\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/b><\/strong><\/p>\n<\/div>
\u0644\u0642\u062f \u0623\u0635\u0628\u062d \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Business Model Canvas \u0623\u062d\u062f \u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629 \u0644\u0633\u062d\u0628 \u0648\u0627\u062d\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0631\u0642. \u062a\u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0627\u0644\u0633 \u0625\u0646\u0634\u0627\u0621 \u0648\u062a\u0641\u0633\u064a\u0631 \u062e\u0637\u0637 \u0627\u0644\u0639\u0645\u0644 \u0623\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0630\u0647\u0627\u0628 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0645\u0633\u0639\u0649 \u062a\u0639\u0627\u0648\u0646\u064a\u064b\u0627 \u0648\u0634\u064a\u0626\u064b\u0627 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u0634\u062e\u0635 \u0625\u0646\u0634\u0627\u0624\u0647.<\/span><\/p>\n
\u0633\u062a\u062d\u062f\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0645\u0627 \u0647\u064a \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0646\u0627\u0642\u0634 \u0645\u0632\u0627\u064a\u0627\u0647\u0627 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627\u060c \u0648\u0633\u062a\u0631\u0634\u062f\u0643 \u0639\u0628\u0631 \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0646\u0627. \u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0647\u062a\u0645\u064b\u0627 \u0628\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0641\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0623\u062f\u0644\u062a\u0646\u0627 \u0639\u0644\u0649 <\/span>\u0643\u0627\u0646\u0628\u0627\u0646<\/span><\/a> \u060c<\/span> \u0648\u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/span><\/a> \u060c \u0648<\/span> SWOTs<\/span> .<\/span><\/p>\n
\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0623\u062f\u0627\u0629 \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0635\u0648\u0631 \u062a\u0637\u0648\u064a\u0631 \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644 \u0645\u062d\u062a\u0645\u0644. \u0648\u0647\u0648 \u064a\u0635\u0641 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u0646\u0642\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0628\u0646\u062c\u0627\u062d.<\/span><\/p>\n
\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u0648 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0623\u0641\u0636\u0644 \u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0628\u062d\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0636 \u0642\u064a\u0645\u0629 \u0641\u0631\u064a\u062f. \u0647\u0630\u0647 \u0628\u0639\u0636 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0645\u0646 \u0623\u062c\u0644 \u062a\u062d\u0642\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062f\u062e\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0646\u0627\u062c\u062d\u0629.<\/span><\/p>\n
<\/p>\n
\u062a\u0639\u062f \u0644\u0648\u062d\u0627\u062a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u062f\u064a\u0644\u0627\u064b \u0641\u0639\u0627\u0644\u0627\u064b \u0644\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0644\u062a\u0648\u062b\u064a\u0642 \u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0639\u0627\u062f\u0629\u064b \u0641\u064a \u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0635\u0641\u062d\u0627\u062a.<\/span><\/p>\n
\u062a\u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644 \u0623\u0643\u062b\u0631 \u0642\u0628\u0648\u0644\u0627\u064b \u0648\u0633\u0647\u0648\u0644\u0629 \u0641\u064a \u0627\u0644\u0641\u0647\u0645 \u0645\u0639 \u062a\u0648\u0641\u064a\u0631 \u062a\u0635\u0648\u0631\u0627\u062a \u0633\u0631\u064a\u0639\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0633\u0628\u0648\u0631\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u062b\u0644 <\/span>IdeaScale Whiteboard<\/span><\/a> \u060c \u0641\u0647\u0648 \u064a\u062a\u064a\u062d \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u0634\u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u0627\u0633\u062a\u0646\u0627\u0631\u0629.<\/span><\/p>\n
\u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u0641\u0647\u0645 \u062a\u0645\u0627\u0645\u064b\u0627 \u0633\u0628\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0641\u0642\u062f \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u0644\u062a\u0639\u0645\u0642 \u0641\u064a \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0648\u0631\u0627\u0621 \u0643\u0644 \u062e\u0637\u0648\u0629. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0633\u0646\u0634\u0631\u062d \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d <\/span>\u062e\u0637\u0629 \u0644\u0644\u0646\u062c\u0627\u062d<\/span> \u0639\u0644\u0649<\/span> \u0642\u0645\u0627\u0634 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span> .<\/span><\/p>\n
\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627:<\/b> â\u0645\u0627 \u0647\u0645 \u0634\u0631\u0643\u0627\u0624\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u061fâ<\/span><\/p>\n
\u064a\u062d\u062b \u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0644\u0645\u0648\u0627\u0621\u0645\u0629 \u0639\u0645\u0644\u0643 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u064a\u0632\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0623\u0634\u062e\u0627\u0635\u064b\u0627 \u0645\u0639\u064a\u0646\u064a\u0646\u060c \u0623\u0648 \u0634\u0631\u0643\u0627\u062a \u0623\u062e\u0631\u0649\u060c \u0623\u0648 \u0623\u064a \u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u0629. <\/span><\/p>\n
\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u062e\u0630 \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u0646\u062f \u062a\u0637\u0648\u064a\u0631 \u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644\u060c \u0644\u0623\u0646\u0647\u0627 \u0644\u0646 \u062a\u0643\u0648\u0646 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641 \u0645\u0641\u064a\u062f\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0633\u062a\u0643\u0648\u0646 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0646\u0645\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062f\u0639\u0627\u064a\u0629 \u0644\u0647\u0627. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u064a\u0636\u064b\u0627 \u0628\u0645\u062b\u0627\u0628\u0629 \u0645\u064a\u0632\u0629 \u0645\u0628\u0643\u0631\u0629 \u0648\u064a\u0645\u0643\u0646\u0647\u0627 \u062f\u0641\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0645 \u0628\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0647\u0627\u0626\u0644\u0629.<\/span><\/p>\n
\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627: <\/b>\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0646\u062c\u0627\u062d \u0641\u0643\u0631\u062a\u0643\u061f \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0644\u062f\u064a\u0643 \u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0627\u0644\u0641\u0639\u0644\u060c \u0645\u0627 \u0647\u064a \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u062a\u062e\u0627\u0630\u0647\u0627 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627\u061f<\/span><\/p>\n
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\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627:<\/b> \u0645\u0627 \u0647\u064a \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u064a\u062d\u0647\u0627 \u0639\u0645\u0644\u0643 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/span><\/p>\n
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<\/p>\n
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\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0633\u0645\u0627\u062d \u0644\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0628\u0627\u0644\u062a\u0623\u0644\u0642 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0627\u062a. \u0647\u0630\u0627 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0641\u0631\u064a\u062f \u0644\u0639\u0645\u0644\u0643 \u0647\u0648 \u0645\u0627 \u0633\u064a\u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0648\u064a\u0648\u0641\u0631 \u0627\u0644\u0637\u0644\u0628 \u0644\u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0646\u062a\u062c\u0643\/\u062e\u062f\u0645\u062a\u0643 \u062d\u0627\u0644\u064a\u064b\u0627. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0637\u0631\u0642 \u062a\u0648\u0641\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646\u062f \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0643 \u062d\u062a\u0649 \u064a\u0641\u0647\u0645 \u0639\u0645\u0644\u0627\u0624\u0643 \u0645\u064a\u0632\u0627\u062a\u0643 \u0627\u0644\u062e\u0627\u0635\u0629.<\/span><\/p>\n
\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627:<\/b> \u0643\u064a\u0641 \u0633\u062a\u0635\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0643\u061f \u0645\u0627 \u0647\u064a \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062a\u064a \u0633\u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627\u061f<\/span><\/p>\n
\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u062e\u0637\u0637 \u0628\u0647\u0627 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0643. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u0645 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0623\u0648 \u0627\u0644\u0643\u0644\u0627\u0645 \u0627\u0644\u0634\u0641\u0647\u064a \u0623\u0648 \u0646\u0634\u0631 \u0627\u0644\u0645\u062f\u0648\u0646\u0629 \u0623\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0623\u0648 \u0623\u064a \u0648\u0633\u064a\u0644\u0629 \u0623\u062e\u0631\u0649. \u0633\u062a\u0648\u0644\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0627\u0641\u0630 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0641\u0631\u064a\u062f\u0629 \u0648\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0639 \u0642\u0648\u0627\u0639\u062f \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u064a\u062c\u0628 \u0623\u062e\u0630\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0646\u062a\u0634\u0627\u0631\u0643.<\/span><\/p>\n
\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627:<\/b> \u0645\u0646 \u064a\u0633\u062a\u0647\u062f\u0641 \u0639\u0645\u0644\u0643\u061f \u0635\u0641 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0641\u064a \u0628\u0636\u0639 \u0643\u0644\u0645\u0627\u062a.<\/span><\/p>\n
\u064a\u0647\u062f\u0641 \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0625\u0644\u0649 \u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u0647\u062f\u0641\u0647\u0627 \u0639\u0645\u0644\u0643. \u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u064a \u0627\u0644\u0630\u064a \u064a\u062d\u062f\u062f \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0648\u0627\u0643\u062a\u0628 \u0647\u0630\u0647 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0641\u064a \u0628\u0636\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a.<\/span><\/p>\n
\u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644 \u0625\u0646 \u0647\u0630\u0627 \u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0641\u064a \u0645\u062e\u0637\u0637 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0633\u064a\u062d\u062f\u062f \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u0625\u0646\u0647\u0627 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0644\u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644 \u0648\u0633\u064a\u062a\u0645 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u064a\u0632\u0627\u062a\u0643 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645. \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0630\u0643\u064a \u0625\u0642\u0631\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0642\u0627\u0644\u0628 \u0628\u0640 <\/span>\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/span><\/a> \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0639\u0645\u0642 \u0641\u0647\u0645 \u0645\u0645\u0643\u0646 \u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a.<\/span> <\/p>\n
\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627: <\/b>\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u062e\u0637\u0637 \u0644\u0625\u0646\u0641\u0627\u0642\u0647 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u061f \u0647\u0644 \u062a\u062e\u0637\u0637 \u0644\u062a\u062d\u0635\u064a\u0644 \u0631\u0633\u0648\u0645 \u0645\u0642\u0627\u0628\u0644 \u0645\u0646\u062a\u062c\u0643\/\u062e\u062f\u0645\u062a\u0643\u061f<\/span><\/p>\n
\u062a\u0647\u062f\u0641 \u0627\u0644\u0646\u0642\u0637\u062a\u0627\u0646 \u0627\u0644\u0623\u062e\u064a\u0631\u062a\u0627\u0646 \u0625\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646\u0627 \u0639\u0644\u0627\u0645\u0627\u062a \u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u062e\u0637\u064a\u0637\u0643 \u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u062e\u0637\u0629 \u0639\u0645\u0644\u0643. \u0623\u0648\u0644\u0627\u064b\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0641\u0643\u0631 \u0641\u064a \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0625\u0646\u0634\u0627\u0621 \u0639\u0645\u0644\u0643. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062b\u0627\u0628\u062a\u0629 \u0623\u0648 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0628\u0647\u0627 \u0625\u0639\u062f\u0627\u062f \u0639\u0645\u0644\u0643. \u0628\u0639\u062f \u0630\u0644\u0643\u060c \u0641\u0643\u0631 \u0641\u064a \u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u0645\u0646\u062a\u062c\u0643\/\u062e\u062f\u0645\u062a\u0643. \u0647\u0644 \u0633\u062a\u0643\u0648\u0646 \u062e\u062f\u0645\u0629 SaaS\u061f \u0647\u0644 \u0633\u064a\u062f\u0641\u0639 \u0627\u0644\u0646\u0627\u0633 \u062b\u0645\u0646\u0647\u0627 \u0623\u0645 \u0623\u0646\u0647\u0627 \u0633\u062a\u0643\u0648\u0646 \u0645\u062c\u0627\u0646\u064a\u0629\u061f \u0647\u0630\u0647 \u0623\u0634\u064a\u0627\u0621 \u0645\u0647\u0645\u0629 \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627 \u0639\u0646\u062f \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0647\u064a\u0643\u0644 \u062a\u0643\u0644\u0641\u0629 \u0639\u0645\u0644\u0643.<\/span><\/p>\n
\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627:<\/b> \u0645\u0646 \u0623\u064a\u0646 \u0633\u064a\u0623\u062a\u064a \u0627\u0644\u0645\u0627\u0644\u061f \u0643\u064a\u0641 \u0633\u062a\u0624\u062f\u064a \u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0647\u0630\u0647 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d\u061f<\/span><\/p>\n
\u0625\u0646 \u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0647\u064a \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u0642\u0642 \u0628\u0647\u0627 \u0639\u0645\u0644\u0643 \u0627\u0644\u0631\u0628\u062d \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062f\u0642\u064a\u0642 \u0627\u0644\u0630\u064a \u062a\u0623\u062a\u064a \u0645\u0646\u0647 \u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u0648\u0627\u0644. \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0623\u062a\u064a \u0645\u0646 \u0646\u0642\u0637\u0629 \u0645\u0641\u0635\u0644\u0629 \u0641\u064a \u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 (\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0635\u064a\u0644 \u0631\u0633\u0648\u0645 \u0645\u0642\u0627\u0628\u0644 \u0645\u0646\u062a\u062c\u0643\/\u062e\u062f\u0645\u062a\u0643). \u0641\u0643\u0631 \u0641\u064a \u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0643\u064a\u0641 \u0633\u064a\u0624\u062f\u064a \u0630\u0644\u0643 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0631\u0628\u062d \u0644\u0634\u0631\u0643\u062a\u0643.<\/span><\/p>\n
\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: \u0645\u0627 \u0647\u0648 Lean Canvas\u061f<\/a><\/b><\/p>\n
\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062e\u0645\u0633\u0629 \u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 Business Model Canvas \u0639\u0644\u0649 \u0623\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a:<\/span><\/p>\n
1. \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/b><\/p>\n
2. \u0634\u0631\u0643\u0629 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 (SaaS).<\/b><\/p>\n
3. \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0637\u0627\u0639\u0645<\/b><\/p>\n
4. \u062e\u062f\u0645\u0629 \u0635\u0646\u062f\u0648\u0642 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643<\/b><\/p>\n
5. \u062a\u0637\u0628\u064a\u0642 \u0641\u0631\u064a\u0645\u064a\u0648\u0645 \u0644\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644<\/b><\/p>\n
\u0647\u0630\u0647 \u0645\u062c\u0631\u062f \u0623\u0645\u062b\u0644\u0629 \u0642\u0644\u064a\u0644\u0629 \u0644\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Business Model Canvas \u0644\u0648\u0635\u0641 \u0623\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u064a\u0645\u0643\u0646 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0644\u0648\u062d\u0629 \u0627\u0644\u0642\u0645\u0627\u0634\u064a\u0629 \u0648\u062a\u0643\u064a\u064a\u0641\u0647\u0627 \u0644\u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u0623\u064a \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644.<\/span><\/p>\n
\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f: 4 \u0645\u0632\u0627\u064a\u0627 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span><\/a><\/b><\/p>\n
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<\/p>\n
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\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: \u0645\u0627 \u0647\u064a \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629\u061f<\/a><\/b><\/p>\n
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1. \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u0627\u062f\u064a\u0629:<\/b><\/p>\n