{"id":69394,"date":"2023-04-18T08:46:27","date_gmt":"2023-04-18T12:46:27","guid":{"rendered":"http:\/\/ideascale.com\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/"},"modified":"2025-08-04T07:51:07","modified_gmt":"2025-08-04T11:51:07","slug":"innovationsplanung-nachrichten-und-kommunikation-plan","status":"publish","type":"resource","link":"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/","title":{"rendered":"Messaging &amp; Kommunikation &#8211; Arbeitsbuch zur Innovationsplanung"},"content":{"rendered":"<p>Dieses Arbeitsbuch ist Teil einer Serie, die Sie bei der Erstellung eines Crowdsourced-Innovation-Programms unterst\u00fctzt. In dieser Arbeitsmappe zum Thema Nachrichten\u00fcbermittlung und Kommunikation werden Sie in der Lage sein:<\/p>\n<ul>\n<li>Bewerten Sie Ihre wichtigsten Stakeholder, um wirkungsvolle Botschaften zu entwickeln.<\/li>\n<\/ul>\n<ul>\n<li>Artikulieren Sie das Wertversprechen Ihrer Kampagne gegen\u00fcber verschiedenen Interessengruppen.<\/li>\n<\/ul>\n<ul>\n<li>Entwickeln Sie einen Kommunikationsplan f\u00fcr die Zeit vor und nach der Markteinf\u00fchrung.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dieses Arbeitsbuch ist Teil einer Serie, die Sie bei der Erstellung eines Crowdsourced-Innovation-Programms unterst\u00fctzt. In dieser Arbeitsmappe zum Thema Nachrichten\u00fcbermittlung und Kommunikation werden Sie in der Lage sein: Bewerten Sie <a href=\"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/\"> <\/a><\/p>\n","protected":false},"featured_media":69395,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"resource_format":[3364],"resource_innovation_tools":[3369],"resource_research":[],"resource_customer_stories":[],"resource_crowdsourcing_type":[],"resource_industry":[],"resource_challenge":[],"resource_topics":[],"resource_popular":[],"class_list":["post-69394","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","resource_format-innovation-tools-de","resource_innovation_tools-arbeitsbucher-und-leitfaden"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nachrichten\u00fcbermittlung und Kommunikation - 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