{"id":75626,"date":"2023-02-02T06:29:06","date_gmt":"2023-02-02T10:29:06","guid":{"rendered":"http:\/\/ideascale.com\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%8a-%d9%85%d8%b5%d9%81%d9%88%d9%81%d8%a9-ansoff\/"},"modified":"2024-02-22T12:48:19","modified_gmt":"2024-02-22T16:48:19","slug":"%d9%85%d8%a7-%d9%87%d9%8a-%d9%85%d8%b5%d9%81%d9%88%d9%81%d8%a9-ansoff","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%8a-%d9%85%d8%b5%d9%81%d9%88%d9%81%d8%a9-ansoff\/","title":{"rendered":"\u0645\u0627 \u0647\u064a \u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641\u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0648\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0648\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Ansoff_Matrix\" class=\"wp-block-heading\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0645\u0627 \u0647\u064a \u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641\u061f<\/h2>\n<p>\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0623\u062f\u0627\u0629 \u0645\u062d\u0648\u0631\u064a\u0629 \u0641\u064a \u062a\u062e\u0637\u064a\u0637 \u0646\u0645\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0648\u0633\u0639. \u062a\u0642\u0648\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0641\u0648\u0641\u0629 2 \u00d7 2 \u0628\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0623\u0631\u0628\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0646\u0645\u0648: \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062a\u0637\u0648\u064a\u0631\/\u062a\u0646\u0648\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a. \u062a\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0645\u0635\u0641\u0648\u0641\u0629 Ansoff \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u062e\u0641\u064a\u0641 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0645\u0639 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0641\u0631\u0635 \u0627\u0644\u0646\u0645\u0648. \u064a\u0633\u062a\u0643\u0634\u0641 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0645\u062b\u0644\u0629 \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0645\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0645\u0648\u0631\u062f\u064b\u0627 \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0627\u0644\u062a\u0646\u0642\u0644 \u0641\u064a \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n<p><b>\u0647\u0630\u0627 \u0647\u0648 \u062a\u062e\u0637\u064a\u0637 \u0645\u0635\u0641\u0648\u0641\u0629 Ansoff:<\/b><\/p>\n<ul>\n<li><b>\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629:<\/b> \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629.<\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629:<\/b> \u0647\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062e\u0637\u0637 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0625\u0637\u0644\u0627\u0642\u0647\u0627 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\/\u0623\u0648 \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629:<\/b> \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0641\u064a\u0647\u0627 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\/\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629.<\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062c\u062f\u064a\u062f\u0629:<\/b> \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u062a\u0637\u0645\u062d \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0623\u0648 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u064a\u0647\u0627.<\/li>\n<\/ul>\n<p>\u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0633\u064a\u0646\u064a \u062a\u0642\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0623\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629. \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u0648\u0631 Y \u062a\u0642\u0639 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062c\u062f\u064a\u062f\u0629. \u0625\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0631\u0633\u0648\u0645\u064a \u0644\u0645\u0635\u0641\u0648\u0641\u0629 \u0627\u0644\u0646\u0645\u0648 \u0647\u0630\u0647 \u0647\u0648 \u0623\u0646\u0647 \u0643\u0644\u0645\u0627 \u0627\u0628\u062a\u0639\u062f\u062a \u0639\u0646 \u0646\u0642\u0637\u0629 \u0627\u0644\u0635\u0641\u0631\u060c \u0632\u0627\u062f\u062a \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062a\u064a \u0633\u062a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629. \u0648\u0630\u0644\u0643 \u0644\u0623\u0646\u0647 \u0643\u0644\u0645\u0627 \u0627\u0628\u062a\u0639\u062f\u0646\u0627 \u0639\u0644\u0649 \u0637\u0648\u0644 \u0627\u0644\u0645\u062d\u0648\u0631 X \u0623\u0648 Y\u060c \u0643\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0623\u062d\u062f\u062b.<\/p>\n<h2 id=\"toc_The_4_Growth_Strategies_of_Ansoff_Matrix\" class=\"wp-block-heading\" style=\"--fontsize: 36; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"36\" data-lineheight=\"46.8px\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0644\u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641<\/h2>\n<p>\u064a\u062a\u0637\u0644\u0628 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0627\u062a\u0628\u0627\u0639 \u0646\u0647\u062c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0648\u062a\u0639\u062f \u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641 \u0628\u0645\u062b\u0627\u0628\u0629 \u0645\u0646\u0627\u0631\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u0633\u0639. \u062f\u0639\u0648\u0646\u0627 \u0646\u062a\u0639\u0645\u0642 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u0624\u062b\u0631\u0629\u060c \u0648\u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u0644\u062f\u0641\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0646\u062d\u0648 \u0622\u0641\u0627\u0642 \u062c\u062f\u064a\u062f\u0629.<\/p>\n<p><b>1. \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642: \u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629<\/b><\/p>\n<p>\u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641 \u0645\u062e\u0635\u0635 \u0644\u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642\u060c \u062d\u064a\u062b \u062a\u0631\u0643\u0632 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u0639\u0638\u064a\u0645 \u062a\u0648\u0627\u062c\u062f\u0647\u0627 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629. \u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0632\u064a\u0627\u062f\u0629 \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0648\u064a \u0623\u0648 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0648 \u062a\u0639\u0632\u064a\u0632 \u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\/\u0627\u0644\u062e\u062f\u0645\u0627\u062a. \u0627\u0643\u062a\u0634\u0641 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642 \u0623\u0646 \u064a\u0639\u0632\u0632 \u0645\u0648\u0637\u0626 \u0642\u062f\u0645\u0643 \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0631\u0624\u064a\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<p><b>2. \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0633\u0648\u0642: \u0627\u0644\u062a\u0648\u0633\u0639 \u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u062c\u062f\u064a\u062f\u0629<\/b><\/p>\n<p>\u0628\u0627\u0644\u0645\u063a\u0627\u0645\u0631\u0629 \u062e\u0627\u0631\u062c \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0645\u0623\u0644\u0648\u0641\u0629\u060c \u064a\u062d\u062a\u0644 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0633\u0648\u0642 \u0645\u0631\u0643\u0632 \u0627\u0644\u0635\u062f\u0627\u0631\u0629 \u0641\u064a \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u062b\u0627\u0646\u064a. \u0648\u062a\u0633\u062a\u0644\u0632\u0645 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0625\u0644\u0649 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629\u060c \u0625\u0645\u0627 \u062c\u063a\u0631\u0627\u0641\u064a\u0627 \u0623\u0648 \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0627. \u0627\u0633\u062a\u0643\u0634\u0641 \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0641\u062a\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0641\u0631\u0635 \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u0646\u0627\u0637\u0642 \u0645\u062c\u0647\u0648\u0644\u0629.<\/p>\n<p><b>3. \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a: \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629<\/b><\/p>\n<p>\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0644\u0647 \u0627\u0644\u0623\u0633\u0628\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u062b\u0627\u0644\u062b\u060c \u062d\u064a\u062b \u064a\u0635\u0628\u062d \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0647\u0648 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062f\u0627\u0641\u0639\u0629. \u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u0628\u0645\u0627 \u064a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629. \u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0643\u0627\u0645\u0646\u0629 \u0648\u0631\u0627\u0621 \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0648\u0643\u064a\u0641 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n<p><b>4. \u0627\u0644\u062a\u0646\u0648\u064a\u0639: \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629<\/b><\/p>\n<p>\u0623\u0645\u0627 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0631\u0627\u0628\u0639\u060c \u0648\u0647\u0648 \u0627\u0644\u062a\u0646\u0648\u064a\u0639\u060c \u0641\u064a\u0645\u062b\u0644 \u0642\u0645\u0629 \u0627\u0644\u062a\u0648\u0633\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0648\u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0625\u0644\u0649 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629 \u062a\u0645\u0627\u0645\u064b\u0627\u060c \u0648\u062a\u0646\u0648\u064a\u0639 \u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0627\u0646\u063a\u0645\u0633 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0646\u0648\u064a\u0639\u060c \u0648\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062a\u062e\u0641\u064a\u0641 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u063a\u0644\u0629.<\/p>\n<p><b>\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0642\u0635\u0635 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629<\/b><\/p>\n<p>\u0627\u0646\u0637\u0644\u0642 \u0641\u064a \u0631\u062d\u0644\u0629 \u0639\u0628\u0631 \u0642\u0635\u0635 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a Ansoff Matrix. \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0634\u0647\u064a\u0631\u0629 \u0645\u0639 \u0645\u0633\u0627\u0631\u0627\u062a \u0646\u0645\u0648\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u062f\u0631\u0648\u0633\u064b\u0627 \u0639\u0645\u0644\u064a\u0629 \u0644\u0645\u0633\u0627\u0639\u064a\u0643 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629.<\/p>\n<p><b>\u062a\u0639\u0638\u064a\u0645 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0639\u0645\u0644\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a Ansoff Matrix<\/b><\/p>\n<p>\u0641\u064a \u062e\u062a\u0627\u0645 \u0627\u0633\u062a\u0643\u0634\u0627\u0641\u0646\u0627 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a Ansoff Matrix\u060c \u0633\u0646\u0646\u0627\u0642\u0634 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u0646\u0641\u064a\u0630 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u0646\u062c\u0627\u062d. \u0645\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0625\u0644\u0649 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u0645\u0641\u0627\u062a\u064a\u062d \u0644\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0634\u0631\u0643\u062a\u0643 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n<p><strong><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/blog\/raci-matrix\/\">\u0645\u0627 \u0647\u064a \u0645\u0635\u0641\u0648\u0641\u0629 RACI\u061f<\/a><\/b><\/strong><\/p>\n<h2 id=\"toc_Examples_of_Ansoff_Matrix\" class=\"wp-block-heading\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641<\/h2>\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a 3 \u0623\u0645\u062b\u0644\u0629 \u0633\u062a\u0631\u0634\u062f\u0643 \u062e\u0644\u0627\u0644 \u062a\u0637\u0628\u064a\u0642 Ansoff Matrix \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u060c \u0648\u0647\u064a \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0643\u062e\u062f\u0645\u0629 (SaaS)\u060c \u0648\u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629\u060c \u0648\u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0631\u0623\u0633\u0645\u0627\u0644\u064a\u0629:<\/p>\n<p><b>\u0645\u062b\u0627\u0644 1. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0646\u0645\u0648 \u0634\u0631\u0643\u0629 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 (SaaS).  <\/b><\/p>\n<ul>\n<li><b>\u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642:<\/b> \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u062a\u062a\u0636\u0645\u0646 \u0634\u0631\u0643\u0629 \u0628\u0631\u0645\u062c\u064a\u0627\u062a B2B\u060c \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0628\u064a\u0639 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0633\u0648\u0642\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0625\u0644\u0649 \u062d\u062f \u0645\u0627\u060c \u0628\u0639\u0636 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0628\u0627\u0631\u062f\u0629. \u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0646\u0638\u0631\u064b\u0627 \u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0646\u062a\u062c.<\/li>\n<\/ul>\n<ul>\n<li><!-- \/wp:paragraph --><b>\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0633\u0648\u0642:<\/b> \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c SaaS \u0641\u064a \u0633\u0648\u0642 \u062c\u062f\u064a\u062f\u060c \u0633\u062a\u0638\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u062a\u0628\u0627\u0639 \u0637\u0631\u064a\u0642 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0641\u0647\u0645 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c. \u064a\u0639\u062f \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0633\u0648\u0642 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0633\u0647\u0644 \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0646 \u0628\u0639\u062f.<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">\u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u062a\u062a\u0637\u0644\u0628 \u063a\u0627\u0644\u0628\u064b\u0627 \u0639\u0631\u0648\u0636 \u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u062a\u062e\u0635\u0635\u0629\u060c \u0641\u0642\u062f \u062a\u0642\u0631\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0647\u0627 \u0641\u0631\u0642 \u0645\u0646\u0641\u0635\u0644\u0629 \u0644\u062a\u0633\u0648\u064a\u0642 \u062e\u0637\u0648\u0637 \u0625\u0646\u062a\u0627\u062c \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u062a\u062d\u062a \u0646\u0641\u0633 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\u062f\u0627\u062e\u0644\u064a\u064b\u0627 \u0623\u0648 \u0634\u0631\u0627\u0621 \u0634\u0631\u0643\u0629 \u0623\u062e\u0631\u0649 \u062a\u0642\u062f\u0645 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0644\u0646\u0641\u0633 \u0627\u0644\u0633\u0648\u0642.<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><!-- wp:paragraph -->\u0648\u0628\u0645\u0627 \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062c\u062f\u064a\u062f \u0633\u064a\u062a\u0645 \u0628\u064a\u0639\u0647 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0633\u0648\u0642\u060c \u0641\u064a\u0645\u0643\u0646 \u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0644\u0634\u0631\u0643\u0629 \u0628\u0628\u0633\u0627\u0637\u0629 \u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0625\u0644\u0649 \u0645\u062d\u0641\u0638\u062a\u0647\u0645 \u0644\u064a\u062a\u0645 \u062a\u0633\u0648\u064a\u0642\u0647\u0627. \u0641\u064a \u062d\u0627\u0644\u0629 \u0634\u0631\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644\u060c \u064a\u0645\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062e\u0627\u0635 \u0628\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062c\u062f\u064a\u062f.<\/p>\n<ul>\n<li><!-- \/wp:paragraph --><b>\u0627\u0644\u062a\u0646\u0648\u064a\u0639:<\/b> \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u062e\u0637\u0648\u0631\u0629\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0623\u0642\u0644 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\u0645\u0631\u062a\u0628\u0637\u064b\u0627\u060c \u0641\u0645\u0646 \u0627\u0644\u0623\u0633\u0647\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0642\u062f \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0639\u0645\u0644 \u0625\u0636\u0627\u0641\u064a \u062d\u062a\u0649 \u062a\u062a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0642\u062f \u062a\u0643\u0648\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0635\u0646\u0639 \u0645\u0646 \u0646\u0641\u0633 \u0627\u0644\u0648\u062d\u062f\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062c\u062f\u064a\u062f \u0630\u0648 \u0627\u0644\u0635\u0644\u0629 \u0645\u062a\u0648\u0627\u0641\u0642\u064b\u0627 \u0645\u0639 \u0627\u0644\u062a\u0635\u0646\u064a\u0639.<\/p>\n<p>\u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062c\u062f\u064a\u062f \u062a\u0645\u0627\u0645\u064b\u0627 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0645\u0635\u0646\u0639 \u0625\u0646\u062a\u0627\u062c \u062c\u062f\u064a\u062f\u064b\u0627 \u0630\u0648 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0623\u0643\u062b\u0631 \u0625\u0644\u062d\u0627\u062d\u064b\u0627 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0644\u0645\u0644\u0621 \u0627\u0644\u0645\u0646\u0627\u0635\u0628 \u0627\u0644\u0645\u0647\u0645\u0629 \u0644\u0628\u062f\u0621 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0627\u0644\u062a\u0648\u0631\u064a\u062f.<\/p>\n<p><strong><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/blog\/eisenhower-matrix-a-guide\/\"><span data-sheets-value=\"{'1':2,'2':'7 Effective Task Management Use Cases '}\" data-sheets-userformat=\"{'2':6273,'3':{'1':0,'3':1},'10':2,'14':{'1':3,'3':1},'15':'Arial'}\">\u0645\u0627 \u0647\u064a \u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u064a\u0632\u0646\u0647\u0627\u0648\u0631\u061f<\/span><\/a><\/b><\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"toc_Benefits_of_Applying_Ansoff_Matrix\" class=\"wp-block-heading\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0641\u0648\u0627\u0626\u062f \u062a\u0637\u0628\u064a\u0642 \u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641<\/h2>\n<ul>\n<li><b>\u064a\u0648\u0641\u0631 \u0625\u0637\u0627\u0631\u064b\u0627 \u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0629<\/b><\/li>\n<\/ul>\n<p>\u0625\u0646 \u0646\u0645\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0644\u064a\u0633 \u0635\u062f\u0641\u0629\u060c \u0628\u0644 \u0647\u0648 \u0645\u0633\u0623\u0644\u0629 \u062a\u062e\u0637\u064a\u0637 \u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0648\u0633\u0639 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0628\u0634\u0643\u0644 \u0648\u0627\u0642\u0639\u064a. \u062a\u0639\u062f Ansoff Matrix \u0623\u062f\u0627\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0623\u064a\u062f\u064a \u0625\u062f\u0627\u0631\u0629 \u0623\u064a \u0634\u0631\u0643\u0629 \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u062e\u0637\u0637 \u0627\u0644\u0646\u0645\u0648. \u062d\u062a\u0649 \u0644\u0648 \u062e\u0637\u0637\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0646\u0645\u0648\u060c \u0641\u0625\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0627\u0629 \u0644\u0627 \u062a\u0632\u0627\u0644 \u0648\u0633\u064a\u0644\u0629 \u0645\u0641\u064a\u062f\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0648\u0636\u0645\u0627\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0646\u0645\u0648. \u0647\u0630\u0627 \u0647\u0648 \u0628\u0639\u062f \u0643\u0644 \u0634\u064a\u0621 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0630\u064a \u0633\u064a\u0642\u0648\u062f \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li><b>\u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631<\/b><\/li>\n<\/ul>\n<p>\u062a\u0646\u062a\u0642\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0623\u0631\u0628\u0639 \u0644\u0645\u0635\u0641\u0648\u0641\u0629 Ansoff \u0645\u0646 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0648\u0627\u0644\u0623\u0642\u0644 \u062e\u0637\u0648\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u062e\u0637\u0648\u0631\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0633\u0628 \u0631\u063a\u0628\u062a\u0647\u0645 \u0641\u064a \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629. \u0642\u062f \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0633\u0645\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<ul>\n<li><b>\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629<\/b><\/li>\n<\/ul>\n<p>\u0625\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a Ansoff Matrix \u0627\u0644\u0623\u0631\u0628\u0639 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0623\u062f\u0627\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u0633\u0627\u0639\u062f \u0623\u064a\u0636\u064b\u0627 \u0641\u064a \u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0648\u0647\u0630\u0627\u060c \u0628\u0627\u0644\u0637\u0628\u0639\u060c \u064a\u0635\u0644 \u0625\u0644\u0649 \u0630\u0631\u0648\u062a\u0647 \u062e\u0644\u0627\u0644 \u0646\u0647\u062c &#8220;\u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642&#8221;\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u062a\u0646\u0627\u0642\u0635 \u0628\u0634\u0643\u0644 \u0645\u0637\u0631\u062f \u0645\u0639 \u0627\u0642\u062a\u0631\u0627\u0628\u0646\u0627 \u0645\u0646 &#8220;\u0627\u0644\u062a\u0646\u0648\u064a\u0639&#8221;.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"toc_Top_4_Best_Practices_While_Applying_Ansoff_Matrix\" class=\"wp-block-heading\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0623\u0641\u0636\u0644 4 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0623\u062b\u0646\u0627\u0621 \u062a\u0637\u0628\u064a\u0642 \u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641 \u0641\u064a \u0639\u0627\u0645 2023<\/h2>\n<p><b>1. \u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0635\u0641\u0648\u0641\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u0643\u0644 \u0645\u0646\u062a\u062c<\/b><\/p>\n<p>\u0641\u064a \u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0642\u062f \u064a\u0644\u0628\u064a \u0643\u0644 \u0645\u0646\u062a\u062c \u0634\u0631\u064a\u062d\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0634\u0631\u0643\u0629 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0645\u0633\u062d \u0645\u0646\u062a\u062c\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/p>\n<p>\u0641\u064a \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u064a\u062d\u062a\u0627\u062c \u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0635\u0641\u0648\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0635\u0641\u0648\u0641\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637 \u0644\u0643\u0644 \u0645\u0646\u062a\u062c \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0627\u0644\u062d\u0643\u0645 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0639\u0646 \u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0634\u0643\u0644 \u062e\u0627\u0637\u0626 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u062d\u0644\u064a\u0644.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true,\"start\":2} --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ol start=\"2\">\n<li style=\"list-style-type: none;\">\n<ol start=\"2\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>2. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0631\u063a\u0628\u062a\u0643 \u0641\u064a \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629  <\/b><\/p>\n<p>\u062a\u062c\u0645\u0639 Ansoff Matrix \u0628\u0634\u0643\u0644 \u0641\u0631\u064a\u062f \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631. \u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0643\u062b\u0631 \u062e\u0637\u0648\u0631\u0629 \u0645\u0646 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0645\u0639 \u0627\u0631\u062a\u0641\u0627\u0639 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0641\u064a \u062d\u0627\u0644\u0629 \u0627\u0644\u0646\u062c\u0627\u062d. \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u0645\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0642\u0627\u062f\u0629 \u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0627 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u062c\u064a\u062f\u0629 \u0628\u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0629 \u0648\u0647\u0648 \u0623\u0645\u0631 \u0623\u0633\u0627\u0633\u064a \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0646\u0645\u0648. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u062e\u0637\u0648\u0631\u0629 \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u062d\u0645\u0644\u0647 \u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0625\u0644\u0649 \u0641\u0634\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0623\u0648 \u0645\u0627 \u0647\u0648 \u0623\u0633\u0648\u0623 \u0645\u0646 \u0630\u0644\u0643\u060c \u0627\u0644\u0625\u0641\u0644\u0627\u0633.<\/p>\n<p><b>3. \u0636\u0645\u0627\u0646 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062f\u0642\u064a\u0642\u0629<\/b><\/p>\n<p>\u0648\u0628\u0627\u0644\u0627\u0633\u062a\u0646\u0627\u062f \u0625\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u060c \u064a\u062d\u062a\u0627\u062c \u0641\u0631\u064a\u0642 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0639\u0646\u062f \u062a\u0648\u0642\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u062a\u062c\u0627\u0648\u0632\u0627\u062a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0646\u062a\u064a\u062c\u0629 \u0644\u0636\u0639\u0641 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0639\u0637\u064a\u0644 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true,\"start\":4} --><\/p>\n<p><b>4. \u0625\u0634\u0631\u0627\u0643 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646<\/b><\/p>\n<p>\u062a\u062a\u0637\u0644\u0628 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u064a \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0623\u0631\u0628\u0639 \u0644\u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641 \u0645\u0646 \u0642\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u0634\u0627\u0648\u0631 \u0648\u0625\u0634\u0631\u0627\u0643 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0633\u064a\u0634\u0627\u0631\u0643\u0648\u0646 \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629. \u0647\u0624\u0644\u0627\u0621 \u0647\u0645 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u062f\u0631\u0643\u0648\u0646 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0636 \u0628\u062f\u0642\u0629 \u0623\u0643\u0628\u0631. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0621 \u0645\u0646 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0641\u0625\u0646 \u0642\u0627\u062f\u0629 \u0627\u0644\u0641\u0631\u0642 \u0648\u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0647\u0645 \u0627\u0644\u0630\u064a\u0646 \u0633\u064a\u0642\u0648\u062f\u0648\u0646 \u0627\u0644\u062e\u0637\u0629.<\/p>\n<p><strong><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/blog\/raci-matrix-vs-arpa\/\"><span data-sheets-value=\"{'1':2,'2':'7 Effective Task Management Use Cases '}\" data-sheets-userformat=\"{'2':6273,'3':{'1':0,'3':1},'10':2,'14':{'1':3,'3':1},'15':'Arial'}\">RACI Matrix Vs ARPA Model<\/span><\/a><\/b><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":75538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3891],"tags":[],"contributor":[4077],"class_list":["post-75626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3891","contributor-4077"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0645\u0627 \u0647\u064a \u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641\u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0648\u0627\u0644\u0641\u0648\u0627\u0626\u062f 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