{"id":75263,"date":"2023-05-18T04:47:57","date_gmt":"2023-05-18T08:47:57","guid":{"rendered":"http:\/\/ideascale.com\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/"},"modified":"2024-02-22T06:38:25","modified_gmt":"2024-02-22T10:38:25","slug":"%d9%85%d8%a7-%d9%87%d9%8a-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX)\u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_CX\">\u0645\u0627 \u0647\u0648 \u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX)\u061f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_CX__1\">\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX).<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_CX__2\">\u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX): \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_CX__3\">\u0637\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX).<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_8_CX\">8 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX).<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0645\u0627 \u0647\u0648 \u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX)\u061f<\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX) \u0639\u0644\u0649 \u0623\u0646\u0647 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0647\u062c\u064a \u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0635\u0648\u0631\u0627\u062a\u0647\u0645\u060c \u0637\u0648\u0627\u0644 \u0631\u062d\u0644\u062a\u0647\u0645 \u0645\u0639 \u0634\u0631\u0643\u0629 \u0623\u0648 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0647\u062f\u0641 \u062a\u062d\u0633\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0627\u0631\u0628. \u064a\u062a\u0636\u0645\u0646 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649 \u0644\u0641\u0647\u0645 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0648\u0631\u0636\u0627\u0647\u0645 \u0627\u0644\u0639\u0627\u0645 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0645 \u0645\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0634\u0643\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0633\u0627\u0633 \u0623\u064a \u0639\u0645\u0644 \u062a\u062c\u0627\u0631\u064a\u060c \u0648\u0645\u0646 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0628\u0645\u0643\u0627\u0646 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0631\u0636\u0627\u0647\u0645. \u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0623\u0639\u0644\u0649 \u0628\u062e\u0645\u0633 \u0645\u0631\u0627\u062a \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646. \u0644\u0630\u0644\u0643\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u062a\u0642\u0648\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629 \u0645\u0639 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0647\u062f\u0641 \u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX) \u0625\u0644\u0649 \u062a\u0632\u0648\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u064a\u0645\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627. \u064a\u062a\u0636\u0645\u0646 \u0623\u0633\u0627\u0644\u064a\u0628 \u0628\u062d\u062b \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/a> \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0644\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u0628\u062d\u062b\u064a\u0629<\/a> <a href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d9%86%d9%88%d8%b9%d9%8a\/\">\u0646\u0648\u0639\u064a\u0629<\/a> \u0648\u0643\u0645\u064a\u0629 \u062d\u0648\u0644 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><b>\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX).  <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u0645\u064a\u0632 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX) \u0628\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0645 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0645 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0648\u062a\u0639\u0632\u064a\u0632\u0647\u0627. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/span><\/p>\n<ul>\n<li><b>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:  <\/b><span style=\"font-weight: 400;\">\u062a\u062f\u0648\u0631 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0648\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645. \u0641\u0647\u0648 \u064a\u0636\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u0631\u0643\u0632 \u0639\u0645\u0644\u064a\u0629 \u0635\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u0639\u0631\u0648\u0636 \u0645\u0639 \u062a\u0648\u0642\u0639\u0627\u062a\u0647.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0646\u0647\u062c \u0634\u0645\u0648\u0644\u064a:<\/b><span style=\"font-weight: 400;\">  \u062a\u0623\u062e\u0630 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627\u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0623\u0648\u0644\u064a \u0648\u062d\u062a\u0649 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0645\u0627 \u0628\u0639\u062f\u0647\u0627. \u0648\u064a\u0641\u062d\u0635 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u062a\u0648\u0641\u064a\u0631 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0648\u0627\u0644\u0643\u0645\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0632\u064a\u062c \u0645\u0646 <a href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d9%86%d9%88%d8%b9%d9%8a\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a> (\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a) \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#Methodology\">\u0627\u0644\u0643\u0645\u064a\u0629<\/a> (\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a) \u0644\u062c\u0645\u0639 \u0641\u0647\u0645 \u0634\u0627\u0645\u0644 \u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062a\u062e\u0635\u0635\u0627\u062a:  <\/b><span style=\"font-weight: 400;\">\u062a\u0633\u062a\u0645\u062f \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u062a\u062e\u0635\u0635\u0627\u062a\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0648\u0639\u0644\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u064a\u0636\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u062a\u062e\u0635\u0635\u0627\u062a \u0625\u062c\u0631\u0627\u0621 \u0641\u062d\u0635 \u0634\u0627\u0645\u0644 \u0644\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0648\u0627\u0644\u062a\u0643\u0631\u0627\u0631\u064a:<\/b><span style=\"font-weight: 400;\">  \u062a\u0639\u062f \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629\u060c \u062d\u064a\u062b \u062a\u0642\u0648\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631 \u0648\u062a\u062d\u0644\u064a\u0644 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a. \u0625\u0646\u0647\u0627 \u062f\u0648\u0631\u0629 \u062a\u0643\u0631\u0627\u0631\u064a\u0629 \u062a\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0637\u0641:<\/b><span style=\"font-weight: 400;\">  \u0648\u0628\u0639\u064a\u062f\u064b\u0627 \u0639\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0642\u0644\u0627\u0646\u064a\u0629\u060c \u062a\u062a\u0639\u0645\u0642 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0634\u0627\u0639\u0631\u0647\u0645 \u0648\u0645\u0648\u0627\u0642\u0641\u0647\u0645. \u062a\u0624\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0639\u0627\u0645 \u0648\u0627\u0644\u0648\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:  <\/b><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0645\u062f \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u0627\u0644\u0628\u062d\u062b<\/a> <a href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d9%86%d9%88%d8%b9%d9%8a\/\">\u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a> \u0648\u0627\u0644\u0643\u0645\u064a\u0629 \u0644\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0641\u0631\u0635 \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u062a\u0633\u0627\u0639\u062f \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u064a\u0647\u0627.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0648\u0638\u0627\u0626\u0641:<\/b> <span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0645\u0646 \u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0627\u062c\u062d \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0639\u0628\u0631 \u0623\u0642\u0633\u0627\u0645 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0644\u0636\u0645\u0627\u0646 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u0633\u0642\u0629 \u0648\u0645\u062a\u0645\u0627\u0633\u0643\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/b> <span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u0625\u0646\u0634\u0627\u0621 \u062a\u0645\u062b\u064a\u0644\u0627\u062a \u0645\u0631\u0626\u064a\u0629 \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0641\u0631\u0635 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0647\u0645\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0647\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0631\u0648\u062c (NPS):<\/b> <span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0633\u062a\u062e\u062f\u0645 \u0643\u0645\u0642\u064a\u0627\u0633 \u0628\u0633\u064a\u0637 \u0648\u0644\u0643\u0646\u0647 \u0641\u0639\u0627\u0644\u060c \u062d\u064a\u062b \u064a\u0642\u064a\u0633 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0631\u0636\u0627\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u064a\u0627\u0633 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062a\u0648\u0635\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0622\u062e\u0631\u064a\u0646 \u0628\u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0633\u0627\u0646:<\/b> <span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062a\u0648\u0627\u0641\u0642 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u062a\u062e\u0635\u064a\u0635:<\/b> <span style=\"font-weight: 400;\">\u062a\u0624\u0643\u062f \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0623\u0648 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630:<\/b> <span style=\"font-weight: 400;\">\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u0629 \u0645\u0646 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0646\u0638\u0631\u064a\u0629 \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644:<\/b> <span style=\"font-weight: 400;\">\u062a\u0647\u062f\u0641 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u062f\u0627\u0626\u0645\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0644\u0627\u0621\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0645\u062f\u0649.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629:<\/b> <span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u062a\u0633\u0628 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0641\u0648\u0642 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0623\u0646 \u062a\u0645\u064a\u0632\u0647\u0627 \u0639\u0646 \u063a\u064a\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062f \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0645\u0627\u0631\u0633\u0629 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0648\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0648\u0642\u064a\u0627\u0633 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a. \u0648\u062a\u0636\u0645\u0646 \u062e\u0635\u0627\u0626\u0635\u0647\u0627 \u0627\u062a\u0628\u0627\u0639 \u0646\u0647\u062c \u0634\u0627\u0645\u0644 \u064a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX).<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58646 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-1-600x491.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-1-600x491.jpg\" alt=\"\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX).\" width=\"600\" height=\"491\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27491%27%20viewBox%3D%270%200%20600%20491%27%3E%3Crect%20width%3D%27600%27%20height%3D%27491%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-1-200x164.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-1-300x245.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-1-400x327.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-1-600x491.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0641\u0647\u0645 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0644\u0628\u064a\u062a\u0647\u0627 \u062d\u0642\u064b\u0627\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u0649 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX). \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0623\u0647\u0645\u064a\u0629 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0641\u064a \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0639\u0646\u0627\u0646 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644:<\/span><\/p>\n<p><strong><b>1. \u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0628\u0646\u0634\u0627\u0637 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u0622\u0644\u064a\u0627\u062a \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644\u060c \u062a\u0643\u062a\u0633\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u0647\u0645\u064b\u0627 \u0639\u0645\u064a\u0642\u064b\u0627 \u0644\u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u062a\u0645\u0643\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0645\u0648\u0627\u0621\u0645\u0629 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0648\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647\u0627 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645.<\/span><\/p>\n<p><strong><b>2. \u062a\u0639\u0632\u064a\u0632 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u0635\u0628\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u0636\u0648\u0646 \u0645\u0646\u0627\u0635\u0631\u064a\u0646 \u0645\u062e\u0644\u0635\u064a\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062a\u0645\u0643\u0646 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0641\u064a\u0647\u0627 \u062a\u0639\u0632\u064a\u0632 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0639\u0627\u0644\u062c\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0639\u0628\u0631 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u064a\u0624\u062f\u064a \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u062a\u062d\u062f\u062b \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><strong><b>3. \u062a\u062d\u062f\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u062c\u0627\u0648\u0632 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062c\u0631\u062f \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629. \u0643\u0645\u0627 \u0623\u0646\u0647 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0628\u0627\u0629 \u0648\u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0641\u0631\u0635 <a href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%a7%d8%a8%d8%aa%d9%83%d8%a7%d8%b1\/\">\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631<\/a> . \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u0633\u0644\u0648\u0643\u0647\u0645 \u0639\u0646 \u0643\u062b\u0628\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u062a\u0648\u0642\u0639 \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0648\u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u062a\u0644\u0628\u064a \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629. \u064a\u0639\u0632\u0632 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u064a\u0636\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0643\u0642\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627.<\/span><\/p>\n<p><strong><b>4. \u0625\u0636\u0641\u0627\u0621 \u0627\u0644\u0637\u0627\u0628\u0639 \u0627\u0644\u0634\u062e\u0635\u064a \u0639\u0644\u0649 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062d\u0638\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062a\u062c\u0627\u0631\u0628 \u0634\u062e\u0635\u064a\u0629 \u062a\u062d\u0638\u0649 \u0628\u0627\u062d\u062a\u0631\u0627\u0645 \u0643\u0628\u064a\u0631 \u0644\u0623\u0646\u0647\u0645 \u064a\u0642\u062f\u0631\u0648\u0646 \u0643\u062b\u064a\u0631\u064b\u0627 \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0648\u0627\u0644\u0641\u0647\u0645 \u0648\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0645. \u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u064a\u0627\u0646\u0627\u062a \u0642\u064a\u0645\u0629 \u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0634\u0631\u0627\u0626\u062d \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0642\u062f\u064a\u0645 \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u062a\u0648\u0635\u064a\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0648\u062a\u062c\u0627\u0631\u0628 \u0645\u062e\u0635\u0635\u0629 \u062a\u0644\u0642\u0649 \u0635\u062f\u0649 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0641\u0631\u0627\u062f. \u064a\u0639\u0632\u0632 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u064a\u0639\u0632\u0632 \u0627\u0644\u0648\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u060c \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644 \u062a\u0643\u0631\u0627\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n<p><strong><b>5. \u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI)<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062e\u0637\u0648\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0630\u0627\u062a \u0639\u0627\u0626\u062f \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0631\u062a\u064a\u0628 \u0623\u0648\u0644\u0648\u064a\u0627\u062a\u0647\u0627\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0644\u062f \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0623\u0643\u0628\u0631. \u064a\u0642\u0644\u0644 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0645\u0647\u062f\u0631\u0629\u060c \u0648\u064a\u062d\u0633\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u0648\u064a\u062d\u0633\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a. \u0648\u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641\u060c \u064a\u0624\u062f\u064a \u0630\u0644\u0643 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u064a\u062c\u0629 \u0646\u0647\u0627\u0626\u064a\u0629 \u0623\u0642\u0648\u0649.<\/span><\/p>\n<p><strong><b>6. \u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0635\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u064a\u0648\u0645 \u0634\u062f\u064a\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0641\u0625\u0646 \u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0645\u064a\u0632 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627. \u062a\u064f\u0645\u0643\u0651\u0646 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u0645\u064a\u064a\u0632 \u0646\u0641\u0633\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0644\u0628\u064a\u0629 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062c\u0627\u0648\u0632\u0647\u0627 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062c\u0645\u0639 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631\u060c \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629\u060c \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0648\u0628\u0646\u0627\u0621 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0644\u0635\u064a\u0646\u060c \u0648\u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/span><\/p>\n<p><strong><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/\">\u0645\u0627 \u0647\u0648 \u0628\u062d\u062b \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX): \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u0636\u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0639\u0627\u062f\u0629\u064b \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 1. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641:<\/b><span style=\"font-weight: 400;\">  \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u063a\u0627\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0628\u0648\u0636\u0648\u062d\u060c \u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641\u060c \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0645\u062d\u062f\u062f\u0629\u060c \u0623\u0648 \u062a\u0642\u064a\u064a\u0645 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/span><\/p>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 2. \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u062d\u062b:<\/b><span style=\"font-weight: 400;\">  \u0627\u062e\u062a\u064a\u0627\u0631 \u0637\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 (\u0623\u064a <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#Methodology\">\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0628\u062d\u062b<\/a> <a href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d9%86%d9%88%d8%b9%d9%8a\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a> \u0623\u0648 \u0627\u0644\u0643\u0645\u064a\u0629) \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629. \u0642\u062f \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u0648\u062d\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629\u060c \u0623\u0648 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629\u060c \u0623\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0623\u0648 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628.<\/span><\/p>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0647 3. \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:  <\/b><span style=\"font-weight: 400;\">\u062a\u0646\u0641\u064a\u0630 \u0637\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0623\u0648 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u0623\u0648 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629\u060c \u0623\u0648 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628\u060c \u0623\u0648 \u0648\u0633\u0627\u0626\u0644 \u0623\u062e\u0631\u0649 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b.<\/span><\/p>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 4. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:  <\/b><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062c\u0645\u0639\u0629 \u0644\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649. \u0642\u062f \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u060c \u0623\u0648 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631\u060c \u0623\u0648 \u0627\u0644\u062a\u0631\u0645\u064a\u0632 \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639\u064a \u0644\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629\u060c \u0623\u0648 \u062a\u0642\u0646\u064a\u0627\u062a \u0623\u062e\u0631\u0649 \u0644\u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0630\u0627\u062a \u0645\u0639\u0646\u0649.<\/span><\/p>\n<p><b>\u0627\u0644\u062e\u0637\u0648\u0629 5. \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a:  <\/b><span style=\"font-weight: 400;\">\u0627\u0639\u0631\u0636 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u062a\u0646\u0633\u064a\u0642 \u0648\u0627\u0636\u062d \u0648\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0645\u062b\u0644 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0623\u0648 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0642\u062f\u064a\u0645\u064a\u0629 \u0623\u0648 \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u0648\u0635\u064a\u0627\u062a\u0647 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u0648\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0644\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0637\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX).<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58647 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-2-600x430.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-2-600x430.jpg\" alt=\"\u0637\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX).\" width=\"600\" height=\"430\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27430%27%20viewBox%3D%270%200%20600%20430%27%3E%3Crect%20width%3D%27600%27%20height%3D%27430%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-2-200x143.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-2-300x215.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-2-400x287.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-2-600x430.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/customer-experience-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0634\u0645\u0644 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u064a \u062a\u0633\u0645\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u0638\u0631\u0629 \u062b\u0627\u0642\u0628\u0629 \u062d\u0648\u0644 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0631\u0636\u0627\u0647\u0645. \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/a> <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u0648\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u064a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u062f \u062c\u0645\u064a\u0639\u0647\u0627 \u0623\u062f\u0648\u0627\u062a \u0642\u064a\u0645\u0629 \u0641\u064a \u062a\u0631\u0633\u0627\u0646\u0629 \u0627\u0644\u0623\u0628\u062d\u0627\u062b\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u0637\u0648\u064a\u0631 \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641.<\/span><\/p>\n<p><strong><b>1. \u0627\u0644\u0645\u0633\u0648\u062d\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0625\u0646\u0647\u0627 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\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0635\u0645\u064a\u0645 \u0623\u0633\u0626\u0644\u0629 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u064a\u0629 \u062c\u064a\u062f\u0629 \u0627\u0644\u0635\u064a\u0627\u063a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062c\u0645\u0639 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0635\u0648\u0631\u0627\u062a\u0647\u0645 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641. \u064a\u0633\u0627\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0642\u064a\u0627\u0633 \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0643\u062a\u0634\u0627\u0641 \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n<p><strong><b>2. \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u0639\u0645\u0642 \u0623\u0633\u0627\u0644\u064a\u0628 <a href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d9%86%d9%88%d8%b9%d9%8a\/\">\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a<\/a> \u0645\u062b\u0644 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/a> \u0628\u0634\u0643\u0644 \u0623\u0639\u0645\u0642 \u0641\u064a \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0639\u0648\u0627\u0637\u0641\u0647\u0645. \u064a\u0645\u0643\u0646 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0634\u062e\u0635\u064a\u064b\u0627 \u0623\u0648 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0623\u0648 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u062a\u0636\u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u062c\u0645\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 \u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 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\u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0648\u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0628\u0627\u0629\u060c \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u0641\u0647\u0645 \u0634\u0627\u0645\u0644 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><strong><b>3. \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0631\u0627\u062c\u0639\u0627\u062a\u0647\u0645<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0644\u0639\u0628 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u0645\u0631\u0627\u062c\u0639\u0627\u062a\u0647\u0645 \u062f\u0648\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u0641\u0647\u0645 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\u064a\u0633\u0627\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0643\u0645\u0627 \u0623\u0646\u0647 \u064a\u0648\u0641\u0631 \u0641\u0631\u0635\u0629 \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631 \u0648\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0625\u0631\u0636\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><strong><b>4. \u0627\u062e\u062a\u0628\u0627\u0631 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0631\u0643\u0632 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0627\u0644\u0639\u0645\u064a\u0644. \u064a\u062a\u0636\u0645\u0646 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u062b\u0646\u0627\u0621 \u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0648\u0627\u0644\u062a\u0642\u0627\u0637 \u062a\u0639\u0644\u064a\u0642\u0627\u062a\u0647\u0645 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a. \u064a\u0633\u0627\u0639\u062f \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0641\u064a \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0645\u0634\u0643\u0644\u0627\u062a \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0648 \u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u0646\u0642\u0644 \u0623\u0648 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u0648\u0627\u062c\u0647 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0635\u0639\u0648\u0628\u0629 \u0623\u0648 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u0625\u062d\u0628\u0627\u0637. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0647\u0630\u0647 \u0648\u062d\u0644\u0647\u0627\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0639\u0631\u0648\u0636\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><strong><b>5. \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0636\u0645\u0646 \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0645\u062b\u064a\u0644\u064b\u0627 \u0645\u0631\u0626\u064a\u064b\u0627 \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629. \u0641\u0647\u0648 \u064a\u0633\u0645\u062d \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0628\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0641\u0647\u0645 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0648\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062c\u0645\u0639 \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0646 <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#Methodology\">\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0628\u062d\u062b<\/a> <a href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d9%86%d9%88%d8%b9%d9%8a\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a> \u0648\u0627\u0644\u0643\u0645\u064a\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0644\u0625\u0646\u0634\u0627\u0621 \u0641\u0647\u0645 \u0634\u0627\u0645\u0644 \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u062d\u0631\u062c\u0629 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0641\u0631\u0635 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629.<\/span><\/p>\n<p><strong><b>6. \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0631\u0624\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0644\u0639\u0628 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0648\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0643\u0645\u064a\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644\u0629. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0645\u062b\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0623\u0648 \u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629. \u062a\u0639\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u0649 \u0639\u0644\u0649 \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u062e\u0635\u064a\u0635 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0642\u0628\u0644 \u0623\u0646 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><strong><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82\/\">\u0645\u0627 \u0647\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\u061f<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">8 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX).<\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0631\u0632\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX) \u0643\u0639\u0627\u0645\u0644 \u062a\u0645\u064a\u064a\u0632 \u0631\u0626\u064a\u0633\u064a \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0627\u0644\u064a\u0648\u0645. \u064a\u0639\u062f \u0641\u0647\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0623\u0645\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0623\u0641\u0636\u0644 8 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0641\u0639\u0627\u0644\u0629 \u0639\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627.<\/span><\/p>\n<p><b>1. \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0628\u062d\u062b\u064a\u0629 \u0648\u0627\u0636\u062d\u0629<\/b> <span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0623\u0633\u0627\u0633\u064b\u0627 \u0644\u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0627\u062c\u062d\u0629. \u062d\u062f\u062f \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0627\u0633\u062a\u0643\u0634\u0627\u0641\u0647\u0627\u060c \u0645\u062b\u0644 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0631\u0636\u0627 \u0623\u0648 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0623\u0648 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0636\u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b \u0628\u0648\u0636\u0648\u062d \u0623\u0646 \u064a\u0631\u0643\u0632 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u062d\u062b \u0648\u0637\u0631\u0642 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629.<\/span><b><\/b><\/p>\n<p><b>2. \u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0632\u064a\u062c\u064b\u0627 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u0627\u0644\u0646\u0648\u0639\u064a\u0629:  <\/b><span style=\"font-weight: 400;\">\u064a\u0648\u0641\u0631 \u0645\u0632\u064a\u062c \u0645\u0646 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0641\u0647\u0645\u064b\u0627 \u0634\u0627\u0645\u0644\u0627\u064b \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.  \u062a\u0633\u0627\u0639\u062f <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0643\u0645\u064a\u0629<\/a> \u060c \u0645\u062b\u0644 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0641\u064a \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0631\u0642\u0645\u064a\u0629 \u0639\u0646 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0631\u0636\u0627 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621.  \u062a\u0633\u0645\u062d <a href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d9%86%d9%88%d8%b9%d9%8a\/\">\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a> \u060c \u0645\u062b\u0644 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632\u060c \u0628\u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0645\u062a\u0639\u0645\u0642 \u0644\u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0639\u0648\u0627\u0637\u0641\u0647\u0645 \u0648\u062a\u062c\u0627\u0631\u0628\u0647\u0645. \u064a\u0648\u0641\u0631 \u062f\u0645\u062c \u0643\u0644\u0627 \u0627\u0644\u0646\u0647\u062c\u064a\u0646 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><b><\/b><\/p>\n<p><b>3. \u0627\u0633\u062a\u062e\u062f\u0645 \u0646\u0647\u062c\u064b\u0627 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:  <\/b><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u0643\u0632 \u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645. \u0642\u0645 \u0628\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0645\u0646 \u062e\u0644\u0627\u0644 \u0648\u0631\u0634 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0623\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0648 \u0627\u0644\u0644\u062c\u0627\u0646 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629. \u0627\u0637\u0644\u0628 \u0645\u062f\u062e\u0644\u0627\u062a\u0647\u0645 \u0648\u0645\u0644\u0627\u062d\u0638\u0627\u062a\u0647\u0645 \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0628\u062d\u062b \u064a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u062a\u062c\u0627\u0631\u0628\u0647\u0645 \u0648\u064a\u0644\u062a\u0642\u0637 \u0648\u062c\u0647\u0627\u062a \u0646\u0638\u0631\u0647\u0645 \u0628\u062f\u0642\u0629. \u064a\u0633\u0627\u0639\u062f \u062f\u0645\u062c \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u062b\u0642\u0627\u0641\u0629 \u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/span><b><\/b><\/p>\n<p><b>4. \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629:  <\/b><span style=\"font-weight: 400;\">\u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0634\u0627\u0645\u0644 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a\u060c \u0642\u0645 \u0628\u062f\u0645\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0633\u062c\u0644\u0627\u062a \u0645\u0631\u0643\u0632 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u0648\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a)\u060c \u0648\u0642\u0646\u0648\u0627\u062a \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621)\u060c \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0633\u062c\u0644 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a\u060c \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628) . \u064a\u0633\u0627\u0639\u062f \u062f\u0645\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><b><\/b><\/p>\n<p><b>5. \u062a\u0646\u0641\u064a\u0630 \u0622\u0644\u064a\u0627\u062a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a:  <\/b><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0642\u0645 \u0628\u062a\u0646\u0641\u064a\u0630 \u0622\u0644\u064a\u0627\u062a \u0645\u062b\u0644 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0623\u0648 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0623\u0648 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0639\u0644\u0649 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0644\u062c\u0645\u0639 \u0631\u0624\u0649 \u0641\u0648\u0631\u064a\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u062b\u0646\u0627\u0621 \u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062a\u0645\u0643\u0646 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0646 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631\u060c \u0648\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0648\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u062a\u0632\u0627\u0645\u0647\u0627 \u0628\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><b><\/b><\/p>\n<p><b>6. \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:  <\/b><span style=\"font-weight: 400;\">\u064a\u0644\u0639\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u062f\u0648\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0633\u0627\u0639\u062f \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u062b\u0642\u0627\u0641\u0629 \u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0645\u0643\u064a\u0646\u0647\u0645 \u0645\u0646 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629 \u0623\u0648 <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u062a\u0631\u0643\u064a\u0632<\/a> \u0623\u0648 \u0648\u0631\u0634 \u0639\u0645\u0644 \u0644\u062c\u0645\u0639 \u0631\u0624\u0649 \u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u062d\u0648\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0641\u062c\u0648\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0641\u0631\u0635 \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0645\u0639\u0631\u0641\u062a\u0647\u0645 \u0648\u0645\u0646\u0638\u0648\u0631\u0647\u0645 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u062f\u062e\u0644\u0627\u062a \u0642\u064a\u0645\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/span><b><\/b><\/p>\n<p><b>7. \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0631\u062d\u0644\u0629:  <\/b><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0633\u0644\u0648\u0628\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0644\u062a\u0635\u0648\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0641\u0647\u0645\u0647\u0627 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u0641\u0647\u0648 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0648\u0627\u0644\u0627\u062e\u062a\u0646\u0627\u0642\u0627\u062a \u0648\u0641\u0631\u0635 \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u0642\u0645 \u0628\u0625\u0634\u0631\u0627\u0643 \u0641\u0631\u0642 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0644\u0625\u0646\u0634\u0627\u0621 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0628\u0634\u0643\u0644 \u062a\u0639\u0627\u0648\u0646\u064a\u060c \u062a\u062a\u0636\u0645\u0646 \u0631\u0624\u0649 \u0645\u0646 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646. \u064a\u0633\u0647\u0644 \u062a\u0635\u0648\u0631 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0648\u064a\u062f\u0639\u0645 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/span><b><\/b><\/p>\n<p><b>8. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0648\u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627:  <\/b><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0643\u0648\u0646 \u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0630\u0627 \u0642\u064a\u0645\u0629 \u0625\u0644\u0627 \u0625\u0630\u0627 \u062a\u0645 \u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627. \u062a\u062d\u0644\u064a\u0644 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630. \u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0627\u0645\u0644\u0629.  <\/span><\/p>\n<p><strong><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a href=\"https:\/\/ideascale.com\/blog\/what-is-focus-group-research\/\">\u0645\u0627 \u0647\u0648 \u0628\u062d\u062b \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632\u061f<\/a><\/b><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":75264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3891],"tags":[],"contributor":[4073],"class_list":["post-75263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3891","contributor-4073"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0645\u0627 \u0647\u0648 \u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX)\u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a<\/title>\n<meta name=\"description\" content=\"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0628\u062d\u062b \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CX) \u0639\u0644\u0649 \u0623\u0646\u0647 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0647\u062c\u064a \u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 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