{"id":67008,"date":"2023-07-07T10:21:48","date_gmt":"2023-07-07T14:21:48","guid":{"rendered":"http:\/\/ideascale.com\/resource\/infografia-encuestas-frente-a-crowdsourcing\/"},"modified":"2025-08-06T08:00:21","modified_gmt":"2025-08-06T12:00:21","slug":"infographic-surveys-vs-crowdsourcing-2","status":"publish","type":"resource","link":"https:\/\/ideascale.com\/es\/resource\/infographic-surveys-vs-crowdsourcing-2\/","title":{"rendered":"Infograf\u00eda: Encuestas frente a crowdsourcing"},"content":{"rendered":"<p>La mayor\u00eda de las empresas realizan alg\u00fan tipo de estudio de mercado, y muchas de ellas utilizan encuestas. <a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/how-to-avoid-the-pitfalls-of-it-crowdsourcing\">El 90% de las 500 empresas de Fortune han recurrido al crowdsourcing de una forma u otra<\/a>. Pero a veces estos dos m\u00e9todos siguen confundi\u00e9ndose; sin embargo, hay algunas diferencias clave entre ellos y razones. <\/p>\n<p><strong>\u00bfCu\u00e1l es la diferencia entre las encuestas y el crowdsourcing?<\/strong><\/p>\n<p>Desc\u00e1rguese esta infograf\u00eda para aprender:<\/p>\n<ul>\n<li>Las diferencias en los datos que recopilas<\/li>\n<li>Las expectativas de los encuestados<\/li>\n<li>y otras tendencias en el \u00e1mbito de las encuestas y el crowdsourcing.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La mayor\u00eda de las empresas realizan alg\u00fan tipo de estudio de mercado, y muchas de ellas utilizan encuestas. El 90% de las 500 empresas de Fortune han recurrido al crowdsourcing <a href=\"https:\/\/ideascale.com\/es\/resource\/infographic-surveys-vs-crowdsourcing-2\/\"> <\/a><\/p>\n","protected":false},"featured_media":65671,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"resource_format":[],"resource_innovation_tools":[3371],"resource_research":[3376],"resource_customer_stories":[],"resource_crowdsourcing_type":[3391],"resource_industry":[],"resource_challenge":[],"resource_topics":[3396],"resource_popular":[3446],"class_list":["post-67008","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","resource_innovation_tools-infografias","resource_research-infographics-es","resource_crowdsourcing_type-internal-and-external-es","resource_topics-campaign-topics-es","resource_popular-popular-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encuestas vs. Crowdsourcing: Una comparaci\u00f3n visual - IdeaScale<\/title>\n<meta name=\"description\" content=\"Perspectivas de la investigaci\u00f3n de mercados: Explorando el contraste entre encuestas y crowdsourcing. Sepa cu\u00e1ndo y c\u00f3mo utilizar cada m\u00e9todo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/es\/resource\/infographic-surveys-vs-crowdsourcing-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encuestas vs. Crowdsourcing: Una comparaci\u00f3n visual - IdeaScale\" \/>\n<meta property=\"og:description\" content=\"Perspectivas de la investigaci\u00f3n de mercados: Explorando el contraste entre encuestas y crowdsourcing. Sepa cu\u00e1ndo y c\u00f3mo utilizar cada m\u00e9todo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/es\/resource\/infographic-surveys-vs-crowdsourcing-2\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T12:00:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/surveys-crowdsourcing.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1060\" \/>\n\t<meta property=\"og:image:height\" content=\"636\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ideascale.com\\\/es\\\/resource\\\/infographic-surveys-vs-crowdsourcing-2\\\/\",\"url\":\"https:\\\/\\\/ideascale.com\\\/es\\\/resource\\\/infographic-surveys-vs-crowdsourcing-2\\\/\",\"name\":\"Encuestas vs. Crowdsourcing: Una comparaci\u00f3n visual - IdeaScale\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/ideascale.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ideascale.com\\\/es\\\/resource\\\/infographic-surveys-vs-crowdsourcing-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ideascale.com\\\/es\\\/resource\\\/infographic-surveys-vs-crowdsourcing-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ideascale.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/surveys-crowdsourcing.jpeg\",\"datePublished\":\"2023-07-07T14:21:48+00:00\",\"dateModified\":\"2025-08-06T12:00:21+00:00\",\"description\":\"Perspectivas de la investigaci\u00f3n de mercados: Explorando el contraste entre encuestas y crowdsourcing. Sepa cu\u00e1ndo y c\u00f3mo utilizar cada m\u00e9todo.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ideascale.com\\\/es\\\/resource\\\/infographic-surveys-vs-crowdsourcing-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ideascale.com\\\/es\\\/resource\\\/infographic-surveys-vs-crowdsourcing-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ideascale.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/surveys-crowdsourcing.jpeg\",\"contentUrl\":\"https:\\\/\\\/ideascale.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/surveys-crowdsourcing.jpeg\",\"width\":1060,\"height\":636},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/ideascale.com\\\/es\\\/#website\",\"url\":\"http:\\\/\\\/ideascale.com\\\/es\\\/\",\"name\":\"IdeaScale\",\"description\":\"Enterprise Innovation Management Software\",\"publisher\":{\"@id\":\"http:\\\/\\\/ideascale.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/ideascale.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/ideascale.com\\\/es\\\/#organization\",\"name\":\"IdeaScale\",\"url\":\"http:\\\/\\\/ideascale.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"http:\\\/\\\/ideascale.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ideascale.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/IdeaScale-Logo.png\",\"contentUrl\":\"https:\\\/\\\/ideascale.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/IdeaScale-Logo.png\",\"width\":696,\"height\":696,\"caption\":\"IdeaScale\"},\"image\":{\"@id\":\"http:\\\/\\\/ideascale.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ideascale\",\"https:\\\/\\\/x.com\\\/ideascale\",\"https:\\\/\\\/www.instagram.com\\\/ideascale\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ideascale\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Ideascalesolution\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Encuestas vs. Crowdsourcing: Una comparaci\u00f3n visual - IdeaScale","description":"Perspectivas de la investigaci\u00f3n de mercados: Explorando el contraste entre encuestas y crowdsourcing. Sepa cu\u00e1ndo y c\u00f3mo utilizar cada m\u00e9todo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideascale.com\/es\/resource\/infographic-surveys-vs-crowdsourcing-2\/","og_locale":"es_ES","og_type":"article","og_title":"Encuestas vs. Crowdsourcing: Una comparaci\u00f3n visual - IdeaScale","og_description":"Perspectivas de la investigaci\u00f3n de mercados: Explorando el contraste entre encuestas y crowdsourcing. Sepa cu\u00e1ndo y c\u00f3mo utilizar cada m\u00e9todo.","og_url":"https:\/\/ideascale.com\/es\/resource\/infographic-surveys-vs-crowdsourcing-2\/","og_site_name":"IdeaScale","article_publisher":"https:\/\/www.facebook.com\/ideascale","article_modified_time":"2025-08-06T12:00:21+00:00","og_image":[{"width":1060,"height":636,"url":"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/surveys-crowdsourcing.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@ideascale","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ideascale.com\/es\/resource\/infographic-surveys-vs-crowdsourcing-2\/","url":"https:\/\/ideascale.com\/es\/resource\/infographic-surveys-vs-crowdsourcing-2\/","name":"Encuestas vs. Crowdsourcing: Una comparaci\u00f3n visual - IdeaScale","isPartOf":{"@id":"http:\/\/ideascale.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideascale.com\/es\/resource\/infographic-surveys-vs-crowdsourcing-2\/#primaryimage"},"image":{"@id":"https:\/\/ideascale.com\/es\/resource\/infographic-surveys-vs-crowdsourcing-2\/#primaryimage"},"thumbnailUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/surveys-crowdsourcing.jpeg","datePublished":"2023-07-07T14:21:48+00:00","dateModified":"2025-08-06T12:00:21+00:00","description":"Perspectivas de la investigaci\u00f3n de mercados: Explorando el contraste entre encuestas y crowdsourcing. Sepa cu\u00e1ndo y c\u00f3mo utilizar cada m\u00e9todo.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideascale.com\/es\/resource\/infographic-surveys-vs-crowdsourcing-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ideascale.com\/es\/resource\/infographic-surveys-vs-crowdsourcing-2\/#primaryimage","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/surveys-crowdsourcing.jpeg","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/08\/surveys-crowdsourcing.jpeg","width":1060,"height":636},{"@type":"WebSite","@id":"http:\/\/ideascale.com\/es\/#website","url":"http:\/\/ideascale.com\/es\/","name":"IdeaScale","description":"Enterprise Innovation Management Software","publisher":{"@id":"http:\/\/ideascale.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ideascale.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"http:\/\/ideascale.com\/es\/#organization","name":"IdeaScale","url":"http:\/\/ideascale.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"http:\/\/ideascale.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","width":696,"height":696,"caption":"IdeaScale"},"image":{"@id":"http:\/\/ideascale.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ideascale","https:\/\/x.com\/ideascale","https:\/\/www.instagram.com\/ideascale\/","https:\/\/www.linkedin.com\/company\/ideascale\/","https:\/\/www.youtube.com\/@Ideascalesolution"]}]}},"_links":{"self":[{"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/resource\/67008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/types\/resource"}],"replies":[{"embeddable":true,"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/comments?post=67008"}],"version-history":[{"count":0,"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/resource\/67008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/media\/65671"}],"wp:attachment":[{"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/media?parent=67008"}],"wp:term":[{"taxonomy":"resource_format","embeddable":true,"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/resource_format?post=67008"},{"taxonomy":"resource_innovation_tools","embeddable":true,"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/resource_innovation_tools?post=67008"},{"taxonomy":"resource_research","embeddable":true,"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/resource_research?post=67008"},{"taxonomy":"resource_customer_stories","embeddable":true,"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/resource_customer_stories?post=67008"},{"taxonomy":"resource_crowdsourcing_type","embeddable":true,"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/resource_crowdsourcing_type?post=67008"},{"taxonomy":"resource_industry","embeddable":true,"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/resource_industry?post=67008"},{"taxonomy":"resource_challenge","embeddable":true,"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/resource_challenge?post=67008"},{"taxonomy":"resource_topics","embeddable":true,"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/resource_topics?post=67008"},{"taxonomy":"resource_popular","embeddable":true,"href":"https:\/\/ideascale.com\/es\/wp-json\/wp\/v2\/resource_popular?post=67008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}