{"id":75686,"date":"2022-03-28T14:18:53","date_gmt":"2022-03-28T18:18:53","guid":{"rendered":"http:\/\/ideascale.com\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%ae%d8%b1%d9%8a%d8%b7%d8%a9-%d8%a7%d9%84%d8%aa%d8%b9%d8%a7%d8%b7%d9%81\/"},"modified":"2024-02-22T13:43:53","modified_gmt":"2024-02-22T17:43:53","slug":"%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%ae%d8%b1%d9%8a%d8%b7%d8%a9-%d8%a7%d9%84%d8%aa%d8%b9%d8%a7%d8%b7%d9%81","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%ae%d8%b1%d9%8a%d8%b7%d8%a9-%d8%a7%d9%84%d8%aa%d8%b9%d8%a7%d8%b7%d9%81\/","title":{"rendered":"\u0645\u0627 \u0647\u064a \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641\u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0648\u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0628\u0646\u0627\u0621"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;Conclusion&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><p>\u0645\u0646 \u0623\u062c\u0644 \u0625\u0642\u0627\u0645\u0629 \u0627\u062a\u0635\u0627\u0644 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643\u060c \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062e\u0644\u0642 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0639\u0647\u0645. \u064a\u0644\u0639\u0628 \u062e\u0644\u0642 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u062f\u0648\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u0641\u064a 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\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0625\u0646\u0647\u0627 \u062a\u0648\u062c\u0647 \u0623\u064a\u0636\u064b\u0627 \u0625\u0646\u0634\u0627\u0621 \u062d\u0644\u0648\u0644 \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643.<\/p>\n<p>\u062a\u0644\u0639\u0628 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641\u060c \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u0628\u062d\u0627\u062b \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u064a\u0629\u060c \u062f\u0648\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627 \u0641\u064a \u062a\u0635\u0648\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0642\u062a\u0631\u0627\u062d \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a. \u062a\u062a\u064a\u062d \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0644\u0644\u0645\u0635\u0645\u0645\u064a\u0646 \u0648\u0641\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645. \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062a\u0644\u0639\u0628 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u062f\u0648\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0641\u062c\u0648\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0646\u062d\u0648 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0630\u0627\u062a \u0645\u0639\u0646\u0649.<\/p>\n<p>\u0641\u064a \u062c\u0648\u0647\u0631 \u0627\u0644\u0623\u0645\u0631\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0633\u062e\u064a\u0631 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u0629 \u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u0649 \u062a\u0639\u0642\u064a\u062f\u0627\u062a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0634\u0641\u0627\u0641 \u0628\u064a\u0646 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642\u060c \u0648\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u064a \u064a\u062a\u0631\u062f\u062f \u0635\u062f\u0627\u0647\u0627 \u0628\u0639\u0645\u0642 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n<\/p>\n<p><h2 id=\"toc_How_Is_an_Empathy_Map_Structured\" class=\"wp-block-heading\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0643\u064a\u0641 \u064a\u062a\u0645 \u062a\u0646\u0638\u064a\u0645 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641\u061f<\/h2>\n<\/p>\n<p><p>\u0641\u064a \u0627\u0644\u0623\u0633\u0627\u0633\u060c \u062a\u0646\u0642\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0625\u0644\u0649 \u0623\u0631\u0628\u0639\u0629 \u0623\u0631\u0628\u0627\u0639 \u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0644\u0647\u0627 \u0646\u0647\u062c \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0631\u0643\u0632 \u0647\u0630\u0647 \u0627\u0644\u0623\u0631\u0628\u0627\u0639 \u0639\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645 \u0628\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u064a \u0631\u062f. \u0648\u0647\u0630\u0647 \u0627\u0644\u0623\u0631\u0628\u0627\u0639 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0647\u064a:<\/p>\n<\/p>\n<ul class=\"wp-block-list\">\n<li>\u064a\u062a\u062d\u062f\u062b<\/li>\n<\/ul>\n<ul>\n<li>\u064a\u0641\u0643\u0631 \u0623\u0648 \u064a\u062f\u0631\u0643<\/li>\n<\/ul>\n<ul>\n<li>\u064a\u0634\u0639\u0631<\/li>\n<\/ul>\n<ul>\n<li>\u064a\u0641\u0639\u0644<\/li>\n<\/ul>\n<p><p>\u062a\u0633\u0644\u0637 \u0647\u0630\u0647 \u0627\u0644\u0623\u0631\u0628\u0627\u0639 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0634\u0639\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062a\u062c\u0627\u0647 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0643\u064a\u0641 \u064a\u0639\u0628\u0631\u0648\u0646 \u0639\u0646 \u0641\u0631\u062d\u062a\u0647\u0645\/\u0625\u062d\u0628\u0627\u0637\u0647\u0645 \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u0644\u0627 \u064a\u062a\u0645 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0625\u062d\u0628\u0627\u0637\u0647\u0645 \u0645\u0646 \u0646\u0642\u0637\u0629 \u0627\u0644\u0623\u0644\u0645 \u0644\u0641\u0638\u064a\u064b\u0627\u060c \u0648\u0644\u0643\u0646\u0647 \u0633\u064a\u063a\u064a\u0631 \u062a\u0635\u0631\u0641\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629. \u0633\u0648\u0641 \u064a\u0646\u0639\u0643\u0633 \u0647\u0630\u0627 \u0627\u0644\u0627\u0646\u0642\u0633\u0627\u0645 \u0641\u064a \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641\u060c \u0648\u064a\u0645\u0643\u0646 \u0644\u0641\u0631\u064a\u0642\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u062a\u0647. \u0644\u0642\u062f \u0642\u062f\u0645\u0646\u0627 \u200b\u200b\u0639\u0644\u0649 \u0648\u062c\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u062f \u0644\u0645\u062d\u0629 \u0639\u0627\u0645\u0629 \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u0639\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u0631\u0628\u0627\u0639 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0641\u064a \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0646 \u0623\u062c\u0644 \u0641\u0647\u0645 \u0623\u0641\u0636\u0644.<\/p>\n<\/p>\n<ul>\n<li><b>Says or Speaks: <\/b>This section is all about what a user says about your product; it can include any queries and remarks that users have about the product. It can consist of interviews, reviews, feedback, and statements. This feedback can be received both from the user directly or from their peers.<\/li>\n<\/ul>\n<ul>\n<li><\/li>\n<\/ul>\n<p><strong><b>\u064a\u0641\u0643\u0631 \u0623\u0648 \u064a\u062f\u0631\u0643:<\/b><\/strong> \u064a\u062f\u0648\u0631 \u0631\u0628\u0639 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0648\u0627\u0644\u0625\u062f\u0631\u0627\u0643 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u0631\u0643\u0632 \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u062a\u062d\u062f\u062b \u0639\u0646\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0643\u062b\u064a\u0631\u064b\u0627\u060c \u0648\u0644\u0643\u0646\u0647 \u064a\u062a\u0636\u0645\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0643\u064a\u0631\u0647\u0645 \u0641\u064a \u0627\u0644\u062a\u062c\u0631\u0628\u0629. \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0645\u0639\u064a\u0646\u0629\u060c \u0644\u0630\u0644\u0643 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u0648\u0639\u064a \u0644\u0641\u0647\u0645 \u0645\u0627 \u064a\u0641\u0643\u0631 \u0641\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646.<\/li>\n<\/ul>\n<ul>\n<li>\n<b>Feels: <\/b>This section is also based on non-tangible factors of a user's experience and focuses mainly on how they feel. It considers how they naturally feel towards your product and how their feelings change given certain stimuli or steps in the journey. This section is all about the customer's emotional state and how that affects their perception of your brand.<\/p>\n<ul>\n<li><\/li>\n<\/ul>\n<p><strong><b>\u064a\u0641\u0639\u0644:<\/b><\/strong> \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0645\u062e\u0635\u0635 \u0644\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0623\u062b\u0646\u0627\u0621 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c\u0643\/\u062e\u062f\u0645\u062a\u0643. \u0645\u0627 \u0647\u064a \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u062e\u0630\u0648\u0646\u0647\u0627 \u0648\u0643\u064a\u0641 \u062a\u062a\u0623\u062b\u0631 \u0647\u0630\u0647 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0628\u0645\u0634\u0627\u0639\u0631\u0647\u0645 \u062a\u062c\u0627\u0647 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/li>\n<\/ul>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u064a\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0643\u0645\u064a \u0644\u0623\u0646\u0647 \u064a\u0645\u0643\u0646\u0643 \u0628\u0633\u0647\u0648\u0644\u0629 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u062e\u0630\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646. \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u062d\u064a\u0648\u064a\u0629 \u0647\u064a \u062a\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0642\u0644\u064a\u0629 \u0627\u0644\u0643\u0627\u0645\u0646\u0629 \u0648\u0631\u0627\u0621 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a.<\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\"><strong><b>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%81%d9%88%d8%a7%d8%a6%d8%af-%d8%ae%d8%b1%d9%8a%d8%b7%d8%a9-%d8%a7%d9%84%d8%aa%d8%b9%d8%a7%d8%b7%d9%81\/\">8 \u0641\u0648\u0627\u0626\u062f \u062d\u0627\u0633\u0645\u0629 \u0644\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0644\u0641\u0631\u064a\u0642\u0643<\/a><\/b><\/strong><\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"toc_Why_Use_an_Empathy_Map\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0644\u0645\u0627\u0630\u0627 \u0646\u0633\u062a\u062e\u062f\u0645 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641\u061f<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u062a\u0639\u062f \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0623\u062f\u0627\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0645\u0637\u0627\u0644\u0628\u0647\u0645 \u0644\u0645\u0646\u062a\u062c \u0645\u0639\u064a\u0646. \u0641\u0647\u064a \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0628\u0637\u0631\u064a\u0642\u0629 \u0623\u0643\u062b\u0631 \u062a\u0646\u0638\u064a\u0645\u0627\u064b 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--><\/p>\n<p><!-- wp:heading  --><\/p>\n<p><b>1. \u062c\u0645\u0647\u0648\u0631 \u0645\u0633\u062a\u0647\u062f\u0641 \u0623\u0641\u0636\u0644:<\/b> \u062a\u0639\u062a\u0645\u062f \u0634\u0639\u0628\u064a\u0629 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0639\u0644\u0649 \u0641\u0639\u0627\u0644\u064a\u062a\u0647\u0627 \u0641\u064a \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0633\u062a\u0633\u062a\u0647\u062f\u0641 \u0639\u0645\u0644\u0627\u0621\u0643 \u0628\u0633\u0631\u0639\u0629\u060c \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a\u0647\u0645 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0645\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0645\u0627 \u0639\u0644\u064a\u0643 \u0641\u0639\u0644\u0647 \u0644\u0625\u0628\u0631\u0627\u0632 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u0648\u0641\u0631 \u0647\u0630\u0627 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u064a\u0636\u064a\u0642 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u062b\u0627\u0644\u064a.<\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading  --><\/p>\n<p><b>2. \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0624\u062b\u0631\u0629:  <\/b>\u0645\u0646 \u0645\u0646\u0627 \u0644\u0627 \u064a\u0631\u064a\u062f \u062d\u0644\u0627\u064b \u0641\u0639\u0627\u0644\u0627\u064b \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0639\u0646\u0647\u0645\u061f \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0627\u0641\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0644\u0645\u0648\u0627\u0643\u0628\u0629 \u0646\u0641\u0642\u0627\u062a\u0647\u0627\u060c \u0648\u062a\u0639\u062f \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0637\u0631\u064a\u0642\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u0628\u062f\u0621 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u0647\u0627\u0631\u0627\u062a\u0643 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u0627\u0644\u0628\u062d\u062b \u062f\u0648\u0646 \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0627\u0644. \u064a\u0645\u0643\u0646 \u062a\u0646\u0641\u064a\u0630 \u0647\u0630\u0647 \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0628\u0633\u0647\u0648\u0644\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0647\u064a \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0646\u0635\u0629 \u062a\u0639\u0627\u0648\u0646\u064a\u0629 \u064a\u0645\u0643\u0646 \u0644\u0639\u062f\u0629 \u0623\u0634\u062e\u0627\u0635 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0648\u0642\u062a \u0648\u0627\u062d\u062f.<\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading  --><\/p>\n<p><b>3. \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635:<\/b> \u0633\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0636\u0645\u064a\u0646 \u062e\u064a\u0627\u0631\u0627\u062a \u062a\u062e\u0635\u064a\u0635 \u0645\u062a\u0639\u062f\u062f\u0629 \u0628\u0645\u062c\u0631\u062f \u0641\u0647\u0645 \u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0639\u0645\u0644\u0627\u0624\u0643 \u0645\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062a\u0639\u062f \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0637\u0631\u064a\u0642\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0646\u062a\u062c\u0643 \u0648\u0625\u0636\u0627\u0641\u0629 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0628\u0639\u062f \u062a\u0646\u0638\u064a\u0645 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643.<\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading  --><\/p>\n<p><b>4. \u0628\u0646\u0627\u0621 \u0641\u0647\u0645 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645:<\/b> \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0648\u0644 \u0644\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0647\u0648 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u062e\u062a\u0628\u0631\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0648\u062a\u0642\u0633\u064a\u0645 \u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645 \u062a\u062c\u0627\u0647 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639\u064a\u0646\u0629. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641\u060c \u0633\u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.<\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u0633\u062a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u062e\u062a\u0628\u0631\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0644\u062f\u064a\u0643\u060c \u0648\u0623\u0641\u0643\u0627\u0631\u0647\u0645\u060c \u0648\u0645\u0634\u0627\u0639\u0631\u0647\u0645\u060c \u0648\u0633\u064a\u0645\u0646\u062d\u0643 \u0630\u0644\u0643 \u0625\u0637\u0627\u0631\u064b\u0627 \u0645\u062b\u0627\u0644\u064a\u064b\u0627 \u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading  --><\/p>\n<p><b>5. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u0634\u062e\u0635\u064a:<\/b> \u064a\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u0634\u062e\u0635\u064a \u062e\u0637\u0648\u0629 \u062d\u0627\u0633\u0645\u0629 \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0644\u0628\u062d\u062b \u0623\u0648 \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641\u060c \u0644\u0646 \u062a\u0636\u0637\u0631 \u0625\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0643\u0644 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0634\u0627\u0642 \u0627\u0644\u0645\u062a\u0645\u062b\u0644 \u0641\u064a \u062c\u0645\u0639 \u0639\u064a\u0646\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0647\u0627 \u0644\u062a\u0646\u0627\u0633\u0628 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a\u0643.<\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u062a\u0633\u0627\u0639\u062f\u0643 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u0634\u062e\u0635\u064a \u0648\u062a\u0645\u0646\u062d\u0643 \u0631\u0624\u064a\u0629 \u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0644\u0645\u0627 \u064a\u0645\u0631 \u0628\u0647 \u0639\u0645\u0644\u0627\u0624\u0643.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading  --><\/p>\n<p><b>6. \u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u062e\u0627\u0637\u0631:<\/b> \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641\u060c \u064a\u0645\u0643\u0646\u0643 \u0628\u0633\u0647\u0648\u0644\u0629 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647\u0643 \u0648\u0627\u0644\u062a\u0648\u0635\u0644 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0645\u0648\u0627\u062c\u0647\u0629 \u062a\u0644\u0643 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0637\u0648\u0631 \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u064a\u0636\u064b\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u0644\u0636\u0645\u0627\u0646 \u0631\u0636\u0627 \u0639\u0645\u064a\u0644\u0643 \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0645\u0644\u0641\u0647 \u0627\u0644\u0634\u062e\u0635\u064a.<\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"toc_Building_an_Empathy_Map\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0628\u0646\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u0639\u0646\u062f \u0641\u0647\u0645 \u0645\u062f\u0649 \u0623\u0647\u0645\u064a\u0629 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u0628\u0646\u0627\u0626\u0647\u0627. \u0625\u0646 \u062a\u0639\u0644\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0648\u064a\u0643\u0648\u0646 \u0645\u0641\u064a\u062f\u064b\u0627 \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0645\u0639 \u0641\u0631\u064a\u0642\u0643.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0634\u0631\u062d\u0646\u0627 \u0627\u0644\u0645\u062e\u062a\u0635\u0631 \u0648\u0627\u0644\u0633\u0647\u0644 \u0644\u0643\u064a\u0641\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 \u0648\u0627\u062d\u062f\u060c<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading  --><\/p>\n<p><b>1. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/b><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u064a\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0647\u0648 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u0628\u0646\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643. \u062a\u062d\u062a\u0627\u062c \u0623\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u063a\u0631\u0636 \u0623\u0648 \u0627\u0644\u0642\u0635\u062f \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641. \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0644\u062f\u064a\u0643 \u0623\u064a \u063a\u0631\u0636 \u0623\u0648 \u0647\u062f\u0641\u060c \u0641\u0644\u0646 \u064a\u0643\u0648\u0646 \u0644\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0623\u064a \u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0643\u060c \u0648\u0644\u0646 \u062a\u0643\u0648\u0646 \u062a\u0645\u0631\u064a\u0646\u064b\u0627 \u0641\u0639\u0627\u0644\u064b\u0627 \u0644\u0641\u0631\u064a\u0642\u0643.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u062b\u0627\u0646\u064a\u0627\u064b\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0646\u0647\u062c \u0645\u0631\u0643\u0632. \u0628\u062f\u0648\u0646 \u0627\u062a\u0628\u0627\u0639 \u0646\u0647\u062c \u0645\u0631\u0643\u0651\u0632\u060c \u0633\u062a\u0641\u0648\u062a\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0623\u062c\u0632\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0648\u0633\u064a\u0646\u062a\u0647\u064a \u0628\u0643 \u0627\u0644\u0623\u0645\u0631 \u0628\u0646\u062a\u0627\u0626\u062c \u0645\u0634\u0648\u0647\u0629. \u062d\u0627\u0648\u0644 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u062e\u0631\u064a\u0637\u062a\u0643 \u062b\u0645 \u062a\u0627\u0628\u0639. \u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u062a\u062c\u0627\u0631\u0628\u0647\u0645 \u0648\u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u064a \u0645\u0631\u0648\u0627 \u0628\u0647\u0627 \u0645\u0646 \u0623\u062c\u0644 \u062a\u0637\u0648\u064a\u0631 \u062d\u0644 \u0645\u0633\u062a\u0646\u064a\u0631 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading  --><\/p>\n<p><b>2. \u0641\u062d\u0635 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645  <\/b><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u0647\u0630\u0647 \u0647\u064a \u062e\u0637\u0648\u062a\u0643 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629\u060c \u0633\u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0643 \u062a\u062d\u0644\u064a\u0644 \u0648\u0641\u062d\u0635 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644\u0647 \u0645\u0639 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0623\u0648 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u062a\u0641\u0627\u0639\u0644. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645\u060c \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0636\u0639 \u0646\u0641\u0633\u0643 \u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u062a\u0641\u062d\u0635 \u062a\u062c\u0631\u0628\u062a\u0647 \u0641\u064a \u0645\u0648\u0642\u0641 \u0645\u0639\u064a\u0646 \u0648\u0645\u0627 \u0634\u0639\u0631 \u0628\u0647 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0645\u0639\u064a\u0646\u0629.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u064a\u0631\u0627\u0647 \u0639\u0645\u064a\u0644\u0643\u060c \u0623\u0648 \u0645\u0631\u0627\u0642\u0628\u062a\u0647\u060c \u0623\u0648 \u062a\u062d\u0644\u064a\u0644\u0647\u060c \u0648\u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0646\u0641\u0633 \u0627\u0644\u0634\u064a\u0621 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0623\u062b\u064a\u0631 \u0645\u0645\u0627\u062b\u0644. \u0648\u0633\u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u0643\u0644 \u0645\u0627 \u064a\u062d\u062f\u062b \u062d\u0648\u0644\u0647\u0645\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0627\u0644\u0628\u064a\u0626\u0629 \u0648\u0627\u0644\u0623\u0645\u0627\u0643\u0646. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0631\u0643\u0632 \u0627\u0644\u0642\u0633\u0645 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u0645\u062a\u0639 \u0628\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0633\u062a\u0633\u062a\u062d\u0636\u0631 \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u062a\u062c\u0631\u0628\u0629 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u064a\u062c\u0628 \u0623\u062e\u0630 \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u0648\u0631 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading  --><\/p>\n<p><b>3. \u0641\u0647\u0645 \u0627\u0644\u0639\u0642\u0644<\/b><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629\u060c \u0639\u0644\u064a\u0643 \u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u064a\u0641\u0643\u0631 \u0641\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0646\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643. \u0631\u0643\u0632 \u0639\u0644\u0649 \u0637\u0631\u0642 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0645\u0627 \u064a\u062f\u0648\u0631 \u0641\u064a \u0623\u0630\u0647\u0627\u0646\u0647\u0645 \u0648\u062d\u0627\u0648\u0644 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u062a\u0635\u0627\u0644\u0643 \u0628\u0647\u0645.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u0633\u0648\u0641 \u064a\u0633\u062a\u063a\u0631\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0639\u0636 \u0627\u0644\u0648\u0642\u062a \u062d\u062a\u0649 \u062a\u0641\u0647\u0645 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0648\u0623\u0641\u0643\u0627\u0631\u0647\u0645 \u0648\u062a\u0635\u0648\u0631\u0627\u062a\u0647\u0645 \u0648\u0645\u0634\u0627\u0639\u0631\u0647\u0645. \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0645\u0628\u062f\u0626\u064a \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0634\u0627\u0639\u0631\u0647\u0645 \u0644\u062f\u0639\u0645 \u0647\u0630\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629\u060c \u0639\u0644\u064a\u0643 \u0623\u064a\u0636\u064b\u0627 \u0623\u0646 \u062a\u0631\u0649 \u0645\u0627 \u064a\u0643\u0633\u0628\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0644\u062f\u064a\u0647\u0645. \u064a\u0645\u0643\u0646 \u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0623\u0645\u0631 \u0625\u0644\u0649 \u0645\u0627 \u062d\u0642\u0642\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0646\u0642\u0627\u0637 \u0623\u0648 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u064a \u0634\u0639\u0631\u0648\u0627 \u0641\u064a\u0647\u0627 \u0628\u0627\u0644\u0625\u062d\u0628\u0627\u0637. \u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629\u060c \u0633\u062a\u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0631\u0636 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0643.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading  --><\/p>\n<p><b>4. \u062a\u0644\u062e\u064a\u0635  <\/b><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u062a\u0633\u062a\u0644\u0632\u0645 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u062a\u0644\u062e\u064a\u0635 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0648\u0636\u0639\u0647\u0627 \u0628\u0639\u0646\u0627\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0631\u0628\u0627\u0639 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629. \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0622\u0646 \u0645\u0634\u0627\u0631\u0643\u0629 \u0623\u0641\u0643\u0627\u0631\u0643 \u0645\u0639 \u0641\u0631\u064a\u0642\u0643 \u0648\u064a\u0645\u0643\u0646\u0643 \u062c\u0645\u0639 \u0622\u0631\u0627\u0626\u0647\u0645 \u062d\u0648\u0644 \u0645\u0631\u0627\u062d\u0644 \u0645\u0639\u064a\u0646\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u0633\u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0643 \u0645\u0646\u062d \u0641\u0631\u064a\u0642\u0646\u0627 \u0645\u0633\u0627\u062d\u0629 \u0643\u0627\u0641\u064a\u0629 \u0644\u0641\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0644\u0628\u062d\u062b \u0639\u0646\u0647\u0627. \u062d\u0627\u0648\u0644 \u0623\u0646 \u062a\u0623\u062e\u0630 \u0641\u0631\u064a\u0642\u0643 \u0639\u0644\u0649 \u0646\u0647\u062c \u062a\u0639\u0627\u0648\u0646\u064a \u0648\u0623\u0646 \u064a\u062a\u0645 \u062a\u0642\u064a\u064a\u0645 \u0642\u0631\u0627\u0631\u0627\u062a\u0647\u0645 \u0628\u0639\u0646\u0627\u064a\u0629 \u062d\u062a\u0649 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0623\u062e\u0631\u0649 \u0645\u0646 \u0645\u0646\u062a\u062c\u0643.<\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\"><strong><b>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/blog\/experience-map-applications\/\">\u062a\u062c\u0631\u0628\u0629 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062e\u0631\u0627\u0626\u0637<\/a><\/b><\/strong><\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u062e\u0627\u062a\u0645\u0629<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u062a\u0639\u062f \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0623\u062f\u0627\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u062a\u062d\u062a\u0627\u062c\u0647 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0625\u0646\u0634\u0627\u0621 \u062a\u0641\u0627\u0639\u0644 \u0623\u0641\u0636\u0644 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u062a\u0628\u0627\u0639 \u0646\u0647\u062c \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0633\u062a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0633\u0631\u064a\u0639 \u0648\u0633\u0644\u064a\u0645 \u0628\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0648\u0633\u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062d\u062b\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u0639\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u0641\u064a \u0627\u0644\u0645\u0631\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0641\u064a\u0647\u0627 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643\u060c \u062d\u0627\u0648\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0639\u0644\u0649 <a href=\"https:\/\/ideascale.com\/ar\/ideascale-whiteboard\/\">IdeaScale Whiteboard<\/a> \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0648\u0623\u0643\u062b\u0631 \u062f\u0642\u0629.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u064a\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0641\u064a\u062f\u064b\u0627 \u0644\u0644\u063a\u0627\u064a\u0629 \u0639\u0646\u062f \u0632\u064a\u0627\u062f\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 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