{"id":67000,"date":"2023-04-18T08:46:27","date_gmt":"2023-04-18T12:46:27","guid":{"rendered":"http:\/\/ideascale.com\/resource\/planificacion-de-la-innovacion-parte-4-plan-de-mensajeria-y-comunicacion\/"},"modified":"2024-02-20T07:26:05","modified_gmt":"2024-02-20T11:26:05","slug":"plan-de-innovacion-mensajeria-y-comunicacion","status":"publish","type":"resource","link":"https:\/\/ideascale.com\/es\/resource\/plan-de-innovacion-mensajeria-y-comunicacion\/","title":{"rendered":"Mensajes y comunicaciones &#8211; Cuaderno de planificaci\u00f3n de la innovaci\u00f3n"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Este cuaderno forma parte de una serie dise\u00f1ada para guiarle en la creaci\u00f3n de un programa de innovaci\u00f3n de crowdsourcing. En este cuaderno de ejercicios de Mensajer\u00eda y comunicaci\u00f3n, podr\u00e1:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eval\u00fae a sus principales interesados para elaborar mensajes impactantes. <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exponga la propuesta de valor de su campa\u00f1a a los distintos grupos de inter\u00e9s.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desarrolle su calendario de comunicaci\u00f3n desde antes hasta despu\u00e9s del lanzamiento.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Este cuaderno forma parte de una serie dise\u00f1ada para guiarle en la creaci\u00f3n de un programa de innovaci\u00f3n de crowdsourcing. En este cuaderno de ejercicios de Mensajer\u00eda y comunicaci\u00f3n, podr\u00e1: [&hellip;]<\/p>\n","protected":false},"featured_media":65941,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"resource_format":[3361],"resource_innovation_tools":[3366],"resource_research":[],"resource_customer_stories":[],"resource_crowdsourcing_type":[],"resource_industry":[],"resource_challenge":[],"resource_topics":[],"resource_popular":[],"class_list":["post-67000","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","resource_format-innovation-tools-es","resource_innovation_tools-libros-de-trabajo-y-guias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mensajes y comunicaciones - Cuaderno de planificaci\u00f3n de la innovaci\u00f3n | IdeaScale<\/title>\n<meta name=\"description\" content=\"Este cuaderno es el cuarto de una serie de cuadernos sobre planificaci\u00f3n de la innovaci\u00f3n para comunicar eficazmente una nueva oportunidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/es\/resource\/plan-de-innovacion-mensajeria-y-comunicacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mensajes y comunicaciones - 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