Every year, IdeaScale asks its customers what they’re focused on learning this year. This information becomes the backbone of our content calendar for the rest of the year for both our customers and prospects: it informs what we blog about, what white papers we research, what sessions we feature at Open Nation, and more. This year, we were somewhat surprised at the top three study priorities that innovators are focused on, but it’s also what you can expect to learn about at Open Nation 2018.
Community Engagement Strategies. Well, actually, there’s no surprise here. This subject is one of the leading themes every year. The good news is that so many engagement strategies are evergreen and can be used time after time, but there’s always something new to try every year (whether it’s a new channel for outreach or a new incentive structure that works better for public sector organizations). It’s a subject that we’ll probably always write about, because if a company can succeed in its communications strategy, it’s far more likely to succeed in its innovation program.
Innovation Metrics and ROI. Now this subject was a surprise finalist this year and in our deeper dive into the subject matter, it’s become even more complex. Innovation metrics and ROI can mean very different things to different companies or even to different people within the same program. For this year, we’re focusing on innovation program metrics (outlined in this infographic) and then also introducing the concept of firmer, longer-term metrics that companies can track after the launch of a new program, product, or service.
Implementation Strategies. This is probably the theme that we were happiest to see appear in our top three. We think that the fact that this is a key concern for innovators this year means that innovation programs are maturing to the point that ideation is no longer enough. Lots of organizations start out simply by asking for ideas – they just want to brainstorm and fill their innovation pipeline. Ideas, however, don’t make you more innovative – it’s the follow- through that defines an organization. So we’ll be focusing on implementation strategies like how to assemble resources, how to make the case for new ideas, how to plan for implementation and more.
If you’re interested in learning more about these themes, consider joining us at Open Nation in Berkeley on October 25th this year. We’ll be discussing all of these topics and more.
What about you? What are you focused on learning this year?