Many people launch an innovation community as a way of improving their employee engagement scores. But how do you know if you’re moving in the right direction? Many IdeaScale customers are interested in gathering sentiment analysis. This is actually possible directly within IdeaScale using the survey tool, which can pose questions to every member of the community, but before you do that, you might want to think about what it is that you want to measure in order to find out how people truly feel about your innovation program. Here are a few things to consider:
Set a Baseline. This means that you’ll have to wait to find out how you really did on the test. You need at least two data points in order to chart progress. Even if you’ve already launched a community, measure their responses now and again in three to six months. So get started now and set up a regular reminder for the future.
Figure Out How You Want to Measure. Is it NPS? A 5-star satisfaction scale? Pass/Fail? Determine your metric to know how you’re doing and use the same measure each time you reach out to measure innovation sentiment.
Know Your Audience. It’s all very important to know who you’re talking to. If you’re reaching out for feedback using the IdeaScale built-in survey tool, you can even target particular groups within your community, but it’s good to know who they are (old employees vs. new employees, men or women, how are they using the software in the first place).
Get Beyond Your Own Sense of Value. Yes, of course you get value by accessing and combining people’s ideas, but what value are you providing to your community? Is it the intrinsic joy of connecting or is it that they’ve seen a lot of organizational change since they joined the community? What is it that your community comes to your innovation program for?
Learn more about measuring innovation sentiment, by downloading our complimentary infographic on the subject.