{"id":75197,"date":"2023-09-11T04:57:01","date_gmt":"2023-09-11T08:57:01","guid":{"rendered":"http:\/\/ideascale.com\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%b5%d9%88%d8%aa-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%b9%d9%86-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/"},"modified":"2024-02-22T06:22:35","modified_gmt":"2024-02-22T10:22:35","slug":"%d9%85%d8%a7-%d9%87%d9%88-%d8%b5%d9%88%d8%aa-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%b9%d9%86-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1","status":"publish","type":"post","link":"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%b5%d9%88%d8%aa-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%b9%d9%86-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0628\u062d\u062b \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (VoC)\u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0648\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Voice_of_Customer_VoC_Research\">\u0645\u0627 \u0647\u0648 \u0628\u062d\u062b \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (VoC)\u061f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Voice_of_Customer_Research_Methodology\">12 \u0635\u0648\u062a \u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Voice_of_Customer_Research_Best_Practice\">15 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0623\u0628\u062d\u0627\u062b \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Voice_of_Customer_VoC_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0645\u0627 \u0647\u0648 \u0628\u062d\u062b \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (VoC)\u061f<\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0628\u062d\u062b \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (VoC) \u0639\u0644\u0649 \u0623\u0646\u0647 \u0639\u0645\u0644\u064a\u0629 \u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0622\u0631\u0627\u0626\u0647\u0645 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u0638\u0631\u0629 \u062b\u0627\u0642\u0628\u0629 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645 \u0648\u0631\u0636\u0627\u0647\u0645 \u0627\u0644\u0639\u0627\u0645 \u0639\u0646 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0623\u0648 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629. \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0623\u0628\u062d\u0627\u062b VoC \u0647\u0648 \u0641\u0647\u0645 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n<p><b>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0648\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0636\u0645\u0646\u0647\u0627 \u0628\u062d\u062b \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b><\/p>\n<ul>\n<li><b>\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:  <\/b><span style=\"font-weight: 400;\">\u062a\u062a\u0636\u0645\u0646 \u0623\u0628\u062d\u0627\u062b VoC \u0637\u0631\u0642\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u062c\u0645\u0639 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/a> \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u0643\u0645\u064a\u0629<\/a> (\u0628\u064a\u0627\u0646\u0627\u062a \u0631\u0642\u0645\u064a\u0629) \u0623\u0648 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u0646\u0648\u0639\u064a\u0629<\/a> (\u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0635\u064a\u0629 \u0623\u0648 \u0633\u0631\u062f\u064a\u0629).<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062a\u062d\u0644\u064a\u0644:<\/b><span style=\"font-weight: 400;\">  \u0628\u0645\u062c\u0631\u062f \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u064a\u062a\u0645 \u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0641\u064a \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0631\u0624\u0649 \u0630\u0627\u062a \u0645\u0639\u0646\u0649 \u0645\u0646 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:  <\/b><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u0625\u0646\u0634\u0627\u0621 \u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0646\u062a\u064a\u062c\u0629 \u0634\u0627\u0626\u0639\u0629 \u0644\u0623\u0628\u062d\u0627\u062b VoC. \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0647\u064a \u062a\u0645\u062b\u064a\u0644\u0627\u062a \u062e\u064a\u0627\u0644\u064a\u0629 \u0644\u0634\u0631\u0627\u0626\u062d \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062e\u0635\u0627\u0626\u0635\u0647\u0645 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0644\u0649 \u0641\u0647\u0645 \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645:<\/b><span style=\"font-weight: 400;\">  \u062a\u0633\u0627\u0639\u062f \u0623\u0628\u062d\u0627\u062b VoC \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0648\u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647\u0645 \u0645\u0639 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629. \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0648\u062c\u064a\u0647 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641\u060c \u062a\u0642\u0648\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0628\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0625\u062c\u0631\u0627\u0624\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062e\u0637\u0648\u0631\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062d\u0644\u0642\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a:<\/b> <span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0646\u0634\u0626 \u0623\u0628\u062d\u0627\u062b VoC \u062d\u0644\u0642\u0627\u062a \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u062d\u064a\u062b \u064a\u062a\u0645 \u062c\u0645\u0639 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062f\u0641\u0639 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0648\u0638\u0627\u0626\u0641:<\/b> <span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062a\u0636\u0645\u0646 \u0623\u0628\u062d\u0627\u062b VoC \u0623\u0642\u0633\u0627\u0645\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0627\u0644\u0639\u0645\u0644 \u0645\u0639\u064b\u0627 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062a\u062d\u0633\u0646 \u0645\u0633\u062a\u0645\u0631:  <\/b><span style=\"font-weight: 400;\">\u0625\u0646 \u0628\u062d\u062b VoC \u0644\u064a\u0633 \u062c\u0647\u062f\u064b\u0627 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629\u061b \u0625\u0646\u0647\u0627 \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062c\u0645\u0639 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0644\u062a\u0638\u0644 \u0645\u0633\u062a\u062c\u064a\u0628\u0629 \u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0648\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642.<\/span><\/li>\n<\/ul>\n<p><b>\u062a\u0634\u0645\u0644 \u0641\u0648\u0627\u0626\u062f \u0623\u0628\u062d\u0627\u062b \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0627 \u064a\u0644\u064a:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u0644\u064a\u0644 \u062d\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0645.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0628\u0627\u062e\u062a\u0635\u0627\u0631\u060c \u064a\u0639\u062f \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u062f\u0627\u0629 \u0642\u064a\u0645\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0644\u0643 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0644\u062f\u0641\u0639 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0627\u0645\u0644\u0629.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Research Design?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-research-design\/'}\uee10{'1':36}\"><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-research-design\/\" rel=\"noopener\">\u0645\u0627 \u0647\u0648 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u062d\u062b\u061f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Voice_of_Customer_Research_Methodology\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">12 \u0635\u0648\u062a \u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58678 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-600x665.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-600x665.jpg\" alt=\"\u0635\u0648\u062a \u0645\u0646\u0647\u062c\u064a\u0629 \u0628\u062d\u062b \u0627\u0644\u0639\u0645\u0644\u0627\u0621\" width=\"600\" height=\"665\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27665%27%20viewBox%3D%270%200%20600%20665%27%3E%3Crect%20width%3D%27600%27%20height%3D%27665%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-200x222.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-271x300.jpg 271w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-400x443.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1-600x665.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Voice-of-Customer-Research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0633\u062a\u062e\u062f\u0645 \u0628\u062d\u062b \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (VoC) \u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u0623\u0641\u0643\u0627\u0631\u0647\u0645. \u064a\u0639\u062a\u0645\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641\u0643 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0648\u0645\u0648\u0627\u0631\u062f\u0643 \u0648\u0637\u0628\u064a\u0639\u0629 \u0639\u0645\u0644\u0643. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 VoC:<\/span><\/p>\n<p><b>1. \u0627\u0644\u0645\u0633\u0648\u062d\u0627\u062a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a: \u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 SurveyMonkey \u0623\u0648 Google Forms \u0648\u0642\u0645 \u0628\u062a\u0648\u0632\u064a\u0639\u0647\u0627 \u0639\u0644\u0649 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0623\u0648 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629: \u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0644\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0623\u0643\u062b\u0631 \u0634\u062e\u0635\u064a\u0629 \u0648\u0644\u0643\u0646\u0647\u0627 \u0642\u062f \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f.<\/span><\/p>\n<p><b>2. \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u062a\u0639\u0645\u0642\u0629: \u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0641\u0631\u062f\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u062a\u062c\u0627\u0631\u0628\u0647\u0645 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645. \u064a\u0645\u0643\u0646 \u0625\u062c\u0631\u0627\u0621 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0634\u062e\u0635\u064a\u064b\u0627 \u0623\u0648 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0623\u0648 \u0639\u0628\u0631 \u0645\u0624\u062a\u0645\u0631\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648.<\/span><\/p>\n<p><b>3. \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u062a\u0646\u0638\u064a\u0645 \u0645\u0646\u0627\u0642\u0634\u0627\u062a <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u062c\u0645\u0627\u0639\u064a\u0629 \u0645\u0631\u0643\u0632\u0629<\/a> \u0635\u063a\u064a\u0631\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629 \u0648\u062c\u0645\u0639 \u0631\u0624\u0649 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u0646\u0648\u0639\u064a\u0629<\/a> . \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0645\u0641\u064a\u062f\u0629 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u062a\u0635\u0648\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0642\u0641.<\/span><\/p>\n<p><b>4. \u0646\u0645\u0627\u0630\u062c \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u062f\u0645\u062c\u0629 \u0641\u064a \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643. \u064a\u062a\u064a\u062d \u0630\u0644\u0643 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0642\u062f\u064a\u0645 \u0645\u062f\u062e\u0644\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0641\u064a \u0633\u064a\u0627\u0642 \u062a\u062c\u0631\u0628\u062a\u0647\u0645.<\/span><\/p>\n<p><b>5. \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 Yelp \u0648Amazon \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u062c\u0645\u0639 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0634\u0627\u0639\u0631\u0647\u0645 \u062d\u0648\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0646\u062a\u062c\u0627\u062a\u0643.<\/span><\/p>\n<p><b>6. \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u0645\u0631\u0627\u062c\u0639\u0629 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0646\u0635\u0648\u0635 \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0648\u062a\u0633\u062c\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629) \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0627\u0644\u062a\u064a \u064a\u062b\u064a\u0631\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p><b>7. \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0631\u0627\u0642\u0628\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647\u0645 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643. \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0641\u064a \u0627\u0644\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0623\u0648 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0643.<\/span><\/p>\n<p><b>8. \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0631\u0648\u062c (NPS).<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a NPS \u0644\u062a\u0642\u064a\u064a\u0645 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0631\u0636\u0627\u0647\u0645. \u064a\u064f\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0642\u064a\u064a\u0645 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0644\u0644\u0622\u062e\u0631\u064a\u0646 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0646 0 \u0625\u0644\u0649 10.<\/span><\/p>\n<p><b>9. \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0646\u0635<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 (NLP) \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u0635 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631.<\/span><\/p>\n<p><b>10. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0627\u0631\u0646 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0645\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0642\u064a\u064a\u0645\u0627\u062a\u0647\u0645 \u0648\u062a\u0639\u0644\u064a\u0642\u0627\u062a\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/span><\/p>\n<p><b>11. \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u062a\u062e\u0637\u064a\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u062e\u0644\u0627\u0644 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0623\u0648\u0644\u064a \u0648\u062d\u062a\u0649 \u062f\u0639\u0645 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n<p><b>12. \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0629<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u063a\u0645\u0631 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u062d\u062f\u064a\u0627\u062a\u0647\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u062b VoC\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u062a\u0645\u062b\u0644 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0623\u0646\u0643 \u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0623\u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0628\u062f\u0642\u0629\u060c \u0648\u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u0649 \u0644\u062f\u0641\u0639 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062e\u062f\u0645\u0627\u062a\u0643 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0628\u062d\u0627\u062b VoC \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0648\u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Consumer Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-consumer-research\/'}\uee10{'1':38}\"><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-consumer-research\/\" rel=\"noopener\">\u0645\u0627 \u0647\u0648 \u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u061f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Voice_of_Customer_Research_Best_Practice\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">15 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0623\u0628\u062d\u0627\u062b \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062f \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (VoC) \u0623\u062f\u0627\u0629 \u0642\u064a\u0645\u0629 \u0644\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062e\u062f\u0645\u0627\u062a\u0643 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0627\u0645\u0644\u0629. \u0644\u0636\u0645\u0627\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0628\u062d\u062b VoC \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0641\u0643\u0631 \u0641\u064a \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n<ul>\n<li><b>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0648\u0636\u0648\u062d:  <\/b><span style=\"font-weight: 400;\">\u0627\u0628\u062f\u0623 \u0628\u062a\u062d\u062f\u064a\u062f <a href=\"https:\/\/ideascale.com\/blog\/what-is-research-objective\/\">\u0623\u0647\u062f\u0627\u0641 \u0628\u062d\u062b\u064a\u0629<\/a> \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062d\u062f\u062f\u0629. \u0645\u0627 \u0647\u064a \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0623\u0648 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u062c\u0645\u0639\u0647\u0627 \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0643\u061f \u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062a\u064a \u062a\u062d\u0627\u0648\u0644 \u062d\u0644\u0647\u0627\u061f \u0625\u0646 \u0648\u062c\u0648\u062f \u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u062f\u062f\u0629 \u062c\u064a\u062f\u064b\u0627 \u0633\u064a\u0648\u062c\u0647 \u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u0628\u062d\u062b\u064a\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u062e\u062a\u0631 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629:  <\/b><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u0631 <a href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab\/#toc_Types_of_Research_Methods\">\u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/a> \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641\u0643 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0632\u064a\u062c\u064b\u0627 \u0645\u0646 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#toc_Qualitative_Research_Methods_The_Top_4_Techniques\">\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628<\/a> <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#toc_Methodology\">\u0627\u0644\u0643\u0645\u064a\u0629<\/a> \u0648\u0627\u0644\u0646\u0648\u0639\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0648\u0641\u0631 \u0643\u0644\u0627\u0647\u0645\u0627 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0642\u0645 \u0628\u062a\u0642\u0633\u064a\u0645 \u062c\u0645\u0647\u0648\u0631\u0643:  <\/b><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u062a\u0642\u0633\u064a\u0645 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0644\u062a\u062e\u0635\u064a\u0635 \u0628\u062d\u062b\u0643 \u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062f\u062f\u0629. \u0642\u062f \u064a\u0643\u0648\u0646 \u0644\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0641\u0631\u064a\u062f\u0629\u060c \u0648\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062d\u062c\u0645 \u0627\u0644\u0639\u064a\u0646\u0629 \u0648\u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631:  <\/b><span style=\"font-weight: 400;\">\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u062d\u062c\u0645 \u0639\u064a\u0646\u062a\u0643 \u0630\u0648 \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0644\u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u0630\u0627\u062a \u0645\u0639\u0646\u0649. \u0642\u0645 \u0628\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0628\u0634\u0643\u0644 \u0639\u0634\u0648\u0627\u0626\u064a \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u062a\u062d\u064a\u0632 \u0641\u064a \u0628\u064a\u0627\u0646\u0627\u062a\u0643.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0633\u0648\u062d\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629:  <\/b><span style=\"font-weight: 400;\">\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0629 \u0628\u0639\u0646\u0627\u064a\u0629. \u0627\u0633\u062a\u062e\u062f\u0645 \u0644\u063a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0648\u062c\u0632\u0629\u060c \u0648\u062a\u062c\u0646\u0628 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062f\u0631\u0627\u062c\u064a\u0629\u060c \u0648\u0642\u0645 \u0628\u062a\u0636\u0645\u064a\u0646 \u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 ( <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u0627\u0644\u0643\u0645\u064a\u0629<\/a> ) \u0648\u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629 ( <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a> ).<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0633\u062c\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627:  <\/b><span style=\"font-weight: 400;\">\u0627\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0645\u062a\u0639\u062f\u062f\u0629 \u0637\u0648\u0627\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0623\u0648\u0644\u064a \u0648\u062d\u062a\u0649 \u062f\u0639\u0645 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621. \u0648\u0647\u0630\u0627 \u064a\u0648\u0641\u0631 \u0645\u0646\u0638\u0648\u0631\u0627\u064b \u0634\u0627\u0645\u0644\u0627\u064b \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0646\u0634\u0637:  <\/b><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u062b\u0646\u0627\u0621 <a href=\"https:\/\/ideascale.com\/ar\/%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab\/#toc_Research_Process_How_To_Conduct_Research\">\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b<\/a> \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0648\u0627\u0644\u062b\u0642\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0647\u0630\u0627 \u0625\u0644\u0649 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0623\u0643\u062b\u0631 \u0635\u0631\u0627\u062d\u0629 \u0648\u0642\u064a\u0645\u0629.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062a\u0646\u0641\u064a\u0630 \u0646\u0638\u0627\u0645 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u062d\u0644\u0642\u0629 \u0645\u063a\u0644\u0642\u0629:  <\/b><span style=\"font-weight: 400;\">\u0623\u0646\u0634\u0626 \u0646\u0638\u0627\u0645\u064b\u0627 \u0644\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u062d\u0644\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0643 \u062a\u0639\u062a\u0631\u0641 \u0628\u0645\u0644\u0627\u062d\u0638\u0627\u062a\u0647\u0645 \u0648\u062a\u0628\u0644\u063a\u0647\u0645 \u0628\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u062e\u0630\u0647\u0627 \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0645\u062e\u0627\u0648\u0641\u0647\u0645. \u0648\u0647\u0630\u0627 \u064a\u0628\u0646\u064a \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062f\u0642\u0629:  <\/b><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649. \u0627\u0646\u062a\u0628\u0647 \u0625\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0634\u0627\u0645\u0644.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0631\u0624\u0649:  <\/b><span style=\"font-weight: 400;\">\u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0642\u0636\u0627\u064a\u0627 \u0648\u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0628\u062d\u0627\u062b VoC. \u0625\u0646\u0634\u0627\u0621 \u062e\u0637\u0637 \u0639\u0645\u0644 \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0638\u0645\u0629:  <\/b><span style=\"font-weight: 400;\">\u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u0629 \u0645\u0646 \u0623\u0628\u062d\u0627\u062b VoC \u0645\u0639 \u0627\u0644\u0641\u0631\u0642 \u0648\u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u062f\u0627\u062e\u0644 \u0645\u0624\u0633\u0633\u062a\u0643. \u0648\u0647\u0630\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u0627\u0644\u0645\u0648\u0627\u0621\u0645\u0629 \u0628\u064a\u0646 \u0627\u0644\u0648\u0638\u0627\u0626\u0641.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631:  <\/b><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0628\u062d\u0627\u062b VoC \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629. \u0642\u0645 \u0628\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u062a\u0623\u062b\u064a\u0631 \u062a\u0644\u0643 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a. \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0641\u064a \u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062d\u0645\u0627\u064a\u0629 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:  <\/b><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0639\u0646\u0627\u064a\u0629 \u0648\u0628\u0645\u0627 \u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0644\u0648\u0627\u0626\u062d \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629. \u0625\u062e\u0641\u0627\u0621 \u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646\u062f \u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0647\u0648\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u062a\u062f\u0631\u064a\u0628 \u0648\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646:  <\/b><span style=\"font-weight: 400;\">\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0645\u0643\u064a\u0646\u0647\u0645 \u0645\u0646 \u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 <a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> . \u062a\u0639\u0632\u064a\u0632 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629:<\/b> <span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u0645\u0642\u0627\u0631\u0646\u0629 \u0623\u062f\u0627\u0626\u0643 \u0628\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u0638\u0631\u0629 \u062b\u0627\u0642\u0628\u0629 \u062d\u0648\u0644 \u0645\u0648\u0642\u0639\u0643 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0627\u0644\u0628\u0642\u0627\u0621 \u0631\u0634\u064a\u0642\u0629:  <\/b><span style=\"font-weight: 400;\">\u0643\u0646 \u0645\u0631\u0646\u064b\u0627 \u0648\u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u062a\u0643\u064a\u0641 \u0641\u064a \u0646\u0647\u062c\u0643. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u063a\u064a\u0631 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0628\u0633\u0631\u0639\u0629\u060c \u0644\u0630\u0627 \u0643\u0646 \u0645\u0633\u062a\u0639\u062f\u064b\u0627 \u0644\u062a\u0639\u062f\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062a\u0628\u0627\u0639 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0647\u0630\u0647\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0628\u062d\u062b \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0642\u064a\u0645\u0629 \u0648\u0645\u0633\u062a\u0645\u0631\u0629 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0628\u0642\u0627\u0621 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Primary Market Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-primary-market-research\/'}\uee10{'1':44}\"><b>\u0627\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062f: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-primary-market-research\/\" rel=\"noopener\">\u0645\u0627 \u0647\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0623\u0648\u0644\u064a\u0629\u061f<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":75198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3891],"tags":[],"contributor":[4073],"class_list":["post-75197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3891","contributor-4073"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0645\u0627 \u0647\u0648 \u0628\u062d\u062b \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (VoC)\u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0648\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a<\/title>\n<meta name=\"description\" content=\"\u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0628\u062d\u062b \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (VoC) \u0639\u0644\u0649 \u0623\u0646\u0647 \u0639\u0645\u0644\u064a\u0629 \u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0622\u0631\u0627\u0626\u0647\u0645 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u0638\u0631\u0629 \u062b\u0627\u0642\u0628\u0629 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645 \u0648\u0631\u0636\u0627\u0647\u0645 \u0627\u0644\u0639\u0627\u0645 \u0639\u0646 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0623\u0648 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629. 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