Totem is a crowd-powered innovation consultancy which has worked with Global Fortune 500 companies, using IdeaScale solutions, to plan, present, and manage successful innovation campaigns. They do this through an online curriculum, which is customizable to your learning goals. In the ever-evolving world, crowdsourcing feels very democratizing and also introduces you to minds and ideas to which you wouldn’t normally have access.
In an introductory course, you would be introduced to key concepts or areas of focus. Say, for example, that you are interested in an Introduction to Crowdsourcing. Totem introduces eight key areas that you should be sure to consider before making your crowdsourcing campaign public.
- Introduction to Crowdsourcing
It’s important to have an overall understanding of the field of crowdsourcing, and why it might (or in some cases, might not) be helpful for your particular goals.
- Planning a Campaign
Like most things that produce results, planning is essential. This is when you will want to think about your goals and objectives, and what results you will consider a success. Basically, ask yourselves all the questions that could possibly arise during the campaign, and answer them.
- Configuring a Campaign
Like planning a campaign, thinking through the logistics of what it’s going to look like and how it is going to be managed are equally important. This is especially true with relation to members who will be participating and ideas that will be generated. What are you going to do with them?
- Recruiting and Activation
While having a handle on how you will manage the campaign once it has launched is a good idea, it’s also good to have an idea of the audience for participation that you are looking for, AND how you are going to get their attention.
- Running a Campaign
Once you’ve thought through all the logistical footwork, it’s time to launch and run the campaign. Engage audiences, administrate the community, make it happen.
- Rewarding a Crowd
No campaign is complete without a little reward. This doesn’t necessarily mean a cash or physical prize–sometimes it can be the prestige of having a winning idea, the peek behind the curtain of a large company, or donations to particular philanthropic causes. Even a pat on the back. Any type of recognition is paramount, and will help to create an environment which is open to future campaigns.
- Idea Conversion
Once ideas come in, it’s obviously unrealistic to implement them all. But there will have to some analysis and evaluation of ideas, and that’s where idea conversion happens.
- After a Campaign
In addition to evaluating and analyzing the actual ideas which resulted from the campaign, it’s also important to assess the efficiency and usefulness of the campaign itself. Was the return on investment high enough to warrant another campaign in the future?
So, how can you learn to excel at all eight key areas of crowdsourcing? The absolute best way is to take the crash course from Totem.