4 Ways to Promote Innovation Without Crowdsourcing

The crowd you source from doesn’t have to be outside the company.

Crowdsourcing is just one facet of innovation strategy. For some, it may not be the most workable. Perhaps there are legal concerns that make it impossible. Maybe your industry is so specialized you just don’t have that big a crowd to source from. Or perhaps there’s just institutional skepticism to deal with. So, if crowdsourcing doesn’t work for your specific issue, here’s how to bolster innovation without it.

Look Internally

Clearer, more open lines of communication all up and down your company is important in a number of contexts, but particularly when it comes to innovation. Members of your team should be able to put a problem out there in the company for everyone, as much as possible, to consider. Fresh eyes are useful for any problem, no matter what it is, and just as important, it involves stakeholders across the board. They’ll be able to spot problems, offer suggestions, or just give a different perspective that’s useful and that may ensure, as your work comes closer to release, a smoother, simpler rollout.

Listen To Your Customers

Any company worth its salt has a good relationship with its customers. Customers always have ideas and suggestions. They might ask if there’s a feature in the works, or say they’d love to use your product elsewhere in their business, except for one thing. Ask your sales team about what they’re hearing, and take a look at what’s workable.

Similarly, understand how your customers are using your products. The micro plane is a great example. They’re common in the kitchen now, but ten years ago, you could only find them in hardware stores. They were designed to grind down hardwood and metal. You can still use them for that, of course, but micro plane manufacturers quickly discovered home cooks were using their rasps as more effective, precise graters, so they began putting their products in kitchen stores. Learn how your product is actually used, not just how you intended it to be used when pursuing new ideas.

Tap your company’s internal genius.

Encourage Internal Experiments

Innovation is a situation where we only hear about the successes. Everybody likes to talk about the iPhone, but nobody mentions the decades of work Apple put into portable, connected computing, from the Apple Newton to a landline with a liquid crystal screen that was basically a proto-iPhone. There needs to be room in your organization to experiment, to engage in small projects, and test out ideas. For every great invention from a brilliant inventor, there are dozens of others that fail miserably, but they often build upon those failures to achieve their successes.

Follow The Competition

There are plenty of ways to legally and ethically keep an eye out for what your competitors are developing. Pay attention to their press releases, who they’re hiring, and what areas of your market they’re penetrating. Don’t copy their moves. Rather, ask yourself why those moves are happening and what they might say about the overall direction of your industry. That will point you toward new ideas and ways to upgrade and innovate.

Innovation is a process driven by every member of a company. Crowdsourcing can be incredibly useful to your innovation process, but it should be just one aspect of it. To get started with your innovation strategy, join the IdeaScale community.

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