{"id":66936,"date":"2022-08-19T09:40:50","date_gmt":"2022-08-19T13:40:50","guid":{"rendered":"http:\/\/ideascale.com\/casestudy\/amway\/"},"modified":"2025-07-28T03:09:19","modified_gmt":"2025-07-28T07:09:19","slug":"amway","status":"publish","type":"casestudy","link":"https:\/\/ideascale.com\/es\/casestudy\/amway\/","title":{"rendered":"Amway"},"content":{"rendered":"<h2>La Voz de Amway: Una historia de \u00e9xito mundial de crowdsourcing<\/h2>\n<p>Amway, empresa l\u00edder de productos de consumo fundada en 1959, opera en m\u00e1s de 100 pa\u00edses y territorios. Con una cartera diversa que incluye NUTRILITE, ARTISTRY y eSPRING, Amway ofrece m\u00e1s de 450 productos de salud, belleza y hogar a trav\u00e9s de su red de Empresarios Amway (ABO). <\/p>\n<h3>Desaf\u00edos<\/h3>\n<p>Con una amplia red de m\u00e1s de 3 millones de OA en todo el mundo, Amway quer\u00eda crear una plataforma para recibir opiniones, compartir ideas y recomendar estrategias. El objetivo era que el 50% de los mercados de Amway estuvieran representados en su comunidad de crowdsourcing, The Voice. Este ambicioso objetivo implicaba la participaci\u00f3n de ABO de 100 pa\u00edses y en m\u00e1s de 60 idiomas para impulsar la innovaci\u00f3n.  <\/p>\n<h3>Soluci\u00f3n<\/h3>\n<p>Amway puso en marcha una completa estrategia de comunicaci\u00f3n multicanal para promocionar La Voz, que inclu\u00eda:<\/p>\n<ul>\n<li><strong>Medios de comunicaci\u00f3n social:<\/strong> Campa\u00f1as espec\u00edficas de sensibilizaci\u00f3n.<\/li>\n<li><strong>Promoci\u00f3n impresa:<\/strong> Medios tradicionales para llegar a los ABO.<\/li>\n<li><strong>V\u00eddeo promocional:<\/strong> Un activo digital de alto rendimiento que impulsa las inscripciones.<\/li>\n<li><strong>Eventos y reuniones:<\/strong> Participaci\u00f3n directa para informar a las OA sobre La Voz.<\/li>\n<li><strong>Promoci\u00f3n digital:<\/strong> Visibilidad en el sitio web y la intranet de la empresa.<\/li>\n<li><strong>Correo electr\u00f3nico:<\/strong> Comunicaci\u00f3n directa con los ABO.<\/li>\n<\/ul>\n<p>La estrategia super\u00f3 las expectativas, logrando un 88% de registro de mercado en The Voice. Para facilitar la colaboraci\u00f3n entre ABO de 100 pa\u00edses, Amway admite 12 idiomas y emplea moderadores de traducci\u00f3n en el mercado que utilizan el flujo de trabajo de traducci\u00f3n de IdeaScale. Este enfoque garantiza una interacci\u00f3n global precisa y el intercambio de ideas.  <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=zOwnbE4-2lg\" target=\"_new\" rel=\"noopener\">Mira el v\u00eddeo aqu\u00ed<\/a> para ver a Leslie Drueke, de Amway, hablar de c\u00f3mo IdeaScale fomenta la colaboraci\u00f3n global en la plataforma The Voice.<\/p>\n<div class=\"fusion-widget fusion-widget-element fusion-widget-area fusion-content-widget-area wpWidget-1 wp_widget_media_video\" style=\"--awb-fusion-border-size:0px;--awb-fusion-border-style:solid;\"><div class=\"widget widget_media_video\"><div class=\"heading\"><h4 class=\"widget-title\">Leslie Drueke from Amway discusses on how IdeaScale is used to bring their global audience together on the platform.<\/h4><\/div><div style=\"width:100%;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-66936-1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/youtube\" src=\"https:\/\/www.youtube.com\/watch?v=zOwnbE4-2lg&#038;_=1\" \/><a href=\"https:\/\/www.youtube.com\/watch?v=zOwnbE4-2lg\">https:\/\/www.youtube.com\/watch?v=zOwnbE4-2lg<\/a><\/video><\/div><\/div><\/div>\n<h2>Conclusi\u00f3n<\/h2>\n<p>La plataforma La Voz de Amway ha unido con \u00e9xito a ABO de todo el mundo, superando los objetivos de participaci\u00f3n y fomentando la innovaci\u00f3n global. Aprovechando una s\u00f3lida estrategia de comunicaci\u00f3n y proporcionando apoyo multiling\u00fce, Amway demuestra el poder del crowdsourcing para impulsar avances empresariales significativos. <\/p>\n","protected":false},"featured_media":65523,"template":"","meta":[],"tags":[2819],"case_studies_category":[3451],"class_list":["post-66936","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","tag-empresa","case_studies_category-featured-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amway - Empoderando a los EA en todo el mundo - IdeaScale<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo la plataforma de crowdsourcing de Amway, The Voice, consigui\u00f3 implicar al 88% de sus mercados y permiti\u00f3 la colaboraci\u00f3n global con ABO de m\u00e1s de 100 pa\u00edses, con el apoyo de una s\u00f3lida estrategia multicanal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/es\/casestudy\/amway\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amway - 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