquo;est-ce qu&rsquo;un Lean Canvas ?<\/a><\/b><\/p>\n<h2 id=\"toc_What_Is_a_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Qu&rsquo;est-ce qu&rsquo;un Business Model Canvas ?<\/h2>\n<p><span style=\"font-weight: 400;\">Le mod\u00e8le de mod\u00e8le d&rsquo;entreprise est plus complet que le <a href=\"https:\/\/ideascale.com\/fr\/blogues\/lean-canvas-definition\/\">mod\u00e8le all\u00e9g\u00e9<\/a>, car il peut \u00eatre utilis\u00e9 par diff\u00e9rentes entreprises. Les  <\/span><span style=\"font-weight: 400;\">canevas de mod\u00e8le d&rsquo;entreprise<\/span><span style=\"font-weight: 400;\">  contient les plans marketing, op\u00e9rationnels et strat\u00e9giques de l&rsquo;entreprise. Il est int\u00e9ressant de noter que le canevas du mod\u00e8le d&rsquo;entreprise est \u00e9galement une page malgr\u00e9 ses d\u00e9tails.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce mod\u00e8le est une alternative au mod\u00e8le d&rsquo;entreprise traditionnel gr\u00e2ce \u00e0 son aspect d\u00e9taill\u00e9 mais simple. Alexander Osterwalder a cr\u00e9\u00e9 ce mod\u00e8le pour diff\u00e9rentes entreprises. Ce mod\u00e8le sert de base aux activit\u00e9s des entreprises, nouvelles et anciennes.  <\/span><\/p>\n<h2 id=\"toc_Business_Model_Canvas_Elements\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u00c9l\u00e9ments du Business Model Canvas<\/h2>\n<p><span style=\"font-weight: 400;\">Ce sont les \u00e9l\u00e9ments essentiels d&rsquo;un <\/span><span style=\"font-weight: 400;\">mod\u00e8le d&rsquo;entreprise<\/span><span style=\"font-weight: 400;\">. Tel qu&rsquo;il est d\u00e9crit, il s&rsquo;agit de la distillation la plus pr\u00e9cise d&rsquo;un mod\u00e8le d&rsquo;entreprise traditionnel, et les \u00e9l\u00e9ments refl\u00e8tent certaines des facettes les plus importantes de votre entreprise.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Segments de client\u00e8le :<\/strong> Cette section vous permet de conna\u00eetre et de rechercher les personnes que vous souhaitez convertir en clients.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Relations avec les clients :<\/strong> Vous avez vos segments de client\u00e8le, mais quelle relation voulez-vous entretenir avec eux ? Documentez le type de relation que vous aimeriez avoir avec les clients.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Valeur du produit ou du service :<\/strong> Vous n&rsquo;\u00eates pas la seule entreprise \u00e0 avoir apport\u00e9 une solution aux consommateurs par le biais de vos produits ou services. Vous devez montrer des \u00e9l\u00e9ments qui inciteront les consommateurs \u00e0 choisir votre produit. Faites-leur conna\u00eetre les avantages sp\u00e9cifiques de votre produit.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Canaux :<\/strong> Il s&rsquo;agit de la mani\u00e8re dont une entreprise communique avec ses clients pour leur faire part de la valeur qu&rsquo;ils obtiendront gr\u00e2ce au produit ou au service de l&rsquo;entreprise.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Activit\u00e9s cl\u00e9s :<\/strong> Ces activit\u00e9s sont celles que vous utiliserez pour d\u00e9montrer la valeur de votre produit et de votre service.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>G\u00e9n\u00e9ration de revenus :<\/strong> Votre mod\u00e8le d&rsquo;entreprise doit contenir les diff\u00e9rentes fa\u00e7ons de gagner de l&rsquo;argent.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Les ressources essentielles :<\/strong> Il s&rsquo;agit des actifs vitaux qui permettent \u00e0 votre entreprise de fonctionner.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Partenaires importants :<\/strong> Il s&rsquo;agit des autres entreprises dont vous aurez besoin pour mener \u00e0 bien des activit\u00e9s cruciales qui vous permettront d&rsquo;apporter de la valeur \u00e0 vos clients.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Les co\u00fbts :<\/strong> Vous devez indiquer le montant que vous avez d\u00e9pens\u00e9 au cours des activit\u00e9s de l&rsquo;entreprise. Une liste de co\u00fbts vous permet de savoir si votre plan d&rsquo;entreprise fonctionne ou non.  <\/span><\/li>\n<\/ul>\n<p><b>Pour<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cible les besoins du client  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acc\u00e8s facile aux demandes op\u00e9rationnelles  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mod\u00e8le bref et facile \u00e0 comprendre<\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elle ne se concentre pas sur la valeur ajout\u00e9e pour le client  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Peu favorable aux entreprises en phase de d\u00e9marrage<\/span><\/li>\n<\/ul>\n<p><b>En savoir plus : <a href=\"https:\/\/ideascale.com\/fr\/blogues\/business-model-canvas-definition\/\">Qu&rsquo;est-ce qu&rsquo;un Business Model Canvas ? <\/a> <\/b><\/p>\n<h2 id=\"toc_Lean_Canvas_vs_Business_Model_Canvas_Differences\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Lean Canvas vs. Business Model Canvas : Diff\u00e9rences<\/h2>\n<p><span style=\"font-weight: 400;\">Donc, le lean canvas Vs. le business model canvas. Explorons-les  <\/span><span style=\"font-weight: 400;\">deux mod\u00e8les<\/span><span style=\"font-weight: 400;\">. Vous pouvez constater que chacun d&rsquo;entre eux est \u00e0 la fois similaire et diff\u00e9rent. Les diff\u00e9rences entre les deux sont les suivantes ;  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le Lean canvas met l&rsquo;accent sur les entrepreneurs, tandis que le business model canvases met l&rsquo;accent sur les clients, les entrepreneurs, les conseillers et les consultants.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le Lean Canvas s&rsquo;adresse aux jeunes entreprises, tandis que le Business Model Canvas s&rsquo;adresse aux entreprises nouvelles et existantes.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le Lean canvas encourage les start-ups \u00e0 se concentrer sur les probl\u00e8mes auxquels leur entreprise est susceptible d&rsquo;\u00eatre confront\u00e9e. L&rsquo;id\u00e9e est qu&rsquo;une nouvelle entreprise doit avant tout r\u00e9soudre un probl\u00e8me. D&rsquo;autre part, le mod\u00e8le d&rsquo;entreprise examine les flux de revenus et les actifs de l&rsquo;entreprise.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une start-up qui utilise le \u00ab\u00a0lean canvas\u00a0\u00bb est plus comp\u00e9titive. Ils rivalisent en utilisant l&rsquo;avantage d\u00e9loyal de leur produit par rapport \u00e0 leurs concurrents et l&rsquo;exploitent. Les entreprises qui utilisent ce mod\u00e8le se concentrent sur la valeur de leur produit pour rester pertinentes sur le march\u00e9.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les clients sont un luxe pour les start-ups qui utilisent le lean canvas, et elles ne mettent pas l&rsquo;accent sur les clients. L&rsquo;essentiel est d&rsquo;avoir un produit utile. Les clients sont tout ce qu&rsquo;il y a de mieux avec un canevas de mod\u00e8le d&rsquo;entreprise, car les entreprises qui utilisent ce mod\u00e8le sont d\u00e9j\u00e0 populaires sur le march\u00e9.  <\/span><\/li>\n<\/ul>\n<h2 id=\"toc_Lean_Canvas_vs_Business_Model_Canvas_Which_is\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Lean Canvas vs. Business Model Canvas : Lequel est le meilleur ?<\/h2>\n<p><span style=\"font-weight: 400;\">Votre choix doit d\u00e9pendre de la r\u00e9alit\u00e9 de votre entreprise. En tant que nouvelle entreprise, le <a href=\"https:\/\/ideascale.com\/fr\/blogues\/lean-canvas-definition\/\">lean canvas<\/a> vous donne les \u00e9l\u00e9ments pratiques n\u00e9cessaires pour survivre, car il est plus simple et plus ax\u00e9 sur les probl\u00e8mes.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une entreprise plus ancr\u00e9e dans la r\u00e9alit\u00e9 trouvera que le <a href=\"https:\/\/ideascale.com\/fr\/blogues\/business-model-canvas-definition\/\">canevas de mod\u00e8le d&rsquo;entreprise<\/a> lui convient mieux, car il se concentre sur l&rsquo;optimisation de ses processus en vue d&rsquo;atteindre ses objectifs futurs. Ces entreprises ont d\u00e9j\u00e0 d\u00e9pass\u00e9 la phase de d\u00e9marrage et ont un produit \u00e0 vendre.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quel que soit le choix que vous ferez, la capacit\u00e9 d&rsquo;adaptation est cruciale, car vous devrez proc\u00e9der \u00e0 des changements de temps \u00e0 autre. Si vous avez aim\u00e9 cet article, n&rsquo;h\u00e9sitez pas \u00e0 consulter nos autres documents, tels que les diff\u00e9rentes  <\/span><a href=\"https:\/\/ideascale.com\/blog\/lean-canvas-advantages\/\"><br \/>\n  <span style=\"font-weight: 400;\">avantages du lean canvas<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">et si vous souhaitez une autre option pour un mod\u00e8le d&rsquo;entreprise, consultez notre mod\u00e8le innovant de <\/span><span style=\"font-weight: 400;\">mod\u00e8le CO-STAR<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":70228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3036],"tags":[],"contributor":[3120],"class_list":["post-70227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogues","contributor-paul-vanzandt-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lean Canvas vs. Business Model Canvas : Apprendre la diff\u00e9rence<\/title>\n<meta name=\"description\" content=\"En tant que chef d&#039;entreprise, vous avez tout int\u00e9r\u00eat \u00e0 comprendre ce qu&#039;est le lean canvas par rapport au business model canvas. 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