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\u0627\u0644\u0645\u0624\u0633\u0633\u0629: \u062a\u0642\u0631\u0631 \u0625\u062d\u062f\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u0646\u0647\u0627 \u062a\u0631\u064a\u062f \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0625\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a B2C. \u0648\u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629. \u0642\u062f \u062a\u0628\u062f\u0648 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a \u0643\u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n \u062a\u0639\u0632\u064a\u0632 \u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: \u064a\u062a\u0645\u062a\u0639 \u0639\u0645\u0644\u0643 \u0628\u0639\u0631\u0636 \u0645\u0646\u062a\u062c\u0627\u062a \u0642\u0648\u064a\u060c \u0648\u0644\u0643\u0646\u0643 \u062a\u0631\u064a\u062f \u062a\u0639\u0632\u064a\u0632 \u0648\u0636\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629. \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0625\u0639\u0627\u062f\u0629 \u062a\u0645\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062f\u0627\u062e\u0644 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a \u0644\u0625\u062b\u0627\u0631\u0629 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u0625\u0644\u064a\u0643 \u0645\u0627 \u0642\u062f \u064a\u0628\u062f\u0648 \u0639\u0644\u064a\u0647 \u062a\u062e\u0637\u064a\u0637\u0643 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a:<\/span><\/p>\n \u0627\u0633\u062a\u0626\u062c\u0627\u0631 \u0641\u0631\u064a\u0642 \u062a\u0637\u0648\u064a\u0631 \u062c\u062f\u064a\u062f: \u0643\u0645\u062d\u0627\u0648\u0644\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0639\u0645\u0642 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0648\u062b\u0628\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0641\u0625\u0646\u0643 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0639\u064a\u064a\u0646 \u0641\u0631\u064a\u0642 \u062a\u0637\u0648\u064a\u0631 \u062c\u062f\u064a\u062f \u0644\u062a\u0643\u0645\u0644\u0629 \u0646\u0645\u0648 \u0627\u0644\u0645\u0646\u062a\u062c. \u0625\u0644\u064a\u0643 \u0645\u0627 \u0642\u062f \u062a\u0633\u062a\u0644\u0632\u0645\u0647 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a\u0629 \u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0638\u064a\u0641:<\/span><\/p>\n \u0641\u0647\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629: \u062a\u0628\u062f\u0623 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0623\u0648 \u0627\u0644\u0625\u062f\u0627\u0631\u0629. \u062a\u0648\u0641\u0631 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642 \u0644\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a\u0629.<\/span><\/p>\n 1. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u062d\u062f\u062f \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u0646\u0641\u064a\u0630\u0647\u0627. \u0648\u064a\u0646\u0628\u063a\u064a \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0623\u0646 \u062a\u062f\u0639\u0645 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span><\/p>\n 2. \u062d\u062f\u062f \u0623\u0647\u062f\u0627\u0641\u064b\u0627 \u0645\u062d\u062f\u062f\u0629: <\/b>\u0644\u0643\u0644 \u0645\u0628\u0627\u062f\u0631\u0629\u060c \u062d\u062f\u062f \u0623\u0647\u062f\u0627\u0641\u064b\u0627 \u0645\u062d\u062f\u062f\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633. \u0648\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0645\u062d\u062f\u062f\u0629 \u0632\u0645\u0646\u064a\u0627. \u0623\u0646\u0647\u0627 \u0628\u0645\u062b\u0627\u0628\u0629 \u0645\u0639\u0627\u064a\u064a\u0631 \u0644\u0644\u0646\u062c\u0627\u062d.<\/span><\/p>\n 3. \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f:<\/b> \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0644\u0627\u0632\u0645\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627\u060c \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0628\u0646\u062c\u0627\u062d.<\/span><\/p>\n 4. \u0625\u0646\u0634\u0627\u0621 \u062e\u0637\u0637 \u0627\u0644\u0639\u0645\u0644: <\/b>\u0642\u0645 \u0628\u062a\u0637\u0648\u064a\u0631 \u062e\u0637\u0637 \u0639\u0645\u0644 \u0645\u0641\u0635\u0644\u0629 \u062a\u062d\u062f\u062f \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u0627\u0644\u0645 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0643\u0644 \u0645\u0628\u0627\u062f\u0631\u0629. \u062a\u0633\u0627\u0639\u062f \u062e\u0637\u0637 \u0627\u0644\u0639\u0645\u0644 \u0647\u0630\u0647 \u0641\u064a \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629.<\/span><\/p>\n 5. \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u062e\u0627\u0637\u0631: <\/b>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0639\u064a\u0642 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a\u0629. \u0625\u0646\u0634\u0627\u0621 \u062e\u0637\u0637 \u0623\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u062f\u064a\u0644\u0629 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629.<\/span><\/p>\n 6. \u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0642\u062f\u0645:<\/b> \u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u0645\u062d\u0631\u0632 \u0641\u064a \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631. \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u062d\u0633\u0628 \u0627\u0644\u062d\u0627\u062c\u0629.<\/span><\/p>\n 7. \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u0645\u0648\u0627\u0621\u0645\u0629: <\/b>\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u0645\u0633\u0627\u0647\u0645\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629. \u062a\u0639\u062f \u0627\u0644\u0645\u0648\u0627\u0621\u0645\u0629 \u0648\u0627\u0644\u0642\u0628\u0648\u0644 \u0645\u0646 \u0623\u0639\u0636\u0627\u0621 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\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629.<\/span><\/p>\n 9. \u0627\u0644\u062a\u0646\u0641\u064a\u0630: <\/b>\u0648\u0623\u062e\u064a\u0631\u064b\u0627\u060c \u0642\u0645 \u0628\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062e\u0637\u0637 \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062a\u0642\u062f\u0645 \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0644\u0628\u0642\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d.<\/span><\/p>\n \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0644\u0649 \u0633\u062f \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0631\u0624\u064a\u062a\u0647\u0627 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627. \u0641\u0647\u0648 \u064a\u0636\u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0625\u0644\u0649 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![\"\u0627\u0644\u062a\u062e\u0637\u064a\u0637](\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Tactical-Planning-vs-Strategic-Planning-800x563.png\")
<\/p>\n\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a: 6 \u062e\u0637\u0648\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629<\/h2>\n
1. \u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/h3>\n
2. \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a<\/h3>\n
3. \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a<\/h3>\n
4. \u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/h3>\n
5. \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a<\/h3>\n
6. \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644<\/h3>\n
\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a<\/h2>\n
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9 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a<\/h2>\n
\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a<\/h2>\n
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\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a<\/h2>\n
\u062e\u0627\u062a\u0645\u0629<\/h2>\n