{"id":75551,"date":"2023-11-03T08:27:05","date_gmt":"2023-11-03T12:27:05","guid":{"rendered":""},"modified":"2024-02-22T10:55:38","modified_gmt":"2024-02-22T14:55:38","slug":"%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/","title":{"rendered":"\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;Conclusion&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_The_Essence_of_Customer_Relationships_Business_Model_Canvas\">\u062c\u0648\u0647\u0631 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Customer_Segments_in_the_Business_Model_Canvas\">\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Identifying_and_Defining_Customer_Segments\">\u062a\u062d\u062f\u064a\u062f \u0648\u062a\u062d\u062f\u064a\u062f \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Examples_of_Customer_Segments_Business_Model_Canvas\">\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc\">\u062e\u0627\u062a\u0645\u0629<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u064a\u0639\u062f \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u064a\u0647\u0627 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d. \u0623\u0635\u0628\u062d \u0645\u0641\u0647\u0648\u0645 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (BMC) \u0623\u062f\u0627\u0629 \u0642\u064a\u0645\u0629 \u0644\u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062d\u062f \u0633\u0648\u0627\u0621 \u0644\u062a\u0635\u0648\u0631 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0623\u0639\u0645\u0627\u0644\u0647\u0645. \u0644\u0642\u062f \u0623\u062d\u062f\u062b \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (BMC)\u060c \u0627\u0644\u0630\u064a \u0642\u062f\u0645\u0647 \u0623\u0644\u0643\u0633\u0646\u062f\u0631 \u0623\u0648\u0633\u062a\u0631\u0641\u0627\u0644\u062f\u0631 \u0648\u0625\u064a\u0641 \u0628\u064a\u0646\u064a\u0648\u0631\u060c \u062b\u0648\u0631\u0629 \u0641\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0646\u062a\u0635\u0648\u0631 \u0628\u0647\u0627 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0646\u0635\u0645\u0645\u0647\u0627 \u0648\u0646\u0643\u0631\u0631\u0647\u0627. \u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0644\u0648\u062d\u0629\u060c \u0623\u062d\u062f \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u062e\u0627\u0635\u064b\u0627 \u0647\u0648 \u0642\u0633\u0645 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062f\u0639\u0648\u0646\u0627 \u0646\u062a\u0639\u0645\u0642 \u0623\u0643\u062b\u0631 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u062d\u0627\u0633\u0645 \u0645\u0646 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p>\n<h2 id=\"toc_The_Essence_of_Customer_Relationships_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u062c\u0648\u0647\u0631 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0646\u0647\u062c \u0645\u0646\u0638\u0645 \u0644\u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0648\u062a\u0639\u0632\u064a\u0632\u0647\u0627. \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0639\u0645\u0644\u0627\u0624\u0643 \u0647\u0645 \u0634\u0631\u064a\u0627\u0646 \u062d\u064a\u0627\u062a\u0643. \u0625\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644\u0643 \u0645\u0639\u0647\u0645\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0639\u0644\u0627\u0642\u062a\u0643\u060c \u0648\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062c\u0627\u062d \u0645\u0624\u0633\u0633\u062a\u0643 \u0623\u0648 \u0641\u0634\u0644\u0647\u0627. \u0648\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062a\u0641\u0635\u064a\u0644 \u0644\u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u0645\u0647\u0645:<\/span><\/p>\n<ol>\n<li><b>  \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0644\u064a\u0633\u062a \u0645\u062a\u062c\u0627\u0646\u0633\u0629. \u0648\u0647\u064a \u062a\u062a\u0623\u0644\u0641 \u0645\u0646 \u0634\u0631\u0627\u0626\u062d \u0645\u062e\u062a\u0644\u0641\u0629 \u0630\u0627\u062a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0645\u062a\u0645\u064a\u0632\u0629. \u064a\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0648\u062a\u0639\u0631\u064a\u0641\u0647\u0627 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0641\u0639\u0627\u0644\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0646\u0627\u062f\u0631\u0627\u064b \u0645\u0627 \u064a\u0646\u062c\u062d \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0648\u0627\u062d\u062f \u0627\u0644\u0630\u064a \u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u062c\u0645\u064a\u0639.<\/span><\/p>\n<ol start=\"2\">\n<li><b>  \u0623\u0646\u0648\u0627\u0639 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0644\u064a\u0633\u062a \u0643\u0644 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u064a \u0646\u0641\u0633\u0647\u0627. \u0642\u062f \u064a\u062d\u062a\u0627\u062c \u0628\u0639\u0636 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0639\u0627\u0644\u064d \u0645\u0646 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0641\u0636\u0644 \u0627\u0644\u0628\u0639\u0636 \u0627\u0644\u0622\u062e\u0631 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629. \u0642\u062f \u064a\u0632\u062f\u0647\u0631 \u0627\u0644\u0628\u0639\u0636 \u0641\u064a \u0628\u064a\u0626\u0629 \u0645\u062c\u062a\u0645\u0639\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0641\u0636\u0644 \u0627\u0644\u0628\u0639\u0636 \u0627\u0644\u0622\u062e\u0631 \u0627\u0644\u0623\u062a\u0645\u062a\u0629. \u0642\u0645 \u0628\u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0625\u0646\u0634\u0627\u0626\u0647\u0627 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643.<\/span><\/p>\n<ol start=\"3\">\n<li><b>  \u0627\u0644\u062a\u062e\u0635\u064a\u0635<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u062a\u0635\u0645\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643 \u0644\u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u061f \u064a\u0644\u0639\u0628 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u062f\u0648\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0631\u0648\u0627\u0628\u0637 \u0642\u0648\u064a\u0629 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643. \u0625\u0646\u0647 \u064a\u064f\u0638\u0647\u0631 \u0623\u0646\u0643 \u062a\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0648\u0623\u0646\u0643 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0644\u062a\u0643\u064a\u0641 \u0644\u062a\u0644\u0628\u064a\u062a\u0647\u0627.<\/span><\/p>\n<ol start=\"4\">\n<li><b>  \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u0648\u0623\u064a\u0646 \u062a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643\u061f \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0648\u062c\u0647\u064b\u0627 \u0644\u0648\u062c\u0647 \u0623\u0648 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u062b\u0644 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0623\u0648 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0641\u0625\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u064a\u0639\u062f \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644.<\/span><\/p>\n<ol start=\"5\">\n<li><b>  \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u0628\u064a\u0646 \u0634\u0631\u0643\u062a\u0643 \u0648\u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0648 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0630\u0644\u0643 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0643\u0627\u0644\u0645\u0629 \u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0623\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u0623\u0647\u064a\u0644\u060c \u0623\u0648 \u0637\u0644\u0628 \u062f\u0639\u0645\u060c \u0623\u0648 \u0622\u0644\u064a\u0629 \u062a\u0639\u0644\u064a\u0642\u0627\u062a. \u062a\u0645\u062b\u0644 \u0643\u0644 \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0641\u0631\u0635\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0625\u0636\u0639\u0627\u0641\u0647\u0627. \u0625\u0646 \u0645\u0639\u0631\u0641\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0647\u0630\u0647 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0623\u0645\u0631 \u062d\u064a\u0648\u064a.<\/span><\/p>\n<ol start=\"6\">\n<li><b>  \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u062a\u062e\u0637\u064a\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627. \u0645\u0646\u0630 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0628\u062d\u0648\u0646 \u0641\u064a\u0647\u0627 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0648\u062d\u062a\u0649 \u0623\u0648\u0644 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0644\u0647\u0645 \u0648\u0645\u0627 \u0628\u0639\u062f\u0647\u0627\u060c \u0641\u0625\u0646 \u0641\u0647\u0645 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0646\u0647\u062c\u0643 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0631\u0636\u0627\u0647\u0645 \u0625\u0644\u0649 \u0623\u0642\u0635\u0649 \u062d\u062f.<\/span><\/p>\n<ol start=\"7\">\n<li><b>  \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u062c\u0645\u0639 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061f \u0647\u0630\u0647 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0644\u0627 \u062a\u0642\u062f\u0631 \u0628\u062b\u0645\u0646 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062e\u062f\u0645\u0627\u062a\u0643 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0627\u0645\u0644\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f\u0643 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0634\u0637 \u0639\u0646 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0648\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u062a\u0632\u0627\u0645\u0643 \u062a\u062c\u0627\u0647 \u0639\u0645\u0644\u0627\u0626\u0643.<\/span><\/p>\n<ol start=\"8\">\n<li><b>  \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u062f\u0631\u062c\u0629 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0645\u0642\u062f\u0645 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u061f \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0645\u062b\u0644\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0648\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0645\u062a\u0627\u062d\u0629. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646 \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0645\u062a\u0627\u0632 \u0647\u0648 \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629.<\/span><\/p>\n<ol start=\"9\">\n<li><b>  \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u0648\u0644\u0627\u0621<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u064a\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0625\u0644\u0649 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f. \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062f\u062f BMC \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0639\u0648\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0643\u060c \u0645\u062b\u0644 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062d\u0635\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629.<\/span><\/p>\n<ol start=\"10\">\n<li><b>  \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0634\u0643\u0648\u0649<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u062d\u062a\u0645\u0627\u060c \u0633\u0648\u0641 \u062a\u0646\u0634\u0623 \u0627\u0644\u0642\u0636\u0627\u064a\u0627. \u0625\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u0627\u0645\u0644\u0643 \u0645\u0639 \u0627\u0644\u0634\u0643\u0627\u0648\u0649 \u0648\u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0639\u0645\u064a\u0642 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0648\u0636\u062d \u0627\u0644\u062d\u0644 \u0627\u0644\u0633\u0631\u064a\u0639 \u0648\u0627\u0644\u0641\u0639\u0627\u0644 \u0623\u0646\u0643 \u062a\u0642\u062f\u0631 \u0645\u062e\u0627\u0648\u0641 \u0639\u0645\u0644\u0627\u0626\u0643.<\/span><\/p>\n<ol start=\"11\">\n<li><b>  \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0623\u0645\u0646<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0639\u0635\u0631 \u062a\u0646\u062a\u0634\u0631 \u0641\u064a\u0647 \u062e\u0631\u0648\u0642\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629\u060c \u0637\u0645\u0626\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0628\u0623\u0646 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0645 \u0622\u0645\u0646\u0629 \u0628\u064a\u0646 \u064a\u062f\u064a\u0643. \u0627\u0644\u062b\u0642\u0629 \u0647\u064a \u0623\u0633\u0627\u0633 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0642\u0648\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u064a\u0645\u062a\u062f \u0647\u0630\u0627 \u0625\u0644\u0649 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0623\u0645\u0627\u0646\u0647\u0627.<\/span><\/p>\n<p><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/blog\/business-model-canvas-definition\/\">\u0645\u0627 \u0647\u0648 \u0645\u062e\u0637\u0637 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u061f<\/a><\/b><\/p>\n<h2 id=\"toc_Customer_Segments_in_the_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n<p><b>\u0627\u0644\u0644\u0628\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0628\u0644 \u0627\u0644\u062a\u0639\u0645\u0642 \u0641\u064a \u0623\u0647\u0645\u064a\u0629 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062f\u0639\u0646\u0627 \u0646\u0639\u064a\u062f \u0627\u0644\u0646\u0638\u0631 \u0628\u0625\u064a\u062c\u0627\u0632 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u064a\u062a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0645\u0631\u0626\u064a \u0645\u0646 \u062a\u0633\u0639 \u0648\u062d\u062f\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u062d\u062f\u062f \u0628\u0634\u0643\u0644 \u062c\u0645\u0627\u0639\u064a \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644\u0643. \u0647\u0630\u0647 \u0627\u0644\u0644\u0628\u0646\u0627\u062a \u0647\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0631\u0648\u0636 \u0627\u0644\u0642\u064a\u0645\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u062f\u062e\u0644<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u0644\u0639\u0628 \u0643\u0644 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u062f\u0648\u0631\u064b\u0627 \u0645\u062d\u062f\u062f\u064b\u0627 \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0645\u0644\u0643\u060c \u0648\u0644\u0643\u0646 \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644 \u0625\u0646\u0647 \u0644\u0627 \u064a\u0648\u062c\u062f \u0645\u0646\u0647\u0627 \u0645\u062d\u0648\u0631\u064a \u0645\u062b\u0644 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0645\u062b\u0644 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0643\u0645\u0627 \u064a\u0648\u062d\u064a \u0627\u0644\u0627\u0633\u0645\u060c \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0623\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0647\u062f\u0641 \u0639\u0645\u0644\u0643 \u0625\u0644\u0649 \u062e\u062f\u0645\u062a\u0647\u0627. \u0647\u0624\u0644\u0627\u0621 \u0647\u0645 \u0639\u0645\u0644\u0627\u0624\u0643.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">\u0644\u0645\u0627\u0630\u0627 \u064a\u0647\u0645 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h3>\n<ol>\n<li><b>  \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062e\u0635\u0635\u0629<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0623\u062d\u062f \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0631\u0627\u0621 \u0623\u0647\u0645\u064a\u0629 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0648 \u0623\u0646\u0647\u0627 \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643. \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0647\u0648 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0644\u0644\u0639\u0645\u0644\u0627\u0621. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0648\u0641\u0647\u0645 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u0631\u063a\u0628\u0627\u062a \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u0643\u0644 \u0634\u0631\u064a\u062d\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062e\u0635\u064a\u0635 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0644\u062a\u0644\u0628\u064a\u0629 \u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645.<\/span><\/p>\n<ol start=\"2\">\n<li><b>  \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0633\u0648\u0642<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u062a\u062d\u0642\u064a\u0642 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0644\u0633\u0648\u0642 \u0639\u0644\u0627\u0645\u0629 \u0628\u0627\u0631\u0632\u0629 \u0644\u0623\u064a \u0634\u0631\u0643\u0629 \u0646\u0627\u0634\u0626\u0629. \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0633\u0627\u0639\u062f\u0643 \u062a\u062d\u062f\u064a\u062f \u0634\u0631\u0627\u0626\u062d \u0639\u0645\u0644\u0627\u0626\u0643 \u0639\u0644\u0649 \u062a\u0636\u064a\u064a\u0642 \u0646\u0637\u0627\u0642 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u062a\u0631\u0643\u064a\u0632 \u0645\u0648\u0627\u0631\u062f\u0643 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639 \u062d\u0642\u064b\u0627.<\/span><\/p>\n<ol start=\"3\">\n<li><b>  \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0639\u0627\u0644\u0629<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u062a\u0639\u0631\u0641 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u060c \u064a\u0645\u0643\u0646\u0643 \u0636\u0628\u0637 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643. \u064a\u0645\u0643\u0646\u0643 \u0635\u064a\u0627\u063a\u0629 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u062e\u0635\u0627\u0626\u0635 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0643\u0644 \u0634\u0631\u064a\u062d\u0629.<\/span><\/p>\n<ol start=\"4\">\n<li><b> \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0642\u062f \u062a\u062a\u0637\u0644\u0628 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0648\u0627\u0631\u062f \u0648\u0642\u0646\u0648\u0627\u062a \u0648\u0634\u0631\u0627\u0643\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0645 \u0628\u0641\u0639\u0627\u0644\u064a\u0629. \u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u0647\u0645 \u0634\u0631\u0627\u0626\u062d\u0643 \u0639\u0644\u0649 \u062a\u062e\u0635\u064a\u0635 \u0645\u0648\u0627\u0631\u062f\u0643 \u0628\u062d\u0643\u0645\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u062d\u0635\u0648\u0644\u0643 \u0639\u0644\u0649 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643.<\/span><\/p>\n<ol start=\"5\">\n<li><b>  \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0648\u0641\u0631 \u062a\u062d\u062f\u064a\u062f \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0623\u0648 \u0627\u0644\u0645\u062d\u0631\u0648\u0645\u0629 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0642\u0648\u064a\u0629. \u064a\u0645\u0643\u0646 \u0644\u0634\u0631\u0643\u062a\u0643 \u0623\u0646 \u062a\u062a\u062e\u0635\u0635 \u0641\u064a \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0627\u0626\u062d\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0644\u0647\u0627 \u0642\u064a\u0645\u0629 \u0642\u062f \u064a\u062a\u062c\u0627\u0647\u0644\u0647\u0627 \u0645\u0646\u0627\u0641\u0633\u0648\u0643.<\/span><\/p>\n<h2 id=\"toc_Identifying_and_Defining_Customer_Segments\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u062a\u062d\u062f\u064a\u062f \u0648\u062a\u062d\u062f\u064a\u062f \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p><span style=\"font-weight: 400;\">\u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0628\u0646\u062c\u0627\u062d \u0645\u0646 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644\u0643\u060c \u0627\u062a\u0628\u0639 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u062a\u062c\u0631:  <\/b><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0645\u0645\u064a\u0632\u0629 \u0644\u0643\u0644 \u0634\u0631\u064a\u062d\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b><span style=\"font-weight: 400;\">  \u0625\u0646\u0634\u0627\u0621 \u0634\u062e\u0635\u064a\u0627\u062a \u0639\u0645\u0644\u0627\u0621 \u0634\u0627\u0645\u0644\u0629 \u0644\u0643\u0644 \u0634\u0631\u064a\u062d\u0629. \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0647\u064a \u062a\u0645\u062b\u064a\u0644 \u062e\u064a\u0627\u0644\u064a \u0644\u0639\u0645\u064a\u0644\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0636\u0645\u0646 \u0634\u0631\u064a\u062d\u0629 \u0645\u0639\u064a\u0646\u0629. \u0648\u064a\u0634\u0645\u0644 \u062e\u0635\u0627\u0626\u0635\u0647\u0645 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0642\u0637\u0627\u0639:  <\/b><span style=\"font-weight: 400;\">\u0644\u064a\u0633\u062a \u0643\u0644 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0645\u062a\u0633\u0627\u0648\u064a\u0629. \u062d\u062f\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0634\u0631\u0627\u0626\u062d\u0643 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0639\u0648\u0627\u0645\u0644 \u0645\u062b\u0644 \u0627\u0644\u062d\u062c\u0645 \u0648\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0645\u0639 \u0639\u0631\u0648\u0636\u0643.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062e\u0635\u0635\u0629:  <\/b><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u0635\u064a\u0627\u063a\u0629 \u0639\u0631\u0636 \u0642\u064a\u0645\u0629 \u0641\u0631\u064a\u062f \u0644\u0643\u0644 \u0634\u0631\u064a\u062d\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0648\u0627\u0641\u0642 \u0631\u0633\u0627\u0626\u0644\u0643 \u0648\u0645\u064a\u0632\u0627\u062a\u0643 \u0648\u0641\u0648\u0627\u0626\u062f\u0643 \u0645\u0639 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u0643\u0644 \u0645\u062c\u0645\u0648\u0639\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646:  <\/b><span style=\"font-weight: 400;\">\u0625\u0646 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u064a\u0633\u062a \u062b\u0627\u0628\u062a\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062a\u0645\u0631\u064a\u0646\u064b\u0627 \u0645\u0633\u062a\u0645\u0631\u064b\u0627. \u0645\u0639 \u062a\u0637\u0648\u0631 \u0623\u0639\u0645\u0627\u0644\u0643 \u0648\u0646\u0645\u0648\u0647\u0627\u060c \u0642\u062f \u062a\u062a\u0637\u0648\u0631 \u0623\u064a\u0636\u064b\u0627 \u0634\u0631\u0627\u0626\u062d \u0639\u0645\u0644\u0627\u0626\u0643.<\/span><\/li>\n<\/ul>\n<p><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/blog\/lean-canvas-vs-business-model-canvas\/\">Lean Canvas \u0645\u0642\u0627\u0628\u0644 Business Model Canvas<\/a><\/b><\/p>\n<h2 id=\"toc_Examples_of_Customer_Segments_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062e\u062a\u0644\u0641 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0628\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a. \u0648\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643:<\/span><\/p>\n<ul>\n<li><b>  \u0634\u0631\u0643\u0629 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a B2B:  <\/b><span style=\"font-weight: 400;\">\u0642\u062f \u062a\u0634\u0645\u0644 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0627\u0644\u062d\u062c\u0645 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629. \u0643\u0644 \u0634\u0631\u064a\u062d\u0629 \u0644\u0647\u0627 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0628\u0631\u0645\u062c\u064a\u0629 \u0645\u0645\u064a\u0632\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>  \u0645\u062a\u062c\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629:  <\/b><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0643\u0648\u0646 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646 \u0648\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a. \u064a\u062e\u062a\u0644\u0641 \u0633\u0644\u0648\u0643 \u0627\u0644\u062a\u0633\u0648\u0642 \u0648\u062a\u0648\u0642\u0639\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>  \u0639\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629:  <\/b><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u062a\u0639\u0631\u064a\u0641 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0623\u0646\u0647\u0627 \u0645\u0631\u0636\u0649 \u0627\u0644\u0623\u0637\u0641\u0627\u0644\u060c \u0648\u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0628\u0627\u0644\u063a\u064a\u0646\u060c \u0648\u0627\u0644\u0645\u0631\u0636\u0649 \u0643\u0628\u0627\u0631 \u0627\u0644\u0633\u0646. \u0648\u062a\u062a\u0637\u0644\u0628 \u0643\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0631\u0639\u0627\u064a\u0629 \u0648\u062e\u062f\u0645\u0627\u062a \u0637\u0628\u064a\u0629 \u0645\u062a\u062e\u0635\u0635\u0629.<\/span><\/li>\n<\/ul>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u062e\u0627\u062a\u0645\u0629<\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u062a\u062c\u0628\u0631\u0643 \u0639\u0644\u0649 \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0641\u064a \u0643\u0644 \u062c\u0627\u0646\u0628 \u0645\u0646 \u062c\u0648\u0627\u0646\u0628 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646\u0643 \u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0645\u0639 \u062a\u0648\u0642\u0639\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645. \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u064a \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0630\u064a \u064a\u0631\u062a\u0643\u0632 \u0639\u0644\u064a\u0647 \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644\u0643 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u064a\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0641\u0647\u0645\u0647\u0627 \u0648\u062a\u0644\u0628\u064a\u062a\u0647\u0627 \u0623\u0645\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u0644\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u064a\u0648\u0645. \u0641\u0647\u0648 \u064a\u0645\u0643\u0651\u0646\u0643 \u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646\u060c \u0648\u062a\u062e\u0635\u064a\u0635 \u0645\u0648\u0627\u0631\u062f\u0643 \u0628\u0643\u0641\u0627\u0621\u0629\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0642\u0648\u064a\u0629.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":75552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3891],"tags":[],"contributor":[4077],"class_list":["post-75551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3891","contributor-4077"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/title>\n<meta name=\"description\" content=\"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0646\u0647\u062c \u0645\u0646\u0638\u0645 \u0644\u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0648\u062a\u0639\u0632\u064a\u0632\u0647\u0627. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\" \/>\n<meta property=\"og:description\" content=\"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0646\u0647\u062c \u0645\u0646\u0638\u0645 \u0644\u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0648\u062a\u0639\u0632\u064a\u0632\u0647\u0627. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-03T12:27:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T14:55:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-Advantages.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1196\" \/>\n\t<meta property=\"og:image:height\" content=\"747\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Moinul Alam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ideascale\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moinul Alam\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u062f\u0642\u064a\u0642\u0629\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/\"},\"author\":{\"name\":\"Moinul Alam\",\"@id\":\"http:\/\/ideascale.com\/ar\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373\"},\"headline\":\"\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\",\"datePublished\":\"2023-11-03T12:27:05+00:00\",\"dateModified\":\"2024-02-22T14:55:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/\"},\"wordCount\":241,\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/ar\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-Advantages.png\",\"articleSection\":[\"\u0627\u0644\u0645\u062f\u0648\u0646\u0629\"],\"inLanguage\":\"ar\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/\",\"url\":\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/\",\"name\":\"\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/ar\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-Advantages.png\",\"datePublished\":\"2023-11-03T12:27:05+00:00\",\"dateModified\":\"2024-02-22T14:55:38+00:00\",\"description\":\"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0646\u0647\u062c \u0645\u0646\u0638\u0645 \u0644\u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0648\u062a\u0639\u0632\u064a\u0632\u0647\u0627. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644.\",\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/#primaryimage\",\"url\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-Advantages.png\",\"contentUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-Advantages.png\",\"width\":1196,\"height\":747},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ideascale.com\/ar\/#website\",\"url\":\"http:\/\/ideascale.com\/ar\/\",\"name\":\"IdeaScale\",\"description\":\"Enterprise Innovation Management Software\",\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/ar\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ideascale.com\/ar\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/ideascale.com\/ar\/#organization\",\"name\":\"IdeaScale\",\"url\":\"http:\/\/ideascale.com\/ar\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"http:\/\/ideascale.com\/ar\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png\",\"contentUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png\",\"width\":696,\"height\":696,\"caption\":\"IdeaScale\"},\"image\":{\"@id\":\"http:\/\/ideascale.com\/ar\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ideascale\",\"https:\/\/x.com\/ideascale\",\"https:\/\/www.instagram.com\/ideascale\/\",\"https:\/\/www.linkedin.com\/company\/ideascale\/\",\"https:\/\/www.youtube.com\/@Ideascalesolution\"]},{\"@type\":\"Person\",\"@id\":\"http:\/\/ideascale.com\/ar\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373\",\"name\":\"Moinul Alam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"http:\/\/ideascale.com\/ar\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/da2f00661790bdb7d84bc08f3be7e1904f847b8cc8d3af326e0616c14b5a964a?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/da2f00661790bdb7d84bc08f3be7e1904f847b8cc8d3af326e0616c14b5a964a?s=96&r=g\",\"caption\":\"Moinul Alam\"},\"url\":\"https:\/\/ideascale.com\/ar\/author\/moinul\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629","description":"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0646\u0647\u062c \u0645\u0646\u0638\u0645 \u0644\u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0648\u062a\u0639\u0632\u064a\u0632\u0647\u0627. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/","og_locale":"ar_AR","og_type":"article","og_title":"\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629","og_description":"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0646\u0647\u062c \u0645\u0646\u0638\u0645 \u0644\u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0648\u062a\u0639\u0632\u064a\u0632\u0647\u0627. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644.","og_url":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/","og_site_name":"IdeaScale","article_publisher":"https:\/\/www.facebook.com\/ideascale","article_published_time":"2023-11-03T12:27:05+00:00","article_modified_time":"2024-02-22T14:55:38+00:00","og_image":[{"width":1196,"height":747,"url":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-Advantages.png","type":"image\/png"}],"author":"Moinul Alam","twitter_card":"summary_large_image","twitter_creator":"@ideascale","twitter_site":"@ideascale","twitter_misc":{"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629":"Moinul Alam","\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"1 \u062f\u0642\u064a\u0642\u0629"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/#article","isPartOf":{"@id":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/"},"author":{"name":"Moinul Alam","@id":"http:\/\/ideascale.com\/ar\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373"},"headline":"\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629","datePublished":"2023-11-03T12:27:05+00:00","dateModified":"2024-02-22T14:55:38+00:00","mainEntityOfPage":{"@id":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/"},"wordCount":241,"publisher":{"@id":"http:\/\/ideascale.com\/ar\/#organization"},"image":{"@id":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/#primaryimage"},"thumbnailUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-Advantages.png","articleSection":["\u0627\u0644\u0645\u062f\u0648\u0646\u0629"],"inLanguage":"ar"},{"@type":"WebPage","@id":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/","url":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/","name":"\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629","isPartOf":{"@id":"http:\/\/ideascale.com\/ar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/#primaryimage"},"image":{"@id":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/#primaryimage"},"thumbnailUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-Advantages.png","datePublished":"2023-11-03T12:27:05+00:00","dateModified":"2024-02-22T14:55:38+00:00","description":"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0646\u0647\u062c \u0645\u0646\u0638\u0645 \u0644\u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0648\u062a\u0639\u0632\u064a\u0632\u0647\u0627. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0644\u0648\u062d\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644.","inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%88-%d8%b4%d8%b1%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7\/#primaryimage","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-Advantages.png","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-Advantages.png","width":1196,"height":747},{"@type":"WebSite","@id":"http:\/\/ideascale.com\/ar\/#website","url":"http:\/\/ideascale.com\/ar\/","name":"IdeaScale","description":"Enterprise Innovation Management Software","publisher":{"@id":"http:\/\/ideascale.com\/ar\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ideascale.com\/ar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Organization","@id":"http:\/\/ideascale.com\/ar\/#organization","name":"IdeaScale","url":"http:\/\/ideascale.com\/ar\/","logo":{"@type":"ImageObject","inLanguage":"ar","@id":"http:\/\/ideascale.com\/ar\/#\/schema\/logo\/image\/","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","width":696,"height":696,"caption":"IdeaScale"},"image":{"@id":"http:\/\/ideascale.com\/ar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ideascale","https:\/\/x.com\/ideascale","https:\/\/www.instagram.com\/ideascale\/","https:\/\/www.linkedin.com\/company\/ideascale\/","https:\/\/www.youtube.com\/@Ideascalesolution"]},{"@type":"Person","@id":"http:\/\/ideascale.com\/ar\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373","name":"Moinul Alam","image":{"@type":"ImageObject","inLanguage":"ar","@id":"http:\/\/ideascale.com\/ar\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/da2f00661790bdb7d84bc08f3be7e1904f847b8cc8d3af326e0616c14b5a964a?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da2f00661790bdb7d84bc08f3be7e1904f847b8cc8d3af326e0616c14b5a964a?s=96&r=g","caption":"Moinul Alam"},"url":"https:\/\/ideascale.com\/ar\/author\/moinul\/"}]}},"_links":{"self":[{"href":"https:\/\/ideascale.com\/ar\/wp-json\/wp\/v2\/posts\/75551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideascale.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideascale.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideascale.com\/ar\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/ideascale.com\/ar\/wp-json\/wp\/v2\/comments?post=75551"}],"version-history":[{"count":0,"href":"https:\/\/ideascale.com\/ar\/wp-json\/wp\/v2\/posts\/75551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideascale.com\/ar\/wp-json\/wp\/v2\/media\/75552"}],"wp:attachment":[{"href":"https:\/\/ideascale.com\/ar\/wp-json\/wp\/v2\/media?parent=75551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideascale.com\/ar\/wp-json\/wp\/v2\/categories?post=75551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideascale.com\/ar\/wp-json\/wp\/v2\/tags?post=75551"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/ideascale.com\/ar\/wp-json\/wp\/v2\/contributor?post=75551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}