One of the best things about working at IdeaScale is the variety of customers, use cases, and success stories that you hear about. But recently, our work with the Commission for Environmental Cooperation reminded us of some of our favorite types of customers. Here are some of the reasons that CEC embodies these qualities.
Socially-Responsible. The Commission for Environmental Cooperation fosters conservation, protection and enhancement of the North American environment for the benefit of present and future generations. We feel really gratified when customers care about making the world a better place. That’s why we’ve loved working with customers like the Department of Energy’s Sunshot initiative and the DREAMS Challenge.
Creative. CEC didn’t limit their outreach to the standard playbook. In addition to press releases, videos, emails, and social media promotion, they also placed phone calls to universities and innovation hubs to garner interest. That’s why we’re excited by companies that find new ways to connect, evaluate, and nurture great ideas.
Forward Thinking. The winners of the CEC innovation challenge had some truly novel ideas like using food waste to create high protein foods and convert plastic into sustainable concrete. Without idea management solutions, these ideas sometimes go unsaid and undiscovered and they make the team at IdeaScale truly excited when those dreams get realized.
Great Networkers. There were multiple opportunities to connect with the CEC challenge, including an in-person mentoring part of the process. Teams that combine online and offline connection generally have the richest sets of results. That’s why Scentsy always invites engagement at their annual event and Dick’s Sporting Goods had an in-person component as part of their launch.
Don’t get me wrong: we love all our customers and most of them are great at all these things. But it’s really awesome to see one story encapsulate some of those values that define our work.