{"id":75573,"date":"2023-07-26T07:11:47","date_gmt":"2023-07-26T11:11:47","guid":{"rendered":"http:\/\/ideascale.com\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84\/"},"modified":"2024-02-22T12:15:33","modified_gmt":"2024-02-22T16:15:33","slug":"%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;Conclusion&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">\u0644\u0642\u062f \u0623\u0635\u0628\u062d \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Business Model Canvas \u0623\u062d\u062f \u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629 \u0644\u0633\u062d\u0628 \u0648\u0627\u062d\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0631\u0642. \u062a\u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0627\u0644\u0633 \u0625\u0646\u0634\u0627\u0621 \u0648\u062a\u0641\u0633\u064a\u0631 \u062e\u0637\u0637 \u0627\u0644\u0639\u0645\u0644 \u0623\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0630\u0647\u0627\u0628 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0645\u0633\u0639\u0649 \u062a\u0639\u0627\u0648\u0646\u064a\u064b\u0627 \u0648\u0634\u064a\u0626\u064b\u0627 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u0634\u062e\u0635 \u0625\u0646\u0634\u0627\u0624\u0647.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0633\u062a\u062d\u062f\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0645\u0627 \u0647\u064a \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0646\u0627\u0642\u0634 \u0645\u0632\u0627\u064a\u0627\u0647\u0627 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627\u060c \u0648\u0633\u062a\u0631\u0634\u062f\u0643 \u0639\u0628\u0631 \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0646\u0627. \u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0647\u062a\u0645\u064b\u0627 \u0628\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0641\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0623\u062f\u0644\u062a\u0646\u0627 \u0639\u0644\u0649  <\/span><a href=\"https:\/\/ideascale.com\/blog\/kanban-definition\/\"><span style=\"font-weight: 400;\">\u0643\u0627\u0646\u0628\u0627\u0646<\/span><\/a> <span style=\"font-weight: 400;\">\u060c<\/span> <a href=\"https:\/\/ideascale.com\/blog\/customer-journey-map-definition\/\"><span style=\"font-weight: 400;\">\u0648\u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/a> <span style=\"font-weight: 400;\">\u060c \u0648<\/span> <span style=\"font-weight: 400;\">SWOTs<\/span> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 id=\"toc_What_is_a_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0645\u0627 \u0647\u0648 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0623\u062f\u0627\u0629 \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0635\u0648\u0631 \u062a\u0637\u0648\u064a\u0631 \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644 \u0645\u062d\u062a\u0645\u0644. \u0648\u0647\u0648 \u064a\u0635\u0641 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u0646\u0642\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0628\u0646\u062c\u0627\u062d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u0648 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0623\u0641\u0636\u0644 \u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0628\u062d\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0636 \u0642\u064a\u0645\u0629 \u0641\u0631\u064a\u062f. \u0647\u0630\u0647 \u0628\u0639\u0636 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0645\u0646 \u0623\u062c\u0644 \u062a\u062d\u0642\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062f\u062e\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0646\u0627\u062c\u062d\u0629.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57951 size-fusion-800\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-800x411.png\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-800x411.png\" alt=\"\u0645\u062e\u0637\u0637 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\" width=\"800\" height=\"411\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27411%27%20viewBox%3D%270%200%20800%20411%27%3E%3Crect%20width%3D%27800%27%20height%3D%27411%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-200x103.png 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-300x154.png 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-400x206.png 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-600x308.png 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-768x395.png 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-800x411.png 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-1024x526.png 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-1200x617.png 1200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-1536x789.png 1536w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1.png 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f \u0644\u0648\u062d\u0627\u062a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u062f\u064a\u0644\u0627\u064b \u0641\u0639\u0627\u0644\u0627\u064b \u0644\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0644\u062a\u0648\u062b\u064a\u0642 \u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0639\u0627\u062f\u0629\u064b \u0641\u064a \u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0635\u0641\u062d\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644 \u0623\u0643\u062b\u0631 \u0642\u0628\u0648\u0644\u0627\u064b \u0648\u0633\u0647\u0648\u0644\u0629 \u0641\u064a \u0627\u0644\u0641\u0647\u0645 \u0645\u0639 \u062a\u0648\u0641\u064a\u0631 \u062a\u0635\u0648\u0631\u0627\u062a \u0633\u0631\u064a\u0639\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0633\u0628\u0648\u0631\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u062b\u0644  <\/span><a href=\"https:\/\/ideascale.com\/ar\/ideascale-whiteboard\/\"><span style=\"font-weight: 400;\">IdeaScale Whiteboard<\/span><\/a> <span style=\"font-weight: 400;\">\u060c \u0641\u0647\u0648 \u064a\u062a\u064a\u062d \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u0634\u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u0627\u0633\u062a\u0646\u0627\u0631\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0643\u0648\u0646 \u0645\u062e\u0637\u0637 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0646 \u062a\u0633\u0639 \u0648\u062d\u062f\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629\u060c \u064a\u0645\u062b\u0644 \u0643\u0644 \u0645\u0646\u0647\u0627 \u062c\u0627\u0646\u0628\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0645\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644:<\/span><\/p>\n<ul>\n<li><b>\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u062e\u062f\u0645\u062a\u0647\u0627.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629:<\/b> <span style=\"font-weight: 400;\">\u0648\u0635\u0641 \u0627\u0644\u0642\u064a\u0645\u0629 \u0623\u0648 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0642\u0646\u0648\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u0634\u0631\u062d \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0645 \u0644\u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0646\u0648\u0639 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u064a\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u064a\u0647\u0627 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0647\u0627.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0643\u064a\u0641 \u062a\u062e\u0637\u0637 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u062f\u062e\u0644 \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0647\u0627.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u0625\u062f\u0631\u0627\u062c \u0627\u0644\u0623\u0635\u0648\u0644 \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0644\u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0627 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u0648\u0635\u0641 \u0623\u064a \u0643\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u0645\u0646\u0638\u0645\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629 \u062a\u062a\u0639\u0627\u0648\u0646 \u0645\u0639\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0646\u0645\u0648\u0630\u062c \u0623\u0639\u0645\u0627\u0644\u0647\u0627.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629:<\/b> <span style=\"font-weight: 400;\">\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u0627\u0644\u0646\u0641\u0642\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0628\u062f\u0629 \u0641\u064a \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/li>\n<\/ul>\n<h2 id=\"toc_Business_Model_Canvas_Explained\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">9 \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u0641\u0647\u0645 \u062a\u0645\u0627\u0645\u064b\u0627 \u0633\u0628\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0641\u0642\u062f \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u0644\u062a\u0639\u0645\u0642 \u0641\u064a \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0648\u0631\u0627\u0621 \u0643\u0644 \u062e\u0637\u0648\u0629. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0633\u0646\u0634\u0631\u062d \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d  <\/span><span style=\"font-weight: 400;\">\u062e\u0637\u0629 \u0644\u0644\u0646\u062c\u0627\u062d<\/span> <span style=\"font-weight: 400;\">\u0639\u0644\u0649<\/span> <span style=\"font-weight: 400;\">\u0642\u0645\u0627\u0634 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">1. \u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646<\/h3>\n<p><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627:<\/b> <span style=\"font-weight: 400;\">\"\u0645\u0627 \u0647\u0645 \u0634\u0631\u0643\u0627\u0624\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u061f\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062d\u062b \u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0644\u0645\u0648\u0627\u0621\u0645\u0629 \u0639\u0645\u0644\u0643 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u064a\u0632\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0623\u0634\u062e\u0627\u0635\u064b\u0627 \u0645\u0639\u064a\u0646\u064a\u0646\u060c \u0623\u0648 \u0634\u0631\u0643\u0627\u062a \u0623\u062e\u0631\u0649\u060c \u0623\u0648 \u0623\u064a \u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u0629.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u062e\u0630 \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u0646\u062f \u062a\u0637\u0648\u064a\u0631 \u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644\u060c \u0644\u0623\u0646\u0647\u0627 \u0644\u0646 \u062a\u0643\u0648\u0646 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641 \u0645\u0641\u064a\u062f\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0633\u062a\u0643\u0648\u0646 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0646\u0645\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062f\u0639\u0627\u064a\u0629 \u0644\u0647\u0627. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u064a\u0636\u064b\u0627 \u0628\u0645\u062b\u0627\u0628\u0629 \u0645\u064a\u0632\u0629 \u0645\u0628\u0643\u0631\u0629 \u0648\u064a\u0645\u0643\u0646\u0647\u0627 \u062f\u0641\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0645 \u0628\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0647\u0627\u0626\u0644\u0629.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">2. \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/h3>\n<p><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627:  <\/b><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0646\u062c\u0627\u062d \u0641\u0643\u0631\u062a\u0643\u061f \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0644\u062f\u064a\u0643 \u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0627\u0644\u0641\u0639\u0644\u060c \u0645\u0627 \u0647\u064a \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u062a\u062e\u0627\u0630\u0647\u0627 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0623\u062d\u062f \u0623\u0643\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u062a\u0648\u0641\u0631\u0629 \u0644\u062f\u064a\u0643 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627 \u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u0634\u0631\u0648\u0639 \u062a\u062c\u0627\u0631\u064a\u060c \u0641\u0625\u0646\u0643 \u062a\u0631\u0643\u0632 \u0628\u0634\u0643\u0644 \u0639\u0631\u0636\u064a \u0639\u0644\u0649 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u062a\u062e\u0627\u0630\u0647\u0627 \u0644\u0628\u062f\u0621 \u0627\u0644\u0645\u0634\u0631\u0648\u0639. \u062a\u0644\u0639\u0628 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u062f\u0648\u0631\u064b\u0627 \u0645\u0628\u0627\u0634\u0631\u064b\u0627 \u0641\u064a \u0630\u0644\u0643 \u0648\u0633\u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u062e\u0637\u062a\u0643 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">3. \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/h3>\n<p><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627:<\/b> <span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u064a\u062d\u0647\u0627 \u0639\u0645\u0644\u0643 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u0642\u0648\u0645 \u0641\u064a\u0647 \u0628\u062a\u0641\u0635\u064a\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u0642\u062f\u064a\u0645\u0647\u0627. \u0639\u0646\u062f \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u064a\u062d\u0647\u0627 \u0639\u0645\u0644\u0643 \u0623\u0648 \u064a\u062d\u0633\u0651\u0646\u0647\u0627\u060c \u0641\u0625\u0646\u0643 \u062a\u0641\u0643\u0631 \u0628\u0637\u0628\u064a\u0639\u062a\u0643 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u0627 \u0633\u064a\u062e\u062a\u0628\u0631\u0647 \u0643\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0633\u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0647\u064a \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062f\u0627\u0641\u0639\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627\u060c \u0644\u0630\u0644\u0643 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0641\u0647\u0645 \u0642\u0648\u064a \u0644\u0645\u0627 \u0633\u064a\u0643\u0648\u0646 \u0639\u0644\u064a\u0647 \u0647\u0630\u0627 \u0648\u0643\u064a\u0641 \u0633\u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647 \u0628\u0627\u0644\u0636\u0628\u0637. \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0645\u0631 \u0645\u0647\u0645\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0643\u0627\u0645\u062a\u062f\u0627\u062f \u0644\u0639\u0645\u0644\u0643. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0639\u0631\u0636\u064a\u0629 \u0623\u0648 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u064a\u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0634\u0631\u0643\u0627\u062a \u0623\u062e\u0631\u0649. \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0647\u064a \u0623\u0645\u062b\u0644\u0629 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0645\u0643\u064a\u0646 \u0639\u0645\u0644\u0643 \u0644\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57953 size-fusion-800\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-800x411.png\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-800x411.png\" alt=\"\u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0645\u062d\u062f\u062f\u0629\" width=\"800\" height=\"411\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27411%27%20viewBox%3D%270%200%20800%20411%27%3E%3Crect%20width%3D%27800%27%20height%3D%27411%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-200x103.png 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-300x154.png 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-400x206.png 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-600x308.png 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-768x395.png 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-800x411.png 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-1024x526.png 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-1200x617.png 1200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-1536x789.png 1536w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas.png 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">4. \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0627\u062a 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\u0644\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0634\u064a\u0626\u064b\u0627 \u0645\u0637\u0644\u0648\u0628\u064b\u0627 \u0648\u0641\u0631\u064a\u062f\u064b\u0627 \u0645\u0646 \u0646\u0648\u0639\u0647. \u0644\u064a\u0633 \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0641\u0643\u0631\u0629 \u0641\u0631\u064a\u062f\u0629 \u062a\u0645\u0627\u0645\u064b\u0627\u060c \u0648\u0644\u0643\u0646 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0645\u0645\u064a\u0632\u0629 \u0644\u062c\u0639\u0644\u0647\u0627 \u0628\u0627\u0631\u0632\u0629. \u0648\u0647\u0630\u0627 \u064a\u0645\u0646\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0633\u0628\u0628\u064b\u0627 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c\u0643\/\u062e\u062f\u0645\u062a\u0643 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u0646\u062a\u062c \u0622\u062e\u0631. \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0647\u0645\u064a\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 \u0628\u0623\u0643\u0645\u0644\u0647 \u0648\u0645\u0631\u0643\u0632\u064a\u062a\u0647\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f \u0623\u062d\u062f \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0648\u0635\u0641\u064b\u0627 \u0648\u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u0642\u0627\u0644\u0628.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">5. \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h3>\n<p><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627:<\/b><span style=\"font-weight: 400;\">  \u0643\u064a\u0641 \u0633\u062a\u062f\u064a\u0631 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u061f \u0643\u064a\u0641 \u0633\u062a\u0648\u0635\u0644 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0625\u0644\u064a\u0647\u0645\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u064a\u0647\u0627 \u0623\u0645\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0644\u062e\u0637\u0629 \u0639\u0645\u0644 \u0646\u0627\u062c\u062d\u0629\u060c \u0648\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0645\u0633\u0628\u0642\u064b\u0627 \u0645\u0641\u064a\u062f \u062c\u062f\u064b\u0627 \u0641\u064a \u062a\u0648\u0635\u064a\u0644 \u0623\u0647\u062f\u0627\u0641 \u0641\u0631\u064a\u0642\u0643 \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647. \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0627\u0641\u062a\u0631\u0627\u0636 \u0623\u0646 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0633\u062a\u062d\u062f\u062b \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a\u060c \u0648\u0644\u0643\u0646 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0639\u0646\u062f \u0628\u062f\u0621 \u0639\u0645\u0644 \u062a\u062c\u0627\u0631\u064a\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u062f\u0641\u0639\u0629 \u0642\u0648\u064a\u0629 \u0644\u062a\u0633\u0647\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0633\u0645\u0627\u062d \u0644\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0628\u0627\u0644\u062a\u0623\u0644\u0642 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0627\u062a. \u0647\u0630\u0627 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0641\u0631\u064a\u062f \u0644\u0639\u0645\u0644\u0643 \u0647\u0648 \u0645\u0627 \u0633\u064a\u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0648\u064a\u0648\u0641\u0631 \u0627\u0644\u0637\u0644\u0628 \u0644\u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0646\u062a\u062c\u0643\/\u062e\u062f\u0645\u062a\u0643 \u062d\u0627\u0644\u064a\u064b\u0627. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0637\u0631\u0642 \u062a\u0648\u0641\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646\u062f \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0643 \u062d\u062a\u0649 \u064a\u0641\u0647\u0645 \u0639\u0645\u0644\u0627\u0624\u0643 \u0645\u064a\u0632\u0627\u062a\u0643 \u0627\u0644\u062e\u0627\u0635\u0629.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">6. \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/h3>\n<p><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627:<\/b><span style=\"font-weight: 400;\">  \u0643\u064a\u0641 \u0633\u062a\u0635\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0643\u061f \u0645\u0627 \u0647\u064a \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062a\u064a \u0633\u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u062e\u0637\u0637 \u0628\u0647\u0627 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0643. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u0645 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0623\u0648 \u0627\u0644\u0643\u0644\u0627\u0645 \u0627\u0644\u0634\u0641\u0647\u064a \u0623\u0648 \u0646\u0634\u0631 \u0627\u0644\u0645\u062f\u0648\u0646\u0629 \u0623\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0623\u0648 \u0623\u064a \u0648\u0633\u064a\u0644\u0629 \u0623\u062e\u0631\u0649. \u0633\u062a\u0648\u0644\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0627\u0641\u0630 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0641\u0631\u064a\u062f\u0629 \u0648\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0639 \u0642\u0648\u0627\u0639\u062f \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u064a\u062c\u0628 \u0623\u062e\u0630\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0646\u062a\u0634\u0627\u0631\u0643.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">7. \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h3>\n<p><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627:<\/b><span style=\"font-weight: 400;\">  \u0645\u0646 \u064a\u0633\u062a\u0647\u062f\u0641 \u0639\u0645\u0644\u0643\u061f \u0635\u0641 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0641\u064a \u0628\u0636\u0639 \u0643\u0644\u0645\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0647\u062f\u0641 \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0625\u0644\u0649 \u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u0647\u062f\u0641\u0647\u0627 \u0639\u0645\u0644\u0643. \u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u064a \u0627\u0644\u0630\u064a \u064a\u062d\u062f\u062f \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0648\u0627\u0643\u062a\u0628 \u0647\u0630\u0647 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0641\u064a \u0628\u0636\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644 \u0625\u0646 \u0647\u0630\u0627 \u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0641\u064a \u0645\u062e\u0637\u0637 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0633\u064a\u062d\u062f\u062f \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u0625\u0646\u0647\u0627 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0644\u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644 \u0648\u0633\u064a\u062a\u0645 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u064a\u0632\u0627\u062a\u0643 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645. \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0630\u0643\u064a \u0625\u0642\u0631\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0642\u0627\u0644\u0628 \u0628\u0640  <\/span><a href=\"https:\/\/ideascale.com\/blog\/persona-map-definition\/\"><span style=\"font-weight: 400;\">\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/span><\/a> <span style=\"font-weight: 400;\">\u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0639\u0645\u0642 \u0641\u0647\u0645 \u0645\u0645\u0643\u0646 \u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a.<\/span> <\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">8. \u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/h3>\n<p><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627:  <\/b><span style=\"font-weight: 400;\">\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u062e\u0637\u0637 \u0644\u0625\u0646\u0641\u0627\u0642\u0647 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u061f \u0647\u0644 \u062a\u062e\u0637\u0637 \u0644\u062a\u062d\u0635\u064a\u0644 \u0631\u0633\u0648\u0645 \u0645\u0642\u0627\u0628\u0644 \u0645\u0646\u062a\u062c\u0643\/\u062e\u062f\u0645\u062a\u0643\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0647\u062f\u0641 \u0627\u0644\u0646\u0642\u0637\u062a\u0627\u0646 \u0627\u0644\u0623\u062e\u064a\u0631\u062a\u0627\u0646 \u0625\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646\u0627 \u0639\u0644\u0627\u0645\u0627\u062a \u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u062e\u0637\u064a\u0637\u0643 \u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u062e\u0637\u0629 \u0639\u0645\u0644\u0643. \u0623\u0648\u0644\u0627\u064b\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0641\u0643\u0631 \u0641\u064a \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0625\u0646\u0634\u0627\u0621 \u0639\u0645\u0644\u0643. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062b\u0627\u0628\u062a\u0629 \u0623\u0648 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0628\u0647\u0627 \u0625\u0639\u062f\u0627\u062f \u0639\u0645\u0644\u0643. \u0628\u0639\u062f \u0630\u0644\u0643\u060c \u0641\u0643\u0631 \u0641\u064a \u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u0645\u0646\u062a\u062c\u0643\/\u062e\u062f\u0645\u062a\u0643. \u0647\u0644 \u0633\u062a\u0643\u0648\u0646 \u062e\u062f\u0645\u0629 SaaS\u061f \u0647\u0644 \u0633\u064a\u062f\u0641\u0639 \u0627\u0644\u0646\u0627\u0633 \u062b\u0645\u0646\u0647\u0627 \u0623\u0645 \u0623\u0646\u0647\u0627 \u0633\u062a\u0643\u0648\u0646 \u0645\u062c\u0627\u0646\u064a\u0629\u061f \u0647\u0630\u0647 \u0623\u0634\u064a\u0627\u0621 \u0645\u0647\u0645\u0629 \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627 \u0639\u0646\u062f \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0647\u064a\u0643\u0644 \u062a\u0643\u0644\u0641\u0629 \u0639\u0645\u0644\u0643.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">9. \u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/h3>\n<p><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627:<\/b><span style=\"font-weight: 400;\">  \u0645\u0646 \u0623\u064a\u0646 \u0633\u064a\u0623\u062a\u064a \u0627\u0644\u0645\u0627\u0644\u061f \u0643\u064a\u0641 \u0633\u062a\u0624\u062f\u064a \u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0647\u0630\u0647 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0647\u064a \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u0642\u0642 \u0628\u0647\u0627 \u0639\u0645\u0644\u0643 \u0627\u0644\u0631\u0628\u062d \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062f\u0642\u064a\u0642 \u0627\u0644\u0630\u064a \u062a\u0623\u062a\u064a \u0645\u0646\u0647 \u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u0648\u0627\u0644. \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0623\u062a\u064a \u0645\u0646 \u0646\u0642\u0637\u0629 \u0645\u0641\u0635\u0644\u0629 \u0641\u064a \u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 (\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0635\u064a\u0644 \u0631\u0633\u0648\u0645 \u0645\u0642\u0627\u0628\u0644 \u0645\u0646\u062a\u062c\u0643\/\u062e\u062f\u0645\u062a\u0643). \u0641\u0643\u0631 \u0641\u064a \u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0643\u064a\u0641 \u0633\u064a\u0624\u062f\u064a \u0630\u0644\u0643 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0631\u0628\u062d \u0644\u0634\u0631\u0643\u062a\u0643.<\/span><\/p>\n<p><b>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/blog\/lean-canvas-definition\/\">\u0645\u0627 \u0647\u0648 Lean Canvas\u061f<\/a><\/b><\/p>\n<h2 id=\"toc_Business_Model_Canvas_Examples\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0634\u0631\u062d \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n<p><span style=\"font-weight: 400;\">\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062e\u0645\u0633\u0629 \u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 Business Model Canvas \u0639\u0644\u0649 \u0623\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a:<\/span><\/p>\n<p><b>1. \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/b><\/p>\n<ul>\n<li><b>\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062a\u0633\u0648\u0642\u0648\u0646 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0627\u0644\u0645\u0634\u062a\u0631\u0648\u0646 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0648\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u0645\u0644\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629:<\/b> <span style=\"font-weight: 400;\">\u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u0631\u0627\u062d\u0629\u060c \u0648\u0627\u0644\u0634\u062d\u0646 \u0627\u0644\u0633\u0631\u064a\u0639\u060c \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0642\u0646\u0648\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u0648\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0622\u0644\u064a \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0635\u064a\u0627\u0646\u0629 \u0627\u0644\u0645\u0648\u0642\u0639.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a\u060c \u0648\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u062a\u0633\u0644\u064a\u0645.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0631\u062f\u0648\u0646 \u0648\u0645\u0639\u0627\u0644\u062c\u0648 \u0627\u0644\u062f\u0641\u0639 \u0648\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0631\u0633\u0648\u0645 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u060c \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/span><\/li>\n<\/ul>\n<p><b>2. \u0634\u0631\u0643\u0629 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 (SaaS).<\/b><\/p>\n<ul>\n<li><b>\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629:<\/b> <span style=\"font-weight: 400;\">\u0628\u0631\u0627\u0645\u062c \u0633\u062d\u0627\u0628\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0648\u064a\u0631\u060c \u0648\u062d\u0644\u0648\u0644 \u0641\u0639\u0627\u0644\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0645\u0646\u062a\u0638\u0645\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0642\u0646\u0648\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629\u060c \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u062f\u0639\u0645 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a\u060c \u0648\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0648\u062a\u0623\u0647\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0644\u062e\u0648\u0627\u062f\u0645 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646:<\/b> <span style=\"font-weight: 400;\">\u0645\u0642\u062f\u0645\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 \u0648\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0648\u0627\u0644\u0645\u0648\u0632\u0639\u0648\u0646.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u0631\u0633\u0648\u0645 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u060c \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u0645\u064a\u0632\u0629\u060c \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p><b>3. \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0637\u0627\u0639\u0645<\/b><\/p>\n<ul>\n<li><b>\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u0633\u0643\u0627\u0646 \u0627\u0644\u0645\u062d\u0644\u064a\u0648\u0646 \u0648\u0627\u0644\u0633\u064a\u0627\u062d \u0648\u0645\u062e\u0637\u0637\u0648 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0648\u062e\u062f\u0645\u0627\u062a \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0637\u0639\u0627\u0645.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629:<\/b> <span style=\"font-weight: 400;\">\u0645\u0623\u0643\u0648\u0644\u0627\u062a \u0644\u0630\u064a\u0630\u0629 \u0648\u0623\u062c\u0648\u0627\u0621 \u062a\u0631\u062d\u064a\u0628\u064a\u0629 \u0648\u0645\u0646\u0627\u0633\u0628\u0627\u062a \u062e\u0627\u0635\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0642\u0646\u0648\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0637\u0639\u0627\u0645.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u0648\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062d\u062c\u0632\u060c \u0648\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0637\u0639\u0627\u0645\u060c \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0644\u0623\u062d\u062f\u0627\u062b.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0627\u062a \u0627\u0644\u0645\u0637\u0628\u062e\u060c \u0648\u0627\u0644\u0637\u0647\u0627\u0629 \u0627\u0644\u0645\u0647\u0631\u0629\u060c \u0648\u0645\u0633\u0627\u062d\u0629 \u0644\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0637\u0639\u0627\u0645.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0627\u0644\u0645\u062d\u0644\u064a\u064a\u0646 \u0648\u0645\u0646\u0635\u0627\u062a \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0637\u0639\u0627\u0645 \u0648\u0645\u0646\u0638\u0645\u064a \u0627\u0644\u0623\u062d\u062f\u0627\u062b.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0623\u0637\u0639\u0645\u0629 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a\u060c \u0648\u0631\u0633\u0648\u0645 \u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0644\u0623\u062d\u062f\u0627\u062b\u060c \u0648\u062e\u062f\u0645\u0627\u062a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0637\u0639\u0627\u0645.<\/span><\/li>\n<\/ul>\n<p><b>4. \u062e\u062f\u0645\u0629 \u0635\u0646\u062f\u0648\u0642 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643<\/b><\/p>\n<ul>\n<li><b>\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u0639\u0634\u0627\u0642 \u0635\u0646\u0627\u062f\u064a\u0642 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u060c \u0648\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0647\u062f\u0627\u064a\u0627\u060c \u0648\u0627\u0644\u0647\u0648\u0627\u0629 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0633\u0642\u060c \u0639\u0627\u0645\u0644 \u0627\u0644\u0645\u0641\u0627\u062c\u0623\u0629\u060c \u0627\u0644\u0631\u0627\u062d\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0642\u0646\u0648\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0645\u0624\u062b\u0631\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u060c \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635\u060c \u062d\u0644\u0642\u0627\u062a \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0648\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u0645\u0648\u0631\u062f\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0628\u0631\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a\u060c \u0627\u0644\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646:<\/b> <span style=\"font-weight: 400;\">\u0645\u0648\u0631\u062f\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0634\u062d\u0646\u060c \u0648\u0627\u0644\u0645\u0624\u062b\u0631\u0648\u0646.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u0631\u0633\u0648\u0645 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u060c \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629.<\/span><\/li>\n<\/ul>\n<p><b>5. \u062a\u0637\u0628\u064a\u0642 \u0641\u0631\u064a\u0645\u064a\u0648\u0645 \u0644\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644<\/b><\/p>\n<ul>\n<li><b>\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0639\u0627\u062f\u064a\u0648\u0646 \u0648\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0648\u0646 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629:<\/b> <span style=\"font-weight: 400;\">\u0648\u0638\u0627\u0626\u0641 \u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0648\u0645\u064a\u0632\u0627\u062a \u0645\u062a\u0645\u064a\u0632\u0629 \u0648\u0631\u0641\u0627\u0647\u064a\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0642\u0646\u0648\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0625\u062d\u0627\u0644\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u062f\u0639\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u062f\u0641\u0639 \u0627\u0644\u0625\u062e\u0637\u0627\u0631\u0627\u062a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u060c \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0627\u0644\u062e\u0648\u0627\u062f\u0645.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646:<\/b> <span style=\"font-weight: 400;\">\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0645\u062c\u0631\u062f \u0623\u0645\u062b\u0644\u0629 \u0642\u0644\u064a\u0644\u0629 \u0644\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Business Model Canvas \u0644\u0648\u0635\u0641 \u0623\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u064a\u0645\u0643\u0646 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0644\u0648\u062d\u0629 \u0627\u0644\u0642\u0645\u0627\u0634\u064a\u0629 \u0648\u062a\u0643\u064a\u064a\u0641\u0647\u0627 \u0644\u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u0623\u064a \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644.<\/span><\/p>\n<p><b>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/blog\/business-model-canvas-advantages\/\"><span data-sheets-value=\"\" data-sheets-userformat=\"\">4 \u0645\u0632\u0627\u064a\u0627 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span><\/a><\/b><\/p>\n<h2 id=\"toc_Business_Model_Canvas_Channels\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0642\u0646\u0648\u0627\u062a \u0642\u0645\u0627\u0634 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/h2>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0645\u062e\u0637\u0637 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u064a\u0634\u064a\u0631 \u0645\u0643\u0648\u0646 \"\u0627\u0644\u0642\u0646\u0648\u0627\u062a\" \u0625\u0644\u0649 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u062a\u0635\u0644 \u0628\u0647\u0627 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u062a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0645 \u0645\u0646 \u0623\u062c\u0644 \u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0627. \u0648\u064a\u0634\u0645\u0644 \u0637\u0631\u0642 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0644\u062c\u0639\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0641\u064a \u0645\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u0627\u062f\u064a\u0629 \u0648\u0631\u0642\u0645\u064a\u0629\u060c \u0648\u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0639\u0627\u0645. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0644\u0644\u0642\u0646\u0648\u0627\u062a:<\/span><\/p>\n<ul>\n<li><b>\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629:<\/b><span style=\"font-weight: 400;\">  \u062a\u0628\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0627 \u0623\u0648 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0641\u0639\u0644\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u062f\u064a\u0631 \u0625\u062d\u062f\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0645\u062c\u0648\u0647\u0631\u0627\u062a \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0645\u062a\u0627\u062c\u0631 \u0631\u0627\u0642\u064a\u0629 \u0644\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a:<\/b><span style=\"font-weight: 400;\">  \u064a\u062a\u0645 \u0628\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0648\u0642\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0639\u0645\u0644 \u0623\u0645\u0627\u0632\u0648\u0646 \u0648\u0625\u064a\u0628\u0627\u064a \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629:<\/b> <span style=\"font-weight: 400;\">\u0642\u062f \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0645\u062b\u0644 \u0645\u062d\u0644\u0627\u062a \u0627\u0644\u0633\u0648\u0628\u0631 \u0645\u0627\u0631\u0643\u062a \u0623\u0648 \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u0642 \u0623\u0648 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629\u060c \u0644\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062c\u0645\u0644\u0629:<\/b> <span style=\"font-weight: 400;\">\u0642\u062f \u062a\u0628\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0628\u0643\u0645\u064a\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0625\u0644\u0649 \u0634\u0631\u0643\u0627\u062a \u0623\u062e\u0631\u0649 (\u062a\u062c\u0627\u0631 \u0627\u0644\u062c\u0645\u0644\u0629 \u0623\u0648 \u0627\u0644\u0645\u0648\u0632\u0639\u064a\u0646)\u060c \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0639\u062f \u0630\u0644\u0643 \u0628\u0625\u0639\u0627\u062f\u0629 \u0628\u064a\u0639\u0647\u0627 \u0625\u0644\u0649 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u064a\u0646.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0627\u0645\u062a\u064a\u0627\u0632 \u0627\u0644\u062a\u062c\u0627\u0631\u064a:  <\/b><span style=\"font-weight: 400;\">\u062a\u0633\u062a\u062e\u062f\u0645 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u064a\u0627\u0632 \u0634\u0628\u0643\u0629 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0627\u0645\u062a\u064a\u0627\u0632 \u0627\u0644\u0630\u064a\u0646 \u064a\u062f\u064a\u0631\u0648\u0646 \u0645\u0646\u0627\u0641\u0630 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645\u060c \u0648\u0630\u0644\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0623\u0645 \u0648\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u062a\u0634\u0645\u0644 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0645\u062b\u0644 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 \u0648\u0635\u0628 \u0648\u0627\u064a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0623\u0633\u0648\u0627\u0642:  <\/b><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u0628\u0637 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0648\u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646. \u062a\u0634\u0645\u0644 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 Amazon Marketplace\u060c \u0648eBay\u060c \u0648Etsy\u060c \u062d\u064a\u062b \u064a\u0642\u0648\u0645 \u0627\u0644\u0628\u0627\u0626\u0639\u0648\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0628\u0625\u062f\u0631\u0627\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0628\u064a\u0639\u0647\u0627 \u0644\u062c\u0645\u0647\u0648\u0631 \u0623\u0648\u0633\u0639.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57952 size-fusion-800\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-800x508.jpeg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-800x508.jpeg\" alt=\"\u0645\u062e\u0637\u0637 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\" width=\"800\" height=\"508\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27508%27%20viewBox%3D%270%200%20800%20508%27%3E%3Crect%20width%3D%27800%27%20height%3D%27508%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-200x127.jpeg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-300x190.jpeg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-320x202.jpeg 320w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-400x254.jpeg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-600x381.jpeg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-768x488.jpeg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-800x508.jpeg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2.jpeg 1024w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0645\u062a\u0627\u062c\u0631 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0645\u062b\u0644 \u0645\u062a\u062c\u0631 \u062a\u0637\u0628\u064a\u0642\u0627\u062a Apple \u0648\u0645\u062a\u062c\u0631 Google Play \u0645\u0646\u0635\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u0648\u0632\u064a\u0639 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0648\u0628\u064a\u0639\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0648\u0643\u064a\u0644\/\u0627\u0644\u0648\u0633\u064a\u0637:<\/b> <span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0648\u0633\u0637\u0627\u0621\u060c \u0645\u062b\u0644 \u0648\u0643\u0644\u0627\u0621 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0623\u0648 \u0648\u0633\u0637\u0627\u0621 \u0627\u0644\u062a\u0623\u0645\u064a\u0646\u060c \u0639\u0644\u0649 \u0631\u0628\u0637 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0628\u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646 \u0648\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:<\/b> <span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0645\u062b\u0644 Facebook \u0648Instagram \u0623\u0646 \u062a\u0643\u0648\u0646 \u0628\u0645\u062b\u0627\u0628\u0629 \u0642\u0646\u0648\u0627\u062a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0647\u0627.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643:<\/b> <span style=\"font-weight: 400;\">\u0642\u062f \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u060c \u0645\u062b\u0644 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u062b \u0645\u062b\u0644 Netflix\u060c \u0644\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0623\u0648 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0645\u0646\u062a\u0638\u0645.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:  <\/b><span style=\"font-weight: 400;\">\u062a\u0642\u0648\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0642\u064a\u0645 \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0625\u0634\u0631\u0627\u0643\u0647\u0645. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a \u0648\u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u0628\u0648\u062f\u0643\u0627\u0633\u062a \u0627\u0644\u0645\u0648\u0632\u0639\u0629 \u0639\u0628\u0631 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0623\u0648 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0648\u0627\u0644\u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0648\u0627\u0644\u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0642\u0646\u0627\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0648\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0642\u062f\u064a\u0645 \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062d\u062a\u0649 \u062a\u0644\u0642\u064a \u0627\u0644\u0637\u0644\u0628\u0627\u062a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b:<\/b> <span style=\"font-weight: 400;\">\u0642\u062f \u062a\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0645\u0646\u0635\u0627\u062a \u0648\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b\u060c \u0645\u062b\u0644 Airbnb \u0623\u0648 Uber\u060c \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0623\u0648\u0633\u0639 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0646\u0638\u0627\u0645 \u0623\u0633\u0627\u0633\u064a \u062e\u0627\u0635 \u0628\u0647\u0627 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0637\u0648\u0628 \u0648\u0627\u0644\u0646\u0642\u0631:<\/b> <span style=\"font-weight: 400;\">\u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u0642 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0648\u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0645\u0639 \u0645\u064a\u0632\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0627\u0633\u062a\u0644\u0627\u0645 \u0645\u0646 \u0627\u0644\u0645\u062a\u062c\u0631 \u0648\u0627\u0644\u0637\u0644\u0628 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0645\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0639\u0644\u0649 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629. \u064a\u0639\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0645 \u0644\u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u0642\u062f \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0641\u064a \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0635\u0648\u0644\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/blog\/mind-map-definition\/\">\u0645\u0627 \u0647\u064a \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629\u061f<\/a><\/b><\/p>\n<h2 id=\"toc_Key_Resources_of_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0645\u062e\u0637\u0637 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u062a\u0634\u064a\u0631 \"\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\" \u0625\u0644\u0649 \u0627\u0644\u0623\u0635\u0648\u0644 \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627. \u062a\u0639\u062a\u0628\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0643\u0641\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629. \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062d\u0633\u0628 \u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u0644\u0643\u0646 \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629:<\/span><\/p>\n<p><b>1. \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u0627\u062f\u064a\u0629:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0645\u0631\u0627\u0641\u0642 \u0627\u0644\u062a\u0635\u0646\u064a\u0639<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0639\u062f\u0627\u062a \u0648\u0627\u0644\u0622\u0644\u0627\u062a<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0627\u0641\u0642<\/span><\/li>\n<\/ul>\n<p><b>2. \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0628\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0639 \u0648\u062d\u0642\u0648\u0642 \u0627\u0644\u0646\u0634\u0631<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0623\u0648 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0633\u0631\u0627\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062f\u0631\u0627\u064a\u0629<\/span><\/li>\n<\/ul>\n<p><b>3. \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0645\u0647\u0631\u0629 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631<\/span><\/li>\n<\/ul>\n<p><b>4. \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0627\u0644\u064a\u0629:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0648\u0627\u0644\u062a\u0645\u0648\u064a\u0644<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u062e\u0637\u0648\u0637 \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646 \u0623\u0648 \u0627\u0644\u0642\u0631\u0648\u0636<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0637\u064a\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629<\/span><\/li>\n<\/ul>\n<p><b>5. \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0627\u0644\u0641\u0627\u062a \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639<\/span><\/li>\n<\/ul>\n<p><b>6. \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0633\u0645\u0639\u0629:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0633\u0645\u0639\u062a\u0647\u0627<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0648\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0625\u064a\u062c\u0627\u0628\u064a\u0629<\/span><\/li>\n<\/ul>\n<p><b>7. \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0642\u0648\u0627\u0639\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0644\u0641\u0627\u062a\u0647\u0645 \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0648\u0631\u0624\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/span><\/li>\n<\/ul>\n<p><b>8. \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0644\u0644\u062e\u0627\u062f\u0645<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0648\u0623\u0646\u0638\u0645\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a<\/span><\/li>\n<\/ul>\n<p><b>9. \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0648\u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0646\u0642\u0644 \u0648\u0627\u0644\u062a\u0633\u0644\u064a\u0645<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0645\u0631\u0627\u0641\u0642 \u0627\u0644\u062a\u062e\u0632\u064a\u0646 \u0648\u0627\u0644\u062a\u062e\u0632\u064a\u0646<\/span><\/li>\n<\/ul>\n<p><b>10. \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u062f\u0629:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u062e\u0627\u0635\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0637\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0641\u0639\u0627\u0644\u0629<\/span><\/li>\n<\/ul>\n<p><b>11. \u0627\u0644\u0633\u0645\u0639\u0629 \u0648\u0627\u0644\u062b\u0642\u0629:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629 \u0645\u0639 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0648\u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0633\u062c\u0644 \u062d\u0627\u0641\u0644 \u0645\u0646 \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0648\u0627\u0644\u062c\u0648\u062f\u0629<\/span><\/li>\n<\/ul>\n<p><b>12. \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0641\u0643\u0631\u064a:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0645\u0643\u062a\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (\u0645\u062b\u0644 \u0627\u0644\u0643\u062a\u0628 \u0648\u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649 \u0648\u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648)<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0628\u0631\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0645\u0639\u064a\u0646<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u0623\u0648 \u0627\u0644\u062f\u0648\u0631\u0627\u062a<\/span><\/li>\n<\/ul>\n<p><b>13. \u0627\u0644\u0623\u0630\u0648\u0646\u0627\u062a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u062a\u0631\u0627\u062e\u064a\u0635 \u0648\u062a\u0635\u0627\u0631\u064a\u062d \u0627\u0644\u062a\u0634\u063a\u064a\u0644<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0642\u0648\u0642 \u0627\u0644\u062d\u0635\u0631\u064a\u0629 \u0644\u0644\u0639\u0645\u0644 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0645\u0639\u064a\u0646\u0629<\/span><\/li>\n<\/ul>\n<p><b>14. \u0627\u0644\u062a\u0648\u0627\u062c\u062f \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0648 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0633\u0648\u0627\u0642 \u0645\u062d\u062f\u062f\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0636\u0648\u0631 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a \u0623\u0648 \u0627\u0644\u0639\u0627\u0644\u0645\u064a<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/span><\/li>\n<\/ul>\n<p><b>15. \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0627\u062f\u064a\u0629:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0623\u0648 \u0627\u0644\u0645\u0643\u0627\u062a\u0628 \u0623\u0648 \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062e\u062f\u0645\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062d\u0644\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0646\u0628\u062b\u0642\u0629 \u0623\u0648 \u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u062d\u062f\u062b<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0639\u0631\u0636 \u0623\u0648 \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062e\u0628\u0631\u0629<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u062a\u062f\u0639\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u062a\u0633\u0627\u0639\u062f\u0647 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0648\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0644\u0623\u0639\u0645\u0627\u0644. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647 \u0648\u0623\u0647\u062f\u0627\u0641\u0647.<\/span><\/p>\n<p><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/blog\/lean-canvas-vs-business-model-canvas\/\">Lean Canvas \u0645\u0642\u0627\u0628\u0644 Business Model Canvas<\/a><\/b><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u062e\u0627\u062a\u0645\u0629<\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u062d\u062f\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u0637\u0631\u0642 \u0644\u0625\u0646\u0634\u0627\u0621 \u062e\u0637\u0629 \u0639\u0645\u0644 \u0634\u0627\u0645\u0644\u0629\u060c \u0648\u0643\u0645\u0627 \u0623\u0648\u0636\u062d\u0646\u0627\u060c \u0644\u0627 \u064a\u062a\u0645 \u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0625\u0644\u0627 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0633\u0628\u0648\u0631\u0629 \u0627\u0644\u0628\u064a\u0636\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u064a\u062f \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0645\u062d\u062a\u0648\u0649 <a href=\"https:\/\/ideascale.com\/ar\/ideascale-whiteboard\/\">IdeaScale Whiteboard<\/a> \u060c \u0641\u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u062f\u0648\u0646\u0629 \u0627\u0644\u062a\u064a \u0643\u062a\u0628\u0647\u0627 \u0627\u0644\u0636\u064a\u0648\u0641 \u0639\u0644\u0649  <\/span><span style=\"font-weight: 400;\">\u0645\u062f\u0648\u0646\u0627\u062a<\/span> <span style=\"font-weight: 400;\">Lander<\/span> <span style=\"font-weight: 400;\">\u0648<\/span> <span style=\"font-weight: 400;\">TryMyUI<\/span> .<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":75574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3891],"tags":[],"contributor":[4077],"class_list":["post-75573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3891","contributor-4077"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0645\u0627 \u0647\u0648 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/title>\n<meta name=\"description\" content=\"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0623\u062f\u0627\u0629 \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0635\u0648\u0631 \u062a\u0637\u0648\u064a\u0631 \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644 \u0645\u062d\u062a\u0645\u0644. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0623\u0645\u062b\u0644\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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