{"id":68443,"date":"2022-08-19T09:40:50","date_gmt":"2022-08-19T13:40:50","guid":{"rendered":"http:\/\/ideascale.com\/casestudy\/amway\/"},"modified":"2025-07-28T03:09:42","modified_gmt":"2025-07-28T07:09:42","slug":"amway","status":"publish","type":"casestudy","link":"https:\/\/ideascale.com\/fr\/casestudy\/amway\/","title":{"rendered":"Amway"},"content":{"rendered":"<h2>La voix d&rsquo;Amway : Une r\u00e9ussite mondiale en mati\u00e8re de crowdsourcing<\/h2>\n<p>Amway, une soci\u00e9t\u00e9 de produits de consommation de premier plan fond\u00e9e en 1959, est pr\u00e9sente dans plus de 100 pays et territoires. Avec un portefeuille diversifi\u00e9 comprenant NUTRILITE, ARTISTRY et eSPRING, Amway propose plus de 450 produits de sant\u00e9, de beaut\u00e9 et d&rsquo;entretien de la maison par l&rsquo;interm\u00e9diaire de son r\u00e9seau de Propri\u00e9taires de Commerce Amway (PCA). <\/p>\n<h3>D\u00e9fis<\/h3>\n<p>Avec un vaste r\u00e9seau de plus de 3 millions d&rsquo;ABO dans le monde, Amway a cherch\u00e9 \u00e0 cr\u00e9er une plateforme pour le retour d&rsquo;information, le partage d&rsquo;id\u00e9es et les recommandations strat\u00e9giques. L&rsquo;objectif \u00e9tait que 50 % des march\u00e9s d&rsquo;Amway soient repr\u00e9sent\u00e9s dans leur communaut\u00e9 de crowdsourcing, The Voice. Cet objectif ambitieux impliquait d&rsquo;impliquer les ABO dans 100 pays et dans plus de 60 langues pour stimuler l&rsquo;innovation.  <\/p>\n<h3>Solution<\/h3>\n<p>Amway a mis en \u0153uvre une strat\u00e9gie de communication multicanal compl\u00e8te pour promouvoir The Voice :<\/p>\n<ul>\n<li><strong>M\u00e9dias sociaux :<\/strong> Campagnes cibl\u00e9es de sensibilisation.<\/li>\n<li><strong>Promotion imprim\u00e9e :<\/strong> M\u00e9dias traditionnels pour atteindre les OAB.<\/li>\n<li><strong>Vid\u00e9o promotionnelle :<\/strong> Une ressource num\u00e9rique tr\u00e8s performante qui g\u00e9n\u00e8re des inscriptions.<\/li>\n<li><strong>\u00c9v\u00e9nements et r\u00e9unions :<\/strong> Engagement direct pour informer les OAB sur The Voice.<\/li>\n<li><strong>Promotion num\u00e9rique :<\/strong> Visibilit\u00e9 sur le site web et l&rsquo;intranet de l&rsquo;entreprise.<\/li>\n<li><strong>Courriel :<\/strong> Communication directe avec les OAB.<\/li>\n<\/ul>\n<p>La strat\u00e9gie a d\u00e9pass\u00e9 les attentes, atteignant 88 % d&rsquo;enregistrement sur le march\u00e9 de The Voice. Pour faciliter la collaboration entre les OAB de 100 pays, Amway prend en charge 12 langues et emploie des mod\u00e9rateurs de traduction sur le march\u00e9 en utilisant le flux de travail de traduction d&rsquo;IdeaScale. Cette approche garantit une interaction et un \u00e9change d&rsquo;id\u00e9es pr\u00e9cis \u00e0 l&rsquo;\u00e9chelle mondiale.  <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=zOwnbE4-2lg\" target=\"_new\" rel=\"noopener\">Regardez la vid\u00e9o ici<\/a> pour voir Leslie Drueke d&rsquo;Amway expliquer comment IdeaScale favorise la collaboration mondiale sur la plateforme The Voice.<\/p>\n<div class=\"fusion-widget fusion-widget-element fusion-widget-area fusion-content-widget-area wpWidget-1 wp_widget_media_video\" style=\"--awb-fusion-border-size:0px;--awb-fusion-border-style:solid;\"><div class=\"widget widget_media_video\"><div class=\"heading\"><h4 class=\"widget-title\">Leslie Drueke from Amway discusses on how IdeaScale is used to bring their global audience together on the platform.<\/h4><\/div><div style=\"width:100%;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-68443-1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/youtube\" src=\"https:\/\/www.youtube.com\/watch?v=zOwnbE4-2lg&#038;_=1\" \/><a href=\"https:\/\/www.youtube.com\/watch?v=zOwnbE4-2lg\">https:\/\/www.youtube.com\/watch?v=zOwnbE4-2lg<\/a><\/video><\/div><\/div><\/div>\n<h2>Conclusion<\/h2>\n<p>La plateforme The Voice d&rsquo;Amway a r\u00e9ussi \u00e0 unir les ABO du monde entier, d\u00e9passant les objectifs d&rsquo;engagement et encourageant l&rsquo;innovation mondiale. En s&rsquo;appuyant sur une strat\u00e9gie de communication solide et en fournissant un soutien multilingue, Amway d\u00e9montre le pouvoir du crowdsourcing dans la r\u00e9alisation d&rsquo;avanc\u00e9es commerciales significatives. <\/p>\n","protected":false},"featured_media":68444,"template":"","meta":[],"tags":[3070],"case_studies_category":[3453],"class_list":["post-68443","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","tag-entreprise","case_studies_category-featured-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amway - Donner du pouvoir aux OAB dans le monde entier - IdeaScale<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment la plateforme de crowdsourcing d&#039;Amway, The Voice, a r\u00e9ussi \u00e0 engager 88% de ses march\u00e9s et a permis une collaboration mondiale avec des OAB de plus de 100 pays, soutenue par une solide strat\u00e9gie multicanal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/fr\/casestudy\/amway\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amway - Donner du pouvoir aux OAB dans le monde entier - IdeaScale\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment la plateforme de crowdsourcing d&#039;Amway, The Voice, a r\u00e9ussi \u00e0 engager 88% de ses march\u00e9s et a permis une collaboration mondiale avec des OAB de plus de 100 pays, soutenue par une solide strat\u00e9gie multicanal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/fr\/casestudy\/amway\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T07:09:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/fr\/casestudy\/amway\/\",\"url\":\"https:\/\/ideascale.com\/fr\/casestudy\/amway\/\",\"name\":\"Amway - Donner du pouvoir aux OAB dans le monde entier - IdeaScale\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/fr\/casestudy\/amway\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/fr\/casestudy\/amway\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png\",\"datePublished\":\"2022-08-19T13:40:50+00:00\",\"dateModified\":\"2025-07-28T07:09:42+00:00\",\"description\":\"D\u00e9couvrez comment la plateforme de crowdsourcing d'Amway, The Voice, a r\u00e9ussi \u00e0 engager 88% de ses march\u00e9s et a permis une collaboration mondiale avec des OAB de plus de 100 pays, soutenue par une solide strat\u00e9gie multicanal.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ideascale.com\/fr\/casestudy\/amway\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ideascale.com\/fr\/casestudy\/amway\/#primaryimage\",\"url\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png\",\"contentUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png\",\"width\":150,\"height\":150},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ideascale.com\/fr\/#website\",\"url\":\"http:\/\/ideascale.com\/fr\/\",\"name\":\"IdeaScale\",\"description\":\"Enterprise Innovation Management Software\",\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ideascale.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/ideascale.com\/fr\/#organization\",\"name\":\"IdeaScale\",\"url\":\"http:\/\/ideascale.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\/\/ideascale.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png\",\"contentUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png\",\"width\":696,\"height\":696,\"caption\":\"IdeaScale\"},\"image\":{\"@id\":\"http:\/\/ideascale.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ideascale\",\"https:\/\/x.com\/ideascale\",\"https:\/\/www.instagram.com\/ideascale\/\",\"https:\/\/www.linkedin.com\/company\/ideascale\/\",\"https:\/\/www.youtube.com\/@Ideascalesolution\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amway - Donner du pouvoir aux OAB dans le monde entier - IdeaScale","description":"D\u00e9couvrez comment la plateforme de crowdsourcing d'Amway, The Voice, a r\u00e9ussi \u00e0 engager 88% de ses march\u00e9s et a permis une collaboration mondiale avec des OAB de plus de 100 pays, soutenue par une solide strat\u00e9gie multicanal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideascale.com\/fr\/casestudy\/amway\/","og_locale":"fr_FR","og_type":"article","og_title":"Amway - Donner du pouvoir aux OAB dans le monde entier - IdeaScale","og_description":"D\u00e9couvrez comment la plateforme de crowdsourcing d'Amway, The Voice, a r\u00e9ussi \u00e0 engager 88% de ses march\u00e9s et a permis une collaboration mondiale avec des OAB de plus de 100 pays, soutenue par une solide strat\u00e9gie multicanal.","og_url":"https:\/\/ideascale.com\/fr\/casestudy\/amway\/","og_site_name":"IdeaScale","article_publisher":"https:\/\/www.facebook.com\/ideascale","article_modified_time":"2025-07-28T07:09:42+00:00","og_image":[{"width":150,"height":150,"url":"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@ideascale","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ideascale.com\/fr\/casestudy\/amway\/","url":"https:\/\/ideascale.com\/fr\/casestudy\/amway\/","name":"Amway - Donner du pouvoir aux OAB dans le monde entier - IdeaScale","isPartOf":{"@id":"http:\/\/ideascale.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideascale.com\/fr\/casestudy\/amway\/#primaryimage"},"image":{"@id":"https:\/\/ideascale.com\/fr\/casestudy\/amway\/#primaryimage"},"thumbnailUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png","datePublished":"2022-08-19T13:40:50+00:00","dateModified":"2025-07-28T07:09:42+00:00","description":"D\u00e9couvrez comment la plateforme de crowdsourcing d'Amway, The Voice, a r\u00e9ussi \u00e0 engager 88% de ses march\u00e9s et a permis une collaboration mondiale avec des OAB de plus de 100 pays, soutenue par une solide strat\u00e9gie multicanal.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideascale.com\/fr\/casestudy\/amway\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ideascale.com\/fr\/casestudy\/amway\/#primaryimage","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/amway-logo-gray-square-150x150-1.png","width":150,"height":150},{"@type":"WebSite","@id":"http:\/\/ideascale.com\/fr\/#website","url":"http:\/\/ideascale.com\/fr\/","name":"IdeaScale","description":"Enterprise Innovation Management Software","publisher":{"@id":"http:\/\/ideascale.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ideascale.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"http:\/\/ideascale.com\/fr\/#organization","name":"IdeaScale","url":"http:\/\/ideascale.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/ideascale.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","width":696,"height":696,"caption":"IdeaScale"},"image":{"@id":"http:\/\/ideascale.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ideascale","https:\/\/x.com\/ideascale","https:\/\/www.instagram.com\/ideascale\/","https:\/\/www.linkedin.com\/company\/ideascale\/","https:\/\/www.youtube.com\/@Ideascalesolution"]}]}},"_links":{"self":[{"href":"https:\/\/ideascale.com\/fr\/wp-json\/wp\/v2\/casestudy\/68443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideascale.com\/fr\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/ideascale.com\/fr\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideascale.com\/fr\/wp-json\/wp\/v2\/media\/68444"}],"wp:attachment":[{"href":"https:\/\/ideascale.com\/fr\/wp-json\/wp\/v2\/media?parent=68443"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideascale.com\/fr\/wp-json\/wp\/v2\/tags?post=68443"},{"taxonomy":"case_studies_category","embeddable":true,"href":"https:\/\/ideascale.com\/fr\/wp-json\/wp\/v2\/case_studies_category?post=68443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}