{"id":69394,"date":"2023-04-18T08:46:27","date_gmt":"2023-04-18T12:46:27","guid":{"rendered":"http:\/\/ideascale.com\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/"},"modified":"2024-02-20T06:47:18","modified_gmt":"2024-02-20T10:47:18","slug":"innovationsplanung-nachrichten-und-kommunikation-plan","status":"publish","type":"resource","link":"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/","title":{"rendered":"Messaging und Kommunikation &#8211; Arbeitsbuch zur Innovationsplanung"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dieses Arbeitsbuch ist Teil einer Serie, die Sie bei der Erstellung eines Crowdsourced-Innovation-Programms unterst\u00fctzt. In dieser Arbeitsmappe zum Thema Nachrichten\u00fcbermittlung und Kommunikation werden Sie in der Lage sein:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bewerten Sie Ihre wichtigsten Stakeholder, um wirkungsvolle Botschaften zu entwickeln.  <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Artikulieren Sie das Wertversprechen Ihrer Kampagne gegen\u00fcber verschiedenen Interessengruppen.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entwickeln Sie einen Kommunikationsplan f\u00fcr die Zeit vor und nach der Markteinf\u00fchrung.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dieses Arbeitsbuch ist Teil einer Serie, die Sie bei der Erstellung eines Crowdsourced-Innovation-Programms unterst\u00fctzt. In dieser Arbeitsmappe zum Thema Nachrichten\u00fcbermittlung und Kommunikation werden Sie in der Lage sein: Bewerten Sie [&hellip;]<\/p>\n","protected":false},"featured_media":69395,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"resource_format":[3364],"resource_innovation_tools":[3369],"resource_research":[],"resource_customer_stories":[],"resource_crowdsourcing_type":[],"resource_industry":[],"resource_challenge":[],"resource_topics":[],"resource_popular":[],"class_list":["post-69394","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","resource_format-innovation-tools-de","resource_innovation_tools-arbeitsbucher-und-leitfaden"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nachrichten\u00fcbermittlung und Kommunikation - Arbeitsbuch zur Innovationsplanung | IdeaScale<\/title>\n<meta name=\"description\" content=\"Dieses Arbeitsbuch ist das vierte in einer Reihe von Arbeitsb\u00fcchern zur Innovationsplanung, um eine neue Gelegenheit effektiv zu kommunizieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nachrichten\u00fcbermittlung und Kommunikation - Arbeitsbuch zur Innovationsplanung | IdeaScale\" \/>\n<meta property=\"og:description\" content=\"Dieses Arbeitsbuch ist das vierte in einer Reihe von Arbeitsb\u00fcchern zur Innovationsplanung, um eine neue Gelegenheit effektiv zu kommunizieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-20T10:47:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/04\/Messaging-And-Communications-Plan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/\",\"url\":\"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/\",\"name\":\"Nachrichten\u00fcbermittlung und Kommunikation - Arbeitsbuch zur Innovationsplanung | IdeaScale\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/04\/Messaging-And-Communications-Plan.jpg\",\"datePublished\":\"2023-04-18T12:46:27+00:00\",\"dateModified\":\"2024-02-20T10:47:18+00:00\",\"description\":\"Dieses Arbeitsbuch ist das vierte in einer Reihe von Arbeitsb\u00fcchern zur Innovationsplanung, um eine neue Gelegenheit effektiv zu kommunizieren.\",\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/#primaryimage\",\"url\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/04\/Messaging-And-Communications-Plan.jpg\",\"contentUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/04\/Messaging-And-Communications-Plan.jpg\",\"width\":640,\"height\":480},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ideascale.com\/de\/#website\",\"url\":\"http:\/\/ideascale.com\/de\/\",\"name\":\"IdeaScale\",\"description\":\"Enterprise Innovation Management Software\",\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ideascale.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/ideascale.com\/de\/#organization\",\"name\":\"IdeaScale\",\"url\":\"http:\/\/ideascale.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"http:\/\/ideascale.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png\",\"contentUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png\",\"width\":696,\"height\":696,\"caption\":\"IdeaScale\"},\"image\":{\"@id\":\"http:\/\/ideascale.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ideascale\",\"https:\/\/x.com\/ideascale\",\"https:\/\/www.instagram.com\/ideascale\/\",\"https:\/\/www.linkedin.com\/company\/ideascale\/\",\"https:\/\/www.youtube.com\/@Ideascalesolution\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nachrichten\u00fcbermittlung und Kommunikation - Arbeitsbuch zur Innovationsplanung | IdeaScale","description":"Dieses Arbeitsbuch ist das vierte in einer Reihe von Arbeitsb\u00fcchern zur Innovationsplanung, um eine neue Gelegenheit effektiv zu kommunizieren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/","og_locale":"de_DE","og_type":"article","og_title":"Nachrichten\u00fcbermittlung und Kommunikation - Arbeitsbuch zur Innovationsplanung | IdeaScale","og_description":"Dieses Arbeitsbuch ist das vierte in einer Reihe von Arbeitsb\u00fcchern zur Innovationsplanung, um eine neue Gelegenheit effektiv zu kommunizieren.","og_url":"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/","og_site_name":"IdeaScale","article_publisher":"https:\/\/www.facebook.com\/ideascale","article_modified_time":"2024-02-20T10:47:18+00:00","og_image":[{"width":640,"height":480,"url":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/04\/Messaging-And-Communications-Plan.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@ideascale","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/","url":"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/","name":"Nachrichten\u00fcbermittlung und Kommunikation - Arbeitsbuch zur Innovationsplanung | IdeaScale","isPartOf":{"@id":"http:\/\/ideascale.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/#primaryimage"},"image":{"@id":"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/04\/Messaging-And-Communications-Plan.jpg","datePublished":"2023-04-18T12:46:27+00:00","dateModified":"2024-02-20T10:47:18+00:00","description":"Dieses Arbeitsbuch ist das vierte in einer Reihe von Arbeitsb\u00fcchern zur Innovationsplanung, um eine neue Gelegenheit effektiv zu kommunizieren.","inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/ideascale.com\/de\/resource\/innovationsplanung-nachrichten-und-kommunikation-plan\/#primaryimage","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/04\/Messaging-And-Communications-Plan.jpg","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/04\/Messaging-And-Communications-Plan.jpg","width":640,"height":480},{"@type":"WebSite","@id":"http:\/\/ideascale.com\/de\/#website","url":"http:\/\/ideascale.com\/de\/","name":"IdeaScale","description":"Enterprise Innovation Management Software","publisher":{"@id":"http:\/\/ideascale.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ideascale.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"http:\/\/ideascale.com\/de\/#organization","name":"IdeaScale","url":"http:\/\/ideascale.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"http:\/\/ideascale.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","width":696,"height":696,"caption":"IdeaScale"},"image":{"@id":"http:\/\/ideascale.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ideascale","https:\/\/x.com\/ideascale","https:\/\/www.instagram.com\/ideascale\/","https:\/\/www.linkedin.com\/company\/ideascale\/","https:\/\/www.youtube.com\/@Ideascalesolution"]}]}},"_links":{"self":[{"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/resource\/69394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/types\/resource"}],"replies":[{"embeddable":true,"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/comments?post=69394"}],"version-history":[{"count":0,"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/resource\/69394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/media\/69395"}],"wp:attachment":[{"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/media?parent=69394"}],"wp:term":[{"taxonomy":"resource_format","embeddable":true,"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/resource_format?post=69394"},{"taxonomy":"resource_innovation_tools","embeddable":true,"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/resource_innovation_tools?post=69394"},{"taxonomy":"resource_research","embeddable":true,"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/resource_research?post=69394"},{"taxonomy":"resource_customer_stories","embeddable":true,"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/resource_customer_stories?post=69394"},{"taxonomy":"resource_crowdsourcing_type","embeddable":true,"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/resource_crowdsourcing_type?post=69394"},{"taxonomy":"resource_industry","embeddable":true,"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/resource_industry?post=69394"},{"taxonomy":"resource_challenge","embeddable":true,"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/resource_challenge?post=69394"},{"taxonomy":"resource_topics","embeddable":true,"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/resource_topics?post=69394"},{"taxonomy":"resource_popular","embeddable":true,"href":"https:\/\/ideascale.com\/de\/wp-json\/wp\/v2\/resource_popular?post=69394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}