{"id":75301,"date":"2023-09-08T07:12:32","date_gmt":"2023-09-08T11:12:32","guid":{"rendered":"http:\/\/ideascale.com\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d9%85%d9%84%d8%a7%d8%ad%d8%b8%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/"},"modified":"2024-02-22T06:45:14","modified_gmt":"2024-02-22T10:45:14","slug":"%d9%85%d8%a7-%d9%87%d9%8a-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d9%85%d9%84%d8%a7%d8%ad%d8%b8%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d9%85%d9%84%d8%a7%d8%ad%d8%b8%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/","title":{"rendered":"\u0645\u0627 \u0647\u064a \u0625\u062f\u0627\u0631\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CFM)\u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0646\u0638\u0627\u0645 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0648\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Customer_Feedback_Management_CFM\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0645\u0627 \u0647\u064a \u0625\u062f\u0627\u0631\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CFM)\u061f<\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0625\u062f\u0627\u0631\u0629 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CFM) \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0646\u0647\u062c \u0645\u0646\u0638\u0645 \u0648\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627. \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0640 CFM \u0647\u0648 \u062c\u0645\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0622\u0631\u0627\u0626\u0647\u0645 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.  <\/span><\/p>\n<p><strong>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong><\/p>\n<ul>\n<li><b>\u062c\u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a:  <\/b><span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0645\u0646 CFM \u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0646\u0648\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629. \u064a\u0648\u0641\u0631 \u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062a\u062d\u0644\u064a\u0644 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644:<\/b><span style=\"font-weight: 400;\">  \u0628\u0645\u062c\u0631\u062f \u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a\u060c \u064a\u062c\u0628 \u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u064a\u062a\u0636\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u063a\u0627\u0644\u0628\u064b\u0627 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630:<\/b><span style=\"font-weight: 400;\">  \u064a\u0647\u062f\u0641 CFM \u0625\u0644\u0649 \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0645\u0646 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> . \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u062a\u0631\u062c\u0645\u0629 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0622\u0631\u0627\u0626\u0647\u0645 \u0625\u0644\u0649 \u062e\u0637\u0648\u0627\u062a \u0645\u0644\u0645\u0648\u0633\u0629 \u0644\u0644\u062a\u062d\u0633\u064a\u0646. \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u0649 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u0628\u0634\u0623\u0646 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062a\u062d\u0633\u0646 \u0645\u0633\u062a\u0645\u0631:  <\/b><span style=\"font-weight: 400;\">CFM \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629. \u0648\u0647\u0648 \u064a\u0646\u0637\u0648\u064a \u0639\u0644\u0649 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629. \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0648\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u062a\u0643\u0631\u0631\u0629 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0631\u062f\u0648\u062f \u0641\u0639\u0644 \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629:<\/b><span style=\"font-weight: 400;\">  \u0641\u064a \u0646\u0638\u0627\u0645 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0630\u0627\u062a \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629\u060c \u0644\u0627 \u062a\u0642\u0648\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u062a\u0627\u0628\u0639 \u0623\u064a\u0636\u064b\u0627 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0645\u062e\u0627\u0648\u0641\u0647\u0645 \u0623\u0648 \u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0628\u0645\u0644\u0627\u062d\u0638\u0627\u062a\u0647\u0645 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629. \u0648\u0647\u0630\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0628\u0646\u0627\u0621 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u064a\u0645\u0643\u0646<\/b> <span style=\"font-weight: 400;\">\u0623\u0646 \u064a\u0624\u062f\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0625\u0634\u0631\u0627\u0643\u0647\u0645 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0625\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633:<\/b><span style=\"font-weight: 400;\">  \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0648\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u062c\u0647\u0648\u062f CFM \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627. \u0642\u062f \u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0631\u0648\u062c (NPS)\u060c \u0648\u062f\u0631\u062c\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT)\u060c \u0648\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CES)\u060c \u0648\u0627\u0644\u0645\u0632\u064a\u062f.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a:<\/b><span style=\"font-weight: 400;\">  \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0631\u0627\u0645\u062c \u0648\u0623\u062f\u0648\u0627\u062a \u0645\u062a\u062e\u0635\u0635\u0629 \u0644\u0640 CFM \u0644\u062a\u0628\u0633\u064a\u0637 \u0639\u0645\u0644\u064a\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0641\u064a \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0648\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0645:<\/b><span style=\"font-weight: 400;\">  \u064a\u0644\u0639\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0648\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a CFM. \u0625\u0646\u0647\u0645 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0639\u0644\u0649 \u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0648\u062a\u0634\u062c\u064a\u0639\u0647\u0645 \u0639\u0644\u0649 \u062a\u0648\u0635\u064a\u0644 \u0631\u0624\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0627\u0644\u0641\u0631\u0642 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644:<\/b> <span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0628\u0639\u0646\u0627\u064a\u0629\u060c \u0648\u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0648\u0627\u0626\u062d \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062d\u0645\u0627\u064a\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0633\u064a\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0639\u0644\u064a\u0642\u0627\u062a\u0647\u0645\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0643\u064a\u0641 \u0648\u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/span><\/p>\n<h2 id=\"toc_Customer_Feedback_Management_System\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58670 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-1-600x830.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-1-600x830.jpg\" alt=\"\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\" width=\"600\" height=\"830\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27830%27%20viewBox%3D%270%200%20600%20830%27%3E%3Crect%20width%3D%27600%27%20height%3D%27830%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-1-200x277.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-1-217x300.jpg 217w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-1-400x553.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-1-600x830.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CFMS) \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0646\u0635\u0629 \u0628\u0631\u0645\u062c\u064a\u0629 \u0623\u0648 \u062d\u0644 \u0645\u0635\u0645\u0645 \u0644\u062a\u0633\u0647\u064a\u0644 \u062c\u0645\u0639 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627. \u0641\u0647\u0648 \u064a\u0648\u0641\u0631 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0631\u0624\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0639\u0627\u062f\u0629\u064b \u0641\u064a \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/span><\/p>\n<p><b>1. \u062c\u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a:<\/b><span style=\"font-weight: 400;\">  \u064a\u0633\u0645\u062d CFMS \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0646\u0645\u0627\u0630\u062c \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0645\u0637\u0627\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642. \u0648\u0642\u062f \u064a\u062f\u0639\u0645 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0642\u0627\u0637 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u063a\u064a\u0631 \u0645\u062a\u0635\u0644\u0629 \u0628\u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u062b\u0644 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0623\u0648 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629.<\/span><\/p>\n<p><b>2. \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a:  <\/b><span style=\"font-weight: 400;\">\u064a\u0636\u0645\u0646 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0628\u0634\u0643\u0644 \u0634\u0627\u0645\u0644 \u0645\u0646 \u062c\u0645\u064a\u0639 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u0648\u064a\u0628 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0648\u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0645\u0632\u064a\u062f.<\/span><\/p>\n<p><b>3. \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0633\u062d \u0648\u062a\u0648\u0632\u064a\u0639\u0647:  <\/b><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0648\u0641\u0631 CFMS \u0623\u062f\u0648\u0627\u062a \u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062e\u0635\u0635\u0629. \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><b>4. \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a:<\/b> <span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0628\u0639\u0636 \u062d\u0644\u0648\u0644 CFMS \u062c\u0645\u0639 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u0644\u062a\u0642\u0627\u0637 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0622\u0631\u0627\u0626\u0647\u0645 \u0628\u0645\u062c\u0631\u062f \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646\u0647\u0627.<\/span><\/p>\n<p><b>5. \u062a\u062d\u0644\u064a\u0644 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644:  <\/b><span style=\"font-weight: 400;\">\u064a\u0634\u062a\u0645\u0644 \u0627\u0644\u0646\u0638\u0627\u0645 \u0639\u0627\u062f\u0629\u064b \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0648\u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0641\u0647\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a. \u0642\u062f \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0648\u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0627\u0644\u0646\u0635 \u0648\u0648\u0636\u0639 \u0639\u0644\u0627\u0645\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a.<\/span><\/p>\n<p><b>6. \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u062a\u0635\u0648\u0631:<\/b><span style=\"font-weight: 400;\">  \u064a\u0642\u0648\u0645 CFMS \u0628\u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u062a\u0635\u0648\u0631\u0627\u062a \u0644\u062a\u0642\u062f\u064a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0628\u062a\u0646\u0633\u064a\u0642 \u0648\u0627\u0636\u062d \u0648\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0641\u064a\u0630. \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062a\u0628\u0639 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0639\u0631\u0636 \u0627\u0644\u0645\u0644\u062e\u0635\u0627\u062a \u0648\u0627\u0644\u062a\u0639\u0645\u0642 \u0641\u064a \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629.<\/span><\/p>\n<p><b>7. \u0627\u0644\u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0648\u0627\u0644\u0625\u0634\u0639\u0627\u0631\u0627\u062a:<\/b><span style=\"font-weight: 400;\">  \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0648\u0627\u0644\u0625\u0634\u0639\u0627\u0631\u0627\u062a \u0644\u0625\u0639\u0644\u0627\u0645\u0647\u0627 \u0628\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0647\u0627\u0645\u0629 \u0623\u0648 \u0639\u0646\u062f \u0627\u0633\u062a\u064a\u0641\u0627\u0621 \u0634\u0631\u0648\u0637 \u0645\u062d\u062f\u062f\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0644\u0642\u064a \u062a\u0646\u0628\u064a\u0647 \u0639\u0646\u062f \u0627\u0643\u062a\u0634\u0627\u0641 \u062a\u0648\u062c\u0647 \u0633\u0644\u0628\u064a \u0641\u064a <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> .<\/span><\/p>\n<p><b>8. \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0630\u0627\u062a \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629:<\/b> <span style=\"font-weight: 400;\">\u062a\u062f\u0639\u0645 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u062d\u0644\u0648\u0644 CFMS \u0639\u0645\u0644\u064a\u0629 \u0625\u063a\u0644\u0627\u0642 \u062d\u0644\u0642\u0629 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u0648\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0636\u0645\u0627\u0646 \u062d\u0644 \u0645\u0634\u0643\u0644\u0627\u062a\u0647\u0645.<\/span><\/p>\n<p><b>9. \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0648\u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u062e\u0631\u0649:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u064a\u0633\u0645\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0631\u0628\u0637 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0639 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629.<\/span><\/p>\n<p><b>10. \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u0625\u0646 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0639\u0644\u064a\u0642\u0627\u062a\u0647\u0645 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a\u0647\u0627 \u0648\u0625\u062c\u0631\u0627\u0621\u0627\u062a\u0647\u0627 \u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><b>11. \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621:<\/b> <span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0636\u0645\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a (CFMS) \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062f\u0645\u062c\u0629 \u0645\u062b\u0644 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0631\u0648\u062c (NPS)\u060c \u0648\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT)\u060c \u0648\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CES) \u0644\u0642\u064a\u0627\u0633 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/span><\/p>\n<p><b>12. \u0623\u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644:  <\/b><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0628\u0631 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0623\u0645\u0627\u0646 \u0627\u0644\u0642\u0648\u064a\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0633\u0627\u0633\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0644\u062a\u0632\u0645 CFMS \u0628\u0644\u0648\u0627\u0626\u062d \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0648\u0641\u0631 \u062a\u0634\u0641\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0622\u0645\u0646.<\/span><\/p>\n<p><b>13. \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639:<\/b> <span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062d\u0644\u0648\u0644 CFMS \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062e\u0635\u064a\u0635 \u0644\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0648\u064a\u0631 \u0644\u0627\u0633\u062a\u064a\u0639\u0627\u0628 \u0627\u0644\u0643\u0645\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a.<\/span><\/p>\n<p><b>14. \u0648\u0627\u062c\u0647\u0629 \u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645:<\/b> <span style=\"font-weight: 400;\">\u062a\u0636\u0645\u0646 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0646\u0638\u0627\u0645 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0628\u0633\u0647\u0648\u0644\u0629.<\/span><\/p>\n<p><b>15. \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649:<\/b> <span style=\"font-weight: 400;\">\u0642\u062f \u064a\u0642\u062f\u0645 \u0627\u0644\u0646\u0638\u0627\u0645 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 \u0641\u064a \u0628\u064a\u0627\u0646\u0627\u062a <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u064a\u062d \u062a\u0646\u0641\u064a\u0630 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0631\u0643\u0632\u064a\u0629 \u0648\u062a\u0628\u0633\u064a\u0637 \u0639\u0645\u0644\u064a\u0627\u062a \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u0633\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a8%d8%ad%d8%ab-%d8%b1%d8%b6%d8%a7-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/\" rel=\"noopener\">\u0645\u0627 \u0647\u0648 \u0628\u062d\u062b \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Customer_Feedback_Management_Process\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0639\u0645\u0644\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f \u0639\u0645\u0644\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CFM) \u0628\u0645\u062b\u0627\u0628\u0629 \u0646\u0647\u062c \u0645\u0646\u0638\u0645 \u062a\u062a\u0628\u0639\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062c\u0645\u0639 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0639\u062f\u0629 \u062e\u0637\u0648\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0627\u0645\u0644\u0629. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0639\u0645\u0644\u064a\u0629 CFM \u0646\u0645\u0648\u0630\u062c\u064a\u0629:<\/span><\/p>\n<p><b>1. \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a: \u062d\u062f\u062f \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0632\u064a\u062f. \u062a\u0623\u0643\u062f \u0645\u0646 \u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0645\u062a\u0639\u062f\u062f\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a: \u062d\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a\u060c \u0645\u062b\u0644 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0648\u064a\u0628 \u0623\u0648 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0623\u0648 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a: \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0625\u0644\u0649 \u0623\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a\u060c \u0648\u0642\u0636\u0627\u064a\u0627 \u0623\u0648 \u0634\u0643\u0627\u0648\u0649 \u0645\u062d\u062f\u062f\u0629.<\/span><\/li>\n<\/ul>\n<p><b>2. \u062c\u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u062a\u0635\u0645\u064a\u0645 \u0622\u0644\u064a\u0627\u062a \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644: \u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u0646\u0645\u0627\u0630\u062c \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0648\u062c\u0632\u0629 \u0648\u0630\u0627\u062a \u0635\u0644\u0629 \u0628\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a. \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0645\u0646\u0638\u0645\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0625\u062c\u0627\u0628\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0648\u0632\u064a\u0639: \u0646\u0634\u0631 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0623\u0648 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0647\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627. \u0641\u0643\u0631 \u0641\u064a \u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0622\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0637\u0627\u0644\u0628\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062c\u0645\u064a\u0639 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a: \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0641\u0648\u0631\u064a\u0629\u060c \u0642\u0645 \u0628\u062a\u0648\u0641\u064a\u0631 \u0622\u0644\u064a\u0627\u062a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0623\u0641\u0643\u0627\u0631\u0647\u0645 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0645\u062b\u0644 \u062f\u0639\u0645 \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0623\u0648 \u0623\u0632\u0631\u0627\u0631 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p><b>3. \u062a\u062d\u0644\u064a\u0644 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a: \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0648\u0645\u0631\u0643\u0632\u064a\u062a\u0647\u0627 \u0628\u0637\u0631\u064a\u0642\u0629 \u0622\u0645\u0646\u0629 \u0648\u0645\u0646\u0638\u0645\u0629. \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0644\u0623\u062a\u0645\u062a\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631: \u062a\u062d\u0644\u064a\u0644 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0644\u0644\u0645\u0634\u0627\u0639\u0631\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u0627\u064a\u062f\u0629 \u0648\u0627\u0644\u0633\u0644\u0628\u064a\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u0635 \u0641\u064a \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0644\u0631\u0624\u0649 \u0645\u0646 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0635\u0646\u064a\u0641: \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a. \u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0639\u0644\u0627\u0645\u0627\u062a \u0623\u0648 \u062a\u0633\u0645\u064a\u0627\u062a \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u062c\u0630\u0631\u064a: \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629\u060c \u0642\u0645 \u0628\u0627\u0644\u0628\u062d\u062b \u0628\u0634\u0643\u0644 \u0623\u0639\u0645\u0642 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062c\u0630\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u0629.<\/span><\/li>\n<\/ul>\n<p><b>4. \u0627\u0644\u0625\u0628\u0644\u0627\u063a \u0639\u0646 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0635\u0648\u0631: \u062a\u0642\u062f\u064a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0628\u062a\u0646\u0633\u064a\u0642 \u0633\u0647\u0644 \u0627\u0644\u0641\u0647\u0645\u060c \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062e\u0637\u0637\u0627\u062a \u0648\u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u064a\u0629 \u0648\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0631\u0624\u0649 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633: \u0642\u0645 \u0628\u062a\u0636\u0645\u064a\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0645\u062b\u0644 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0631\u0648\u062c (NPS)\u060c \u0648\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT)\u060c \u0648\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CES) \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0644\u0642\u064a\u0627\u0633 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630: \u062a\u0644\u062e\u064a\u0635 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0625\u0644\u0649 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0623\u0648 \u0627\u0644\u0641\u0631\u0642 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/span><\/li>\n<\/ul>\n<p><b>5. \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0642\u0631\u0627\u0631<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a: \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0642\u0645 \u0628\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0642\u0636\u0627\u064a\u0627 \u0627\u0644\u0647\u0627\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0625\u063a\u0644\u0627\u0642 \u062d\u0644\u0642\u0629 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a: \u062a\u0646\u0641\u064a\u0630 \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0631\u062f \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0628\u0645\u0644\u0627\u062d\u0638\u0627\u062a\u0647\u0645\u060c \u0648\u0625\u0628\u0644\u0627\u063a \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0630\u0629 \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0645\u062e\u0627\u0648\u0641\u0647\u0645.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631: \u0627\u0633\u062a\u062e\u062f\u0645 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0643\u0645\u062d\u0641\u0632 \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631. \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629.<\/span><\/li>\n<\/ul>\n<p><b>6. \u0627\u0644\u0631\u0635\u062f \u0648\u0627\u0644\u0642\u064a\u0627\u0633<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a: \u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u062a\u062a\u0628\u0639 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0630\u0629 \u0644\u0647\u0627 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a: \u0642\u0645 \u0628\u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0644\u062a\u0642\u064a\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u062c\u0647\u0648\u062f CFM.<\/span><\/li>\n<\/ul>\n<p><b>7. \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0625\u0634\u0631\u0627\u0643\u0647\u0645<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0648\u0638\u0641: \u062a\u062f\u0631\u064a\u0628 \u0648\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u062c\u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0648\u062d\u0644\u0647\u0627. \u062a\u0634\u062c\u064a\u0639 \u062b\u0642\u0627\u0641\u0629 \u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/span><\/li>\n<\/ul>\n<p><b>8. \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a: \u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u0639\u0627\u0644\u062c\u0629 \u0628\u064a\u0627\u0646\u0627\u062a <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0628\u0645\u0627 \u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0644\u0648\u0627\u0626\u062d \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0623\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0622\u0645\u0646\u0629.<\/span><\/li>\n<\/ul>\n<p><b>9. \u0625\u063a\u0644\u0627\u0642 \u062d\u0644\u0642\u0629 \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629: \u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0642\u062f\u0645\u0648\u0627 \u062a\u0639\u0644\u064a\u0642\u0627\u062a\u0647\u0645 \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u0639\u0627\u0644\u062c\u0629 \u0645\u062e\u0627\u0648\u0641\u0647\u0645 \u0648\u062c\u0645\u0639 \u0645\u062f\u062e\u0644\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u062d\u0648\u0644 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u062d\u0644.<\/span><\/li>\n<\/ul>\n<p><b>10. \u0627\u0644\u062a\u0648\u062b\u064a\u0642 \u0648\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0648\u062b\u064a\u0642: \u0627\u062d\u062a\u0641\u0638 \u0628\u0633\u062c\u0644 \u0644\u062c\u0645\u064a\u0639 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0630\u0629 \u0648\u0646\u062a\u0627\u0626\u062c\u0647\u0627 \u0644\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u064a\u0647\u0627 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631: \u062a\u0642\u062f\u064a\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0646\u062a\u0638\u0645\u0629 \u0639\u0646 \u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u0645\u062d\u0631\u0632 \u0641\u064a \u062c\u0647\u0648\u062f CFM \u0625\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629\u060c \u0648\u0639\u0631\u0636 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0648\u0625\u0638\u0647\u0627\u0631 \u0642\u064a\u0645\u0629 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> .<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a: \u062f\u0645\u062c \u0631\u0624\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0635\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0644\u062f\u0641\u0639 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0648\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062a\u0628\u0627\u0639 \u0639\u0645\u0644\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u062c\u064a\u062f\u064b\u0627 \u0644\u0625\u062f\u0627\u0631\u0629 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0645\u0643\u0646\u0647\u0627 \u0623\u064a\u0636\u064b\u0627 \u0627\u062a\u062e\u0627\u0630 \u062e\u0637\u0648\u0627\u062a \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0627\u0645\u0644\u0629. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0623\u0642\u0648\u0649 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82\/\" rel=\"noopener\">\u0645\u0627 \u0647\u0648 \u062a\u062d\u0644\u064a\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\u061f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_20_Customer_Feedback_Management_Best_Practice\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">20 \u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58671 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-2-600x422.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-2-600x422.jpg\" alt=\"\u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\" width=\"600\" height=\"422\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27422%27%20viewBox%3D%270%200%20600%20422%27%3E%3Crect%20width%3D%27600%27%20height%3D%27422%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-2-200x141.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-2-300x211.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-2-400x281.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-2-600x422.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Feedback-Management-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u062a\u0646\u0641\u064a\u0630 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CFM) \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u062c\u0645\u0639 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0644\u062f\u0641\u0639 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062e\u062f\u0645\u0627\u062a\u0643 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0627\u0645\u0644\u0629. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0648\u0636\u0639\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631:<\/span><\/p>\n<p><b>1. \u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u062f\u062f\u0629 \u0628\u0648\u0636\u0648\u062d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0628\u062f\u0623 \u0628\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062d\u062f\u062f\u0629 \u0644\u0628\u0631\u0646\u0627\u0645\u062c CFM \u0627\u0644\u062e\u0627\u0635 \u0628\u0643. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u0627 \u062a\u0631\u064a\u062f \u062a\u062d\u0642\u064a\u0642\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0630\u0644\u0643 \u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0623\u0648 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u060c \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/p>\n<p><b>2. \u0645\u062c\u0645\u0648\u0639\u0629 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0648\u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629.<\/span><\/p>\n<p><b>3. \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u062a\u0648\u0641\u064a\u0631 \u0622\u0644\u064a\u0627\u062a \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0627\u0644\u062a\u0642\u0627\u0637 \u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u0648\u0631\u064b\u0627 \u0628\u0639\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u060c \u0645\u062b\u0644 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/span><\/p>\n<p><b>4. \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062e\u0635\u0635\u0629<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0623\u0647\u062f\u0627\u0641\u0643 \u0648\u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u062d\u062f\u062f. \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646\u0647\u0627 \u062a\u0638\u0644 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0628\u0627\u0634\u0631\u0629.<\/span><\/p>\n<p><b>5. \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u0623\u062a\u0645\u062a\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u062d\u064a\u062b\u0645\u0627 \u0623\u0645\u0643\u0646\u060c \u0648\u0642\u0645 \u0628\u062f\u0645\u062c \u0646\u0638\u0627\u0645 CFM \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0639 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0645\u062b\u0644 CRM\u060c \u0644\u0631\u0628\u0637 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0628\u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0627\u0631\u064a\u062e\u0647\u0645.<\/span><\/p>\n<p><b>6. \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0645\u062a\u062b\u0627\u0644\u0643 \u0644\u0644\u0648\u0627\u0626\u062d \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0644\u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u0639\u0627\u0645 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR) \u0648CCPA) \u0639\u0646\u062f \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u062a\u062e\u0632\u064a\u0646\u0647\u0627. \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0646\u062f \u0627\u0644\u0636\u0631\u0648\u0631\u0629.<\/span><\/p>\n<p><b>7. \u062a\u062d\u0644\u064a\u0644 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0623\u0639\u0645\u0642 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a. \u0642\u0645 \u0628\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0639\u0645\u0644.<\/span><\/p>\n<p><b>8. \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0630\u0627\u062a \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0627\u0639\u062a\u0631\u0627\u0641 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u0628\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u0627\u0644\u0631\u062f \u0639\u0644\u064a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631. \u0642\u0645 \u0628\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0625\u0639\u0644\u0627\u0645\u0647\u0645 \u0628\u0623\u0646 \u062a\u0639\u0644\u064a\u0642\u0627\u062a\u0647\u0645 \u0642\u062f \u062a\u0645 \u0633\u0645\u0627\u0639\u0647\u0627 \u0648\u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627.<\/span><\/p>\n<p><b>9. \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 \u0627\u0644\u0648\u0638\u0627\u0626\u0641<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u0625\u0634\u0631\u0627\u0643 \u0623\u0642\u0633\u0627\u0645 \u0645\u062a\u0639\u062f\u062f\u0629 \u062f\u0627\u062e\u0644 \u0645\u0624\u0633\u0633\u062a\u0643 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642) \u0641\u064a \u0639\u0645\u0644\u064a\u0629 CFM \u0644\u0636\u0645\u0627\u0646 \u0627\u062a\u0628\u0627\u0639 \u0646\u0647\u062c \u0634\u0627\u0645\u0644 \u0644\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a.<\/span><\/p>\n<p><b>10. \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u062c\u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0648\u062d\u0644\u0647\u0627. \u0634\u062c\u0639\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0627\u0633 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0628\u0646\u0634\u0627\u0637 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a.<\/span><\/p>\n<p><b>11. \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 CFM \u0643\u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629. \u0642\u0645 \u0628\u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0628\u0627\u0646\u062a\u0638\u0627\u0645\u060c \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0642\u062f\u0645\u060c \u0648\u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u062a\u0643\u0631\u0631\u0629 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062e\u062f\u0645\u0627\u062a\u0643.<\/span><\/p>\n<p><b>12. \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u062a\u0642\u0633\u064a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643<\/a> \u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a\u0643 \u0648\u0625\u062c\u0631\u0627\u0621\u0627\u062a\u0643 \u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u0627\u0641\u0647\u0645 \u0623\u0646\u0647 \u0644\u064a\u0633\u062a \u0643\u0644 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u062a\u0646\u0637\u0628\u0642 \u0639\u0627\u0644\u0645\u064a\u064b\u0627.<\/span><\/p>\n<p><b>13. \u0645\u0642\u0627\u064a\u064a\u0633 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0645\u062b\u0644 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0631\u0648\u062c (NPS)\u060c \u0648\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CSAT)\u060c \u0648\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CES) \u0644\u0642\u064a\u0627\u0633 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/span><\/p>\n<p><b>14. \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a\u0629<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0627\u0631\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 CFM \u0648\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0639 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0646\u0638\u0648\u0631 \u0623\u0648\u0633\u0639 \u062d\u0648\u0644 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0626\u0643.<\/span><\/p>\n<p><b>15. \u0634\u0641\u0627\u0641\u064a\u0629 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0646 \u0634\u0641\u0627\u0641\u064b\u0627 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643 \u0628\u0634\u0623\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u062e\u0630\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0639\u0644\u064a\u0642\u0627\u062a\u0647\u0645. \u0648\u0647\u0630\u0627 \u064a\u0628\u0646\u064a \u0627\u0644\u062b\u0642\u0629 \u0648\u064a\u0638\u0647\u0631 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/span><\/p>\n<p><b>16. \u0627\u0644\u062a\u0648\u062b\u064a\u0642 \u0648\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062a\u0648\u062b\u064a\u0642 \u0634\u0627\u0645\u0644 \u0644\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0630\u0629 \u0648\u0646\u062a\u0627\u0626\u062c\u0647\u0627. \u062a\u0642\u062f\u064a\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0646\u062a\u0638\u0645\u0629 \u0639\u0646 \u0646\u062a\u0627\u0626\u062c CFM \u0625\u0644\u0649 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0648\u0627\u0644\u0642\u064a\u0627\u062f\u0629.<\/span><\/p>\n<p><b>17. \u062a\u0643\u0627\u0645\u0644 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u062f\u0645\u062c \u0631\u0624\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0627\u0633\u062a\u062e\u062f\u0645 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0644\u062f\u0641\u0639 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0634\u0627\u0645\u0644\u0629.<\/span><\/p>\n<p><b>18. \u062b\u0642\u0627\u0641\u0629 \u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u0632\u064a\u0632 \u062b\u0642\u0627\u0641\u0629 \u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u062e\u0644 \u0645\u0624\u0633\u0633\u062a\u0643\u060c \u062d\u064a\u062b \u064a\u0641\u0647\u0645 \u0643\u0644 \u0645\u0648\u0638\u0641 \u0623\u0647\u0645\u064a\u0629 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u062f\u0648\u0631\u0647\u0627 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p>\n<p><b>19. \u0625\u063a\u0644\u0627\u0642 \u062d\u0644\u0642\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0625\u063a\u0644\u0627\u0642 \u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0639\u0645\u0644\u064a\u0629 \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u0644\u0643\u0646\u0647 \u0623\u064a\u0636\u064b\u0627 \u0639\u0645\u0644\u064a\u0629 \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629\u060c \u062d\u064a\u062b \u062a\u0642\u0648\u0645 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0628\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a.<\/span><\/p>\n<p><b>20. \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0628\u0642 \u0639\u0644\u0649 \u0627\u0637\u0644\u0627\u0639 \u062f\u0627\u0626\u0645 \u0628\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0644\u062a\u0643\u064a\u064a\u0641 \u0645\u0645\u0627\u0631\u0633\u0627\u062a CFM \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0646\u0641\u064a\u0630 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0647\u0630\u0647\u060c \u064a\u0645\u0643\u0646\u0643 \u0625\u0646\u0634\u0627\u0621 \u0628\u0631\u0646\u0627\u0645\u062c \u0642\u0648\u064a \u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0633\u062a\u0645\u0639 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0633\u062a\u0641\u064a\u062f \u0623\u064a\u0636\u064b\u0627 \u0645\u0646 \u0631\u0624\u0627\u0647\u0645 \u0644\u062f\u0641\u0639 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0648\u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d8%aa%d9%86%d8%a7%d9%81%d8%b3%d9%8a\/\" rel=\"noopener\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u061f<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":75302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3891],"tags":[],"contributor":[4073],"class_list":["post-75301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3891","contributor-4073"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0645\u0627 \u0647\u064a \u0625\u062f\u0627\u0631\u0629 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CFM)\u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0646\u0638\u0627\u0645 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0648\u0623\u0641\u0636\u0644 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