The 2014 Open Innovation Awards winners have officially been chosen! This year we had many wonderful entrants, and we are incredibly pleased to announce the winners in each category.
Department of Labor—Best Engagement Strategy
The Department of Labor is the winner of the Best Engagement Strategy for their ePolicyWorks campaign. The campaign aimed to gather insight about the accessibility of social media platforms and employment opportunities for people with disabilities in STEM fields. Click here to find out more about the Department of Labor and the winning campaign.
Department of Energy—Best Moderation Strategy
The Department of Energy is the winner of the Best Moderation Strategy for their Sunshot Initiative. The Initiative is a national collaborative effort to make solar energy cost-competitive with other forms of electricity by the end of the decade. Click here to find out more about the Department of Energy and the winning campaign.
Scentsy Inc., an Idaho-based candle warmer company, is the winner of the Best Innovation award for their Family IdeaShare campaign. This campaign resulted in, among other things, a suggestion that became the top-selling warmer in Scentsy history. Click here to find out more about Scentsy and their award-winning innovation.
Congratulations to our winners!
Two particular strategies stand out as best practices from which we can all take a lesson: social media engagement and ease of participation. All three of our winners took full advantage of the social media outlets available to them to encourage user contributions. This was especially true with the Department of Labor, whose campaign focused on social media availability for people with disabilities. Additionally, all three made a point of making participation as uncomplicated as possible; involvement is understandably more likely when it is manageable. For example, the Department of Energy’s Sunshot Initiative included step-by-step screenshots of the process for users.
Winners will receive an Apple iPad Mini, a discount on their 2015 IdeaScale subscription, and a stylized and shareable press packet. They will also have the ability to fast track a feature for 2015 and be able to activate one of the higher-end features free of charge. Congratulations again to our winners!
What might your organization do to be more engaging, have better moderation, and strive for the best innovation?